The Industrial Metaverse (IMV) represents a new era of industrial transformation that brings more efficiency, flexibility and innovation to industry. It involves the collection, sharing and analysis of data from interconnected industrial systems and data spaces to enable more efficient and effective industrial processes and new business models. The IMV provides a way to visualize and interact with industrial data in a more intuitive and immersive way, enhancing human experience and understanding. While the IMV creates opportunities, it also requires careful consideration of issues like technology integration, standardization, legal compliance, business models and workforce skills development.
2. The concept of the Metaverse has transcended
the boundaries of gaming and consumer
entertainment, venturing into the industrial realm
with transformative potential. The Industrial
Metaverse (IMV) is not a singular entity but a
constellation of parallel virtual spaces, each with
the potential to revolutionize how we approach
manufacturing, design, and business processes.
TECHNOLOGICAL CONVERGENCE AND USER
EXPERIENCE
The IMV emerges from the convergence of
existing technologies, particularly those
developed for consumer and gaming metaverses.
It extends these technologies to create virtual
experiential spaces for digital twins that focus on
the user, a significant shift from the previous
industry 4.0 paradigm. The IMV's technology
stack is tailored to industrial applications,
emphasizing the optimization of physical assets.
This convergence is particularly evident in the
man-machine interface, where technologies are
selected based on specific value propositions,
ranging from photorealistic extended reality (XR)
simulations to simpler graphics on digital
displays.
DATA SPACES AND TECHNOLOGICAL
SOVEREIGNTY
Data spaces and technological sovereignty are
two critical concepts within the Industrial
Metaverse that intertwine with the broader
themes of digital transformation and industry
competitiveness.
Data Spaces
Data spaces are digital architectures that enable
secure and sovereign data sharing across various
entities, such as companies, institutions, and
governments. In the context of the Industrial
Metaverse, these data spaces are essential for
creating a foundation where multilateral data
usage can occur without friction across company
boundaries.
They are designed to establish the technical,
legal, and economic conditions necessary for
sharing and utilizing data in a way that
respects ownership and privacy while
fostering innovation and collaboration.
The idea is to allow companies to monetize
the data and information products they
generate, such as digital twins, by providing a
structured and standardized environment for
data exchange. This is particularly important
for the IMV, where the integration and
interoperability of data from diverse sources
are crucial for creating accurate and useful
digital twins and other virtual representations
of physical assets.
Technological Sovereignty
Technological sovereignty refers to a nation's
or region's capacity to develop, maintain, and
control technology infrastructures, standards,
and capabilities without undue reliance on
other nations. This concept has gained
prominence due to geopolitical tensions and
the desire for economic resilience and
security.
In the Industrial Metaverse, technological
sovereignty is about ensuring that the critical
technologies that underpin the IMV are
developed and controlled in a way that
supports the region's strategic interests. For
instance, European governments are
investing in industrial internet technologies,
battery technology, and microchips to achieve
market leadership and reduce dependencies
on non-European technologies and platforms.
The IMV is an opportunity for regions like
Germany and Europe to become leading
suppliers and users of industrial applications
within the Metaverse. By building ecosystems
and data spaces collaboratively, these regions
can foster the development of the IMV and
implement concrete use cases that enhance
their industrial competitiveness.
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3.
4. Data spaces and technological sovereignty are
thus seen as strategic levers for countries and
regions to enhance their industrial capabilities in
the IMV. By creating secure, interoperable data
spaces, they can facilitate the efficient and
innovative use of data. At the same time, by
pursuing technological sovereignty, they can
ensure that the control and benefits of these
innovations remain within their economic and
political spheres, reducing vulnerabilities and
fostering long-term economic growth and
stability.
INTEROPERABILITY AND STANDARDIZATION
The IMV comprises different, parallel virtual
spaces, necessitating a governance model that
can either be closed (proprietary) or open
(integrative). Ensuring data consistency with
established industrial automation standards is a
challenge, especially for brownfield plants with
legacy systems. The dynamic combination of
cross-company data requires semantic
descriptions, which are facilitated by standards
like the IEC Common Data Dictionary, Automation
ML models, OPC UA Companion Specifications,
and Asset Administration Shell Submodel
templates. Interoperability and standardization
are pivotal elements in the Industrial Metaverse,
ensuring that diverse systems and machines can
communicate and work together seamlessly.
These concepts are central to the creation of a
cohesive industrial digital environment where
different virtual spaces can exist in parallel
without silos.
Interoperability refers to the ability of different
information technology systems and software
applications to communicate, exchange data, and
use the information that has been exchanged
effectively. In the Industrial Metaverse, this
means that data from various industrial assets,
whether from legacy systems or newer
installations, must be able to integrate and
interact within the virtual spaces.
This integration is vital for the accurate
functioning of digital twins and other virtual
representations that are foundational to the
IMV.
