This document outlines a marketing campaign for a new dog daycare facility called New Breed located in San Francisco. The campaign aims to introduce New Breed, establish an initial client base, develop an online presence, and partner with local businesses. Key strategies include an opening event, social media focused on technology and pets, partnerships with hotels, and promotional items like dog poop bags. The goal is for New Breed to be seen as the most innovative dog daycare through its use of technology to provide transparency into dogs' activities.
ECOLUXE is a private, by-invite-only behind-the-scenes live event held annually at the stunning outdoor Wilshire Gardens at the iconic Beverly Hilton Hotel in Beverly Hills, CA. on primetime Emmy Awards weekend when all the stars are in town. VIP guests will nosh on the Hilton's famous European Champagne Brunch curated by Hilton chef Alberico Nunziata, meet luxury brand sponsors, get pampered and learn about new sustainable lifestyle products & services in support of our participating non-profit Charity partner (tbd) #EventResponsibly
A groundbreaking 1st-in-the-USA "DRIVE THRU" ECOLUXE live event, a behind-the-scenes, intimate, exclusive outdoor 'Endless Summer Festival' featuring a 5-star "takeout" European Celebrity Brunch honoring the nominees of Television's Biggest Night on Friday, Sept. 18, 2020 on the front entrance grand driveway of the iconic Beverly Hilton Hotel in partnership with Lysol. (The is the place of the Golden Globes Red Carpet Arrivals!)
We spotlight Live Entertainment, lifestyle brands and purposeful Charity non-profit causes.
An ECOLUXE Drive-Thru COVID-Safe Celebrity Luxury Experience celebrating the
2021 AWARDS SEASON nominees & winners on Friday, April 23rd at The Beverly Hilton. Champagne Takeout Brunch-in-a-box curated by Hilton Chef Alberico Nunziata.
#Sundance #Globes #SpiritAwards #SAGAwards #CriticsChoice #KIDSChoice #Oscars #film #stars #media #nominees #influencers #celebritybrunch #EventResponsibly ⭐️⭐️⭐️⭐️⭐️
Disclaimer: *Not affiliated or Official Sponsors of any Awards show or Film Festival. We are an independent behind-the-scenes TV/Film production company"
ECOLUXE is a private, by-invite-only behind-the-scenes live event held annually at the stunning outdoor Wilshire Gardens at the iconic Beverly Hilton Hotel in Beverly Hills, CA. on primetime Emmy Awards weekend when all the stars are in town. VIP guests will nosh on the Hilton's famous European Champagne Brunch curated by Hilton chef Alberico Nunziata, meet luxury brand sponsors, get pampered and learn about new sustainable lifestyle products & services in support of our participating non-profit Charity partner (tbd) #EventResponsibly
A groundbreaking 1st-in-the-USA "DRIVE THRU" ECOLUXE live event, a behind-the-scenes, intimate, exclusive outdoor 'Endless Summer Festival' featuring a 5-star "takeout" European Celebrity Brunch honoring the nominees of Television's Biggest Night on Friday, Sept. 18, 2020 on the front entrance grand driveway of the iconic Beverly Hilton Hotel in partnership with Lysol. (The is the place of the Golden Globes Red Carpet Arrivals!)
We spotlight Live Entertainment, lifestyle brands and purposeful Charity non-profit causes.
An ECOLUXE Drive-Thru COVID-Safe Celebrity Luxury Experience celebrating the
2021 AWARDS SEASON nominees & winners on Friday, April 23rd at The Beverly Hilton. Champagne Takeout Brunch-in-a-box curated by Hilton Chef Alberico Nunziata.
#Sundance #Globes #SpiritAwards #SAGAwards #CriticsChoice #KIDSChoice #Oscars #film #stars #media #nominees #influencers #celebritybrunch #EventResponsibly ⭐️⭐️⭐️⭐️⭐️
Disclaimer: *Not affiliated or Official Sponsors of any Awards show or Film Festival. We are an independent behind-the-scenes TV/Film production company"
A private by-producer-invite-only Celebrity, Music, & Hospitality Lounge honoring the MTV Movie Awards Nominees & presenters, Celebrity TV/Film Stars, Entertainment & Music Industry execs, World Class Athletes, on a sustainable and Charity cause-related platform. *Not affiliated with MTV Networks or Awards Show
Veteran TV/Film product placement producer Debbie Durkin hosts her 13th Annual ECOLUXE LOUNGE Charity "Endless Summer Festival" in celebration of the 2019 TELEVISION nominees in the Wilshire Gardens at the iconic Beverly Hilton Hotel, a place for the Stars to relax and unwind during their award show week of magazine parties, appearances, press conferences and red carpet arrivals! Durkin Entertainment connects brands, Environmental and Charity causes with celebrities, world class athletes, music artists, TV personalities, pop culture Influencers, social & mainstream media & Entertainment industry VIP’s. Align your brand with the industry’s top tastemakers while everyone is in town celebrating TELEVISION'S BIGGEST NIGHT! Capitalizing on media attention from celebrities and influencers interacting with your brand elevates awareness across a variety of mediums. We specialize in TV/Film/Event Product Placement, celebrity and influencer alignment and brand activation with TV segments featuring our brand sponsors - instantaneous & powerful product placement opportunities—resulting in media coverage that drives momentum, translating to wide brand awareness leveraging your brand to be relevant today. DISCLAIMER * Durkin Entertainment and ECOLUXE Lounge are not official partners or associates of the Academy of Television Arts & Sciences, Emmy Awards , or Emmys.org
