The document describes a job description for a Social Media & Marketing Intern position at Mail Boxes Etc in Lewisham. The intern will be responsible for monitoring and managing social media channels, planning online marketing campaigns, and maximizing direct marketing opportunities. Mail Boxes Etc is a franchise-based company with over 1400 stores globally that provides shipping, printing, and mailbox rental services. The target market includes small businesses, individuals, and corporate clients. The local Lewisham branch has 6 employees and competes in a market with high buyer power and competitive rivalry.

1. By
K. Narasimha Reddy
MAIL BOXES ETC, Lewisham
SOCIAL MEDIA AND MARKETING ASSISTANT

2. JOB DESCRIPTION
Social Media & Marketing Intern
 Support the firm by monitoring and managing social media channels,
including Facebook, Twitter, Hoot suit, Mail Chimp.
Work with colleagues, to help plan and implement online marketing
campaigns that drive engagement and bookings across social media.
Ensure the social media channels are up to date, relevant and interesting.
Maximize direct marketing opportunities utilizing e-mail, web based and
conventional mailings to publicize established and new areas of work.
Monitor trends and new developments in social media. Explore ways to
attract more followers so our messages are reaching a larger audience.
Help to increase sales with regard to the above digital marketing
channels.

4. MBE Milestone

5. • Franchise based company
– Global representation of around
1400 stores
– Currently 145 stores throughout the
UK & Ireland (Etc, 2016)
– 83% of UK network is within 10
miles of a University
– Number of employees 6 in Lewisham
branch
• Main Services:
– International and Domestic Shipping
& Courier services
– Printing, binding, copying services
– Mailbox Rental services
– Postal Services
– Stationery & Office supplies
Company Overview
•(Etc, 2016)

6. TARGET MARKET
MBE had a robust business model that targeted three diverse market segments:
(1) Small offices and home offices (sometimes called the “SOHO” market);
(2) Individual consumers; and
(3) Corporate “road-warriors” like sales reps and consultants.
(McCrea and Torres-Baumgarten, 2011)

7. Market Data
MARKET GROWTH
Between 2010 and 2019, the total UK courier and express services market is forecast to have increased in
value from £16.79bn to £21.28bn. This represents overall 10-year growth of 26.7%.
The Total & Forecast of UK Postal and Courier/Express Services Market by Sector by
Value at Current Prices (£m), 2010-2014 & 2014-2019
(Source : Keynote 2014)

8. POLITICAL/LEGAL
 London is a relatively free and secure place.
 The setting of the areas is less likely to affect the operations of the organization negatively.
 Brexit will add 30% to the price of an average import and cost the typical SME importer £163k a year
through increased shipping costs, duties and taxes, red tape and border delays.
 The local authorities closely monitor the operations of the Company. Such activities include licensing as
well as the recruitment of employees
ECONOMIC
 London has a stable economy which is fueled by various economic activities taking place in the region.
 Most of the transactions in the area include businesses as well as different support services.
 Financial experts are suggesting that leaving the EU could lead to a drop in the UK's GDP
SOCIAL/
ENVIRONMEMTAL
 London can be described to be comprised of different races and ethnic groups.
 The diversity of the region provides the much-needed labor market as well a wider pool of the required
skills (King, 2007, p 50).
TECHNOLOGICAL
 Recent technological advancements such as tracking and fleet management. Not only do the above
trends helped to enhance efficient management of its activities, but it also minimizes the time spent in
delivering of different commodities
PESTLE
ANALYSIS

9. NEW ENTRANT
(MODERATE)
SUPPLIER (LOW) BUYER POWER (HIGH)
THREAT OF SUBSTITUTE
(HIGH)
Porter’s Five
Forces:
COMPETITIVE
RIVALRY (HIGH)
 Supplier power determines the
operation as well as the timely
delivery of different goods.
 Threats of new entrants such as the
DHL Company.
 Buyer power in London is relatively
high due to the increased economic
activities in the region.
 The threat of substitutes poses
serious challenges to the
organization.
Ex: Amazon Company.

10. Current strategies and tactics employed for marketing(Franchisor)
oThe Mail Boxes Etc. has used different techniques aimed at improving its global coverage.
oOne of the important policies is engaging in market segmentation where the organization has
located branches in the various regions (Chong, 2014, pg280).
oAn example is its branches in London and India.
oAnother significant move is the engagement in franchising where the company hires different
transporting and courier services.
oThrough such a move, the company is not only able to minimize the impacts of the competitors but is
also in a position to penetrate into new markets. (Latham, 2016, pg280).

11. Current strategies and tactics employed for marketing(Franchisee)
On the other hand, the MBE Lewisham has also sought to engage in different online & Marketing
activities
Such activities include social media marketing, email marketing, Flyers distribution, window
graphics, discount vouchers as well as the creation of online platforms where clients can access
different services.
 The move can be said to be centred on the need to minimize the impacts of enterprises such as
the Amazon and EBay.

