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NAVY                            INSIDER
                                                                  U S N AV Y
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                                                                                       R M AT
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IMAGERY




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For members of the PA/VI community   Jul - Aug 2011              NI L NISI VERUM




PIECING TOGETHER SUCCESS
Photo by MC2 Brooks B. Patton                Cover story on page 6
TAGGING




                                                                                                                                            E D IA
                       DIRECTOR’S
                       CORNER
                                                       ALONG
                                                        by Tracy Johnson,
                                                        CHINFO Emerging Media




                                                                                                                                       LM
    With delivery of our sixth edition and first       Today, most of us do not turn to the library


                                                                                                                         S O CI A
    year of Navy Imagery Insider, I would like         as our first place of research on a topic—
    to thank all those who made this product           we turn to Google. But how can we possibly
    possible.                                          find what we need on the Internet if there
    The publication was named by Jessica               isn’t an intricate system to direct us to the
    Faller who co-edited the first edition as part     proper place? One of the main ways people
    of a capstone project during her internship        categorize and organize content online is
    with Navy Visual News Service in 2010.             through the use of tags.
    Since then, Kristina Miller (MCC, USNR)            What is a tag?
    has done a tremendous job herding cats             Essentially, tags are a way for people to
    to deliver an inaugural product, displaying        categorize data online and help organize it
    great    patience     and      administrative      in a way that makes sense to them. Rather
    organization while hounding me and other           than one person developing a system of
    members of the staff to deliver properly           set categories where each piece of data
    researched content on-time.                        must be assigned, tags organize the data
                                                       by whatever categories make sense to the
    MC2 Jay Chu has been the driving force             person tagging it. As a result, the tagging
    behind the layout and art direction. Lt.j.g.       process not only organizes the data, but
    Shawn Eklund joined us in January 2011,            also adds context. That is important when
    and has shared his years of experience             people are trying to find images.
    and training in layout and design to expand
    the original six page publication to 12.            by MC1 Brian Goyak
    Over the past year we have covered
    real-world operations like Invincible Spirit
    aboard USS George Washington, unique
    events surrounding Operation Tomodachi,
    historical perspectives on the evolution
    of Navy visual information, and shared
    technical information, best practices,
    social media, and important community
    developments.


                                                                                                          Congratulations
    Most importantly, we have listened to your
    feedback and invited readers to contribute
    their own experiences; MC2 Justin
    Stumberg spoke about his efforts to cover          Take this photo, for example:
                                                                                                          Congratulations to MC3 Erick
    Operation Unified Response in Haiti with           The title in Flickr is “Ecuador native/Sailor
                                                                                                          Kogler, aboard USS Dwight D.
    Navy Combat Camera, while MCC Terrina              demonstrates proper oral hygiene during
                                                       Continuing Promise 2011.” I may view this          Eisenhower (CVN 69), who created a
    Weatherspoon provided her personal
    experiences while on IA in Afghanistan, just       photo and bookmark it with the keyword tags        new “Sailor’s Creed” poster.
    to name a few.                                     “education” or “empowering children,” while        His poster took top honors in a
                                                       someone else may view this photo and tag           contest to redesign the image that
    We have tried to produce a continuously            it with the keywords “teeth” or “hygiene.” All
    improving product that is of value to the                                                             will be used around the Fleet.
                                                       of the tags are appropriate, but add different
    reader; I hope we succeeded.                       context to the image. These tags will help         The poster is located in the Navy.mil
    As we move into our second year I ask for          online researchers (who are “Googling”)            graphic gallery
    your continued ideas and feedback. Please          to find this image should they type in the
    send them to navyvisualnews@navy.mil or            aforementioned keywords.
    to my email at Christopher.Madden@navy.            While there’s no exact science to tagging,         If your command creates graphics, whether
    mil. Hope to see many of you during the            adding a few descriptive words will help           posters or logos, send them to us at
    PA/VI Symposium in September.                      your images be “found” more often when the         navyvisualnews@navy.mil so we can add
                                                       public performs searches.                          them to the imagery sent to the National
                                           ~CJM
                                                                                                          Archives.

DIRECTOR                    Christopher Madden        Contributors             Lt.j.g. Michael Hatfield   Navy Office of Information
DEPUTY DIRECTOR             LT j.g. Shawn Eklund                               Tracy Johnson              Pentagon RM 4B514
                                                                               MC1 Julianne Metzger       Washington, D.C. 20350-1200
EDITORIAL                                                                                                 Office: 703-614-9154 DSN: 224
                                                                               MC3 Travis Mendoza
Editor                      Kristina Miller           LAYOUT/ART
                                                      Designers                                           Download Insider at:
Staff Writers               Oscar Sosa                                         MC2 Jay Chu
                                                                                                          www.slideshare.net/NavyVisualNewsService
                            Damon J. Moritz                                    MC2 Sharay Bennett
                                                                                                          http://issuu.com/NavyVisualNewsService
                                                                               MC2 Jason Graham
2                                                    AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                               navyvisualnews@navy.mil
INSIDERPerspective By MC1 Julianne Metzger
They are directly serving the President of                                                       applicants must exercise patience because
                                                                                                 the background investigation for the
the United States                                                                                security clearance can take up to two years.
                                                                                                 The benefits of assignment to WHCA
Mass Communication Specialists assigned         MC2 Daniel Cleary, who works with VTC,
                                                                                                 outweigh the obvious challenges. The five
to the White House Communications               reported to WHCA in March of 2011. He
                                                                                                 years of demanding shore duty call for many
Agency (WHCA) are busy. For most of             said duty at this agency requires a mixture
                                                                                                 days deployed away from home. Yet, MCs
them, this fast-paced tour is more rigorous     of flexibility and independence.
                                                                                                 at WHCA have experiences like no other
than any other assignment they’ve ever          “You have to be open to do whatever you’re       in the Navy. They are directly serving the
experienced.                                    tasked with,” said Cleary. “I’ve been here for   President of the United States. Additionally,
WHCA is a joint military command that           three months and worked in three different       Sailors on Presidential Support Duty earn
provides information and communication          shops.”                                          special duty pay, civilian clothing allowance
services for the President and White            In the midst of an intensely high operation      and the chance to earn the Presidential
House Staff. MCs are usually assigned           tempo, WHCA still focuses on getting its         Support Badge.
to the Visual Information Command (VIC)         MCs extensive training.                          “We constantly travel, following very
within WHCA. VIC provides a wide realm of
                                                “I’ve learned how to work a digital mixing       newsworthy and historical events, and we
services including audio visual support to
                                                board and run PA systems,” said MC1(NAC/         don’t travel to these places in ships,” said
the President, as well as photo and graphic
                                                AW) Meagan Klein, who reported to WHCA           MC1 Klein. “In my previous command,
support to the agency.
                                                Photo Lab in February 2011. “It ties into the    everyone was concerned with getting
Of the eight MCs assigned at WHCA, five         broadcast and radio portions of our rate,        planes off the deck, not so much about a
are assigned to White House Television          but it’s not something you’d typically see in    public affairs or media standpoint. Here, our
(WHTV). WHTV’s mission is to film record        the Navy.”                                       job as MCs is the mission. WHCA wouldn’t
the daily activities of the President, First                                                     be what it is without us.”
Lady and Vice President. Their footage          WHTV has a four level internal training
                                                program that progresses from teaching            For more information, please contact
of events is used on the official White
                                                basic video and audio skills to multi-           ETC(SW) John O’Donoghue, DSN 284-
House website as well as broadcasted on
                                                camera live video switches. VIC also sends       2000 Ext. 75154 or Comm. 202-757-7098;
the White House CCTV and the Pentagon
                                                its media rated Sailors to various DINFOS        email: John.Odonoghue@whmo.mil/
Channel. Eventually all of the video shot by
WHTV ends up at the National Archives as        courses and civilian courses such as Sony        Interested applicants can also visit the
a visual history of the presidency.             Location Lighting in San Jose, Calif.            White House Communications Agency
                                                Applying to WHCA is not difficult. Potential     Recruiting website at www.disa.mil/whca.
It’s the WHTV MCs job to be where the
president is- whether it’s at The White
House during official events or flying on
overnight missions with “the boss” to
Afghanistan for a surprise visit. They work
alongside civilian counterparts from all the
major networks and travel in the motorcade
and on Air Force One.
“We have a lot of face time with people you
wouldn’t normally see,” said MC1 Rachel
Kibbe, a WHTV videographer. “I see the
President of the United States and First
Lady on a daily basis.” She also noted that
professionalism and poise is crucial. “You
have to be able to communicate with these
people to effectively do your job,” said
Kibbe.
Outside of WHTV, MCs utilize their past
experience to perform essential jobs within
the agency. MCs also work in WHCA’s
Digital Multimedia Center, Photo Lab and
Video Teleconference (VTC) Support
Branch as well as a multitude of collateral
                                                                                                                  Photo by Lawrence Jackson
duties.