ECOLUXE LOUNGE in it’s 14th year in Park City is a COVID-safe, hi-end innovative luxury event created and produced by Durkin Entertainment, that executes engaging memorable experiences for our clients, stars and media guests, We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s. Producer Debbie Durkin created USA’s very first celebrity DRIVE-THRU Lounge in September 2020 in the throes of the pandemic with no vaccine in sight by working with the Beverly Hilton Hotel and their partner Lysol to install health mandates designed for maximum protection. #EventResponsibly We've produced six more events during OSCARS, RockNRolla MTV TV & Movie Awards and EMMYS weeks with not one person becoming ill. The same mandates will apply for our January event. SPACE IS LIMITED as HEALTH SAFETY is our #1 priority! Aligning your brand with the industry’s top tastemakers, capitalizing on media attention from stars interacting with your brand, producing relevant social media content, elevates awareness across a variety of mediums. Our team specializes in building brands through smart strategic TV/Film product placements, top tier media, and influencers that deliver instantaneous and powerful opportunities resulting in wide media coverage that drives momentum and translates into increased sales and leveraged brand awareness. Voted “Best Vibe” 2016 by media and attending stars, ECOLUXE Park City partnered with ABC4 Utah News who will interview the stars of the 2023 film premieres, collaborating with KNEKTV to live stream our event as a streaming TV Special, GETTY Images exclusive editorial photo content globally, and with select brands featured in ECOLUXE “Must-Haves” ABC4 TV Segments (that benefit local Utah Charities) that will air during the festival on UTAH’s # 1 Lifestyle show “Good Things Utah”. Escorted by our team of Celebrity Ambassadors spearheaded by our Production coordinator Kami Christiansen, guests will dine on amazing foods, open bar, while our DJ delivers cool ambiance, and be introduced to brands who create purposeful products good for the Planet , the Home, the family, even the pets, and sustainable living. With the expertise of cannabis floral designers, we've leveled up our event visuals with stunning custom floral installs. Each brand will activate their own Po
pUp on site. We have availability to host a night time brand or party activation from: 7:00 pm - midnight. ECOLUXE Park City will benefit a non-profit charitable organization to be announced. As purposeful producers and collective of creatives, we move forward with resolve in our brand message commitment of sustainability, uplifting businesses with a social conscience, bringing lifestyle brands to life!
Red Carpet Style Lounge in celebration of Opening Night Premiere Party for The Beverly Hills Film,TV,and New Media Festival, Awards Ceremony honoring Sharon Stone, Stan Lee, Martin Landau and more. Live Auction following to benefit American Red Cross.
We moved our 14th annual ECOLUXE Park City/ABC4 Media Lounge at Sundance event back to the Beverly Hilton Hotel's outdoor Wilshire Gardens where we will honor the Sundance Film Premiere stars and filmmakers, Grammys, Golden Globes & Critics Choice nominees & winners who have nowhere else "safe" to go celebrate their accomplishments. We will execute the same health protocols as our recent primetime pre-Emmy Awards in September, and our 2 prior events in Sept. 2020 and April 2021, but with a Winter Wonderland Theme. Our hearts go out to all our entertainment industry peers and talent not being able to celebrate. Your health safety is our #1 priority. Our covid-safe event is the solution! ❤️ Hilton Executive Chef curates and serves their Celebrity Champagne Brunch, Hilton Chefs will teach star "how to make their own pizzas', on-site nurses provide rapid covid testing, B12 & Immunity shots and IV Therapy. Meet brands launching new 2022 products in the lovely pet-and-eco-friendly outdoor Wilshire Gardens. All guests, sponsors, and Hilton staff will be masked and vetted for current vaccines and negative covid tests at the door. ECOLUXE LOUNGE is a COVID-safe, hi-end innovative, private luxury event created and produced by Durkin Entertainment with Shae Savin PR, that executes engaging memorable experiences for our clients, stars and media guests, in its 15th year in Beverly Hills, CA. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s
ECOLUXE LOUNGE is a COVID-safe, hi-end innovative, private luxury event created and produced by Durkin Entertainment that executes engaging memorable experiences for our brand sponsors and clients, stars and media guests, in its 16th year in Beverly Hills, CA. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s.
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
Developed a Digital Marketing Campaign for Butter & Scotch, a Brooklyn local bakery/bar.
Goal: To enhance bakery's social media presence in order to bring in more customers and $$$.
A private, by-producer-invite-only Celebrity & Media luxury lounge retreat experience in our 12th year, offering relaxing pampering services, ABC4 Film Critic Tony Toscano's Talking Pictures Media Center interviewing the stars & filmmakers of the 2019 premieres and fun brand activations in between their appearances and press conferences at the Festivals. Open bar - food all day - red carpet arrivals with Getty / Wire Image photographers - DJ - brands showcase new products for 2019. Invites non-transferable.
