The document summarizes lessons learned from previous Navy deployments regarding preparing a media department. It discusses balancing the need to anticipate future needs with learning from past experiences. It emphasizes focusing on storytelling over technical skills and ensuring buy-in from sailors over rigid adherence to processes or preferences. It stresses the importance of cross-training all sailors to quickly respond to emergent situations during "interesting times" at sea.
Featuring information on Warfighting month, this issue also contains great links to know and a feature from NPASE West Sailors sharing their experience with going live.
The winter edition of Navy Imagery Insider is focused on explaining a number of initiatives underway at CHINFO and NPASE designed to enhance the ability of Navy public affairs professionals to better communicate.
The spring edition of Navy Imagery Insider is focused on explaining what the MC needs to know to be successful when producing video content. Please let us know what you want to see in upcoming editions by emailing navymedia@navy.mil
The document discusses how using vivid imagery and interactive activities can improve student learning compared to passive viewing. It summarizes research showing students perform better on tests after watching educational videos when they are actively engaged with the material rather than passive viewers. The author concludes that vision is an important tool for learning, and teachers should look for opportunities to incorporate visual elements and activities to increase student motivation and learning.
This document discusses the role of the Navy Office of Information's media content services directorate (OI-2) and its operations manager, Paul Taylor. OI-2 aims to coordinate Navy communication across owned media platforms using internal editorial, photography, video, and social media capabilities. The goal is to tell Navy stories in a timely manner across various mediums. Recent examples include working with the submarine force on communication for a submarine rescue exercise. OI-2 is also partnering with Defense Media Activity members and looking to showcase visual content through a photo essay section on the Navy Blog.
The document summarizes a Navy program that provides advanced photojournalism and videography training to Navy sailors at Syracuse University. It encourages chief petty officers to identify sailors with strong visual storytelling skills for the program, as its graduates become mentors and help shape the future of the Navy visual information community. The director emphasizes that visual information is a tactical requirement that enhances commanders' communication strategies, and the Navy is committed to continuing the Syracuse program.
The document summarizes the Coalition of Sailors Against Destructive Decisions (CSADD), a Navy peer mentoring program that aims to promote responsible decision making among Sailors. It details the origins of CSADD, inspired by organizations like Mothers Against Drunk Driving. The article highlights the innovative CSADD chapter aboard the USS San Jacinto that staged a dramatic reenactment of a drunk driving accident to raise awareness. It provides an overview of CSADD's structure, resources available, and goals of empowering young Sailors to positively influence their peers.
Featuring information on Warfighting month, this issue also contains great links to know and a feature from NPASE West Sailors sharing their experience with going live.
The winter edition of Navy Imagery Insider is focused on explaining a number of initiatives underway at CHINFO and NPASE designed to enhance the ability of Navy public affairs professionals to better communicate.
The spring edition of Navy Imagery Insider is focused on explaining what the MC needs to know to be successful when producing video content. Please let us know what you want to see in upcoming editions by emailing navymedia@navy.mil
The document discusses how using vivid imagery and interactive activities can improve student learning compared to passive viewing. It summarizes research showing students perform better on tests after watching educational videos when they are actively engaged with the material rather than passive viewers. The author concludes that vision is an important tool for learning, and teachers should look for opportunities to incorporate visual elements and activities to increase student motivation and learning.
This document discusses the role of the Navy Office of Information's media content services directorate (OI-2) and its operations manager, Paul Taylor. OI-2 aims to coordinate Navy communication across owned media platforms using internal editorial, photography, video, and social media capabilities. The goal is to tell Navy stories in a timely manner across various mediums. Recent examples include working with the submarine force on communication for a submarine rescue exercise. OI-2 is also partnering with Defense Media Activity members and looking to showcase visual content through a photo essay section on the Navy Blog.
The document summarizes a Navy program that provides advanced photojournalism and videography training to Navy sailors at Syracuse University. It encourages chief petty officers to identify sailors with strong visual storytelling skills for the program, as its graduates become mentors and help shape the future of the Navy visual information community. The director emphasizes that visual information is a tactical requirement that enhances commanders' communication strategies, and the Navy is committed to continuing the Syracuse program.
The document summarizes the Coalition of Sailors Against Destructive Decisions (CSADD), a Navy peer mentoring program that aims to promote responsible decision making among Sailors. It details the origins of CSADD, inspired by organizations like Mothers Against Drunk Driving. The article highlights the innovative CSADD chapter aboard the USS San Jacinto that staged a dramatic reenactment of a drunk driving accident to raise awareness. It provides an overview of CSADD's structure, resources available, and goals of empowering young Sailors to positively influence their peers.
The document discusses changes to the Department of the Navy Public Affairs Policy and Regulations (SECNAVINST 5720.44C). Some key changes include:
- Navy Media Content Services (NMCS) OI-2 is now the central repository for Navy imagery.
- Guidance on privacy has been expanded, particularly regarding the privacy of family members in imagery.
- Media embarks now require CHINFO approval at least 24 hours in advance.