Standardization, on the other hand, involves
developing and implementing technical
standards to guide the creation and
integration of these interoperable systems.
These standards are crucial for ensuring that
the underlying data within the IMV is
consistent and can be understood across
different platforms and by various
stakeholders. Established standards in
industrial automation, such as those from the
International Organization for
Standardization (ISO) and the International
Electrotechnical Commission (IEC), are key to
this effort. They provide a common language
and framework for machines and systems,
facilitating the creation of digital twins even
for brownfield plants that have been in
operation for decades.
Together, interoperability and standardization
form the backbone of the Industrial
Metaverse, enabling different models of
governance, whether closed or open and
allowing for the dynamic combination of
cross-company data. This, in turn, supports
the semantic description of data, which is
essential for the effective use of digital twins
and other advanced industrial applications
within the IMV.
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5. LEGAL FRAMEWORKS
The IMV operates within the bounds of existing
legal frameworks. Issues of civil and commercial
law, data protection, and intellectual property
rights are as relevant in the virtual world as they
are in the physical one. The Metaverse does not
exist in a legal vacuum, and the same principles
that govern our analog lives extend into this
digital frontier.
It is crucial to manage data protection rights,
identity theft, and new physical stresses, such as
those caused by prolonged use of data glasses.
ENHANCING BUSINESS MODELS
The concept of "enhancing business models"
within the context of the Industrial Metaverse
(IMV) refers to the ways in which virtual
environments and digital twins can be leveraged
to improve existing business operations, create
new opportunities for value creation, and develop
entirely new digital business models.
Here's a more detailed look at how the IMV
enhances business models:
Improving Existing Operations (Increased
Efficiency)
- Virtual Product Design and Simulation: Companies
can use the IMV to design new products virtually.
This allows for rapid prototyping, testing, and
iteration without the need for physical models,
reducing the time and costs associated with
product development.
- Virtual Training and Skill Development: Employees
can train in the Metaverse, learning to operate
new machinery or processes in a risk-free
environment. This can speed up the roll-out of
new production lines and improve workforce
capabilities.
- Remote Operation and Maintenance: Production
plants can be controlled remotely with avatars in
the IMV, and employees can provide or receive
support from any location worldwide. This can
lead to faster resolution of issues and less
downtime.
Expanding Business Models (Increasing
Effectiveness)
- Customer Co-Creation: Companies can
collaborate with customers in the IMV to co-
design products, allowing for more customer-
centric product development and potentially
opening up new market segments.
- Virtual Commissioning: Before physical
production begins, the entire production
process can be simulated in the Metaverse,
allowing companies to identify and address
potential issues early on.
Developing New Digital Business Models
- Monetization of Digital Twins: Companies can
create and sell digital twins of their products,
which can be used by customers for various
purposes, such as simulation, training, or
optimization.
- Data-Driven Services: The IMV allows
companies to collect and analyze vast
amounts of data, which can be used to offer
predictive maintenance, optimization
services, or even as a basis for as-a-service
business models.
- Global Collaboration Platforms: By creating
virtual spaces for collaboration, companies
can offer platforms where experts from
around the world can come together to solve
problems, design products, or share best
practices.
The IMV enhances business models by
providing tools for efficiency gains, enabling
new forms of customer engagement and
product development, and creating
opportunities for new revenue streams
through digital services. It represents a shift
from purely physical operations to a hybrid
model where physical and virtual processes
coexist and complement each other, leading
to more agile, innovative, and customer-
responsive businesses.
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6.
7. MARKET STRUCTURES AND VALUE CREATION
The IMV supports existing business models
through process improvements and opens up the
potential for new digital business models. For
instance, product designs can be virtually realized
and tested within their application context,
production facilities can be simulated, and
customer support can be enhanced through
remote and expert assistance. The discussion of
market structures and value creation within the
Industrial Metaverse (IMV) touches on how
emerging virtual environments are reshaping the
competitive landscape and the mechanisms
through which companies create value.
Market Structures
The IMV is altering traditional market structures
in several ways:
- New Players and Ecosystems: The IMV introduces
new stakeholders into the industrial domain,
including technology providers, platform
developers, and digital service companies. These
players contribute to a more diversified market
that extends beyond traditional manufacturing
companies.
- Shift in Market Dynamics: Unlike the consumer-
focused Metaverse, where large B2C platform
companies dominate, the IMV is largely
influenced by B2B interactions and is driven by
manufacturing companies that bring in-depth
domain expertise. This expertise is critical for
developing applications that can successfully
integrate into industrial processes.
- Collaborative Networks: The IMV fosters
collaborative networks where companies,
research institutions, and technology providers
work together to develop standards and share
best practices. This collaboration is essential for
creating interoperable systems and driving
innovation.