Onitsuka Tiger strategy for SkillshareJoan Collado
Final Project for Skillshare Course "Digital Strategy on a Shoestring". You can watch and download it with better quality here (Mediafire) http://bit.ly/14AJHiy
A private by-producer-invite-only Celebrity, Music, & Hospitality Lounge honoring the MTV Movie Awards Nominees & presenters, Celebrity TV/Film Stars, Entertainment & Music Industry execs, World Class Athletes, on a sustainable and Charity cause-related platform. *Not affiliated with MTV Networks or Awards Show
Veteran TV/Film product placement producer Debbie Durkin hosts her 13th Annual ECOLUXE LOUNGE Charity "Endless Summer Festival" in celebration of the 2019 TELEVISION nominees in the Wilshire Gardens at the iconic Beverly Hilton Hotel, a place for the Stars to relax and unwind during their award show week of magazine parties, appearances, press conferences and red carpet arrivals! Durkin Entertainment connects brands, Environmental and Charity causes with celebrities, world class athletes, music artists, TV personalities, pop culture Influencers, social & mainstream media & Entertainment industry VIP’s. Align your brand with the industry’s top tastemakers while everyone is in town celebrating TELEVISION'S BIGGEST NIGHT! Capitalizing on media attention from celebrities and influencers interacting with your brand elevates awareness across a variety of mediums. We specialize in TV/Film/Event Product Placement, celebrity and influencer alignment and brand activation with TV segments featuring our brand sponsors - instantaneous & powerful product placement opportunities—resulting in media coverage that drives momentum, translating to wide brand awareness leveraging your brand to be relevant today. DISCLAIMER * Durkin Entertainment and ECOLUXE Lounge are not official partners or associates of the Academy of Television Arts & Sciences, Emmy Awards , or Emmys.org
ECOLUXE LOUNGE in it’s 14th year in Park City is a COVID-safe, hi-end innovative luxury event created and produced by Durkin Entertainment, that executes engaging memorable experiences for our clients, stars and media guests, We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s. Producer Debbie Durkin created USA’s very first celebrity DRIVE-THRU Lounge in September 2020 in the throes of the pandemic with no vaccine in sight by working with the Beverly Hilton Hotel and their partner Lysol to install health mandates designed for maximum protection. #EventResponsibly We've produced six more events during OSCARS, RockNRolla MTV TV & Movie Awards and EMMYS weeks with not one person becoming ill. The same mandates will apply for our January event. SPACE IS LIMITED as HEALTH SAFETY is our #1 priority! Aligning your brand with the industry’s top tastemakers, capitalizing on media attention from stars interacting with your brand, producing relevant social media content, elevates awareness across a variety of mediums. Our team specializes in building brands through smart strategic TV/Film product placements, top tier media, and influencers that deliver instantaneous and powerful opportunities resulting in wide media coverage that drives momentum and translates into increased sales and leveraged brand awareness. Voted “Best Vibe” 2016 by media and attending stars, ECOLUXE Park City partnered with ABC4 Utah News who will interview the stars of the 2023 film premieres, collaborating with KNEKTV to live stream our event as a streaming TV Special, GETTY Images exclusive editorial photo content globally, and with select brands featured in ECOLUXE “Must-Haves” ABC4 TV Segments (that benefit local Utah Charities) that will air during the festival on UTAH’s # 1 Lifestyle show “Good Things Utah”. Escorted by our team of Celebrity Ambassadors spearheaded by our Production coordinator Kami Christiansen, guests will dine on amazing foods, open bar, while our DJ delivers cool ambiance, and be introduced to brands who create purposeful products good for the Planet , the Home, the family, even the pets, and sustainable living. With the expertise of cannabis floral designers, we've leveled up our event visuals with stunning custom floral installs. Each brand will activate their own Po
pUp on site. We have availability to host a night time brand or party activation from: 7:00 pm - midnight. ECOLUXE Park City will benefit a non-profit charitable organization to be announced. As purposeful producers and collective of creatives, we move forward with resolve in our brand message commitment of sustainability, uplifting businesses with a social conscience, bringing lifestyle brands to life!
Red Carpet Style Lounge in celebration of Opening Night Premiere Party for The Beverly Hills Film,TV,and New Media Festival, Awards Ceremony honoring Sharon Stone, Stan Lee, Martin Landau and more. Live Auction following to benefit American Red Cross.
We moved our 14th annual ECOLUXE Park City/ABC4 Media Lounge at Sundance event back to the Beverly Hilton Hotel's outdoor Wilshire Gardens where we will honor the Sundance Film Premiere stars and filmmakers, Grammys, Golden Globes & Critics Choice nominees & winners who have nowhere else "safe" to go celebrate their accomplishments. We will execute the same health protocols as our recent primetime pre-Emmy Awards in September, and our 2 prior events in Sept. 2020 and April 2021, but with a Winter Wonderland Theme. Our hearts go out to all our entertainment industry peers and talent not being able to celebrate. Your health safety is our #1 priority. Our covid-safe event is the solution! ❤️ Hilton Executive Chef curates and serves their Celebrity Champagne Brunch, Hilton Chefs will teach star "how to make their own pizzas', on-site nurses provide rapid covid testing, B12 & Immunity shots and IV Therapy. Meet brands launching new 2022 products in the lovely pet-and-eco-friendly outdoor Wilshire Gardens. All guests, sponsors, and Hilton staff will be masked and vetted for current vaccines and negative covid tests at the door. ECOLUXE LOUNGE is a COVID-safe, hi-end innovative, private luxury event created and produced by Durkin Entertainment with Shae Savin PR, that executes engaging memorable experiences for our clients, stars and media guests, in its 15th year in Beverly Hills, CA. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s
ECOLUXE LOUNGE is a COVID-safe, hi-end innovative, private luxury event created and produced by Durkin Entertainment that executes engaging memorable experiences for our brand sponsors and clients, stars and media guests, in its 16th year in Beverly Hills, CA. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s.
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
Developed a Digital Marketing Campaign for Butter & Scotch, a Brooklyn local bakery/bar.
Goal: To enhance bakery's social media presence in order to bring in more customers and $$$.
