New Natur-energi customers receive an email prompting them to spread the word about Nødstrøm emergency power. They can log into their email accounts and choose contacts to send a personalized message about Nødstrøm. Alternatively, customers can share information about Nødstrøm via their Facebook profiles by installing an application that their friends can then see and optionally install themselves.

2. New customers in Natur-energi automatically receives an e-mail, prompting them to spread the message about Nødstrøm (”Emergency power”)

3. Links in the email leads to this microsite. Here the customer can spread the message about Nødstrøm with their friends and family.

4. They can log-in to their Gmail or Hotmail account...

5. Choose contacts from their address book...

6. And write a personalized message which is inserted in the e-mail that the recipients receive.

7. The user can also enter e-mail addresses manually (the more regular ”tip a friend” function.

8. The customers contacts receives this e-mail

9. The users can also choose to spread the message via Facebook. They just log-in to Facebook...

10. And get an Facebook application installed on their profile

11. By clicking the ”Spred the message” button, the customer kan share the application with their Facebook friends.

13. Friends receives this invitation. If they accept the applikation, they will get a Nødstrøm box on the front page of their profile.

14. Visitors to profiles that have the Nødstrøm application, can either get the application on their own profile, or go to Nødstrøms homepage.