12. S W
O T

Experience as well having
well-linked transport and
courier systems

Brand strong equity

leading transport
enterprise in London

physical assets located in
London ie vehicles and
office equipment

Lack of elaborate
differentiation methods
from
competitors
Increased competition
from
other global
Companies

High dem
and elasticity in
courier industry

The existence of unexploited
m
arkets

The large population in
London

threat of entry by
competitors such as the
FedEx,

new
delivery methods by
online companies such as the
Amazon and eBay platforms

Dynamic laws relating to trade
unions and labour markets
I N T E R N A L
E X T E R N A L
P
O
S
I
T
I
V
E
N
E
G
A
T
I
V
E
ANALYSIS
SWOT Analysis of
MBE Lewisham

13. TOWS Matrix
Opportunities Threats
Opportunity 1 Threat 1
Opportunity 2 Threat 2
Strengths S-O Strategies S-T Strategies
Strength 1 S-O Strategy 1 S-T Strategy 1
Strength 2 S-O Strategy 2 S-T Strategy 2
Weaknesses W-O weakness W-T Strategies
Weakness 1 W-O strategy 1 W-T Strategy 1
Weakness 2 W-O Strategy 2 W-T Strategy 2

14. S/O Strategies
The Mail Boxes Etc. will be in a position to capitalize its market position as well as achieve competitive
advantage over its rivals (Shen, 2015, pg280).
S/T Strategies
In the current setting, there is an impending price war with other competitors such as UPS and FedEx.
The continuous pursuit of a quality brand name can be of great advantage to the organization.
In places where the cost may be relatively high such as London, the enterprise may seek to improve its
offerings as well as the quality of its services.
W/O Strategies
An improvement of the London’s branch internal structure can come in handy in improving the
operations of the organization (Danicu, 2015). Conversely, it is important to maintain the standards of
the industry to minimize the impacts of competitors.
An example is the timely and efficient and timely clearing of cargos to their respective destinations.

15. Market
Penetration
Product
Development
Market
Development
Diversification
New
Products
Existing
Products
New
Markets
Existing
Markets
Enhance Market Penetration
•Gain share from competitors
•Attract non-users of your product
•Convince current customers to use
your product more
•Least risky strategy
Develop new products
• Develop other products
catering to the same market
• Products are new to company
not necessarily new to market
• Can lead to acquisition of new
customers
Ansoff Matrix
Market penetration

16. Future Recommendations
MBE Lewisham has to concentrate on new product development strategies in existing market.
Effective utilization of customer database and ensure the offers and discounts are reaching the
existing customers.
Engage with customers through social media channels which possibly maximizes the Brand
image and gain the potential customers.
Creating Brand Awareness events & campaigns in the Local Market.
Interaction with the corporate businesses which helps in fuelling bulk orders and fulfilment
services.

17. Following slides give the overview of my role at
Mail Boxes ETC Lewisham

24. References
Brexit: The courier impact - DA systems. Available at: http://www.da-systems.co.uk/resource
centre/blog/2016/june/brexit-the-courier-impact.aspx (Accessed: 30 June 2016).
Chong, A., La Porta, R., Lopez-de-Silanes, F. and Shleifer, A., 2014. Letter grading
government efficiency. Journal of the European Economic Association, 12(2), pp.277-299.
Etc, M.B. (2016) Mail boxes etc. Available at: https://www.mbe.co.uk/about_us (Accessed: 3 July 2016).
Feng, B., Li, Y. and Shen, Z.J.M., 2015. Air cargo operations: Literature review and
comparison with practices. Transportation Research Part C: Emerging Technologies, 56,
pp.263-280.
Franz, T. and Danciu, O.A., 2015. Analyzing the Effects of e-Freight within the Air Cargo
Industry: A cross-sectional case study focusing on air carriers and freight forwarders in the
US and China.
Rajagopalan, K.K., 2016. Global trends in supply chain management. ZENITH International
Journal of Business Economics & Management Research, 6(1), pp.99-112.

25. McCrea, E, & Torres-Baumgarten, G 2011, 'Mail Boxes Etc. or The UPS Store? A Decision From a Franchisee's
Perspective',Entrepreneurship: Theory & Practice, 35, 3, pp. 595-610, Business Source Complete, EBSCOhost, viewed 30
June 2016.
Courier & Express Services (2015) Available at: https://0-www.keynote.co.uk.lispac.lsbu.ac.uk/market-report/transport-
motor-goods/courier-express-services-0 (Accessed: 25 JuNE 2016).
King, S.F., 2007. Citizens as customers: Exploring the future of CRM in UK local
government. Government Information Quarterly, 24(1), pp.47-63.
Latham, L., O'Grady, E., Matt, T. and Campbell, D.C., Oracle International Corporation,
2016. Methods, systems and computer readable media fo modelling packet technology services using packet virtual network
(PVN). U.S.
Patent 20,160,173,340.
Takiela, R.S., Desai, A.G., Bell, D.A., Koonce, R.M., Calhoun, J.N. and Bray, S.,
Strongview systems Inc., 2016. systems and methods for influencing Marketing Campaigns.
U.S. Patent 20,160,162,929.

26. THANK YOU