         Instruction                            DOD Instruction 5040.05 provides specific guidance regarding the alteration
                                                of official DOD imagery. http://www.dtic.mil/whs/directives/corres/

             Nugget                             pdf/504005p.pdf


703.614.9154                                   AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                                      3
Photos by MC2 Jonathen E. Davis




    STORY TELLING                         PHOTOS BY MC2 JONATHEN E. DAVIS
I recently attended a course at the Poynter          by independent journalists using a laptop and   Navy.mil’s top four on Aug. 12.
Institute in St. Petersburg, Fla., to learn about    a camera. They used other tools, but what       We do get decent overall coverage of
“backpack journalism” and wanted to share            made their work compelling was storytelling.    homecomings, air shows and MEDCAPS.
some insights from it. We studied some of the        Their stories had a beginning, middle and       What we don’t get is the story of the individuals
latest journalism technologies and learned           end. Some had interesting characters, others    that make these events significant. When a
how to produce and package content, but              were entertaining and some were poignant,       carrier comes home from deployment there
the most important takeaway was that all the         but all of them kept the viewer interested.     are many new dads. Why not pick one and do
wiz-bang gadgets and funky doohickies don’t          That connection between frames is what’s        a story on his excitement about meeting his
mean anything without a decent story. In fact,       missing with many of the images coming          baby for the first time?
many journalists have a hard time looking            into our office. We get a lot of nice onesies   Other ideas include possibly following a family
past the technical requirements of the job long      and twosies, but it’s very rare that we have    getting medical treatment at a clinic or a doctor
enough to concentrate on why we exist - To           something that can tell a complete story in a   working a MEDCAP. What’s it like for a junior
tell the story.                                      series of frames. MC2 Davis provided a series   enlisted Sailor to work an entire shift on a flight
We spent a lot of time looking at work produced      of storytelling images which were selected as   deck? To sum it up, everyone has a story.



4                                                   AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                              navyvisualnews@navy.mil
OUTTAKES
                                                          Story by Oscar Sosa




703.614.9154   AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                      5
BIG

                               Story by Lt.j.g. Michael A. Hatfield ~ USS Enterprise (CVN 65) Public Affairs
                               Photos by USS Enterprise (CVN 65) Media Department




One thing that differentiates the Navy from the other branches
of service is our wartime and peacetime postures. We train and
deploy, launch sorties, man ships and go into hostile waters. And
we’re very good at it.
                               O
                         ne thing we are not so good at though is sharing our lessons learned.
                                   We tend to grab the hammer from our predecessors, remove the
                               handle, and then stare perplexed at both parts, wondering what they’re
                               used for. At least I have certainly done that before.
                               My ship recently returned from deployment and what follows are a few
                               thoughts on several topics that are commonly faced when preparing for
                               deployment.



