NASA-International Space Station Presentation
- 1. External Engagement Studio2023 AFlourishingLEO Strategy may 2023 naSA x parsons
- 2. naSA x parsons may2023 Change is upon us The International Space Station (ISS), which houses the National Laboratory, will be decommissioned in ~2030 Context Flourishing Prototypes Conclusion
- 3. ā¢ ā¢ Privatization Model Entrance ofPrivate CLDs may 2023 naSA x parsons 2023 - Current State ā¢ ā¢ Partnership Model Shared International Innovation 2030 - Anticipated Future Context Flourishing Prototypes Conclusion ? 2050 - Distant Future Timeline
- 4. may 2023 naSA xparsons The privatization of LEO creates uncertainty Context Flourishing Prototypes Conclusion International partners are asking how this is going to work. Commercial companies are asking how this will work with international partners. All stakeholders have strong opinions, and NASA decides the difference between diplomacy and business. Jacob Keaton NASA Senior Policy Advisor in the ISS Division " "
- 5. But creates opportunity The NationalLab can take on a new role by brokering this uncertainty through balance naSA x parsons Context Flourishing Prototypes Conclusion
- 6. + Ongoing Innovation Balance may 2023 naSAx parsons Context Flourishing Prototypes Conclusion
- 7. + Ongoing Innovation Balance may 2023 naSAx parsons Context Flourishing Prototypes Conclusion Flourishing Existence The value of being human lies in our ability to not just survive but to thrive.
- 8. naSA x parsons may2023 What is Balance in this context? + Resilience A flexible response to stimuli that results in a better state Regeneration A circular flow of resources to replenish complex systems Justice A recognition of the equal rights of all people, the planet and animals Flourishing Existence Context Flourishing Prototypes Conclusion Balance Ongoing nnovation
- 9. naSA x parsons may2023 Context Flourishing Prototypes Conclusion So how do we achieve flourishing?
- 10. naSA x parsons may2023 Flourishing Existence Context Flourishing Prototypes Conclusion Communication Health Transportation Manufacturing Culture Education Community Belonging Sustainability Governance Technology Investment
- 11. naSA x parsons may2023 Flourishing Existence Context Flourishing Prototypes Conclusion Communication Health Transportation Manufacturing Culture Education Community Belonging Sustainability Governance Technology Investment
- 12. 2023 2030 2050 naSA xparsons may 2023 Context Flourishing Prototypes Conclusion Prototypes
- 13. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 14. 2023 2030 2050 01 may 2023 LEOWEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 15. may 2023 Internationally aired& sourced LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch LEO-based content Annual, week-long TV program naSA x parsons
- 16. naSA x parsons Marketingof National Lab Global Collaboration LEO Awareness & Excitement Outcomes may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 17. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch So what could the content include?
- 18. Iconic Space Films naSA xparsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Content may include History Live Streams Current Projects from Global Labs Updates from Private Companies Talk Shows + Speculation
- 19. World Cup Inspiration āThere isa heartening level of cultural exchange, and a spirit of cosmopolitanism which is badly needed in an increasingly divided world.ā naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 20. Shark Week āThe daysare getting longer. The weather is getting hotter. You can feel it in your heart... Shark Week is around the corner!ā naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Inspiration
- 21. What is thestrategy for achieving this? may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 22. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Result: International event to excite the world about LEO Broadcasted internationally with partnerships ā¢ International Broadcasters Content created through partnerships ā¢ Production Studios Proposals accepted, implemented into a timeline Global call: pitches or media from ā¢ ā¢ ā¢ ā¢ global labs private labs educational institutions commercial partners Content is Sourced Globally
- 23. International Broadcasters Production Companies Partnerships naSAx parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 24. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Let's create an international community to celebrate LEO and market the National Lab.
- 25. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 26. Disparities in scientificliteracy and access to knowledge persist in the general public naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch National Lab is a source of knowledge and inspiration for a flourishing community butā¦
- 27. 2023 2030 2050 02 foster newpartnerships TO equal access to a flourishing LEO naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 28. How might weimprove the communication between National Lab and the general public to facilitate access to scientific knowledge? naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 29. Inclusive sensory experience naSAx parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 30. Inclusive sensory experience Culturalhotspots around the world naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 31. Inclusive sensory experience Culturalhotspots around the world Open yearly to the public naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 32. WHY? naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 33. Adapt and replicate HOW? Immersive VanGogh exhibit Lollapalooza festival naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch openness to every local culture and a wide audience Cultural engagement 1 WHY?
- 34. HOW? Combination of art, technology andscience Space for being Rafik Anadol studio naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch WHY? to prepare for the future of LEO and Earth. Create new partnerships 2
- 35. TeamLab Planets HOW? Immersive and sensorial experience Rafaellozano-hemmer : Pulse naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch 3 WHY? Translate your knowledge to conquer new audiences and reinforce image.
- 36. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch What is the strategy for achieving this?