A private, by-producer-invite-only Celebrity & Media luxury lounge retreat experience in our 12th year, offering relaxing pampering services, ABC4 Film Critic Tony Toscano's Talking Pictures Media Center interviewing the stars & filmmakers of the 2019 premieres and fun brand activations in between their appearances and press conferences at the Festivals. Open bar - food all day - red carpet arrivals with Getty / Wire Image photographers - DJ - brands showcase new products for 2019. Invites non-transferable.
Onitsuka Tiger strategy for SkillshareJoan Collado
Final Project for Skillshare Course "Digital Strategy on a Shoestring". You can watch and download it with better quality here (Mediafire) http://bit.ly/14AJHiy
Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.
[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
TBC London's Ballsy Brand Quarterly #1 Jon Burkhart
TBC London presents the Ballsy Brands Quarterly (The BBQ). Four times a year, Jon curates the best BALLSY content from around the globe. And it’s all powered by booze and BBQ as our ginger-ish emcee is from the global hub of pulled pork — Memphis.
Running order: 1. The TBC Brand Balls-off. 2. Ballsy Stories. 3. Booze & BBQ.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
10 ways to Convert Prospects to Partners (CAMP Presentation)Suresh Parmachand
This was a talk that was done on behalf of the Canadian Association of Marketing Professionals (CAMP) at Ryerson University's Digital Media Zone an incubator for start-ups.
We discuss storytelling and how creating sustainable relationships is the only way to achieve organic growth in an era of hyper-connectivity and an enlightened marketplace.
It was the first presentation for the newly formed Canadian Association of Marketing Professionals http://canadianmarketer.ca/ whose main goal is to elevate marketing professionals through a variety of strategies.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
North Carolina Parks And Recreation Association Presentation on Social Media Cara McLeod
#Hashtags to Handbills: Engaging your community through digital media (social media) Presented by Matt Carusona, NCRPA, Cara McLeod, Raleigh Parks, Recreation and Cultural Resources, Kendrick Mayes, Garner Parks, Recreation and Cultural Resources.
Both traditional and digital media are vital to any agency's communication plan. As digital media continues to grow it has been embraced and utilized by agencies. This session will focus on social media best practices, implementation and ways to incorporate traditional media.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
PetRelocation.com's Social Media Breakfast Presentation
"Be Social" by Kevin O'Brien, CEO and Co-Founder
"Why Your Pet is a Social Media Expert" by Rachel Farris, Director of PR and New Media
Fundraising Innovation: Audience insight is the secret sauce.Raw London
By Henry Rowling, Founder, Flying Cars.
Presented at Relay by Raw London, Thursday 28 April 2022 -
Fundraising and Innovation: How charities are evolving their creative campaigns.
Delivered by Nonsense London's Creative Director Rob Mosley and James Barker, Digital Development Manager at the Elton John AIDS Foundation at the Institute of Funding's National Convention in London on July 7th 2014.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Native version
1. N A T I V E
David Pantorilla| Riccardo Leumann | Jessica Monack | Maria Elmqvist | Sonny Sun
2. NATIVE DEFINITION
-Natives to our home towns, but honorary San Francisco
Natives.
-We celebrate diversity through our work and the brands
we represent.
-We want to keep San Francisco authentic and take pride in
supporting local brands.
6. SITUATION
• Introduce a new daycare facility in SF dog world located in
the financial district.
COMPLICATIONS
• The current market is saturated and we need to
differentiate ourselves.
• Pet owners fear that sending their dog to day care will have
a negative impact.
P r o j e c t
O b j e c t i v e s
PROJECT OBJECTIVES
7. Discovery
“The seeker embarks on a journey to find what he
wants and discovers, along the way, what he needs.”
― Wally Lamb, The Hour I First Believed
9. 25-35 years old are
postponing big life decisions
Discovery
PRIMARY AUDIENCE
10. 23%
23% of SF
population is
age 25-34
The other
age groups
Discovery
PRIMARY AUDIENCE
11. Dogs fill the void and allow
them to test-drive parenting
Discovery
PRIMARY AUDIENCE
12. “Wick, who has been in an on-
and-off relationship for about
three years with a man who
doesn’t want children, has yet to
start her family, ‘unless you count
my puppies,’ she says. Wick calls
her puppies “snooze-buttons” for
her ovaries.”
Discovery
PRIMARY AUDIENCE
13. 23%
25-‐34
years
old
They over index
of visiting SPCA
SF.
The other
age groups
Discovery
120
index
PRIMARY AUDIENCE
14. Discovery
Shift In Cultural Ideals.
More Time To Get To Know Themselves.
A Dog Is The Stepping Stone Before Having A Child.
Dogs Help Balance Life Through Companionship.
Digital Native loves new tech.
25-‐34
Urban
young
professionals
higher
income
PRIMARY AUDIENCE
16. Discovery
-I don’t feel anxious if I leave my dog with friends or family
-If I left my dog someplace else I would probably have to call and check in
-Want dog to know that I’m coming back, don’t want him to be nervous
-I wish my dog could communicate what he wants and what he needs
-I feel nervous that my dog will destroy the furniture or disturb the neighbors while I’m gone
PRIMARY AUDIENCE
17. SECONDARY AUDIENCE
Discovery
-SF is a big tourist city
-Pet travel is increasing
-We see an opportunity here as well to reach traveling young professionals
-We will return to this in the integrated media plan later in the presentation
18. 7 out of 10
American adults say they track some
aspect of health, either for them- selves or
for someone else, according to the Pew Re-
search Center.