- Website and social media policy is updated, including requirements for registering Navy websites and social media sites.
- Updated guidance is provided on conducting surveys.
The document provides an overview of some of the most commonly used policies that have changed in
The document is the January-February 2012 issue of the Navy Insider newsletter. It provides information for members of the Navy Visual News Service/Navy Media Content Services community. The issue includes the following:
- An introduction of a new photo editor at Navy Media Content Services who discusses his background and goals of supporting photographers in the fleet.
- Information on how Navy Media Content Services proactively markets imagery submitted by photographers to external organizations beyond just news outlets, including examples of images being used by National Geographic and Men's Workout magazine.
- Guidance on standards for imagery quality, caption writing, and timeliness to help get more images posted on navy.mil.
- Various other short articles
The Navy Insider document provides information about Operation Tomodachi and the release of new rate training manuals (RTMs) for Master-at-Arms (MA) sailors. It discusses:
1) Sailors from the Chief of Information (CHINFO) and Defense Media Activity (DMA) Navy element streamed live video of ships passing Battery Park, New York to multiple online sites as a test of technology and to engage online audiences.
2) The Center for Service Support (CSS) in Newport, RI officially released updated MC non-resident training courses/RTMs via Navy Knowledge Online and the Navy Advancement Center websites in May 2011.
3) A working group that included seven senior
1) The media department aboard the USS Nimitz is producing a full-length documentary while the ship is in dry dock to keep sailors engaged and ensure they maintain their media skills.
2) The documentary involves junior sailors filming, editing, and distributing a 20-minute episode each month to document the ship's time in dry dock and homeport change.
3) Producing the documentary has provided a unique training opportunity for the sailors to improve their storytelling, editing, and technical skills while capturing an important part of the ship's history.
The document showcases 100 photos from 2010 that were posted on the Navy.mil website. It invites readers to vote for their favorite photo by number on a website or by email. The top 3 winners will have their photos displayed and receive a letter of commendation. Voting is open from February 9 to March 9, 2011. The photos highlight Navy operations, humanitarian assistance efforts in Haiti, training, and personnel.
This document establishes the Department of Defense policy for responsible and effective use of internet-based capabilities including social networking services. It applies to all DoD components and authorized NIPRNET users. The policy configures NIPRNET to provide access to internet capabilities, continues to defend against network threats, and prohibits access to prohibited content. All use of internet capabilities must comply with ethics regulations and guidelines in the attachments regarding official presences, official use, records management, and limited personal use.
The document discusses changes to the Navy's Visual Information Record Identification Number (VIRIN) system. The VIRIN previously included the last four digits of the creator's social security number, which exposed private information. To address this, the Defense Visual Information directorate is implementing a new "Vision ID" system that assigns a unique identifier instead of using social security numbers. All Navy personnel producing visual information for public sites will need to register at a Defense Imagery website to receive a Vision ID number, which must be used on content starting February 1, 2011. Work is also underway to replace social security numbers in previously archived visual information assets.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the challenges faced by Navy photographers and media crews in covering "Operation Invincible Spirit," a joint naval exercise between the U.S. and South Korea. Despite transmission limitations, they were able to distribute photos and video that were picked up by major news outlets around the world. The document provides tips for planning effective media coverage of future operations, such as coordinating with operations branches, prioritizing timely distribution, and considering multinational sensitivities.
This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
The document discusses changes to the Department of the Navy Public Affairs Policy and Regulations (SECNAVINST 5720.44C). Some key changes include:
- Navy Media Content Services (NMCS) OI-2 is now the central repository for Navy imagery.
- Guidance on privacy has been expanded, particularly regarding the privacy of family members in imagery.
- Media embarks now require CHINFO approval at least 24 hours in advance.
- Website and social media policy is updated, including requirements for registering Navy websites and social media sites.
- Updated guidance is provided on conducting surveys.
The document provides an overview of some of the most commonly used policies that have changed in
The document is the January-February 2012 issue of the Navy Insider newsletter. It provides information for members of the Navy Visual News Service/Navy Media Content Services community. The issue includes the following:
- An introduction of a new photo editor at Navy Media Content Services who discusses his background and goals of supporting photographers in the fleet.
- Information on how Navy Media Content Services proactively markets imagery submitted by photographers to external organizations beyond just news outlets, including examples of images being used by National Geographic and Men's Workout magazine.
- Guidance on standards for imagery quality, caption writing, and timeliness to help get more images posted on navy.mil.
- Various other short articles
The Navy Insider document provides information about Operation Tomodachi and the release of new rate training manuals (RTMs) for Master-at-Arms (MA) sailors. It discusses:
1) Sailors from the Chief of Information (CHINFO) and Defense Media Activity (DMA) Navy element streamed live video of ships passing Battery Park, New York to multiple online sites as a test of technology and to engage online audiences.
2) The Center for Service Support (CSS) in Newport, RI officially released updated MC non-resident training courses/RTMs via Navy Knowledge Online and the Navy Advancement Center websites in May 2011.