6                             AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                          navyvisualnews@navy.mil
Equipment – Nostradamus vs.                          Processes – Pragmatism vs.                          planning, coordination and his ability to get
Stephen Ambrose                                      Dogmatism                                           the imagery off ship immediately with the help
Let’s say that the clairvoyant Nostradamus           Our process is our biased opinion. I get            of others…and his own reporting tenacity.
and the historian Stephen Ambrose were               worried when I hear someone make a                  [Google MC3 Sunderman to see examples]
about to deploy as our division officer or           statement like ‘AVID is far superior to Adobe’      The most important thing to remember is
Chief. They must ensure that the MCs have            or ‘Mac is far better than Windows’. When we        that the members of our audience are more
the tools they will need to do their jobs, but       find ourselves making statements like these,        participants than spectators, and they can
they will apply two different methods to the         we know we are approaching a dogmatic               be our most valuable asset once we force
task. Chief Nostradamus will try to peer into        divide. It’s best to take a few steps back from     ourselves to shift away from the 20th Century
the future and anticipate needs based on his         the precipice.                                      analog paradigm and see that our audience
perception of what will occur. Chief Ambrose                                                             members are no longer merely spectators.
                                                     Our MCs are wicked smart. I sometimes
would look at the past and try and do so
                                                     tell people that I’d rather have a Sailor’s
based on what occurred throughout history.                                                               ‘May you live in interesting times’
                                                     90 percent solution than my 100 percent
Both will fail.                                                                                          We have to ask ourselves what we’ll need to
                                                     solution. Or, I’d rather have buy-in and 100
Ideally, we would be given a blank check             percent motivation for a Sailor’s own idea than     capture from a VI perspective, and capture it.
about a year away from a deployment and              lukewarm buy-in and 50 percent motivation           This means we must cross train everyone to
told to buy whatever we needed to get the            for my idea.                                        be able to grab the required piece of electronic
job done. The key thing to understand is                                                                 news gathering gear and be somewhere
                                                     When I’ve given nebulous direction, expecting       ready to go at a moment’s notice, 24/7.
that successfully equipping a Media Dept.
                                                     specific results, it’s no wonder that I don’t get
for deployment isn’t primarily a matter of a                                                             While the public affairs officer can focus on
                                                     what I expected.
specific amount of money.                                                                                coordinating release ability/desirability, the
                                                     Six months before deployment, we should             VI manager can focus on gathering, storing
Having a blank check doesn’t help when
                                                     scrub our SOPs, instructions and processes          and information security concerns. We can’t
we are at the wrong store or are referencing
                                                     with our Sailors so that only minor adjustments     predict emergent incidences, but we should
the wrong shopping list. Conversely, having
                                                     will be necessary.                                  prepare for them.
the right shopping list doesn’t help when
we’re broke. There’s a balance, and both             Leadership - Urgent vs. Important                   For example, when we thought we may rescue
Nostradamus and Ambrose are needed.                  Among all of the leadership challenges one          several Americans and bring them aboard
It’s important to plan ahead using the past as       can face at any level, nothing is more vital        the ship, we quickly filmed high rez video of
our guide. But it’s equally important to peer        than developing the ability to discern between      several staterooms and living quarters and
into our future and try to anticipate our needs.     what’s urgent vs. what’s important.                 transferred the video to NVN so that the news
Our best bet is to contact the Fleet PAOs of                                                             organizations could use it immediately once
                                                     For example, an enlisted Sailor earning             they learned of the operation. Then when
the areas we’ll be deploying to and find out         his/her warfare pin is extremely important,
what their requirements are, well in advance.                                                            the Americans were killed and the pirates
                                                     though it’s not as urgent as a video the CO         were brought aboard the ship, we shifted to
Their AORs are our operational customers.            wants made. But one day’s CO video is
We should always be able to robustly support                                                             documenting their movement/treatment. Be
                                                     another day’s Admiral’s photo, and before           ready for anything.
them at a minimum.                                   we know it we’re missing career milestones
Then we should get a robust understanding            necessary in the competitive environment of         In Conclusion
of what our chain of command aboard the              today. The old adage ‘Don’t let your Sailor’s       We operate in an age of instant gratification.
ship and strike group will require of us and         job get in the way of their career’ is apt.         In order to deliver the strategic message
what was used in previous deployments.                                                                   we must align our equipment, manning,
                                                     Publics: Spectators or Participants?                training, leadership styles, expectations and
Using these two data calls as a starting point,      When we departed on our deployment we
we can develop our funding requirements                                                                  processes to meet the needs of the digital
                                                     had several thousand semi-frequent social           participants worldwide who expect near-
accordingly.                                         media interactions per month. By the time we        instant knowledge and the ability to weigh in.
All clearly required and communicated                came home, we had tens of thousands daily,
missions should have no problem being                and they were ravenous for news.                    It’s an extremely exciting time to be in the
funded. And if we do run into a funding                                                                  VI community, and the more we share
                                                     Before deploying, it’s vital to have a robust       our knowledge the better we’ll be able to
gatekeeper, we should use this motto: Never          social media footprint and processes in place
let someone tell you ‘no’ if they didn’t have the                                                        accomplish our mission.
                                                     to update our online presence frequently.
authority to tell you ‘yes’.                         For us, an MC gathered all of our posts and         Our ability to partner with our public
Manning – NPASE to the rescue                        material for the day and posted it at night         participants will mean the difference between
NPASE will augment your team to balance              when the most bandwidth was available. And          shaping the communication environment and
with the existing shipboard capabilities. The        when we had breaking news, once vetted, we          reacting to others’ narratives. We are poised
key is early communication, and integration.         posted immediately.                                 to succeed as long as we trust our Sailors,
                                                                                                         equip them properly, foster their buy-in and
NPASE also offers classes to help train MCs          We also used FFT and the NVNS Amazon                never let what’s urgent get in the way of
on the waterfronts. Do not be afraid to ask for      cloud to get video to and from the ship. It is      what’s important to our mission.
specific classes to meet your training needs.        no longer an option whether or not we can
                                                     send video and photos from every single ship
We should know what skills we’ll need from           in the CSG/ARG. That capability must be
the NPASE detachment at least six months             developed and practiced during workups and
before our deployment and request that               used on deployment. One of our NPASE MCs
the team embark prior to workups. I have             deployed on USS Barry (DDG 52) had the
had three NPASE teams on three separate              first Tomahawk strikes into Libya broadcast
deployments and two ships, and they were             to billions worldwide within the hour due to
all absolutely stellar.


703.614.9154                                        AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                                            7
GOTB-ROLL?
By Damon Moritz



Live from Norfolk…
S     eeing an historic news story unfold on
      live television can be exciting. It’s real
life, in real time.
                                                    coming in from its 21st deployment. The
                                                    timing was right, the PAO agreed and the
                                                    fan base was vigorously engaged.
                                                                                                       As we packed up the shipboard side and
                                                                                                       walked down to SITE TV, several crew
                                                                                                       members stopped us to pass along that their
                                                                                                       families across the country were watching.
Bringing the Navy’s story to life in real time      The day of their return, I boarded a
                                                                                                       There was a significant outpouring of
– live video as the event is happening –has         Sea Hawk and flew out to the ship. The
                                                                                                       appreciation and this helped to solidify, in
a strong demand signal.                             helicopter landed aboard ‘Big-E’ at 0820
                                                                                                       my opinion, that we were doing had value.
                                                    and I immediately went to vulture’s row and
There are many ways to show the world
                                                    set up the video camera, transmitter and           Don Knisley, a Web viewer, wrote to the
what we do with live video. So, why not
                                                    cellular broadband cards. By 0900 I was            Enterprise PAO following the broadcast “All
broadcast the shipboard view of an aircraft
                                                    transmitting with a fairly good cellular signal.   who were connected to this project are to
carrier’s homecoming?
                                                                                                       be commended for their efforts. I hope it will
                                                    To get sufficient bandwidth for live
Yeah, broadcast while underway. No, really                                                             be common for the Navy News Service to
                                                    transmission, we bonded six cellular USB
– underway. This is not about satellite                                                                broadcast live streams like this in the future
                                                    cards into one multiplex transmission. This
dishes, trucks and all kinds of engineering                                                            for many more ship homecomings.”
                                                    means that we used six connections and
magic.
                                                    broke up the video stream to take advantage        Lessons Learned
For this transmission, we used a Streambox          of the available throughput of each card.          I’d like to make note that it is almost
Avenir, cellular broadband cards and a              The stream was then reassembled on the             impossible to compete with 15,000 family
standard definition video camera. The               back end by Streambox and turned into D1           and friend’s cell phones on the pier. The
Avenir is a fairly small, shoulder-strapped         standard video. We were then able to route         cellular spectrum was overly congested and
unit with a CPU, touchscreen and all of             that video stream to not only the media,           this caused real issues for NPASE.
the video and networking ports needed               but also to a popular Web video streaming
                                                                                                       Testing had taken place prior to the event,
to accomplish the mission. At 50 pounds,            service called Livestream. The video player
                                                                                                       but the cellular transmissions by all of those
including the camera, tripod and everything         from Livestream was placed on the Navy
                                                                                                       friends and family, some of whom were
else, it was easily portable.                       and USS Enterprise Facebook pages.
                                                                                                       even transmitting their own live video, could
According to Matthew Weaver, Streambox              We transmitted for nearly four hours, with a       not be replicated. To alleviate this issue in
project manager for our test, “Every major          peak of about 4,000 viewers on Livestream.         the future, we’ll need a dedicated cable
broadcaster in the world has a Streambox                                                               Internet connection on the pier and a cellular
                                                    Then the signal transferred pierside to
system being used in their ENG workflow.”                                                              amplification unit while underway.
                                                    NPASE, who was using a Streambox laptop
To test this system, we needed an important         encoder.                                           I also found that I had to stay in nearly
event. Roger up USS Enterprise (CVN 65)                                                                constant contact with the home office and
                                                                                                       Streambox headquarters so that I could be
                                                                                                       aware of the signal, video and audio quality.
                                                                                                       As the ship turned we occasionally lost
                                                                                                       some signal strength as the modems fell in
                                                                                                       the carrier island’s shadow, blcoking shore-
                                                                                                       based cell towers.
                                                                                                       Narration has value
                                                                                                       Lt.j.g. Michael Hatfield, deputy PAO aboard
                                                                                                       Enterprise, served as narrator and said,
                                                                                                       “The narrator of the live show should have
                                                                                                       a bulleted script to work from... References
                                                                                                       to the way the Sailors are feeling, the sights,
                                                                                                       sounds and the weather are perhaps more
                                                                                                       important than standard PAG talking points
                                                                                                       that may seem stuffy when juxtaposed to
                                                                                                       the visuals the viewer is enjoying.”
                                                                                                       As part of our post-event wrap up, there
                                                                                                       are conference calls, lessons learned
                                                                                                       and plans being made for the next test.
                                                                                                       This is a capability that needs some
                                                                                                       refinement, but has already shown its value
                                                                                                       in communicating the Navy’s story to the
                                                                                                       public.
Photo by Damon Moritz




