4. ‘A month ago, I wrote a rant against native advertising.’
5. ‘A month ago, I wrote a rant against native advertising.’
(undisclosed ads, or ads that look
like editorial content, also known as
advertorials - in blogs et cetera)
6. ‘A little voice said: 'Content marketing is also built on a lie.’’
7. ‘A little voice said: 'Content marketing is also built on a lie.’’
Creating consistent, high quality content
that solves people’s problems. Teaching as
a means of selling at a later stage.
10. ‘Here’s a premise: all communication is manipulation.
Everyone is always selling.’
11. ‘Here’s a premise: all communication is manipulation.
Everyone is always selling.’
Yes, we often try to convince, or to get
someone to comply, or to like us.
Is that really - selling?
13. ‘We don’t mind being sold to. We hate being lied to.’
Do we? I love it when my husband
says I still look 24.
14. As marketers with a long view, it’s our job to stay on the
bright side of the Integrity spectrum. And to show it.
15. So it’s about building relationships.
And trust. How does trust get built?
As marketers with a long view, it’s our job to stay on the
bright side of the Integrity spectrum. And to show it.
16. Trust comes when we find that the
other person cares about us. When
he treats us the way he’d like to be
treated.
As marketers with a long view, it’s our job to stay on the
bright side of the Integrity spectrum. And to show it.
17. As marketers with a long view, it’s our job to stay on the
bright side of the Integrity spectrum. And to show it.
Yay! Transparency
18. Native advertising, sponsored tweets, and the slowly
dissolving line between paid and organic Google results
are new frontiers.
19. Native advertising, sponsored tweets, and the slowly
dissolving line between paid and organic Google results
are new frontiers.
That’s putting it mildly
21. We should explore them.
But we should be careful.
How do we explore native advertising
while being transparent?
22. This thing can still work for us all if we do it
with integrity and transparency.
23. This thing can still work for us all if we do it
with integrity and transparency.
By now, to me this sounds like wishful thinking
24. This thing can still work for us all if we do it
with integrity and transparency.
By now, to me this sounds like wishful thinking
When someone hides his real intentions, by
dressing them up like something else, by lying
to us: is he then treating us the way he’d like to
be treated? Can we still trust him?