70%
CULTURAL TREND
QUANTIFIED
SELF
Discovery
Current
Trend
19. QUANTIFIED
SELF
Current
Trend
"Before the Fuel Band's official American
release, it was open for pre-order online, and
was sold out both times within the same
day.” Wikipedia Nike+ Fuel band page
"We are moving towards a time when the
ability to track and understand data is
deeply woven into our daily lives,” Ernesto
Ramirez, community organizer for Quantified
Self...” –Mashable
Discovery
CULTURAL TREND
20. “Your dog is your best, most loyal friend, and you want to make
sure he’s getting the best care he can get. As technology
addresses real-life needs more and more each day, companies and
non profits are creating apps to make sure every Fido spot and
princess receives the attention he or she deserves.”
-Mashable
QUANTIFIED
PET
Discovery
Emerging
Trend
CULTURAL TREND
21. “One of the biggest buzzwords in business right now, is
about conducting business in an open and forthright
way, and it is driven by recent trends in technology,
society and financial markets.”
-Huffington post
TRANSPARENCY
Discovery
CULTURAL TREND
23. • Experienced Trainer
• Dog Walking Only
• Clean Environment
• Hospice Care
MOST COMMON SERVICES
Discovery
24. THE THREE MAIN COMPETITORS
K9
Pet Camp
Welldog
Selling
Point
Location
Main
Services
Pricing
Clean, Safe
Environment
South Beach, SOMA
Grooming
Day Care
Overnight Services
Self Wash
$$$
Award-winning
Pacific Heights
Bayview
Training
Health/Safety
Doggie Camp
Doggie Daycare
$$$$
$$
Pet-sitting
Hospice Care
Group Dog Walks
Canine Body Works
Inner Richmond
Compassionate
Discovery
27. Branding
“A great brand raises the bar – it adds a greater
sense of purpose to the experience, whether it’s
the challenge to do your best in sports and
fitness, or the affirmation that the cup of coffee
you’re drinking really matters.”
-Howard Schultz, Starbucks
29. TECHNOLOGY
COMMUNITY
RESPECT
Embracing technological
innovation
B r a n d i n g
Tech innovation is central to both
our location & our promise to
clients
BRAND PILLARS
30. TECHNOLOGY
COMMUNITY
RESPECT
Embracing technological
innovation
Embracing the SF dog
community
B r a n d i n g
Tech innovation is central to both
our location & our promise to
clients
BRAND PILLARS
31. TECHNOLOGY
COMMUNITY
RESPECT
Embracing technological
innovation
Embracing the SF dog
community
Maintaining respectful
relationships
B r a n d i n g
Tech innovation is central to both
our location & our promise to
clients
BRAND PILLARS
32. TECHNOLOGY
We Help You Tune
In With Your Dog
B r a n d i n g
COMMUNITY
RESPECT
BRAND POSITIONING
33. B r a n d i n g
PROGRESS
TECHNOLOGY
OPEN
MINDED
DOG-LOVERS
PERSONAL
UNIQUE &
SPECIALIAZED
IDENTITY NAMING
34. New Breed
B r a n d i n g
PROGRESS
TECHNOLOGY
OPEN
MINDED
DOG-LOVERS
PERSONAL
UNIQUE &
SPECIALIAZED
IDENTITY NAMING
39. B r a n d i n g
SERVICE RECOMMENDATIONS SURVEY
40. 1. Pick Up/Drop Off From Home Or Office
2. Grooming
3. Various Levels Of Training
4. Available 24/7
5. Food And Treats
6. Accessories From Local Dog Supply Vendors
7. Private Walks
B r a n d i n g
SERVICE RECOMMENDATIONS SURVEY
41. B r a n d i n g
Culture:
Quantified
Pet
Audience:
Want To Know
What Their Dog
Is Doing
WHAT MAKES US STAND OUT?
42. B r a n d i n g
Quantified
Pet
Culture:
Quantified
Pet
Audience:
Want To Know
What Their Dog
Is Doing
WHAT MAKES US STAND OUT?
44. Campaign
"The best way to drive loyalty is to create
consistently compelling and authentic
experiences…"
-Paul Adams, Facebook
45. OBJECTIVES
I. Introduce New Breed to the SF dog
market
II. Establish solid initial clientele group
III. Establish strong digital presence
(website, social media, app)
IV. Foster cooperative relationships
with local hotels and dog related
business
V. Become known as the most
innovative dog daycare in SF
c a m p a g i n
46. New Breed updates you on your dog’s day so you feel like you never
left him.
c a m p a g i n
New Breed’s skilled dog-loving staff makes sure that your dog is being
well-taken care of throughout their stay.
New Breed helps you take advantage of San Francisco’s dog
community.
New Breed measures your dog’s wellbeing and activity through
quantified pet solutions to ensure that they’re always progressing.
KEY MESSAGES
47. c a m p a g i n
INTEGRATED MEDIA PLAN
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNERSHIPS
ONLINE/
SOCIAL MEDIA
BRAND
PLATFRPOM
48. c a m p a g i n
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
INTEGRATED MEDIA PLAN
Website
49. c a m p a g i n
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
INTEGRATED MEDIA PLAN
PAID MEDIA
Dog poop bags.
OOH, placed in dispensaries.
dog parks around the city.
50. c a m p a g i n
Dog poop bags.
Poster and handouts
OOH, placed in dispensaries.
dog parks around the city.