3) A working group that included seven senior
1) The media department aboard the USS Nimitz is producing a full-length documentary while the ship is in dry dock to keep sailors engaged and ensure they maintain their media skills.
2) The documentary involves junior sailors filming, editing, and distributing a 20-minute episode each month to document the ship's time in dry dock and homeport change.
3) Producing the documentary has provided a unique training opportunity for the sailors to improve their storytelling, editing, and technical skills while capturing an important part of the ship's history.
The document showcases 100 photos from 2010 that were posted on the Navy.mil website. It invites readers to vote for their favorite photo by number on a website or by email. The top 3 winners will have their photos displayed and receive a letter of commendation. Voting is open from February 9 to March 9, 2011. The photos highlight Navy operations, humanitarian assistance efforts in Haiti, training, and personnel.
This document establishes the Department of Defense policy for responsible and effective use of internet-based capabilities including social networking services. It applies to all DoD components and authorized NIPRNET users. The policy configures NIPRNET to provide access to internet capabilities, continues to defend against network threats, and prohibits access to prohibited content. All use of internet capabilities must comply with ethics regulations and guidelines in the attachments regarding official presences, official use, records management, and limited personal use.
The document discusses changes to the Navy's Visual Information Record Identification Number (VIRIN) system. The VIRIN previously included the last four digits of the creator's social security number, which exposed private information. To address this, the Defense Visual Information directorate is implementing a new "Vision ID" system that assigns a unique identifier instead of using social security numbers. All Navy personnel producing visual information for public sites will need to register at a Defense Imagery website to receive a Vision ID number, which must be used on content starting February 1, 2011. Work is also underway to replace social security numbers in previously archived visual information assets.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the challenges faced by Navy photographers and media crews in covering "Operation Invincible Spirit," a joint naval exercise between the U.S. and South Korea. Despite transmission limitations, they were able to distribute photos and video that were picked up by major news outlets around the world. The document provides tips for planning effective media coverage of future operations, such as coordinating with operations branches, prioritizing timely distribution, and considering multinational sensitivities.
This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
1. NAVY INSIDER
U S N AV Y
IN
F
FO
E O
R M AT
FIC
IMAGERY
OF
IO
N
For members of the PA/VI community Jul - Aug 2011 NI L NISI VERUM
PIECING TOGETHER SUCCESS
Photo by MC2 Brooks B. Patton Cover story on page 6
2. TAGGING
E D IA
DIRECTOR’S
CORNER
ALONG
by Tracy Johnson,
CHINFO Emerging Media
LM
With delivery of our sixth edition and first Today, most of us do not turn to the library
S O CI A
year of Navy Imagery Insider, I would like as our first place of research on a topic—
to thank all those who made this product we turn to Google. But how can we possibly
possible. find what we need on the Internet if there
The publication was named by Jessica isn’t an intricate system to direct us to the
Faller who co-edited the first edition as part proper place? One of the main ways people
of a capstone project during her internship categorize and organize content online is
with Navy Visual News Service in 2010. through the use of tags.
Since then, Kristina Miller (MCC, USNR) What is a tag?
has done a tremendous job herding cats Essentially, tags are a way for people to
to deliver an inaugural product, displaying categorize data online and help organize it
great patience and administrative in a way that makes sense to them. Rather
organization while hounding me and other than one person developing a system of
members of the staff to deliver properly set categories where each piece of data
researched content on-time. must be assigned, tags organize the data
by whatever categories make sense to the
MC2 Jay Chu has been the driving force person tagging it. As a result, the tagging
behind the layout and art direction. Lt.j.g. process not only organizes the data, but
Shawn Eklund joined us in January 2011, also adds context. That is important when
and has shared his years of experience people are trying to find images.
and training in layout and design to expand
the original six page publication to 12. by MC1 Brian Goyak
Over the past year we have covered
real-world operations like Invincible Spirit
aboard USS George Washington, unique
events surrounding Operation Tomodachi,
historical perspectives on the evolution
of Navy visual information, and shared
technical information, best practices,
social media, and important community
developments.
Congratulations
Most importantly, we have listened to your
feedback and invited readers to contribute
their own experiences; MC2 Justin
Stumberg spoke about his efforts to cover Take this photo, for example:
Congratulations to MC3 Erick
Operation Unified Response in Haiti with The title in Flickr is “Ecuador native/Sailor
Kogler, aboard USS Dwight D.
Navy Combat Camera, while MCC Terrina demonstrates proper oral hygiene during
Continuing Promise 2011.” I may view this Eisenhower (CVN 69), who created a
Weatherspoon provided her personal
experiences while on IA in Afghanistan, just photo and bookmark it with the keyword tags new “Sailor’s Creed” poster.
to name a few. “education” or “empowering children,” while His poster took top honors in a
someone else may view this photo and tag contest to redesign the image that
We have tried to produce a continuously it with the keywords “teeth” or “hygiene.” All
improving product that is of value to the will be used around the Fleet.
of the tags are appropriate, but add different
reader; I hope we succeeded. context to the image. These tags will help The poster is located in the Navy.mil
As we move into our second year I ask for online researchers (who are “Googling”) graphic gallery
your continued ideas and feedback. Please to find this image should they type in the
send them to navyvisualnews@navy.mil or aforementioned keywords.
to my email at Christopher.Madden@navy. While there’s no exact science to tagging, If your command creates graphics, whether
mil. Hope to see many of you during the adding a few descriptive words will help posters or logos, send them to us at
PA/VI Symposium in September. your images be “found” more often when the navyvisualnews@navy.mil so we can add
public performs searches. them to the imagery sent to the National
~CJM
Archives.
