SlideShare a Scribd company logo
FINANCIAL INSTITUTIONS BROADCAST
PROMOTIONS
 This is currently done without asking the basic questions such as

Who is the user ?
Where is the user ?
Did he ever avail any of the previous offers

?
What the user might be looking for ?
WE ARE COMBINING
WE ARE COMBINING
OUR FINAL PRODUCT

Native Mobile Application
Android Mobile & Tablet

Offer Server, App
Backend
Ruby on rails
YODLEE APIS
 Cobrand login (authenticate/coblogin)
 User login (authenticate/login)
 Execute user search request

(TransactionSearchService/executeUserSearchRequest)
MEASURE INTEREST LEVEL & SHOW
OFFERS
 Analyze User transactions
 Category of trasactions, Merchant type, Transaction type
 Categories - Books, Music, Travel, Finance, Gaming, Politics, Technology,

Movies



Social Media Mining – Facebook
 Analyse Facebook Activity

 Combine the data and rate!
 Calculate user overall interest

 Fetch relevant offers from the Offer server based on users interest

level
FETCH & SHOW RELEVANT
OFFERS
BENEFITS
 Financial institution
 Send more relevant offers
 Special offers to the user
 Learn how each of the offer perform - Analytics
 Yodlee
 Yodlee can connect multiple bank accounts and refine the offers
 Make Yodlee platform popular
 User benefits
 Relevant offers
 Change interest levels
THANKS!
 Team – Sangeetha, Arjun, Anand and Sreejith
 Please search for “Lover’s Quest Bullfinch” thanks 

More Related Content

Viewers also liked

Ram Kumar G A Personal Profile
Ram Kumar G   A Personal ProfileRam Kumar G   A Personal Profile
Ram Kumar G A Personal Profile
Ram Kumar G
 
Javascript Library
Javascript LibraryJavascript Library
Javascript Library
Shyamala Prayaga
 
Universal Design
Universal DesignUniversal Design
Universal Design
Shyamala Prayaga
 
Ajax Backbone
Ajax BackboneAjax Backbone
Ajax Backbone
Shyamala Prayaga
 
NextBank USA - Eric Connors, Yodlee, presentation
NextBank USA - Eric Connors, Yodlee, presentationNextBank USA - Eric Connors, Yodlee, presentation
NextBank USA - Eric Connors, Yodlee, presentation
Next Bank USA
 
Vertical APIs as Core Product
Vertical APIs as Core ProductVertical APIs as Core Product
Vertical APIs as Core Product
Zak Schwarzman
 
Mint.Com
Mint.ComMint.Com

Viewers also liked (7)

Ram Kumar G A Personal Profile
Ram Kumar G   A Personal ProfileRam Kumar G   A Personal Profile
Ram Kumar G A Personal Profile
 
Javascript Library
Javascript LibraryJavascript Library
Javascript Library
 
Universal Design
Universal DesignUniversal Design
Universal Design
 
Ajax Backbone
Ajax BackboneAjax Backbone
Ajax Backbone
 
NextBank USA - Eric Connors, Yodlee, presentation
NextBank USA - Eric Connors, Yodlee, presentationNextBank USA - Eric Connors, Yodlee, presentation
NextBank USA - Eric Connors, Yodlee, presentation
 
Vertical APIs as Core Product
Vertical APIs as Core ProductVertical APIs as Core Product
Vertical APIs as Core Product
 
Mint.Com
Mint.ComMint.Com
Mint.Com
 

Similar to Nasscom Yodlee Android Hackathon presentation

Eyeota GTM_ HS Sales.pptx
Eyeota GTM_ HS Sales.pptxEyeota GTM_ HS Sales.pptx
Eyeota GTM_ HS Sales.pptx
ssuser3abf021
 
Online marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohmOnline marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohm
Online Marketing Summit
 
Activating Data to Drive Performance
Activating Data to Drive PerformanceActivating Data to Drive Performance
Activating Data to Drive Performance
Performics
 
Surfingbird for-sk
Surfingbird for-skSurfingbird for-sk
Surfingbird for-sk
Сергей Шалаев
 
Discover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid MediaDiscover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid Media
Koozai
 
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
innity
 
Customer or Product? ownership and control of personal data
Customer or Product? ownership and control of personal dataCustomer or Product? ownership and control of personal data
Customer or Product? ownership and control of personal data
Private Consultants
 
18perrone 18
18perrone 1818perrone 18
18perrone 18
SMDayMi
 
Why personalization important for fintech enterprises?
Why personalization important for fintech enterprises?  Why personalization important for fintech enterprises?
Why personalization important for fintech enterprises?
JK Baseer
 
Skip The Line PowerPoint for Smarthpitch 2015
Skip The Line PowerPoint for Smarthpitch 2015Skip The Line PowerPoint for Smarthpitch 2015
Skip The Line PowerPoint for Smarthpitch 2015
roderick keys
 
AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, Strategies
Elias Dabbas
 
Migrant biz show-Nov 2016 slides
Migrant biz show-Nov 2016 slidesMigrant biz show-Nov 2016 slides
Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)
Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)
Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)
PCampRussia
 