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
INTEGRATED MEDIA PLAN
PAID MEDIA
51. c a m p a g i n
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
INTEGRATED MEDIA PLAN
Kick Off Event: Woofie Hour
52. c a m p a g i n
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
INTEGRATED MEDIA PLAN
Social Media
Innovative Doggie Homes Food Tech Cuties with iPads Emerging Pet Tech
Innovative Doggie Homes Food Tech Cuties with iPads Emerging Pet Tech
Doggie Apps Inventive Costumes Tech Toys
53. c a m p a g i n
INTEGRATED MEDIA PLAN
Social Media
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
54. c a m p a g i n
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
INTEGRATED MEDIA PLAN
Earned Media
Get a promotion by
checking in on
foursquare specific
number of times.
(Pet stores, dog
parks etc.)
55. c a m p a g i n
We will announce the new
facility and our services
through blogs and publications
Related in the area of
interests; Trends, New
Technologies, Dog care.
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
INTEGRATED MEDIA PLAN
Earned Media
56. “We don’t have an in
service dog sitting option
as a hotel service
however, we do connect
you with ABC Bay Area
Child which does pet
sitting while the guest is
out of the room.”
-Intercontinental Mark
Hopkins
U.S. adult travelers
consider their pet
to be part of the
family.
49%
c a m p a g i n
INTEGRATED MEDIA PLAN
Partnerships
EARNED
MEDIA
EVENTS
PAID MEDIA
WEBSITES
PARTNESHIPS
ONLINE|
SOCIAL MEDIA
57. INTEGRATED MEDIA PLAN
Summary
Channels
How are we communicating?
Hotel partnerships
Magazine articles
Blog articles
Social media
Opening Event
Poster/ hand outs
Dog poop bags
Competition
Placement
Where are we communicating?
Ritz, Marc Hopkins, Fairmont, Mariette
Sf Chronicle, sfgate/pets
Coolhunting, bold italic, Tech Crunch, Zina
Theme: “Tech+pets”, Pinterest, Twitter, Yelp
Voffie Hour -Bring your dog
Dog Park Cafe in Duboce Park, Atlas Zazie
OOH, placed in dog parks around the city
FourSquare
c a m p a g i n
58. What do we
want our
audience to
think, do &
feel?
Think: New Breeder dog care
improves our relationship, and
proves it through innovative
application Of technology.
Do: drop off their dogs with us
each every time they can’t be
with them.
Feel: close with their dog as
though they were with them all
day.
c a m p a g i n
61. COMPETITORS
What is everyone else doing?
Discovery
APPENDIX
Slide 8 – “Where Dogs Have Their Day” National Geographic
http://ngm.nationalgeographic.com/ngm/0604,/feature7/
Slilde 9 -13 - hEp://www.quantcast.com/sfspca.org#!demo
hEp://www.calgaryjournal.ca/index.php/family-‐life/families/220-‐to-‐wait-‐or-‐not-‐to-‐wait-‐why-‐some-‐people-‐are-‐holding-‐off-‐on-‐having-‐kids
Slide
19
–
How
Big
Data
Can
Make
Us
Happier
and
Healthier,
Mashable
hEp://mashable.com/2012/10/08/the-‐power-‐of-‐quanXfied-‐self/
hEp://en.wikipedia.org/wiki/Nike%2B_FuelBand
Slide
20
–
“Apps
for
Dogs”,
Mashable
hEp://mashable.com/2013/03/14/apps-‐for-‐dogs/
Slide
21-‐
“Business
Transparency”,
Mashable
hEp://www.huffingtonpost.com/mary-‐ellen-‐biery/business-‐transparency_b_3103973.html
Slide
24-‐26
-‐
hEp://k9playXme.com/
hEp://www.petcamp.com/
hEp://www.welldogbodywork.com/
Slide
32
-‐
hEp://mylifescoop.com/2012/12/13/15-‐gadgets-‐for-‐
modern-‐pets/
Slide
57
–
Study
conducted
by
AAA
and
Best
Western
hEp://newsroom.aaa.com/2012/07/aaa-‐and-‐best-‐western-‐study-‐reveals-‐top-‐accommodaXon-‐needs-‐among-‐pet-‐travelers/
Primary
research,
InterconXnental
Mark
Hopkins
Hotel,
SF
62. COMPETITORS
What is everyone else doing?
• Daycare:
$35/ day
• Private:
$60/day
• Weekend care: $30/day $60/day
• Half day:
$30
• Overnight:
$45(weekday), $65(weekend day)
• 24/7:
$65
• Private training: $50/hour
Other special service depends on the company
• Massage: depending on size.
• Group paly(special):
$ 16.95 per session
• Dog swims: $ 56 per session
• Afternoon Treats:
$4.95 each
• Wash and wear: $25
Discovery
COMPETITIVE ANALYSIS AVERAGE PRICE RANGE
63. Discovery
DISCUSSION GUIDE
N AT IV E
Dog Daycare Discussion Guide
San Francisco, CA
Length: 90 minutes
Recruited 3 groups of 5 dog owners
Objectives
1. Gain knowledge about pet owner’s attitudes towards leaving dogs at daycare.
2. Find out what types of services dog owners are interested in and what they are willing to pay for them.
3. Gain insight about concerns and expectations related to being a pet owner.
4. Understand the role the city of San Francisco plays in owning a dog.
Introduction (20 minutes)
-Explain mirror
-Icebreaker Homework: bring in a photo of your dog(s) with 2-3 sentences describing their personality.
We want to find out their level of experience as a pet owner, how they perceive their dogs’ personali-
ty(s), and general emotions towards their dogs.