DIRECTOR Christopher Madden Contributors Lt.j.g. Michael Hatfield Navy Office of Information
DEPUTY DIRECTOR LT j.g. Shawn Eklund Tracy Johnson Pentagon RM 4B514
MC1 Julianne Metzger Washington, D.C. 20350-1200
EDITORIAL Office: 703-614-9154 DSN: 224
MC3 Travis Mendoza
Editor Kristina Miller LAYOUT/ART
Designers Download Insider at:
Staff Writers Oscar Sosa MC2 Jay Chu
www.slideshare.net/NavyVisualNewsService
Damon J. Moritz MC2 Sharay Bennett
http://issuu.com/NavyVisualNewsService
MC2 Jason Graham
2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
3. INSIDERPerspective By MC1 Julianne Metzger
They are directly serving the President of applicants must exercise patience because
the background investigation for the
the United States security clearance can take up to two years.
The benefits of assignment to WHCA
Mass Communication Specialists assigned MC2 Daniel Cleary, who works with VTC,
outweigh the obvious challenges. The five
to the White House Communications reported to WHCA in March of 2011. He
years of demanding shore duty call for many
Agency (WHCA) are busy. For most of said duty at this agency requires a mixture
days deployed away from home. Yet, MCs
them, this fast-paced tour is more rigorous of flexibility and independence.
at WHCA have experiences like no other
than any other assignment they’ve ever “You have to be open to do whatever you’re in the Navy. They are directly serving the
experienced. tasked with,” said Cleary. “I’ve been here for President of the United States. Additionally,
WHCA is a joint military command that three months and worked in three different Sailors on Presidential Support Duty earn
provides information and communication shops.” special duty pay, civilian clothing allowance
services for the President and White In the midst of an intensely high operation and the chance to earn the Presidential
House Staff. MCs are usually assigned tempo, WHCA still focuses on getting its Support Badge.
to the Visual Information Command (VIC) MCs extensive training. “We constantly travel, following very
within WHCA. VIC provides a wide realm of
“I’ve learned how to work a digital mixing newsworthy and historical events, and we
services including audio visual support to
board and run PA systems,” said MC1(NAC/ don’t travel to these places in ships,” said
the President, as well as photo and graphic
AW) Meagan Klein, who reported to WHCA MC1 Klein. “In my previous command,
support to the agency.
Photo Lab in February 2011. “It ties into the everyone was concerned with getting
Of the eight MCs assigned at WHCA, five broadcast and radio portions of our rate, planes off the deck, not so much about a
are assigned to White House Television but it’s not something you’d typically see in public affairs or media standpoint. Here, our
(WHTV). WHTV’s mission is to film record the Navy.” job as MCs is the mission. WHCA wouldn’t
the daily activities of the President, First be what it is without us.”
Lady and Vice President. Their footage WHTV has a four level internal training
program that progresses from teaching For more information, please contact
of events is used on the official White
basic video and audio skills to multi- ETC(SW) John O’Donoghue, DSN 284-
House website as well as broadcasted on
camera live video switches. VIC also sends 2000 Ext. 75154 or Comm. 202-757-7098;
the White House CCTV and the Pentagon
its media rated Sailors to various DINFOS email: John.Odonoghue@whmo.mil/
Channel. Eventually all of the video shot by
WHTV ends up at the National Archives as courses and civilian courses such as Sony Interested applicants can also visit the
a visual history of the presidency. Location Lighting in San Jose, Calif. White House Communications Agency
Applying to WHCA is not difficult. Potential Recruiting website at www.disa.mil/whca.
It’s the WHTV MCs job to be where the
president is- whether it’s at The White
House during official events or flying on
overnight missions with “the boss” to
Afghanistan for a surprise visit. They work
alongside civilian counterparts from all the
major networks and travel in the motorcade
and on Air Force One.
“We have a lot of face time with people you
wouldn’t normally see,” said MC1 Rachel
Kibbe, a WHTV videographer. “I see the
President of the United States and First
Lady on a daily basis.” She also noted that
professionalism and poise is crucial. “You
have to be able to communicate with these
people to effectively do your job,” said
Kibbe.
Outside of WHTV, MCs utilize their past
experience to perform essential jobs within
the agency. MCs also work in WHCA’s
Digital Multimedia Center, Photo Lab and
Video Teleconference (VTC) Support
Branch as well as a multitude of collateral
Photo by Lawrence Jackson
duties.
