Original Marketing Campaign - Case Competitionkremerica2016
This was the presentation I helped create for the Leeds Case Competition in Boulder, CO. We were challenged by Ball Corporation to increase recycling rates across the country in an cost effective manner. We placed in the top three (out of 65 entries) with the following presentation and idea. We had 15 minutes to give the presentation so only the high level details are included, although we have the minute details figure out.
„ROPO-ефектът“ – тенденция в потребителското поведение в омниканална средаМарияна Кътева
Настоящият доклад има за цел да изясни същността на ROPO-ефекта, като тенденция в потребителското поведение, която се наблюдава в резултат от интегрирането на традиционните и дигиталните канали в нова омниканална реалност.
Original Marketing Campaign - Case Competitionkremerica2016
This was the presentation I helped create for the Leeds Case Competition in Boulder, CO. We were challenged by Ball Corporation to increase recycling rates across the country in an cost effective manner. We placed in the top three (out of 65 entries) with the following presentation and idea. We had 15 minutes to give the presentation so only the high level details are included, although we have the minute details figure out.
„ROPO-ефектът“ – тенденция в потребителското поведение в омниканална средаМарияна Кътева
Настоящият доклад има за цел да изясни същността на ROPO-ефекта, като тенденция в потребителското поведение, която се наблюдава в резултат от интегрирането на традиционните и дигиталните канали в нова омниканална реалност.
4. Answer The Question !
1. Have you ever read or listen to the
story before ?
2. How many people are there in the story
?
3. What does the story tell about ?
5. NARRATIVE
Tujuan Komunikatif Teks:
To Entertain/Amuse the Readers
(Menghibur pendengar atau pembaca
dengan pengalaman nyata atau khayal.
Ciri naratif adalah adanya unsur konflik
(masalah) dan resolusi (penyelesaian
masalah).
6. Struktur Teks: OnCom Resto
* OrientatioN
(Pengenalan latar: tokoh, waktu, dan
tempat)
* COMplication
(Pengembangan konflik)
* RESoluTiOn
(Penyelesaian konflik)
