Walkthrough of essential elements to consider for nameplate and label design from basic shape and size, artwork and graphics, to decoration enhancements like emboss or form and specifications needed.

1. nameplate design
from start to finish
Northern Engraving | Nameplates & Trim
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2. nameplate
design is a
process
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3. use these criteria
to design your nameplate
so it aligns with your
brand strategy
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4. Define Your
Objective
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What function does your
nameplate need to play?
Subtle or Bold Branding?
Industrial or Decorative?
Introductory or Update?
Budget and Cost Limits?
Early review allows for
collaboration and
feasibility discussion

5. Graphics and
Artwork
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What graphics and decoration
are needed to be included on
your nameplate?
Logo?
Tagline?
Border?
Background Pattern?
Submit artwork in vector
format with high
resolution images

6. Shape & Size
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Share tools across
product lines to
maximize investment
What shape and size is needed
for your nameplate?
Standard oval, circle,
square, rectangle?
Cut to shape?
Existing or new die?

7. Colors
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May require submission
of master color chip with
written direction
What color is needed for your
nameplate?
Background or Graphics?
Opaque, Transparent or
Metallic?
Process Color?
Gloss Level?

8. Define Your
Substrate
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What substrate is needed for
your nameplate?
Metal – aluminum or
stainless steel
Plastic – polycarbonate,
polyester (Mylar®) or vinyl
Material thicknesses:
Aluminum: .012” - .060”
Stainless Steel: .012” - .032”
Polycarbonate: .005” - .060”
Polyester: .002” - .010”
Vinyl: .010” - .020”

9. Enhancements?
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Does your nameplate need any
enhancements?
Emboss or Deboss?
Forming?
Doming?
Mechanical Finish?
Diamond Cut?
Not every enhancement
is feasible on every
substrate

10. Attachment
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How will your nameplate be
attached to the end product?
Adhesive
Snap Fit
Tabs
Rivets
Additional options with
molded carriers are
available

11. End Use and
Specifications
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What type of environment will
your nameplate be used in?
Examples of environmental
considerations
Interior or exterior applications
Chemical resistance
Abrasion resistance
UV requirements
Protective top coats
ensure durable and long
lasting decoration

12. www.norcorp.com
Learn More
Download this Resource
www.norcorp.com/Aluminum-and-Plastic-Nameplate-Process-Options

13. Northern Engraving
nameplates & decorative trim
1-608-269-6911
design@norcorp.com
www.norcorp.com