Instruction DOD Instruction 5040.05 provides specific guidance regarding the alteration
of official DOD imagery. http://www.dtic.mil/whs/directives/corres/
Nugget pdf/504005p.pdf
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
4. Photos by MC2 Jonathen E. Davis
STORY TELLING PHOTOS BY MC2 JONATHEN E. DAVIS
I recently attended a course at the Poynter by independent journalists using a laptop and Navy.mil’s top four on Aug. 12.
Institute in St. Petersburg, Fla., to learn about a camera. They used other tools, but what We do get decent overall coverage of
“backpack journalism” and wanted to share made their work compelling was storytelling. homecomings, air shows and MEDCAPS.
some insights from it. We studied some of the Their stories had a beginning, middle and What we don’t get is the story of the individuals
latest journalism technologies and learned end. Some had interesting characters, others that make these events significant. When a
how to produce and package content, but were entertaining and some were poignant, carrier comes home from deployment there
the most important takeaway was that all the but all of them kept the viewer interested. are many new dads. Why not pick one and do
wiz-bang gadgets and funky doohickies don’t That connection between frames is what’s a story on his excitement about meeting his
mean anything without a decent story. In fact, missing with many of the images coming baby for the first time?
many journalists have a hard time looking into our office. We get a lot of nice onesies Other ideas include possibly following a family
past the technical requirements of the job long and twosies, but it’s very rare that we have getting medical treatment at a clinic or a doctor
enough to concentrate on why we exist - To something that can tell a complete story in a working a MEDCAP. What’s it like for a junior
tell the story. series of frames. MC2 Davis provided a series enlisted Sailor to work an entire shift on a flight
We spent a lot of time looking at work produced of storytelling images which were selected as deck? To sum it up, everyone has a story.
4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
5. OUTTAKES
Story by Oscar Sosa
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
6. BIG
Story by Lt.j.g. Michael A. Hatfield ~ USS Enterprise (CVN 65) Public Affairs
Photos by USS Enterprise (CVN 65) Media Department
One thing that differentiates the Navy from the other branches
of service is our wartime and peacetime postures. We train and
deploy, launch sorties, man ships and go into hostile waters. And
we’re very good at it.
O
ne thing we are not so good at though is sharing our lessons learned.
We tend to grab the hammer from our predecessors, remove the
handle, and then stare perplexed at both parts, wondering what they’re
used for. At least I have certainly done that before.
My ship recently returned from deployment and what follows are a few
thoughts on several topics that are commonly faced when preparing for
deployment.
6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
7. Equipment – Nostradamus vs. Processes – Pragmatism vs. planning, coordination and his ability to get
Stephen Ambrose Dogmatism the imagery off ship immediately with the help
Let’s say that the clairvoyant Nostradamus Our process is our biased opinion. I get of others…and his own reporting tenacity.
and the historian Stephen Ambrose were worried when I hear someone make a [Google MC3 Sunderman to see examples]
about to deploy as our division officer or statement like ‘AVID is far superior to Adobe’ The most important thing to remember is
Chief. They must ensure that the MCs have or ‘Mac is far better than Windows’. When we that the members of our audience are more
the tools they will need to do their jobs, but find ourselves making statements like these, participants than spectators, and they can
they will apply two different methods to the we know we are approaching a dogmatic be our most valuable asset once we force
task. Chief Nostradamus will try to peer into divide. It’s best to take a few steps back from ourselves to shift away from the 20th Century
the future and anticipate needs based on his the precipice. analog paradigm and see that our audience
perception of what will occur. Chief Ambrose members are no longer merely spectators.
Our MCs are wicked smart. I sometimes
would look at the past and try and do so
tell people that I’d rather have a Sailor’s
based on what occurred throughout history. ‘May you live in interesting times’
90 percent solution than my 100 percent
Both will fail. We have to ask ourselves what we’ll need to
solution. Or, I’d rather have buy-in and 100
Ideally, we would be given a blank check percent motivation for a Sailor’s own idea than capture from a VI perspective, and capture it.
about a year away from a deployment and lukewarm buy-in and 50 percent motivation This means we must cross train everyone to
told to buy whatever we needed to get the for my idea. be able to grab the required piece of electronic
job done. The key thing to understand is news gathering gear and be somewhere
When I’ve given nebulous direction, expecting ready to go at a moment’s notice, 24/7.
that successfully equipping a Media Dept.
specific results, it’s no wonder that I don’t get
for deployment isn’t primarily a matter of a While the public affairs officer can focus on
what I expected.
specific amount of money. coordinating release ability/desirability, the
Six months before deployment, we should VI manager can focus on gathering, storing
Having a blank check doesn’t help when
scrub our SOPs, instructions and processes and information security concerns. We can’t
we are at the wrong store or are referencing
with our Sailors so that only minor adjustments predict emergent incidences, but we should
the wrong shopping list. Conversely, having
will be necessary. prepare for them.