- Technological Sovereignty: As mentioned earlier,
there is a growing emphasis on technological
sovereignty, where regions invest in developing
their own capabilities to reduce dependencies on
external technologies and platforms.
This is seen as a strategic move to gain
market leadership and ensure economic
resilience.
Value Creation
The IMV enables new forms of value creation:
- Monetization of Data and Digital Assets:
Companies can generate new revenue
streams by monetizing the data they collect
and the digital assets they create, such as
digital twins. These assets can be used
internally for optimization or sold to other
companies for various applications
- Enhanced Productivity and Efficiency: By
enabling virtual simulations, remote
operations, and predictive maintenance, the
IMV helps companies improve productivity
and efficiency, thereby reducing costs and
enhancing profitability.
- Customization and Flexibility: The IMV allows
for greater customization of products and
services, as companies can engage with
customers in virtual spaces to tailor products
to specific needs. This flexibility can lead to
higher customer satisfaction and loyalty.
- Innovation in Products and Services: The
immersive and interactive nature of the IMV
encourages innovation, as companies can
experiment with new ideas in a virtual setting
before implementing them in the real world.
- Global Reach and Scalability: The virtual
nature of the IMV means that companies can
scale their operations globally without the
need for physical presence, opening up new
markets and customer segments.
IMV is reshaping market structures by
introducing new players and collaborative
ecosystems, emphasizing technological
sovereignty, and altering the competitive
dynamics. It is also creating new avenues for
value creation, enabling companies to
innovate, improve efficiency, and develop
new business models that leverage the power
of digitalization.
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8. THE HUMAN ELEMENT
The "Human Element" in the context of the
Industrial Metaverse (IMV) refers to the central
role of people in the successful implementation
and operation of these advanced digital
environments. Despite the high-tech nature of
the IMV, the human aspect remains critical across
various dimensions:
User-Centric Design and Interaction
- The IMV must be designed with a focus on the
user experience, ensuring that the interfaces and
interactions are intuitive and enhance the natural
abilities of the workforce. This involves creating
environments that are accessible and
comfortable for a diverse range of users, with
varying levels of technical expertise.
Skill Development and Workforce Transformation
- As the IMV introduces new tools and processes,
there is a significant need for upskilling and
reskilling employees. Workers must be trained
not only to use these new technologies but also
to understand the data and insights they provide.
- Leadership development is also crucial, as
managing in a hybrid physical-virtual
environment may require new management
styles and strategies.
Enhanced Decision-Making and Problem-Solving
- The IMV can present complex data and systems
in a more understandable and interactive format,
such as through digital twins. This can empower
employees to make better-informed decisions
and solve problems more effectively.
Workplace Culture and Collaboration
- The IMV can facilitate new forms of
collaboration that transcend physical boundaries,
allowing teams to work together in virtual spaces
regardless of their geographic location. This can
lead to a more inclusive and diverse workplace
culture.
Health, Safety, and Well-being
- The design of the IMV must consider the
physical and psychological well-being of
users. Prolonged use of immersive
technologies can have health implications, so
it's important to develop guidelines and best
practices to ensure safety.
Ethical Considerations and Social Impact
- There are ethical considerations related to
surveillance, data privacy, and the potential
for over-reliance on virtual interactions that
can impact social dynamics within the
workplace. The IMV must be developed and
managed in a way that respects individual
rights and promotes a positive social impact.
Job Creation and Economic Opportunities
- While the IMV may automate certain tasks, it
also has the potential to create new job roles
and economic opportunities, particularly in
the fields of virtual environment design, data
analysis, and digital services.
The human element in the IMV is about
ensuring that these advanced digital tools
augment human capabilities, improve the
quality of work, and contribute to a more
dynamic and fulfilling work environment. It's
about striking a balance between
technological possibilities and human needs,
ensuring that as the industrial world becomes
more digitized, it remains a human-centric
endeavor.
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9.
10. The Industrial Metaverse is poised to be a
game-changer for the industry. It's a space
where efficiency meets innovation, where
legal frameworks provide stability, and
where human experience is enhanced
through advanced visualization and
interaction. As we stand on the brink of this
new digital era, the IMV beckons with a
promise of a more interconnected, efficient,
and innovative industrial landscape.
The IMV represents a new era of industrial
transformation that brings more efficiency,
flexibility, and innovation to industry. It is
interconnected with Industrie 4.0 and data
spaces, involving the collection, sharing, and
analysis of data to enable more efficient and
effective industrial processes and new
business models. The IMV provides a way to
visualize and interact with data in a more
intuitive and immersive way, enhancing
human experience and understanding of
industrial processes.
IMV is a complex ecosystem that requires
careful consideration of technology
integration, standardization, legal
compliance, and the development of new
business models and skills.
It is a space where the physical and digital
converge, creating new opportunities for
innovation and efficiency in the industrial
sector.
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