8                                                  AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                               navyvisualnews@navy.mil
How did I do that?
               Story and Photo by MC3 Travis Mendoza

               When it came to shooting aircraft moving at high speeds, there were
               many things to consider. First, and foremost I had to make sure I
               had knowledge of the air show plan so I could anticipate where to
               train my lens. Simply communicating with the squadrons preparing
               the show does this.




               Lens choice was key. Anything wider than a 200mm lens would not reach out and “touch”
               the aircraft in the air. For this photo specifically, I shot with a Nikon 200-400mm f/4, on a
               Nikon D3. It was fast enough on the focus that I could follow the subject and keep it sharp,
               and had enough zoom to prevent cutting the subject off in the frame. I shot this frame at
               about F/5.6, at 1/4000th of a second. Anything slower than 1250th and you will risk motion
               blur through lens movement, because the aircraft is flying at more than 600 miles per hour.
               My ultimate goal when going to this shoot was getting this photo. I knew what I wanted to
               shoot, and made the preparations to get the image. For airshows aboard ship I find that
               shooting from the O-10 level is the best spot. Another thing I think was key to the success
               of this photo was the weather. If the weather had not been muggy, and humid, the vapor
               plume coming off the jet would not have been as defined. I have seen this shot many times
               before, and I myself had shot it more than 3 times before actually nailing the image on the
               nose. Ultimately, the only thing running through my head were these three things: Fill the
               frame, Control your background, and shoot for the moment. These are things I believe
               every photographer should be thinking while on the job.
               EDITOR’S NOTE: Mendoza’s photo was a Life Magazine Photo of the Week… check
               it out at http://www.life.com/hdgallery/61241/image/ugc1235391/the-weeks-best-photos-
               61011#index/0




703.614.9154                        AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                    9
LINKS to KNOW



                                                                           Clip Your Photos
                                                                           Plugin for FLICKR to conduct mass downloads from a
                                                                           particular gallery
                                                                           http://clipyourphotos.com/bulkr

                                                                           NPPA
                                                                           Ethics in the Age of Digital Photography
                                                                           Click here

                                                                           Adorama
                                                                           Site offers helpful how-to imagery articles, along with product
                                                                           reviews and tests.
                                                                           www.adorama.com/ALC

                                                                           Visual Mess
                                                                           Simple explanation and examples of basic layout concepts.
                                                                           http://www.visualmess.com




                                                                                                                        Photo by MC2 Eric C. Tretter




                  FUTURE EVENTS
     Photoshop World Conference & Expo                                     Public Affairs Training Symposium
     Sept. 7 – 9, 2011                                                     Sept. 26 - 28, 2011
     Mandalay Bay Resort & Casino                                          Hyatt Regency Baltimore
     Las Vegas, NV                                                         Baltimore, Md.
     http://photoshopworld.com                                             Click here for PA Net link

     National Association of Naval Photography                             Photoplus International Conference & Expo
     Sep. 15 - 17, 2011                                                    Oct. 27 - 29, 2011
     Hotel Chateau Bourbon                                                 Jacob K. Javits Convention Center
     New Orleans                                                           New York City
     http://www.navyphoto.net/                                             www.photoplusexpo.com
     Digital Video Expo                                                    Government Video
     Sept. 20 - 22, 2011
                                                                           Expo 2011
     Pasadena Convention Center
                                                                           Nov. 29 - Dec. 1, 2011
     Pasadena, Calif.                                                      Walter E. Washington Convention Center
     www.dvexpo.com                                                        Washington, D.C.
                                                                           www.gvexpo.com


All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.
10                                              AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                 navyvisualnews@navy.mil
Navy Style Guide
 Titles
 ranks/ratings – When using standalone
 or after a name they are lower case.
 Example: Jones is a mass
 communication specialist in the Navy.
 Smith is a Navy lieutenant.
                                                Desperately Seeking...
 position – If a person’s position is not
                                                Any Day in the Navy Imagery
 right before their name, the same rules        Every month, CHINFO sends out a date to showcase “Any Day in the Navy.” It is an
 apply.                                         important tool used by Navy leadership to turn around and share with not only the
                                                public, during speaking engagements, but also other senior government officials.
 Example: Cmdr. Mike Smith,
 commanding officer of USS Neverdocks           LCDR Peter Halvorsen, Secretary Ray Mabus’ speechwriter, says, “We use it all the
 (ABC 123)                                      time to develop talking points for the Secretary.”
 retired – Use before rank/rate and             It’s important to note, that part of the decision process in choosing bullets is whether
 name. Do not capitalize or abbreviate          there is corresponding imagery. Photography gives leaders an additional tool when
 after a name.                                  preparing briefs and talking about your command. This is especially impressive when
                                                there is b-roll of various evolutions, which we can link.
 Example: The guest speaker was retired
 Lt. John Smith.                                The next Day in the Navy is Sept. 9.



 IntheLoupe                         by Lt.j.g. Shawn Eklund

 No Time for Time
 In the interest of time I will keep my comments accurate – and in the interest of accuracy I will focus my comments on time. With this
 in mind, I remind everyone of the importance of maintaining your camera’s date and time settings.
 Let’s face it, the day is short and the list of items to accomplish is long (check Facebook, play Angry Birds and write standards
 messages) and maintaining your camera settings is low on the list. But a five-minute check will save time and, more importantly,
 validate your imagery.
 Digital cameras write a date and time stamp with every image – specifically, to the EXchangeable Image File format or EXIF
 metadata. If the EXIF data is not congruent with the caption it will raise red flags with photo editors. The Associated Press and other
 organizations scrutinize images that have EXIF data that differ from the caption info.
 “If there is a discrepancy between the date in the caption and the creation date in the IPTC information we are going to call the
 photographer,” said Aaron Jackson, AP photo editor.
 We also bench imagery and try to contact the photographer if the VIRINs, captions, or EXIF data is inconsistent – another pitch for
 embedding contact information (to include email and command phone number).
 Moving beyond saving the time and more to saving time – editing a lot of imagery can be cumbersome when it’s sorted by filename,
 photographer or camera. It’s actually much more efficient to edit an event by capture time.