the right shopping list doesn’t help when
we’re broke. There’s a balance, and both Leadership - Urgent vs. Important For example, when we thought we may rescue
Nostradamus and Ambrose are needed. Among all of the leadership challenges one several Americans and bring them aboard
It’s important to plan ahead using the past as can face at any level, nothing is more vital the ship, we quickly filmed high rez video of
our guide. But it’s equally important to peer than developing the ability to discern between several staterooms and living quarters and
into our future and try to anticipate our needs. what’s urgent vs. what’s important. transferred the video to NVN so that the news
Our best bet is to contact the Fleet PAOs of organizations could use it immediately once
For example, an enlisted Sailor earning they learned of the operation. Then when
the areas we’ll be deploying to and find out his/her warfare pin is extremely important,
what their requirements are, well in advance. the Americans were killed and the pirates
though it’s not as urgent as a video the CO were brought aboard the ship, we shifted to
Their AORs are our operational customers. wants made. But one day’s CO video is
We should always be able to robustly support documenting their movement/treatment. Be
another day’s Admiral’s photo, and before ready for anything.
them at a minimum. we know it we’re missing career milestones
Then we should get a robust understanding necessary in the competitive environment of In Conclusion
of what our chain of command aboard the today. The old adage ‘Don’t let your Sailor’s We operate in an age of instant gratification.
ship and strike group will require of us and job get in the way of their career’ is apt. In order to deliver the strategic message
what was used in previous deployments. we must align our equipment, manning,
Publics: Spectators or Participants? training, leadership styles, expectations and
Using these two data calls as a starting point, When we departed on our deployment we
we can develop our funding requirements processes to meet the needs of the digital
had several thousand semi-frequent social participants worldwide who expect near-
accordingly. media interactions per month. By the time we instant knowledge and the ability to weigh in.
All clearly required and communicated came home, we had tens of thousands daily,
missions should have no problem being and they were ravenous for news. It’s an extremely exciting time to be in the
funded. And if we do run into a funding VI community, and the more we share
Before deploying, it’s vital to have a robust our knowledge the better we’ll be able to
gatekeeper, we should use this motto: Never social media footprint and processes in place
let someone tell you ‘no’ if they didn’t have the accomplish our mission.
to update our online presence frequently.
authority to tell you ‘yes’. For us, an MC gathered all of our posts and Our ability to partner with our public
Manning – NPASE to the rescue material for the day and posted it at night participants will mean the difference between
NPASE will augment your team to balance when the most bandwidth was available. And shaping the communication environment and
with the existing shipboard capabilities. The when we had breaking news, once vetted, we reacting to others’ narratives. We are poised
key is early communication, and integration. posted immediately. to succeed as long as we trust our Sailors,
equip them properly, foster their buy-in and
NPASE also offers classes to help train MCs We also used FFT and the NVNS Amazon never let what’s urgent get in the way of
on the waterfronts. Do not be afraid to ask for cloud to get video to and from the ship. It is what’s important to our mission.
specific classes to meet your training needs. no longer an option whether or not we can
send video and photos from every single ship
We should know what skills we’ll need from in the CSG/ARG. That capability must be
the NPASE detachment at least six months developed and practiced during workups and
before our deployment and request that used on deployment. One of our NPASE MCs
the team embark prior to workups. I have deployed on USS Barry (DDG 52) had the
had three NPASE teams on three separate first Tomahawk strikes into Libya broadcast
deployments and two ships, and they were to billions worldwide within the hour due to
all absolutely stellar.
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
8. GOTB-ROLL?
By Damon Moritz
Live from Norfolk…
S eeing an historic news story unfold on
live television can be exciting. It’s real
life, in real time.
coming in from its 21st deployment. The
timing was right, the PAO agreed and the
fan base was vigorously engaged.
As we packed up the shipboard side and
walked down to SITE TV, several crew
members stopped us to pass along that their
families across the country were watching.
Bringing the Navy’s story to life in real time The day of their return, I boarded a
There was a significant outpouring of
– live video as the event is happening –has Sea Hawk and flew out to the ship. The
appreciation and this helped to solidify, in
a strong demand signal. helicopter landed aboard ‘Big-E’ at 0820
my opinion, that we were doing had value.
and I immediately went to vulture’s row and
There are many ways to show the world
set up the video camera, transmitter and Don Knisley, a Web viewer, wrote to the
what we do with live video. So, why not
cellular broadband cards. By 0900 I was Enterprise PAO following the broadcast “All
broadcast the shipboard view of an aircraft
transmitting with a fairly good cellular signal. who were connected to this project are to
carrier’s homecoming?
be commended for their efforts. I hope it will
To get sufficient bandwidth for live
Yeah, broadcast while underway. No, really be common for the Navy News Service to
transmission, we bonded six cellular USB
– underway. This is not about satellite broadcast live streams like this in the future
cards into one multiplex transmission. This
dishes, trucks and all kinds of engineering for many more ship homecomings.”
means that we used six connections and
magic.
