1. Click map once to add or remove an area
or
Double click an area to drill down levels
D
A
T
A
Results
Section
Virtual Business Environment – National view
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- Type
Interactive Google Map 2011
3. Virtual Business Environment - County view – All – 222 Stores
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Simple Case Study
Areas of concentration:
Longford (worst demographic to store ratio)
Cork (Fermoy request)
Dublin (largest store presence)
Louth (least store presence)
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- SuperValu
Interactive Google Map 2011
5. Virtual Business Environment - County view – All – 222 Stores
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
We can go as deep as to
have ANY combination of
over 18,000 areas (see
interactive google map),
throughout Ireland
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- SuperValu
Interactive Google Map 2011
7. Objective of presentation is:
To look at each of the 4 Counties chosen (Longford, Cork, Dublin & Louth), to
demonstrate how easily and efficiently (in terms of mentally, processing vast
amounts of information), a user can build a knowledge about their own
business environment (in this case nationally) and that of their Competitors
We are not re-inventing the wheel, but simply allowing a business, to access
multiple sets of data (publically (e.g. Govt data & social media api’s) & privately
available (internal company data)) at the same time and all on, ‘one page’
What we are going to see in the next 10 slides is how each of the Multiples
(SuperValu, Tesco & Dunnes) and Discounters (LIDL & ALDI), view themselves
from a market share perspective per County – this may give each Competitor
an insight as to, where their Competitors will next target a store location
9. Virtual Business Environment – Multiple County view – Dublin, Cork, Louth & Longford – 79 SV Stores
Interactive Google Map
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- SuperValu
2011
10. Visually we look at 26 Counties on one
screen, using motion graphs, displaying the
amount of SuperValu stores versus the
Counties population
In this example, we highlight Louth, as being
poorly represented in market share (or
Supervalu store numbers) and it appears lost
in the bottom quadrant, amongst most of the
other Counties
11. Virtual Business Environment – National view (per county) – Stores v Population
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
Interactive Motion graph 2014
12. But when we look at it from a store to population ratio,
viewpoint, it immediately highlights Louth’s future
potential as an area that is under performing in producing
market share for MRPI, (1 store to every 60,000 people) yet
its clearly over subscribed with Dunnes Stores, dominating
(see slide 12)
This will be nothing new (information wise) to MRPI HQ but
what we are trying to highlight is the speed in which we can
process this data and more importantly how quickly you
can delve into the detail, thereafter by doubling clicking on
an intended targeted County, see Longford as a great
example, being bottom of the graph (1 store to every 8,000
people)
13. Interactive Motion graph
Virtual Business Environment – National view (per county) – Stores : Population
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
2014
14. So what about your
main Competitors?
Where might they feel, they need, to
increase their market share?
15. Virtual Business Environment – National view (per county) – Stores : Population
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- Dunnes Store
Interactive Motion graph 2014
Dunnes
Stores
16. Virtual Business Environment – National view (per county) – Stores : Population
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- Tesco
Interactive Motion graph 2014
Tesco
17. Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- LIDL
Interactive Motion graph
Virtual Business Environment – National view (per county) – Stores : Population
2014
LIDL
18. Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- ALDI
Virtual Business Environment – National view (per county) – Stores : Population
Interactive Motion graph 2014
ALDI
19. Let’s combine all stores for just the
main 5 Supermarkets and see what
Counties may still have
opportunities for new openings
20. Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- All stores
Interactive Motion graph
Virtual Business Environment – National view (per county) – Stores v Population
2014
ALL
21. Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- All stores
Interactive Motion graph
Virtual Business Environment – National view (per county) – Stores : Population
2014
ALL
22. Obviously, you could merge your own Turnover figures
with the VBE Platform to enhance the overwhelming
Dublin under provision of locations with your own
Companies data, highlighting profits, for each County, to
really delve into the possibilities, into the future
You could also, isolate all Independents on the platform,
within the Dublin area, focusing on a potential business
purchase – strengths and weakness pending obviously
Alternatively, you could isolate all commercial property
for sale within the Dublin region, using the platform to
isolate the most suitable, demographic & competition
wise
24. Lets isolate Longford from the 25
other Counties and drill into
understanding SuperValu’s decision
to have 5 locations in a population
of only 40,000 people
25. Virtual Business Environment – National view (per county) - Longford
Interactive Charting
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
2011
26. We’ll only concern ourselves with
SuperValu stores and start simply
by building a demographic radius
of 3 miles, around each location, to
try and get an initial understanding
of which locations looks strongest
27. Virtual Business Environment – Longford – Active Stores
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Interactive Charting
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
2011
28. Lets use linked datasets from
and from the to allow us
introduce Competitors in their respective 3 mile
VBE’s as well as Financial data on those who have
Companies.