                                                                                                             Photo by MC2 Brooks B. Patton

703.614.9154                                AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                                        11
YN3 MELISSA ROSE BARNES
     IT2 KRIS ROMEO BISHUNDAT
           MR. ALLEN P. BOYLE
          BERNARD C. BROWN II
   ET3 CHRISTOPHER L. BURFORD
CAPT CHARLES F. BURLINGAME III (RET)
      ET3 DANIEL M. CABALLERO
        MR. WILLIAM E. CASWELL
         MR. JULIAN T. COOPER
        LCDR ERIC A. CRANFORD
       CAPT GERALD F. DECONTO
       IT1 JOHNNIE DOCTOR, JR.
     CAPT ROBERT E. DOLAN, JR.
       CDR WILLIAM H. DONOVAN
   LCDR CHARLES A. DROZ III (RET)
           CDR PATRICK DUNN
        AG1 EDWARD T. EARHART
        LCDR ROBERT R. ELSETH
          SK3 JAMIE L. FALLON
     RADM WILSON F. FLAGG (RET)
        MRS. DARLENE E. FLAGG
       AG2 MATTHEW M. FLOCCO
    CAPT LAWRENCE D. GETZFRED
       ET1 RONALD J. HEMENWAY
         MS. ANGELA M. HOUTZ
        MR. BRADY KAY HOWELL
            MR. BRYAN C. JACK
          MRS. JUDITH L. JONES
         LT MICHAEL S. LAMANA
        MR. JAMES T. LYNCH, JR.
        OS2 NEHAMON LYONS IV
      MR. GERARD P. MORAN, JR.
            ET1 BRIAN A. MOSS
       LCDR PATRICK J. MURPHY
      MR. KHANG NGOC NGUYEN
         DM2 MICHAEL A. NOETH
            LT JONAS M. PANIK
          LT DARIN H. PONTELL
    CAPT JACK D. PUNCHES (RET)
      AW1 JOSEPH J. PYCIOR, JR.
      IT1 MARSHA D. RATCHFORD
       MR. JOHN P. SAMMARTINO
       CDR ROBERT A. SCHLEGEL
         CDR DAN F. SHANOWER
      ITC GREGG H. SMALLWOOD
          LT MARI-RAE SOPPER
    MRS. NORMA LANG STEUERLE
        MR. LEONARD E. TAYLOR
         LCDR OTIS V. TOLBERT
         LCDR RONALD J. VAUK
        LCDR DAVID L. WILLIAMS
  RMC MARVIN ROGER WOODS (RET)
  CAPT JOHN D. YAMNICKY, SR. (RET)
          MRS. VICKI L. YANCEY
           IT2 KEVIN W. YOKUM
                                       Photo by MC1 Brandan W. Schulze
         ITC DONALD M. YOUNG

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Navy Imagery Insider July-Aug 2011