broke up the video stream to take advantage Lessons Learned
For this transmission, we used a Streambox of the available throughput of each card. I’d like to make note that it is almost
Avenir, cellular broadband cards and a The stream was then reassembled on the impossible to compete with 15,000 family
standard definition video camera. The back end by Streambox and turned into D1 and friend’s cell phones on the pier. The
Avenir is a fairly small, shoulder-strapped standard video. We were then able to route cellular spectrum was overly congested and
unit with a CPU, touchscreen and all of that video stream to not only the media, this caused real issues for NPASE.
the video and networking ports needed but also to a popular Web video streaming
Testing had taken place prior to the event,
to accomplish the mission. At 50 pounds, service called Livestream. The video player
but the cellular transmissions by all of those
including the camera, tripod and everything from Livestream was placed on the Navy
friends and family, some of whom were
else, it was easily portable. and USS Enterprise Facebook pages.
even transmitting their own live video, could
According to Matthew Weaver, Streambox We transmitted for nearly four hours, with a not be replicated. To alleviate this issue in
project manager for our test, “Every major peak of about 4,000 viewers on Livestream. the future, we’ll need a dedicated cable
broadcaster in the world has a Streambox Internet connection on the pier and a cellular
Then the signal transferred pierside to
system being used in their ENG workflow.” amplification unit while underway.
NPASE, who was using a Streambox laptop
To test this system, we needed an important encoder. I also found that I had to stay in nearly
event. Roger up USS Enterprise (CVN 65) constant contact with the home office and
Streambox headquarters so that I could be
aware of the signal, video and audio quality.
As the ship turned we occasionally lost
some signal strength as the modems fell in
the carrier island’s shadow, blcoking shore-
based cell towers.
Narration has value
Lt.j.g. Michael Hatfield, deputy PAO aboard
Enterprise, served as narrator and said,
“The narrator of the live show should have
a bulleted script to work from... References
to the way the Sailors are feeling, the sights,
sounds and the weather are perhaps more
important than standard PAG talking points
that may seem stuffy when juxtaposed to
the visuals the viewer is enjoying.”
As part of our post-event wrap up, there
are conference calls, lessons learned
and plans being made for the next test.
This is a capability that needs some
refinement, but has already shown its value
in communicating the Navy’s story to the
public.
Photo by Damon Moritz
8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
9. How did I do that?
Story and Photo by MC3 Travis Mendoza
When it came to shooting aircraft moving at high speeds, there were
many things to consider. First, and foremost I had to make sure I
had knowledge of the air show plan so I could anticipate where to
train my lens. Simply communicating with the squadrons preparing
the show does this.
Lens choice was key. Anything wider than a 200mm lens would not reach out and “touch”
the aircraft in the air. For this photo specifically, I shot with a Nikon 200-400mm f/4, on a
Nikon D3. It was fast enough on the focus that I could follow the subject and keep it sharp,
and had enough zoom to prevent cutting the subject off in the frame. I shot this frame at
about F/5.6, at 1/4000th of a second. Anything slower than 1250th and you will risk motion
blur through lens movement, because the aircraft is flying at more than 600 miles per hour.
My ultimate goal when going to this shoot was getting this photo. I knew what I wanted to
shoot, and made the preparations to get the image. For airshows aboard ship I find that
shooting from the O-10 level is the best spot. Another thing I think was key to the success
of this photo was the weather. If the weather had not been muggy, and humid, the vapor
plume coming off the jet would not have been as defined. I have seen this shot many times
before, and I myself had shot it more than 3 times before actually nailing the image on the
nose. Ultimately, the only thing running through my head were these three things: Fill the
frame, Control your background, and shoot for the moment. These are things I believe
every photographer should be thinking while on the job.
EDITOR’S NOTE: Mendoza’s photo was a Life Magazine Photo of the Week… check
it out at http://www.life.com/hdgallery/61241/image/ugc1235391/the-weeks-best-photos-
61011#index/0
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
10. LINKS to KNOW
Clip Your Photos
Plugin for FLICKR to conduct mass downloads from a
particular gallery
http://clipyourphotos.com/bulkr
NPPA
Ethics in the Age of Digital Photography
Click here
Adorama
Site offers helpful how-to imagery articles, along with product
reviews and tests.
www.adorama.com/ALC
Visual Mess
Simple explanation and examples of basic layout concepts.
http://www.visualmess.com
Photo by MC2 Eric C. Tretter
FUTURE EVENTS
Photoshop World Conference & Expo Public Affairs Training Symposium
Sept. 7 – 9, 2011 Sept. 26 - 28, 2011
Mandalay Bay Resort & Casino Hyatt Regency Baltimore
Las Vegas, NV Baltimore, Md.
http://photoshopworld.com Click here for PA Net link
National Association of Naval Photography Photoplus International Conference & Expo
Sep. 15 - 17, 2011 Oct. 27 - 29, 2011
Hotel Chateau Bourbon Jacob K. Javits Convention Center
New Orleans New York City
http://www.navyphoto.net/ www.photoplusexpo.com
Digital Video Expo Government Video
Sept. 20 - 22, 2011
Expo 2011
Pasadena Convention Center
Nov. 29 - Dec. 1, 2011
Pasadena, Calif. Walter E. Washington Convention Center
www.dvexpo.com Washington, D.C.
www.gvexpo.com
All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.