Section I: General Dog/Owner Relationship (20 minutes)
This will help us achieve objectives 1 and 3. Through the following questions we will gain a much deeper
understanding the relationship between owners and their dogs, which will be segued into through the
icebreaker exercise.
-How did you meet your dog?
-Do you consider your dog a member of your family?
-How much time do you spend playing with your dog during the day?
-What types of things do you do? Do you wish you could spend more time playing with them?
- Are your dogs getting enough physical activity?
-How do you spend active time with your dog?
-How do you spend down/relaxed time with your dog?
-When is your favorite time spent with your dog?
-Where do you take your dog to play?
-How do you punish your dog when he misbehaves?
-How do you treat them when they do something good or do a trick?
-How would you like to improve your relationship with your dog?
Section II: Dog Daycare Facility (20 minutes)
The following questions will help us achieve objectives 1 and 2. These questions will help us identify key qualities
in an ideal dog daycare facility. Through them we can assess needs and expectations.
1
64. Discovery
DISCUSSION GUIDE CONT.
2
-How many hours would you leave your dog and how frequently?
-Have you ever had a dog sitter? How did you decide to trust this person?
-What would help you decide between choosing a sitter or a daycare facility?
-Would you consider using a pet exchange service or use an online tool to find a sitter?
-In what circumstances would you consider this?
-In what sorts of situations would you put your dog in daycare?
-How important is convenience when it comes to dog daycare?
-How much planning in advance do you do when it comes to having your dog looked after?
-What types of services/goods would you be willing to pay for in regard to your dog?
-What types of services/goods would you want to be available for you at a dog daycare facility?
-Have you ever left your dog at a daycare before? If so, how did you find out about it?
-What would you expect from a dog daycare facility and why?
-What would you expect from handlers at a facility?
-How many dogs are you comfortable leaving your dog with during the day?
-When you pick your dog up from daycare, what are you expectations about his mental state (tired, excited,
etc)?
Section III: Dog Perspective (30 minutes)
The following questions will help us achieve objectives 3 and 4. Here we want to gain perspective on what
dog owner’s barriers to entry might be and how we can overcome them.
-How do you feel when you leave your dog at home when you’re away?
-What would you leave your dog with for the day while you’re gone?
-How do you prepare for leaving him/her home alone all day?
-What do you worry about when you leave your dog alone while you’re gone?
-Would you be comfortable leaving your dog at a facility overnight? For the weekend?
-How do you feel about leaving your dog with somebody else?
-What would be your biggest concerns with regard to this?
-Would you rather have your dogs playing with other dogs or humans?
-Does your dog love to play inside or outside?
-How important is the fitness of your dog?
-When does your dog seem happiest?
-What are some challenges you face regularly having your dog in San Francisco?
-What are some positive aspects of being a dog owner in San Francisco?
-------END OF DISCUSSION GUIDE-------
N AT IV E
Dog Daycare Discussion Guide
Homework Assignment
Name:
Dog’s Name(s):
Instructions: Please circle the services below that you could consider paying for at a dog daycare facility.
For the services that you select, indicate on the 1 - 5 scale how much you would be willing to pay for them (1
being a low price and 5 representing a premium price).
pick up/drop off 1 . . . 2 . . . 3 . . . 4 . . . 5
grooming 1 . . . 2 . . . 3 . . . 4 . . . 5
clothes/supplies for sale 1 . . . 2 . . . 3 . . . 4 . . . 5
training 1 . . . 2 . . . 3 . . . 4 . . . 5
gym 1 . . . 2 . . . 3 . . . 4 . . . 5
24/7 1 . . . 2 . . . 3 . . . 4 . . . 5
food/treats 1 . . . 2 . . . 3 . . . 4 . . . 5
private walks 1 . . . 2 . . . 3 . . . 4 . . . 5
camera surveillance 1 . . . 2 . . . 3 . . . 4 . . . 5
spa service 1 . . . 2 . . . 3 . . . 4 . . . 5
veterinary services 1 . . . 2 . . . 3 . . . 4 . . . 5
dental services 1 . . . 2 . . . 3 . . . 4 . . . 5
3
65. Discovery
MAN ON THE STREET INTERVIEW
SecXon
I
ConversaXon
starXng
quesXon:
-‐How
did
you
meet
your
dog?
-‐How
do
you
spend
acXve
Xme
with
your
dog?
-‐How
do
you
spend
down/relaxed
Xme
with
your
dog?
-‐How
would
you
like
to
improve
your
relaXonship
with
your
dog?
SecXon
II
-‐Have
you
ever
had
a
dog
siEer?
How
did
you
decide
to
trust
this
person?
-‐Would
you
consider
using
a
pet
exchange
service
or
use
an
online
tool
to
find
a
siEer?
-‐In
what
circumstances
would
you
consider
this?
-‐In
what
sorts
of
situaXons
would
you
put
your
dog
in
daycare?
-‐What
would
you
expect
from
handlers
at
a
facility?
SecXon
III
-‐Would
you
be
comfortable
leaving
your
dog
at
a
facility
overnight?
For
the
weekend?
-‐How
do
you
feel
about
leaving
your
dog
with
somebody
else?
-‐What
would
be
your
biggest
concerns
with
regard
to
this?
-‐What
are
some
challenges
you
face
regularly
having
your
dog
in
San
Francisco?
-‐What
are
some
posiXve
aspects
of
being
a
dog
owner
in
San
Francisco?