Attention: to SuperValu Longford Town & SuperValu
Granard’s store:population ratio, once Competition is
introduced within each of their 3 mile chosen radius
29. Interactive Charting
Virtual Business Environment – Longford – Active Stores
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Type
Planning
- Type
Competitor
- All stores
Demographic
- Population
Location
- SuperValu
2011
32. Continuing to drill downwards, we
can now isolate the 3 Companies
within County Longford, to see
how each is doing, financially, as
opposed to statistically
33. Virtual Business Environment – Longford – Active Companies
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Financial
- Cum NetProfit
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
Interactive Motion graph 2014
34. Financial
- Retained earn
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
Interactive Motion graph
Virtual Business Environment – Longford – Active Companies
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2014
35. Both Financial slides are conclusive, in that the best
SuperValu within County Longford, is also the one with
the lowest population – so why does it excel?
We will see from our Fermoy example, later on, that
each and every location has its very own demographic
size,
We should also see from just the two samples, we have
looked at, that Stores located close to 3 borders appear
to excel and maybe this is because they are, far from the
over provided high density populated areas, surrounded
by too many competitors (see next 2 slides with heat
map facility used)
36. Heat map – Pop Density
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
Virtual Business Environment – Longford – Active Companies
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2014
37. SV Granard
Financial
- Cumulative NP
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
Heat map – Pop Density
Virtual Business Environment – Longford, Cavan & Westmeath – Active Stores
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2014
38. Full Balance Sheet
Description 2014 2013 2012 2011 2010
Tangible Assets: 3,180,664 3,211,698 2,969,440 2,987,500 3,021,984
Stock & WIP: 227,838 256,308 249,633 236,685 220,672
Cash: 533,006 109,179 293,741 292,562 261,703
Debtors: 142,312 165,715 135,486 108,878 121,888
Total Current Assets: 903,156 531,202 678,860 638,125 604,263
Creditors: -740,505 -690,981 -615,051 -604,996 -656,343
Total Current Liabilities: -740,505 -690,981 -615,051 -604,996 -656,343
Net Current Assets: 162,651 -159,779 63,809 33,129 -52,080
Total Assets Less Current Liabilities: 3,343,315 3,051,919 3,033,249 3,020,629 2,969,904
Other Long Term Liabilities: -1,867,763 -1,804,416 -1,981,077 -2,155,034 -2,325,336
Total Long Term Liabilities: -1,867,763 -1,804,416 -1,981,077 -2,155,034 -2,325,336
Net Assets: 1,475,552 1,247,503 1,052,172 865,595 644,568
Called Up Shares: 100 100 100 100 100
Retained Earning Profit & Loss: 1,475,452 1,247,403 1,052,072 865,495 644,468
Shareholder Funds: 1,475,552 1,247,503 1,052,172 865,595 644,568
LONG TERM LIABILITIES
FINANCED BY
FIXED ASSETS
CURRENT ASSETS
CURRENT LIABILITIES
Charting - Tabular
Financial
- Balance Sheet
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- SuperValu
Virtual Business Environment – Longford – Mircan Trading Limited
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2014
39. Stand Alone unit
Google Visuals
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- SuperValu
Virtual Business Environment – Longford – Mircan Trading Limited
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2011
40. Cork
Platform now begins to dig deeper
into a locations, public data
Focus: Fermoy
Population, Market share value &
Competitors (3 key ingredients)
41. Virtual Business Environment - Riordan’s Fermoy Limited
VBE Radius – distance
Financial
- All
Planning
- All
Competitor
- All
Demographic
- All iterations
Location
- SuperValu
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2011
42. Virtual Business Environment - Riordan’s Fermoy Limited – 3 Mile Radius distance
VBE Radius - distance
Financial
- All
Planning
- All
Competitor
- All
Demographic
- All iterations
Location
- SuperValu
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2011
43. 2011 Census (CSO) 1 Mile Radius 2 Mile Radius 3 Mile Radius County Province National
Cumulative Population 4,373 7,031 8,369 519,032 1,246,088 4,588,252
Competitors (Revenue) 2 2 2 87 201 665
Total Market Share (CSO) €10,542,016 €16,949,672 €20,175,196 €1.251bn €3.004bn €9.600bn
Multiple/Discounters
Market Share % (Kantar)
89%
€9,382,394
89%
€15,085,208
89%
€17,955,925
89%
€1.114bn
89%
€2.674bn
89%
€8.544bn
Store: Population Ratio 1: 1,458 1: 2,344 1: 2,790 1: 5,965 1: 6199 1: 6899
Financial
- Market Share
Planning
- Type
Competitor
- All
Demographic
- Population
Location
- SuperValu
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
VBE Radius - Benchmark
Virtual Business Environment - Riordan’s Fermoy Limited – 3 Mile Radius distance benchmark
2011
44. Clearly a 3 mile radius for this location does not accurately
reflect its customer demographic, (it might for a location in the
centre of a City) so I think it is safe to say that each location
needs to be dealt with in a unique way, as opposed to a
standard demographic profile.