  • 1. NAVY INSIDER U S N AV Y   IN F FO E O R M AT FIC IMAGERY OF IO N For members of the PA/VI community Jul - Aug 2011 NI L NISI VERUM PIECING TOGETHER SUCCESS Photo by MC2 Brooks B. Patton Cover story on page 6
  • 2. TAGGING E D IA DIRECTOR’S CORNER ALONG by Tracy Johnson, CHINFO Emerging Media LM With delivery of our sixth edition and first Today, most of us do not turn to the library S O CI A year of Navy Imagery Insider, I would like as our first place of research on a topic— to thank all those who made this product we turn to Google. But how can we possibly possible. find what we need on the Internet if there The publication was named by Jessica isn’t an intricate system to direct us to the Faller who co-edited the first edition as part proper place? One of the main ways people of a capstone project during her internship categorize and organize content online is with Navy Visual News Service in 2010. through the use of tags. Since then, Kristina Miller (MCC, USNR) What is a tag? has done a tremendous job herding cats Essentially, tags are a way for people to to deliver an inaugural product, displaying categorize data online and help organize it great patience and administrative in a way that makes sense to them. Rather organization while hounding me and other than one person developing a system of members of the staff to deliver properly set categories where each piece of data researched content on-time. must be assigned, tags organize the data by whatever categories make sense to the MC2 Jay Chu has been the driving force person tagging it. As a result, the tagging behind the layout and art direction. Lt.j.g. process not only organizes the data, but Shawn Eklund joined us in January 2011, also adds context. That is important when and has shared his years of experience people are trying to find images. and training in layout and design to expand the original six page publication to 12. by MC1 Brian Goyak Over the past year we have covered real-world operations like Invincible Spirit aboard USS George Washington, unique events surrounding Operation Tomodachi, historical perspectives on the evolution of Navy visual information, and shared technical information, best practices, social media, and important community developments. Congratulations Most importantly, we have listened to your feedback and invited readers to contribute their own experiences; MC2 Justin Stumberg spoke about his efforts to cover Take this photo, for example: Congratulations to MC3 Erick Operation Unified Response in Haiti with The title in Flickr is “Ecuador native/Sailor Kogler, aboard USS Dwight D. Navy Combat Camera, while MCC Terrina demonstrates proper oral hygiene during Continuing Promise 2011.” I may view this Eisenhower (CVN 69), who created a Weatherspoon provided her personal experiences while on IA in Afghanistan, just photo and bookmark it with the keyword tags new “Sailor’s Creed” poster. to name a few. “education” or “empowering children,” while His poster took top honors in a someone else may view this photo and tag contest to redesign the image that We have tried to produce a continuously it with the keywords “teeth” or “hygiene.” All improving product that is of value to the will be used around the Fleet. of the tags are appropriate, but add different reader; I hope we succeeded. context to the image. These tags will help The poster is located in the Navy.mil As we move into our second year I ask for online researchers (who are “Googling”) graphic gallery your continued ideas and feedback. Please to find this image should they type in the send them to navyvisualnews@navy.mil or aforementioned keywords. to my email at Christopher.Madden@navy. While there’s no exact science to tagging, If your command creates graphics, whether mil. Hope to see many of you during the adding a few descriptive words will help posters or logos, send them to us at PA/VI Symposium in September. your images be “found” more often when the navyvisualnews@navy.mil so we can add public performs searches. them to the imagery sent to the National ~CJM Archives. DIRECTOR Christopher Madden Contributors Lt.j.g. Michael Hatfield Navy Office of Information DEPUTY DIRECTOR LT j.g. Shawn Eklund Tracy Johnson Pentagon RM 4B514 MC1 Julianne Metzger Washington, D.C. 20350-1200 EDITORIAL Office: 703-614-9154 DSN: 224 MC3 Travis Mendoza Editor Kristina Miller LAYOUT/ART Designers Download Insider at: Staff Writers Oscar Sosa MC2 Jay Chu www.slideshare.net/NavyVisualNewsService Damon J. Moritz MC2 Sharay Bennett http://issuu.com/NavyVisualNewsService MC2 Jason Graham 2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
  • 3. INSIDERPerspective By MC1 Julianne Metzger They are directly serving the President of applicants must exercise patience because the background investigation for the the United States security clearance can take up to two years. The benefits of assignment to WHCA Mass Communication Specialists assigned MC2 Daniel Cleary, who works with VTC, outweigh the obvious challenges. The five to the White House Communications reported to WHCA in March of 2011. He years of demanding shore duty call for many Agency (WHCA) are busy. For most of said duty at this agency requires a mixture days deployed away from home. Yet, MCs them, this fast-paced tour is more rigorous of flexibility and independence. at WHCA have experiences like no other than any other assignment they’ve ever “You have to be open to do whatever you’re in the Navy. They are directly serving the experienced. tasked with,” said Cleary. “I’ve been here for President of the United States. Additionally, WHCA is a joint military command that three months and worked in three different Sailors on Presidential Support Duty earn provides information and communication shops.” special duty pay, civilian clothing allowance services for the President and White In the midst of an intensely high operation and the chance to earn the Presidential House Staff. MCs are usually assigned tempo, WHCA still focuses on getting its Support Badge. to the Visual Information Command (VIC) MCs extensive training. “We constantly travel, following very within WHCA. VIC provides a wide realm of “I’ve learned how to work a digital mixing newsworthy and historical events, and we services including audio visual support to board and run PA systems,” said MC1(NAC/ don’t travel to these places in ships,” said the President, as well as photo and graphic AW) Meagan Klein, who reported to WHCA MC1 Klein. “In my previous command, support to the agency. Photo Lab in February 2011. “It ties into the everyone was concerned with getting Of the eight MCs assigned at WHCA, five broadcast and radio portions of our rate, planes off the deck, not so much about a are assigned to White House Television but it’s not something you’d typically see in public affairs or media standpoint. Here, our (WHTV). WHTV’s mission is to film record the Navy.” job as MCs is the mission. WHCA wouldn’t the daily activities of the President, First be what it is without us.” Lady and Vice President. Their footage WHTV has a four level internal training program that progresses from teaching For more information, please contact of events is used on the official White basic video and audio skills to multi- ETC(SW) John O’Donoghue, DSN 284- House website as well as broadcasted on camera live video switches. VIC also sends 2000 Ext. 75154 or Comm. 202-757-7098; the White House CCTV and the Pentagon its media rated Sailors to various DINFOS email: John.Odonoghue@whmo.mil/ Channel. Eventually all of the video shot by WHTV ends up at the National Archives as courses and civilian courses such as Sony Interested applicants can also visit the a visual history of the presidency. Location Lighting in San Jose, Calif. White House Communications Agency Applying to WHCA is not difficult. Potential Recruiting website at www.disa.mil/whca. It’s the WHTV MCs job to be where the president is- whether it’s at The White House during official events or flying on overnight missions with “the boss” to Afghanistan for a surprise visit. They work alongside civilian counterparts from all the major networks and travel in the motorcade and on Air Force One. “We have a lot of face time with people you wouldn’t normally see,” said MC1 Rachel Kibbe, a WHTV videographer. “I see the President of the United States and First Lady on a daily basis.” She also noted that professionalism and poise is crucial. “You have to be able to communicate with these people to effectively do your job,” said Kibbe. Outside of WHTV, MCs utilize their past experience to perform essential jobs within the agency. MCs also work in WHCA’s Digital Multimedia Center, Photo Lab and Video Teleconference (VTC) Support Branch as well as a multitude of collateral Photo by Lawrence Jackson duties. Instruction DOD Instruction 5040.05 provides specific guidance regarding the alteration of official DOD imagery. http://www.dtic.mil/whs/directives/corres/ Nugget pdf/504005p.pdf 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
  • 4. Photos by MC2 Jonathen E. Davis STORY TELLING PHOTOS BY MC2 JONATHEN E. DAVIS I recently attended a course at the Poynter by independent journalists using a laptop and Navy.mil’s top four on Aug. 12. Institute in St. Petersburg, Fla., to learn about a camera. They used other tools, but what We do get decent overall coverage of “backpack journalism” and wanted to share made their work compelling was storytelling. homecomings, air shows and MEDCAPS. some insights from it. We studied some of the Their stories had a beginning, middle and What we don’t get is the story of the individuals latest journalism technologies and learned end. Some had interesting characters, others that make these events significant. When a how to produce and package content, but were entertaining and some were poignant, carrier comes home from deployment there the most important takeaway was that all the but all of them kept the viewer interested. are many new dads. Why not pick one and do wiz-bang gadgets and funky doohickies don’t That connection between frames is what’s a story on his excitement about meeting his mean anything without a decent story. In fact, missing with many of the images coming baby for the first time? many journalists have a hard time looking into our office. We get a lot of nice onesies Other ideas include possibly following a family past the technical requirements of the job long and twosies, but it’s very rare that we have getting medical treatment at a clinic or a doctor enough to concentrate on why we exist - To something that can tell a complete story in a working a MEDCAP. What’s it like for a junior tell the story. series of frames. MC2 Davis provided a series enlisted Sailor to work an entire shift on a flight We spent a lot of time looking at work produced of storytelling images which were selected as deck? To sum it up, everyone has a story. 4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