10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
11. Navy Style Guide
Titles
ranks/ratings – When using standalone
or after a name they are lower case.
Example: Jones is a mass
communication specialist in the Navy.
Smith is a Navy lieutenant.
Desperately Seeking...
position – If a person’s position is not
Any Day in the Navy Imagery
right before their name, the same rules Every month, CHINFO sends out a date to showcase “Any Day in the Navy.” It is an
apply. important tool used by Navy leadership to turn around and share with not only the
public, during speaking engagements, but also other senior government officials.
Example: Cmdr. Mike Smith,
commanding officer of USS Neverdocks LCDR Peter Halvorsen, Secretary Ray Mabus’ speechwriter, says, “We use it all the
(ABC 123) time to develop talking points for the Secretary.”
retired – Use before rank/rate and It’s important to note, that part of the decision process in choosing bullets is whether
name. Do not capitalize or abbreviate there is corresponding imagery. Photography gives leaders an additional tool when
after a name. preparing briefs and talking about your command. This is especially impressive when
there is b-roll of various evolutions, which we can link.
Example: The guest speaker was retired
Lt. John Smith. The next Day in the Navy is Sept. 9.
IntheLoupe by Lt.j.g. Shawn Eklund
No Time for Time
In the interest of time I will keep my comments accurate – and in the interest of accuracy I will focus my comments on time. With this
in mind, I remind everyone of the importance of maintaining your camera’s date and time settings.
Let’s face it, the day is short and the list of items to accomplish is long (check Facebook, play Angry Birds and write standards
messages) and maintaining your camera settings is low on the list. But a five-minute check will save time and, more importantly,
validate your imagery.
Digital cameras write a date and time stamp with every image – specifically, to the EXchangeable Image File format or EXIF
metadata. If the EXIF data is not congruent with the caption it will raise red flags with photo editors. The Associated Press and other
organizations scrutinize images that have EXIF data that differ from the caption info.
“If there is a discrepancy between the date in the caption and the creation date in the IPTC information we are going to call the
photographer,” said Aaron Jackson, AP photo editor.
We also bench imagery and try to contact the photographer if the VIRINs, captions, or EXIF data is inconsistent – another pitch for
embedding contact information (to include email and command phone number).
Moving beyond saving the time and more to saving time – editing a lot of imagery can be cumbersome when it’s sorted by filename,
photographer or camera. It’s actually much more efficient to edit an event by capture time.
Photo by MC2 Brooks B. Patton
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11
12. YN3 MELISSA ROSE BARNES
IT2 KRIS ROMEO BISHUNDAT
MR. ALLEN P. BOYLE
BERNARD C. BROWN II
ET3 CHRISTOPHER L. BURFORD
CAPT CHARLES F. BURLINGAME III (RET)
ET3 DANIEL M. CABALLERO
MR. WILLIAM E. CASWELL
MR. JULIAN T. COOPER
LCDR ERIC A. CRANFORD
CAPT GERALD F. DECONTO
IT1 JOHNNIE DOCTOR, JR.
CAPT ROBERT E. DOLAN, JR.
CDR WILLIAM H. DONOVAN
LCDR CHARLES A. DROZ III (RET)
CDR PATRICK DUNN
AG1 EDWARD T. EARHART
LCDR ROBERT R. ELSETH
SK3 JAMIE L. FALLON
RADM WILSON F. FLAGG (RET)
MRS. DARLENE E. FLAGG
AG2 MATTHEW M. FLOCCO
CAPT LAWRENCE D. GETZFRED
ET1 RONALD J. HEMENWAY
MS. ANGELA M. HOUTZ
MR. BRADY KAY HOWELL
MR. BRYAN C. JACK
MRS. JUDITH L. JONES
LT MICHAEL S. LAMANA
MR. JAMES T. LYNCH, JR.
OS2 NEHAMON LYONS IV
MR. GERARD P. MORAN, JR.
ET1 BRIAN A. MOSS
LCDR PATRICK J. MURPHY
MR. KHANG NGOC NGUYEN
DM2 MICHAEL A. NOETH
LT JONAS M. PANIK
LT DARIN H. PONTELL
CAPT JACK D. PUNCHES (RET)
AW1 JOSEPH J. PYCIOR, JR.
IT1 MARSHA D. RATCHFORD
MR. JOHN P. SAMMARTINO
CDR ROBERT A. SCHLEGEL
CDR DAN F. SHANOWER
ITC GREGG H. SMALLWOOD
LT MARI-RAE SOPPER
MRS. NORMA LANG STEUERLE
MR. LEONARD E. TAYLOR
LCDR OTIS V. TOLBERT
LCDR RONALD J. VAUK
LCDR DAVID L. WILLIAMS
RMC MARVIN ROGER WOODS (RET)
CAPT JOHN D. YAMNICKY, SR. (RET)
MRS. VICKI L. YANCEY
IT2 KEVIN W. YOKUM
Photo by MC1 Brandan W. Schulze
ITC DONALD M. YOUNG