Let’s look at it differently;
Supervalu has 222 active stores nationwide
That’s 1: 20,668 per capita
And more accurately Cork has 1: 17,301 store per capita
So let’s reverse the platforms calculation and let us look for the
closest combined population demographic of 17,301 with an
epicentre in Fermoy, in order of population size
45. 1. Fermoy Rural
2. Fermoy Urban
3. Rathcormack
4. Kilworth
5. Knockmourne
6. Glanworth West
7. Coole
8. Castlelyons
9. Ballyhooley
10. Castlehyde
11. Kildinan
12. Glanworth East
13. Killathy
14. Leitrim
15. Gortnaskehy
16. Castlecoole
13
12
14
11
16
15
10
1
2
3
8
9
6 4
7
5
VBE Radius - demographic
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Population
Location
- SuperValu
Virtual Business Environment - Riordan’s Fermoy Limited – 8 Mile Radius demographic
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2011
46. So we’ve chosen an 8 miles radius from Fermoy Town
with a population of 18,737
This would put Total Market Share at around €45.2m and
Multiple/Discounters % Share of 89% nationally at
€40.2m
2 Primary competitors are LIDL & ALDI with the nearest
other Competitor town – 10 miles
Interesting to see the breakdown of its demographic in
population size order in the next slides
47. Gender
8 mile VBE
Population % mix
VBE
Average
Age
Male 9,358 49.94% 34.88
Female 9,379 50.06% 35.78
Total 18,737 100.00% 35.33
Age Profile Male Female Diff %
0-17 2,461 2,397 2.67%
18-30 1,397 1,482 -5.74%
31-50 3,110 2,946 5.57%
51+ 2,390 2,554 -6.42%
Total 9,358 9,379 -0.22%
VBE Radius - tabular
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Age & Gender
Location
- SuperValu
Virtual Business Environment - Riordan’s Fermoy Limited – 8 Mile Radius demographic
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2011
48. Fermoy Town’s 8 Mile Radius clearly shows, a
gender split demographic
This is similar to the National, Provincial &
County statistics view in data tables on the next
slide – but within the selected age profiles, the
results begin to tell a different story
The tabular data in the next two slides simply
shows the depth, with which this platform, can
delve
49. Gender
8 mile VBE
Population % mix
VBE
Average
Age
Cork
Average
Age
Munster
Average
Age
National
Average
Age
Male 9,358 49.94% 34.88 35.78 36.17 35.39
Female 9,379 50.06% 35.78 36.02 37.36 36.64
Total 18,737 100.00% 35.33 34.88 36.77 36.02
Age Profile Male Female Diff % Diff % Diff % Diff %
0-17 2,461 2,397 2.67% 4.80% 4.36% 4.79%
18-30 1,397 1,482 -5.74% -3.80% -2.51% -4.12%
31-50 3,110 2,946 5.57% 0.47% 0.83% -0.64%
51+ 2,390 2,554 -6.42% -7.62% -5.90% -7.41%
Total 9,358 9,379 -0.22% -1.56% -0.89% -1.85%
VBE Radius - tabular
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Age & Gender
Location
- SuperValu
Virtual Business Environment - Riordan’s Fermoy Limited – 8 Mile Radius demographic benchmarked
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
2011
51. Riordan’s Fermoy Limited is charted in the next
3-4 slides over a 5 year period, showing how
Turnover has continued to slide, while Net
profits have stabilised, yet pricing has remained
in tact, ironically improving since the
introduction of ALDI’s new store in 2012
52. ALDI
Financial
- Turnover 5 Yr
Planning
- Type
Competitor
- ALDI
Demographic
- Type
Location
- SuperValu
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Virtual Business Environment - Riordan’s Fermoy Limited
Interactive Motion graph 2014
53. ALDI
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Virtual Business Environment - Riordan’s Fermoy Limited
Financial
- Net profit 5 Yr
Planning
- Type
Competitor
- ALDI
Demographic
- Type
Location
- SuperValu
Interactive Motion graph 2014
54. ALDI
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Virtual Business Environment - Riordan’s Fermoy Limited
Financial
- Gross profit %
Planning
- Type
Competitor
- ALDI
Demographic
- Type
Location
- SuperValu
Interactive Motion graph 2014
55. Description 2014 2013 2012 2011 2010
Turnover: 18,238,286 19,595,945 19,594,308 20,181,494 21,670,476
Cost of Sales: -14,000,789 -15,197,188 -15,029,671 -15,683,824 -16,694,878
Gross Profit / PBT: 4,237,497 4,398,757 4,564,637 4,497,670 4,975,598
Operating costs: -3,878,540 -4,013,342 -4,059,916 -3,913,149 -4,070,528
Other Operating
Charges:
- - - - -
Profit before
Interests:
358,957 385,415 504,721 584,521 905,070
Interest Receivable: 15,646 9,957 16,780 29,405 28,495
Interest Payable: -44,305 -67,370 -81,616 -67,566 -86,654
Profit before Tax: 330,298 328,002 439,885 546,360 846,911
Tax: -74,422 -84,607 -89,028 -104,947 -146,580
Profit after Tax: 255,876 243,395 350,857 441,413 700,331
Profit for the Year: 255,876 243,395 350,857 441,413 700,331
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Virtual Business Environment - Riordan’s Fermoy Limited
Financial
- P&L 5 Year
Planning
- Type
Competitor
- ALDI
Demographic
- Type
Location
- SuperValu
Charting - Tabular 2014
56. Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
Virtual Business Environment - Riordan’s Fermoy Limited
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- SuperValu
Google Visuals 2011
57. SuperValu Riordan’s Fermoy
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- SuperValu
Virtual Business Environment - Riordan’s Fermoy Limited
Heat map – Pop Density 2011
Public Data
Industry
- Retail
- Food & drink
- Multiple & Disc
58. Interesting to note both Riordans Fermoy
Limited and Mircan Trading Limited both trade
successfully on a 3 County border. Is it relevant?