  • 5. OUTTAKES Story by Oscar Sosa 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
  • 6. BIG Story by Lt.j.g. Michael A. Hatfield ~ USS Enterprise (CVN 65) Public Affairs Photos by USS Enterprise (CVN 65) Media Department One thing that differentiates the Navy from the other branches of service is our wartime and peacetime postures. We train and deploy, launch sorties, man ships and go into hostile waters. And we’re very good at it. O ne thing we are not so good at though is sharing our lessons learned. We tend to grab the hammer from our predecessors, remove the handle, and then stare perplexed at both parts, wondering what they’re used for. At least I have certainly done that before. My ship recently returned from deployment and what follows are a few thoughts on several topics that are commonly faced when preparing for deployment. 6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
  • 7. Equipment – Nostradamus vs. Processes – Pragmatism vs. planning, coordination and his ability to get Stephen Ambrose Dogmatism the imagery off ship immediately with the help Let’s say that the clairvoyant Nostradamus Our process is our biased opinion. I get of others…and his own reporting tenacity. and the historian Stephen Ambrose were worried when I hear someone make a [Google MC3 Sunderman to see examples] about to deploy as our division officer or statement like ‘AVID is far superior to Adobe’ The most important thing to remember is Chief. They must ensure that the MCs have or ‘Mac is far better than Windows’. When we that the members of our audience are more the tools they will need to do their jobs, but find ourselves making statements like these, participants than spectators, and they can they will apply two different methods to the we know we are approaching a dogmatic be our most valuable asset once we force task. Chief Nostradamus will try to peer into divide. It’s best to take a few steps back from ourselves to shift away from the 20th Century the future and anticipate needs based on his the precipice. analog paradigm and see that our audience perception of what will occur. Chief Ambrose members are no longer merely spectators. Our MCs are wicked smart. I sometimes would look at the past and try and do so tell people that I’d rather have a Sailor’s based on what occurred throughout history. ‘May you live in interesting times’ 90 percent solution than my 100 percent Both will fail. We have to ask ourselves what we’ll need to solution. Or, I’d rather have buy-in and 100 Ideally, we would be given a blank check percent motivation for a Sailor’s own idea than capture from a VI perspective, and capture it. about a year away from a deployment and lukewarm buy-in and 50 percent motivation This means we must cross train everyone to told to buy whatever we needed to get the for my idea. be able to grab the required piece of electronic job done. The key thing to understand is news gathering gear and be somewhere When I’ve given nebulous direction, expecting ready to go at a moment’s notice, 24/7. that successfully equipping a Media Dept. specific results, it’s no wonder that I don’t get for deployment isn’t primarily a matter of a While the public affairs officer can focus on what I expected. specific amount of money. coordinating release ability/desirability, the Six months before deployment, we should VI manager can focus on gathering, storing Having a blank check doesn’t help when scrub our SOPs, instructions and processes and information security concerns. We can’t we are at the wrong store or are referencing with our Sailors so that only minor adjustments predict emergent incidences, but we should the wrong shopping list. Conversely, having will be necessary. prepare for them. the right shopping list doesn’t help when we’re broke. There’s a balance, and both Leadership - Urgent vs. Important For example, when we thought we may rescue Nostradamus and Ambrose are needed. Among all of the leadership challenges one several Americans and bring them aboard It’s important to plan ahead using the past as can face at any level, nothing is more vital the ship, we quickly filmed high rez video of our guide. But it’s equally important to peer than developing the ability to discern between several staterooms and living quarters and into our future and try to anticipate our needs. what’s urgent vs. what’s important. transferred the video to NVN so that the news Our best bet is to contact the Fleet PAOs of organizations could use it immediately once For example, an enlisted Sailor earning they learned of the operation. Then when the areas we’ll be deploying to and find out his/her warfare pin is extremely important, what their requirements are, well in advance. the Americans were killed and the pirates though it’s not as urgent as a video the CO were brought aboard the ship, we shifted to Their AORs are our operational customers. wants made. But one day’s CO video is We should always be able to robustly support documenting their movement/treatment. Be another day’s Admiral’s photo, and before ready for anything. them at a minimum. we know it we’re missing career milestones Then we should get a robust understanding necessary in the competitive environment of In Conclusion of what our chain of command aboard the today. The old adage ‘Don’t let your Sailor’s We operate in an age of instant gratification. ship and strike group will require of us and job get in the way of their career’ is apt. In order to deliver the strategic message what was used in previous deployments. we must align our equipment, manning, Publics: Spectators or Participants? training, leadership styles, expectations and Using these two data calls as a starting point, When we departed on our deployment we we can develop our funding requirements processes to meet the needs of the digital had several thousand semi-frequent social participants worldwide who expect near- accordingly. media interactions per month. By the time we instant knowledge and the ability to weigh in. All clearly required and communicated came home, we had tens of thousands daily, missions should have no problem being and they were ravenous for news. It’s an extremely exciting time to be in the funded. And if we do run into a funding VI community, and the more we share Before deploying, it’s vital to have a robust our knowledge the better we’ll be able to gatekeeper, we should use this motto: Never social media footprint and processes in place let someone tell you ‘no’ if they didn’t have the accomplish our mission. to update our online presence frequently. authority to tell you ‘yes’. For us, an MC gathered all of our posts and Our ability to partner with our public Manning – NPASE to the rescue material for the day and posted it at night participants will mean the difference between NPASE will augment your team to balance when the most bandwidth was available. And shaping the communication environment and with the existing shipboard capabilities. The when we had breaking news, once vetted, we reacting to others’ narratives. We are poised key is early communication, and integration. posted immediately. to succeed as long as we trust our Sailors, equip them properly, foster their buy-in and NPASE also offers classes to help train MCs We also used FFT and the NVNS Amazon never let what’s urgent get in the way of on the waterfronts. Do not be afraid to ask for cloud to get video to and from the ship. It is what’s important to our mission. specific classes to meet your training needs. no longer an option whether or not we can send video and photos from every single ship We should know what skills we’ll need from in the CSG/ARG. That capability must be the NPASE detachment at least six months developed and practiced during workups and before our deployment and request that used on deployment. One of our NPASE MCs the team embark prior to workups. I have deployed on USS Barry (DDG 52) had the had three NPASE teams on three separate first Tomahawk strikes into Libya broadcast deployments and two ships, and they were to billions worldwide within the hour due to all absolutely stellar. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