66. Discovery
CREATIVE BRIEF
NATIVE
Creative Brief
4.29.13
SITUATION
Introduce a new daycare facility in SF dog world situated in the financial district.
COMPLICATIONS
The current market is saturated and we need to differentiate ourselves.
Pet owners fear that sending their dog to day care will have a negative impact.
INSIGHT
Pet parenting is a preparation for real parenting
INSPIRATION
Our primary audience lives is digital organized, they depend on the digital to enhance
and manage their every day life.
OPPORTUNITY
The convenient location in the financial district provides an advantage because it is
close to offices (There is no other dog facilities in this neighborhood)
People are using innovative technology e.g. quantify selves, and other data tracking
and calculations to improve themselves. Applying this trend will help improve
relations between pets and owners.
USP: Tune in with your dog (Improve your relationship with your dog)
OBJECTIVES:
I. Introduce new DCF to SF dog market
II. Establish solid initial clientele group
III. Establish strong digital presence (website, social media, app)
IV. Foster cooperative relationships with local hotels and dog related business
V. Become known as most innovative dog daycare in SF
METRICS:
I. Gage interest with potential client via requests. + Attendance at the opening
event.
II. How many membership we gain in the first 60 months.
III. App downloads, Yelp responses, Webb traffic, social media interaction
(followers, likes, re-blogs, re-tweets, re-pins)
IV. How many hotels, dog brands sign on to collaborate with us
V. Paid/earned media: articles in SF publications mentions.
NATIVE
Creative Brief
4.29.13
AUDIENCE
Primary target basics: Young Urban Professionals, 25-35, Male and Female, higher
income, local San Francisco.
• Biggest segment of SF Population.
o 25 to 34 year olds make up largest percentage of the total San
Francisco population. 1
• Putting off big life commitments like marriage and kids
o “Wick, who has been in an on-and-off relationship for about three
years with a man who doesn't want children, has yet to start her
family, "unless you count my puppies," she says. Wick calls her
puppies "snooze-buttons" for her ovaries." 2
• Social Pressure to feel and be a good parent to their pet
o 47% of pet owners feel that owning a pet is better for your social life
than social networking.
“Parental test drivers”
This generation has more choices than any who have come before them.
There is no longer the same social pressure to get married, settle down,
and have children at a young age. They take advantage of this
opportunity by taking more time to get to know themselves: to travel, to
focus on their careers, and to date different people. Although they aren't
yet ready for the responsibility of raising a child, they still crave a
certain level of responsibility, as they get older. Their dog fits perfectly
into this role, and serves as a stepping-stone towards one day having a
child of their own. For now, their dog is their child, their companion,
and the one they snuggle with before bed every night. Since they're so
busy with work, their furry child helps to balance out their life by
providing a sense of companionship. This doesn't mean that they aren't
interested in having a social life, in fact they desire time out with
friends and feel guilty about leaving their dog home alone when they go
out to play. Even when they're not with their friends, these digital
natives stay close through social media and are constantly Instagraming,
tweeting, and status updating.
“[San Francisco] also has the lowest ratio of children to adults of any major U.S.
city: There is little doubt that dogs are helping fill a parental void...’The Marina has
a lot of young people who aren’t married so, you know, you get a dog,’ says
Franchey’s girlfriend, Lisa Mobini, 29, a former NFL cheerleader.”3
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
1
23% Bay Area Census 2010
2
"To wait or not to wait: why some people are holding off on having kids", The Calgary Journal, 27 October 2011
2
"To wait or not to wait: why some people are holding off on having kids", The Calgary Journal, 27 October 2011
http://www.calgaryjournal.ca/index.php/family-life/families/220-to-wait-or-not-to-wait-why-some-people-are-holding-off-on-
having-kids
3
San Francisco, Where Dogs Have Their Day, National Geographic
67. Discovery
CREATIVE BRIEF CONT.
NATIVE
Creative Brief
4.29.13
Secondary: All same but travelers
• As businesses are becoming more supportive of pet travel, pet owners are
taking advantage and bringing their furry friends with them. 4
“Hotels are offering room service, massages and beds for pets, and as silly as it
sounds, Best Western has hired the "Dog Whisperer" to be the chain’s pet travel
expert, The New York Times reports.”5
MESSAGING STRATEGY
1. Steves Dog Care has the professional and skilled trainers that will take care of
your dog.
2. Steves Dog Care improves the relationship between you and your dog.
3. Steves Dog Care is always on trend with new technology that measures the
dogs actions during its stay
4. Steves Dog Care embrace’s the San Francisco dog culture
POSITIONING STATEMENT
We help you tune in with your dog.
ENGAGEMENT
What do we want our audience to think, do & feel?
Think: Steves Dog Care improves our relationship, and proves it through innovative
application of technology.
Do: Drop off their dogs with us each every time they can’t be with them.
Feel: Close with their dog as though they were with them all day.
PLACEMENT
Kick off Event: “Woffie –Hour” After work –Bring your dog.
Poop bags handouts with our logo, direct male?
Get a promotion by checking in on foursquare specific number of times. (Pet stores,
dog parks etc)
TONE
Honest, Straight forward, Sensible, Attentive, Informed, Personable.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
"!29.1 million Americans travel with their pet within the last 3 years.
78% of pet travel companions are dogs -AAA and Best Western International Survey
40% plan to travel [with their pet] within the next year.-PetRelocation.com Survey, 2012
#!$%%&'(()))*+,-.$/.-*0,1(234356(-,78,97%:.4/27)3%$78,9:7&/%(;9/+%3,57<=>?=@<(!