- 37. Definition 1 Investment 2 Application 3Selection 4 Execution 5 OUTCOME naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Strategy Overview
- 38. Stakeholders Roles Value Definition 1Investment 2 Application 3 Selection 4 Execution 5 SPONSORS ARTIST+ CO SMALL COMPANIES PROVIDERS ATTENDEES NATIONAL LAB LOCAL GOVERNMENT LINKING ENTITY Theme + Country Selection Production management Regulation + Networking % Money & resources Proposal Resources & knowledge Resources Feedback Diplomatic relationship Knowledge Brand image Resources New markets Resources New market Brand image Networking Money Money NL's experience Research & knowledge Translate knowledge Sponsorship Knowledge naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 39. Let's see it inaction naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 40. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 41. Dominican Republic Mexico Turkey Greece Portugal Egypt Brazil India South Africa naSAx parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 42. Life Sciences naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Bone regeneration Diabetes
- 43. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Definition 1 Investment 2 Application 3 Selection 4 Execution 5 PARTNERS
- 44. Rafael Lozano-Hemmer Media artist GustavoSantaolalla Musician, composer, and record producer naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Definition 1 Investment 2 Application 3 Selection 4 5 ARTISTS Execution
- 45. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Definition 1 Investment 2 Application 3 Selection 4 5 SMALL COMPANIES Execution
- 46. Vision naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 47. 24 April 2024Page 16 YOUR COMPANY x CLIENT Introduction Process Brief Research IA Concept Design Next Steps Timeline
- 48. Bring the knowledgefrom National Lab closer to the general public naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Build and strengthen collaborative partnerships for the future Bring the knowledge from National Lab
- 49. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 50. 2023 2030 2050 03 Bringing thefuture to the present naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 51. Website with dynamic,interactive LEO content Multimedia (VR, AR, Video, Social, and Editorial) Globally Sourced Content naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 52. Global Awareness of LEO Outcomes naSA xparsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch International Collaboration & Pride Alignment with the Future of Media Marketing of National Lab
- 53. Created by HATO:a design practice exploring creative, strategy, technology, and production as a way to connect and widen our perceptual awareness. Inspiration naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 54. Solution naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 55. Hover Click to explore Space tofly into a Universe naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Solution
- 56. explore videos andfilms about LEO from global labs, private labs, educational institutions, and commercial partners worldwide naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 57. transport yourself abroadthe ISS via the world's largest interactive and social VR experience X naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 58. Videos + Films naSAx parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch 5 Types of media to explore Articles Socials AR Experiences VR Experiences
- 59. What is thestrategy for achieving this? may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 60. Global call for scientific contentfrom ā¢ ā¢ ā¢ ā¢ global labs private labs educational institutions commercial partners naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Create LEO immersive with existing content from National Lab archives Proposals accepted, implementation timeline Content created & implemented through partnership with ā¢ Production Studio Ongoing Process Content is Sourced Globally Result: Stunning, international platform that is continually updated with compelling content
- 61. Leverages Existing Partnerships naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 62. Museum of Memories,a dedicated digital space by WONGDOODY - an experience design & production company fluent in emergent tech. 47% of customers say they have a greater connection to companies that use immersive technology, and more than 50% of customers say they can better recall brands whose platforms provide immersive experiences. (Accenture, 2020) Success Stories naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 63. 24 April 2024 Dynamic,interactive websites with 3D content increase customer conversion by 40%. (Forbes, 2019) Stratos, an XYLJFLADL Success Stories naSA x parsons may 2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch
- 64. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Educate people about LEO and foster international collaboration Let's experience the futureā¦
- 65. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 66. 2023 2030 2050 04 may 2023 LEOWEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 67. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons Drives resources to the National Lab Leveraging NASA's expertise to establish balance Go-to platform for the booking and logistics of transportation to LEO and back
- 68. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons LEO ECOSYSTEM 2050 Pre- launch Ground to LEO LEO to LEO LEO to Ground
- 69. Kourou may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch Florida Kazakhstan India Vandenberg Wallops Kodiak Puerto Rico Hawaii Guam Samona Azores Sardinia Norway Scotland Vostochniy Plesetsk Dombarocksy Japan existing locations possible new locations Canso Mahia naSA x parsons Texas Egypt Morocco South Africa
- 70. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 71. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 72. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 73. may 2023 LEO WEEKLEO EXHIBITION LEO IMMERSIVE Leo Launch naSA x parsons
- 74. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Accomplishing a Flourishing Existence Transportation National Lab Health Culture Manufacturing Technology $ Investment Venture Capital Education Scholarships Research
- 75. naSA x parsons may2023 LEO WEEK LEO EXHIBITION LEO IMMERSIVE Leo Launch Let's open up LEO for everyone in a way that drives resources to what matters most
- 76. naSA x parsons ContextFlourishing Prototypes Conclusion Prototype Recap 2023 2030 2050
- 77. naSA x parsons may2023 Flourishing Existence Communication Health Transportation Manufacturing Culture Education Community Belonging Sustainability Governance Technology Investment Context Flourishing Prototypes Conclusion
- 78. naSA x parsons may2023 Context Flourishing Prototypes Conclusion So how do we envision the future? What makes us thrive?
- 79. naSA x parsons may2023 Context Flourishing Prototypes Conclusion We believe in a just collective balance, among species, among dimensions, and ecosystems. Across time, beyond ourselves, beyond our minds.
- 80. naSA x parsons may2023 Context Flourishing Prototypes Conclusion Here and now, we flourish, we regenerate, we start.
- 81. External Engagement Studio2023 ThankYou! naSA x parsons may 2023