  • 8. GOTB-ROLL? By Damon Moritz Live from Norfolk… S eeing an historic news story unfold on live television can be exciting. It’s real life, in real time. coming in from its 21st deployment. The timing was right, the PAO agreed and the fan base was vigorously engaged. As we packed up the shipboard side and walked down to SITE TV, several crew members stopped us to pass along that their families across the country were watching. Bringing the Navy’s story to life in real time The day of their return, I boarded a There was a significant outpouring of – live video as the event is happening –has Sea Hawk and flew out to the ship. The appreciation and this helped to solidify, in a strong demand signal. helicopter landed aboard ‘Big-E’ at 0820 my opinion, that we were doing had value. and I immediately went to vulture’s row and There are many ways to show the world set up the video camera, transmitter and Don Knisley, a Web viewer, wrote to the what we do with live video. So, why not cellular broadband cards. By 0900 I was Enterprise PAO following the broadcast “All broadcast the shipboard view of an aircraft transmitting with a fairly good cellular signal. who were connected to this project are to carrier’s homecoming? be commended for their efforts. I hope it will To get sufficient bandwidth for live Yeah, broadcast while underway. No, really be common for the Navy News Service to transmission, we bonded six cellular USB – underway. This is not about satellite broadcast live streams like this in the future cards into one multiplex transmission. This dishes, trucks and all kinds of engineering for many more ship homecomings.” means that we used six connections and magic. broke up the video stream to take advantage Lessons Learned For this transmission, we used a Streambox of the available throughput of each card. I’d like to make note that it is almost Avenir, cellular broadband cards and a The stream was then reassembled on the impossible to compete with 15,000 family standard definition video camera. The back end by Streambox and turned into D1 and friend’s cell phones on the pier. The Avenir is a fairly small, shoulder-strapped standard video. We were then able to route cellular spectrum was overly congested and unit with a CPU, touchscreen and all of that video stream to not only the media, this caused real issues for NPASE. the video and networking ports needed but also to a popular Web video streaming Testing had taken place prior to the event, to accomplish the mission. At 50 pounds, service called Livestream. The video player but the cellular transmissions by all of those including the camera, tripod and everything from Livestream was placed on the Navy friends and family, some of whom were else, it was easily portable. and USS Enterprise Facebook pages. even transmitting their own live video, could According to Matthew Weaver, Streambox We transmitted for nearly four hours, with a not be replicated. To alleviate this issue in project manager for our test, “Every major peak of about 4,000 viewers on Livestream. the future, we’ll need a dedicated cable broadcaster in the world has a Streambox Internet connection on the pier and a cellular Then the signal transferred pierside to system being used in their ENG workflow.” amplification unit while underway. NPASE, who was using a Streambox laptop To test this system, we needed an important encoder. I also found that I had to stay in nearly event. Roger up USS Enterprise (CVN 65) constant contact with the home office and Streambox headquarters so that I could be aware of the signal, video and audio quality. As the ship turned we occasionally lost some signal strength as the modems fell in the carrier island’s shadow, blcoking shore- based cell towers. Narration has value Lt.j.g. Michael Hatfield, deputy PAO aboard Enterprise, served as narrator and said, “The narrator of the live show should have a bulleted script to work from... References to the way the Sailors are feeling, the sights, sounds and the weather are perhaps more important than standard PAG talking points that may seem stuffy when juxtaposed to the visuals the viewer is enjoying.” As part of our post-event wrap up, there are conference calls, lessons learned and plans being made for the next test. This is a capability that needs some refinement, but has already shown its value in communicating the Navy’s story to the public. Photo by Damon Moritz 8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
  • 9. How did I do that? Story and Photo by MC3 Travis Mendoza When it came to shooting aircraft moving at high speeds, there were many things to consider. First, and foremost I had to make sure I had knowledge of the air show plan so I could anticipate where to train my lens. Simply communicating with the squadrons preparing the show does this. Lens choice was key. Anything wider than a 200mm lens would not reach out and “touch” the aircraft in the air. For this photo specifically, I shot with a Nikon 200-400mm f/4, on a Nikon D3. It was fast enough on the focus that I could follow the subject and keep it sharp, and had enough zoom to prevent cutting the subject off in the frame. I shot this frame at about F/5.6, at 1/4000th of a second. Anything slower than 1250th and you will risk motion blur through lens movement, because the aircraft is flying at more than 600 miles per hour. My ultimate goal when going to this shoot was getting this photo. I knew what I wanted to shoot, and made the preparations to get the image. For airshows aboard ship I find that shooting from the O-10 level is the best spot. Another thing I think was key to the success of this photo was the weather. If the weather had not been muggy, and humid, the vapor plume coming off the jet would not have been as defined. I have seen this shot many times before, and I myself had shot it more than 3 times before actually nailing the image on the nose. Ultimately, the only thing running through my head were these three things: Fill the frame, Control your background, and shoot for the moment. These are things I believe every photographer should be thinking while on the job. EDITOR’S NOTE: Mendoza’s photo was a Life Magazine Photo of the Week… check it out at http://www.life.com/hdgallery/61241/image/ugc1235391/the-weeks-best-photos- 61011#index/0 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
  • 10. LINKS to KNOW Clip Your Photos Plugin for FLICKR to conduct mass downloads from a particular gallery http://clipyourphotos.com/bulkr NPPA Ethics in the Age of Digital Photography Click here Adorama Site offers helpful how-to imagery articles, along with product reviews and tests. www.adorama.com/ALC Visual Mess Simple explanation and examples of basic layout concepts. http://www.visualmess.com Photo by MC2 Eric C. Tretter FUTURE EVENTS Photoshop World Conference & Expo Public Affairs Training Symposium Sept. 7 – 9, 2011 Sept. 26 - 28, 2011 Mandalay Bay Resort & Casino Hyatt Regency Baltimore Las Vegas, NV Baltimore, Md. http://photoshopworld.com Click here for PA Net link National Association of Naval Photography Photoplus International Conference & Expo Sep. 15 - 17, 2011 Oct. 27 - 29, 2011 Hotel Chateau Bourbon Jacob K. Javits Convention Center New Orleans New York City http://www.navyphoto.net/ www.photoplusexpo.com Digital Video Expo Government Video Sept. 20 - 22, 2011 Expo 2011 Pasadena Convention Center Nov. 29 - Dec. 1, 2011 Pasadena, Calif. Walter E. Washington Convention Center www.dvexpo.com Washington, D.C. www.gvexpo.com All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement. 10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
  • 11. Navy Style Guide Titles ranks/ratings – When using standalone or after a name they are lower case. Example: Jones is a mass communication specialist in the Navy. Smith is a Navy lieutenant. Desperately Seeking... position – If a person’s position is not Any Day in the Navy Imagery right before their name, the same rules Every month, CHINFO sends out a date to showcase “Any Day in the Navy.” It is an apply. important tool used by Navy leadership to turn around and share with not only the public, during speaking engagements, but also other senior government officials. Example: Cmdr. Mike Smith, commanding officer of USS Neverdocks LCDR Peter Halvorsen, Secretary Ray Mabus’ speechwriter, says, “We use it all the (ABC 123) time to develop talking points for the Secretary.” retired – Use before rank/rate and It’s important to note, that part of the decision process in choosing bullets is whether name. Do not capitalize or abbreviate there is corresponding imagery. Photography gives leaders an additional tool when after a name. preparing briefs and talking about your command. This is especially impressive when there is b-roll of various evolutions, which we can link. Example: The guest speaker was retired Lt. John Smith. The next Day in the Navy is Sept. 9. IntheLoupe by Lt.j.g. Shawn Eklund No Time for Time In the interest of time I will keep my comments accurate – and in the interest of accuracy I will focus my comments on time. With this in mind, I remind everyone of the importance of maintaining your camera’s date and time settings. Let’s face it, the day is short and the list of items to accomplish is long (check Facebook, play Angry Birds and write standards messages) and maintaining your camera settings is low on the list. But a five-minute check will save time and, more importantly, validate your imagery. Digital cameras write a date and time stamp with every image – specifically, to the EXchangeable Image File format or EXIF metadata. If the EXIF data is not congruent with the caption it will raise red flags with photo editors. The Associated Press and other organizations scrutinize images that have EXIF data that differ from the caption info. “If there is a discrepancy between the date in the caption and the creation date in the IPTC information we are going to call the photographer,” said Aaron Jackson, AP photo editor. We also bench imagery and try to contact the photographer if the VIRINs, captions, or EXIF data is inconsistent – another pitch for embedding contact information (to include email and command phone number). Moving beyond saving the time and more to saving time – editing a lot of imagery can be cumbersome when it’s sorted by filename, photographer or camera. It’s actually much more efficient to edit an event by capture time. Photo by MC2 Brooks B. Patton 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11
  • 12. YN3 MELISSA ROSE BARNES IT2 KRIS ROMEO BISHUNDAT MR. ALLEN P. BOYLE BERNARD C. BROWN II ET3 CHRISTOPHER L. BURFORD CAPT CHARLES F. BURLINGAME III (RET) ET3 DANIEL M. CABALLERO MR. WILLIAM E. CASWELL MR. JULIAN T. COOPER LCDR ERIC A. CRANFORD CAPT GERALD F. DECONTO IT1 JOHNNIE DOCTOR, JR. CAPT ROBERT E. DOLAN, JR. CDR WILLIAM H. DONOVAN LCDR CHARLES A. DROZ III (RET) CDR PATRICK DUNN AG1 EDWARD T. EARHART LCDR ROBERT R. ELSETH SK3 JAMIE L. FALLON RADM WILSON F. FLAGG (RET) MRS. DARLENE E. FLAGG AG2 MATTHEW M. FLOCCO CAPT LAWRENCE D. GETZFRED ET1 RONALD J. HEMENWAY MS. ANGELA M. HOUTZ MR. BRADY KAY HOWELL MR. BRYAN C. JACK MRS. JUDITH L. JONES LT MICHAEL S. LAMANA MR. JAMES T. LYNCH, JR. OS2 NEHAMON LYONS IV MR. GERARD P. MORAN, JR. ET1 BRIAN A. MOSS LCDR PATRICK J. MURPHY MR. KHANG NGOC NGUYEN DM2 MICHAEL A. NOETH LT JONAS M. PANIK LT DARIN H. PONTELL CAPT JACK D. PUNCHES (RET) AW1 JOSEPH J. PYCIOR, JR. IT1 MARSHA D. RATCHFORD MR. JOHN P. SAMMARTINO CDR ROBERT A. SCHLEGEL CDR DAN F. SHANOWER ITC GREGG H. SMALLWOOD LT MARI-RAE SOPPER MRS. NORMA LANG STEUERLE MR. LEONARD E. TAYLOR LCDR OTIS V. TOLBERT LCDR RONALD J. VAUK LCDR DAVID L. WILLIAMS RMC MARVIN ROGER WOODS (RET) CAPT JOHN D. YAMNICKY, SR. (RET) MRS. VICKI L. YANCEY IT2 KEVIN W. YOKUM Photo by MC1 Brandan W. Schulze ITC DONALD M. YOUNG