Let’s add a heat map visual of the South of
Ireland with say just Dunnes Stores locations
versus just SuperValu Fermoy, the highlighted
circle, showing the quite large demographic
area, realistically available, without any major
competition
59. SuperValu Riordan’s Fermoy
Financial
- Type
Planning
- Type
Competitor
- Dunnes Store
Demographic
- Type
Location
- SuperValu
Virtual Business Environment - Riordan’s Fermoy Limited v Dunnes Stores Locations
2011
4
1
1
9
1
1
1
2
1
1
3
1
2
Heat map – Pop Density
60. Louth
Let us take the platform off in a different
direction, and focus on planning in
Louth is SuperValu’s lowest location
presence and watching planning alerts
or vacant properties in this area, might
prove, opportunistic over the next few
years
Focus: Planning alerts
61. • Weekly highlight
• Summary of type of projects
• Summary of number of projects
• Breakdown per County
• Planning reference, Applicants
name, address and detailed
development description
Virtual Business Environment – National View
Public Data
Industry
- Planning
- Latest feed
- Commercial
- Residential
- Retail
- Agricultural
- Educational
- Medical
- Sport/Leisure
- Mixed
Financial
- Type
Planning
- Type
Competitor
- Type
Demographic
- Type
Location
- Type
Interactive Google Map 2013
62. Retail
applications
2
Virtual Business Environment – County – Louth
Financial
- Type
Planning
- Application
Competitor
- Type
Demographic
- Type
Location
- All
Public Data
Industry
- Planning
- Latest feed
- Commercial
- Residential
- Retail
- Agricultural
- Educational
- Medical
- Sport/Leisure
- Mixed
Interactive Google Map 2013
63. Retail applications: 1 of 2
Agent Details: Barry Cannon
Development Description
Permission for the joining together of two existing
retail units (g03 & g04) as a single retail unit
Development Address
Scotch Hall Shopping
Centre, Marsh Road,
Drogheda, County Louth
Louth
Applicant Name:
Bushgrove Ltd
Type/ App Date Reference - 2013-05-30 1334 PERMISSION 338
Virtual Business Environment – County – Louth
Public Data
Industry
- Planning
- Latest feed
- Commercial
- Residential
- Retail
- Agricultural
- Educational
- Medical
- Sport/Leisure
- Mixed
Financial
- Type
Planning
- Application
Competitor
- Type
Demographic
- Type
Location
- All
Interactive Google Map 2013
64. Bushgrove
Limited
SuperValu
Drogheda
Virtual Business Environment – County – Louth
Financial
- Type
Planning
- Application
Competitor
- Type
Demographic
- Type
Location
- All
Public Data
Industry
- Planning
- Latest feed
- Commercial
- Residential
- Retail
- Agricultural
- Educational
- Medical
- Sport/Leisure
- Mixed
Interactive Google Map 2013
65. Virtual Business Environment – County – Louth
Interactive Google Map 2013
Financial
- Type
Planning
- Application
Competitor
- Type
Demographic
- Type
Location
- All
Public Data
Industry
- Planning
- Latest feed
- Commercial
- Residential
- Retail
- Agricultural
- Educational
- Medical
- Sport/Leisure
- Mixed
66. There is so much planning data now
available, that not all categories will be
required, but it would be beneficial to a
location, to be alerted to a planning
application, instantly, that may affect their
business environment, either adversely or
beneficially