The document argues that narcissism and vanity are not suppressing the potential of social media to do good, but rather are fueling many good deeds on social platforms. It claims that people are most proactive and generous when their actions are visible to others. Therefore, to harness social media's potential to do good, its narcissistic and self-promoting aspects should be embraced rather than condemned.

1. 11
HAIL NARCISSISM!
WHY VANITY IS THE
KEY TO SOCIAL GOOD
@peterwilson1919

2. 22
THE LANGUAGE OF THE SOCIAL WEB
SPEAKS OF GOOD INTENTIONS

3. 33
SOMETIMES IT DELIVERS AGAINST
THESE INTENTIONS

4. 44
MORE OFTEN IT FUELS SELFISHNESS
AND NARCISSISM

5. 55
THE MEDIA ARE BECOMING INCREASINGLY
WARY OF THIS BEHAVIOUR

6. 66
BUT THOSE WHO WARN US THAT
NARCISSISM IS SUPPRESSING THE
POTENTIAL OF THE SOCIAL WEB TO
DO GOOD ARE MISUNDERSTANDING
A FUNDAMENTAL HUMAN TRAIT…

7. 77
PEOPLE ARE AT THEIR MOST PROACTIVE
WHEN THEIR DEEDS ARE VISIBLE TO
OTHERS

8. 88
PEOPLE ARE AT THEIR MOST GENEROUS
WHEN THEIR DONATIONS ARE VISIBLE TO
OTHERS

9. 99
MANY OF THE GOOD DEEDS PERFORMED
ON THE SOCIAL WEB ARE ACTIVELY
FUELED BY NARCISSISM

10. 1010
TO HARNESS THE ENORMOUS POTENTIAL
OF THE SOCIAL WEB WE SHOULD
EMBRACE NARCISSISM, NOT CONDEMN IT.

11. 1111
SO LET’S LOOK AT THE SELFISH SIDE OF
SOME FAMOUS SOCIAL ACTIONS

12. 1212
LET’S SEE WHAT WE CAN LEARN FROM
THE BRANDS WHO ARE DOING IT WELL

13. 1313
AND LET’S UNCOVER THE RULES FOR
HARNESSING SOCIAL MEDIA FOR GOOD
I hope to see you in Austin next year!