11 flocktory
11 flocktory11 flocktory
11 flocktory
startupvillage2014
 
Analytics For Leaders
Analytics For LeadersAnalytics For Leaders
Analytics For Leaders
Tunheim
 
Ready, Set...Search
Ready, Set...SearchReady, Set...Search
Ready, Set...Search
Christy Belden
 
Digital marketing training 101
Digital marketing training 101Digital marketing training 101
Digital marketing training 101
Dennis Adamo
 
Digital marketing and social media.
Digital marketing and social media.Digital marketing and social media.
Digital marketing and social media.
guda Vamshi Netha
 
Managing Digital Marketing
Managing Digital MarketingManaging Digital Marketing
Managing Digital Marketing
John Chacksfield
 
MRI Social Shoppers
MRI Social ShoppersMRI Social Shoppers
MRI Social Shoppers
Kostas Augemberg
 

Similar to Nasscom Yodlee Android Hackathon presentation (20)

Eyeota GTM_ HS Sales.pptx
Eyeota GTM_ HS Sales.pptxEyeota GTM_ HS Sales.pptx
Eyeota GTM_ HS Sales.pptx
 
Online marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohmOnline marketing summit 061610 monica seebohm
Online marketing summit 061610 monica seebohm
 
Activating Data to Drive Performance
Activating Data to Drive PerformanceActivating Data to Drive Performance
Activating Data to Drive Performance
 
Surfingbird for-sk
Surfingbird for-skSurfingbird for-sk
Surfingbird for-sk
 
Discover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid MediaDiscover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid Media
 
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
 
Customer or Product? ownership and control of personal data
Customer or Product? ownership and control of personal dataCustomer or Product? ownership and control of personal data
Customer or Product? ownership and control of personal data
 
18perrone 18
18perrone 1818perrone 18
18perrone 18
 
Why personalization important for fintech enterprises?
Why personalization important for fintech enterprises?  Why personalization important for fintech enterprises?
Why personalization important for fintech enterprises?
 
Skip The Line PowerPoint for Smarthpitch 2015
Skip The Line PowerPoint for Smarthpitch 2015Skip The Line PowerPoint for Smarthpitch 2015
Skip The Line PowerPoint for Smarthpitch 2015
 
AdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, StrategiesAdWords Research, Segmentation, Targeting, Strategies
AdWords Research, Segmentation, Targeting, Strategies
 
Migrant biz show-Nov 2016 slides
Migrant biz show-Nov 2016 slidesMigrant biz show-Nov 2016 slides
Migrant biz show-Nov 2016 slides
 
Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)
Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)
Путь от стартапа к маркетинг партнеру (Сергей Канищев, ComboApp)
 
11 flocktory
11 flocktory11 flocktory
11 flocktory
 
Analytics For Leaders
Analytics For LeadersAnalytics For Leaders
Analytics For Leaders
 
Ready, Set...Search
Ready, Set...SearchReady, Set...Search
Ready, Set...Search
 
Digital marketing training 101
Digital marketing training 101Digital marketing training 101
Digital marketing training 101
 
Digital marketing and social media.
Digital marketing and social media.Digital marketing and social media.
Digital marketing and social media.
 
Managing Digital Marketing
Managing Digital MarketingManaging Digital Marketing
Managing Digital Marketing
 
MRI Social Shoppers
MRI Social ShoppersMRI Social Shoppers
MRI Social Shoppers
 

Recently uploaded

Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Aleksey Savkin
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Chandresh Chudasama
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Any kyc Account
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 

Recently uploaded (20)

Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 

Nasscom Yodlee Android Hackathon presentation

  • 1.
  • 2. FINANCIAL INSTITUTIONS BROADCAST PROMOTIONS  This is currently done without asking the basic questions such as Who is the user ? Where is the user ? Did he ever avail any of the previous offers ? What the user might be looking for ?
  • 5. OUR FINAL PRODUCT Native Mobile Application Android Mobile & Tablet Offer Server, App Backend Ruby on rails
  • 6.
  • 7.
  • 8.
  • 9. YODLEE APIS  Cobrand login (authenticate/coblogin)  User login (authenticate/login)  Execute user search request (TransactionSearchService/executeUserSearchRequest)
  • 10. MEASURE INTEREST LEVEL & SHOW OFFERS  Analyze User transactions  Category of trasactions, Merchant type, Transaction type  Categories - Books, Music, Travel, Finance, Gaming, Politics, Technology, Movies  Social Media Mining – Facebook  Analyse Facebook Activity  Combine the data and rate!  Calculate user overall interest  Fetch relevant offers from the Offer server based on users interest level
  • 11. FETCH & SHOW RELEVANT OFFERS
  • 12.
  • 13. BENEFITS  Financial institution  Send more relevant offers  Special offers to the user  Learn how each of the offer perform - Analytics  Yodlee  Yodlee can connect multiple bank accounts and refine the offers  Make Yodlee platform popular  User benefits  Relevant offers  Change interest levels
  • 14. THANKS!  Team – Sangeetha, Arjun, Anand and Sreejith  Please search for “Lover’s Quest Bullfinch” thanks 