TeamUp is a social media community founded in Finland in 2012 that revolutionizes sponsorships through fan engagement and activation tools. It allows talents, fans, and businesses to connect through unique features like joint sponsorship invitations and team benefits. The founders have won multiple awards and filed patents. Their goal is to become the global leader in sponsorship marketing by helping businesses better measure ROI from their sponsorship budgets.

1. AN AWARD-WINNING
NEW SOCIAL MEDIA COMMUNITY
WHICH REVOLUTIONIZES SPONSORSHIPS.
Donna Kivirauma, Co-founder and CEO
April 2014

2. TEAMUP AT A GLANCE.
• A passionate startup based in Tampere, Finland
• Founded in August 2012 by Donna and Kimmo
Kivirauma
• Won already many awards
– MindTrek Launchpad Oct 2012, 3rd place
– Red Herring Europe 100, April 2013
– Finnish “Most Productive Idea 2013”, honorary mention
– “Best Pitch” MoneyTalks Tampere, March 2014
• Filed 3 patents to protect the key innovations,
protected teamup™ trade mark
• www.teamup.fi (now www.tmup.co) launched Oct 2013
• Our goal is to become the worldwide leader in
sponsorship activation and fan engagement.

3. MEET OUR MANAGEMENT TEAM.
Donna Kivirauma, CEO
• 20+ years in sales
and marketing
• Owned and
managed two
companies in US
Kimmo Kivirauma, COO
• 15+ years in concept
and new business
development
• Previously Director of
Innovations at
TeliaSonera
Pekka Martikainen, CTO
• 15+ years in the
software industry in
various roles
• Previously manager at
Symbio
Nowadays, we have 3 + 10 passionate TeamUppers.

4. 38,000,000,000 EUR
WORLDWIDE SPONSORSHIP
ANNUAL EXPENDITURE
Sources:
Veikkaus,
Global
Adview
Pulse
Report
(Q4/2013)
2X
IS SPENT IN
SPONSORSHIP
MARKETING
417,8&
38,3
379,5
SPONSORSHIP
OTHER
ADVERTISING

5. 76%of Finnish companies
dissatisfied with sponsorship ROI
Source:
Sponsor
Insight,
2013

6. Sponsorship marketing and fan
engagement toolset for companies
in the context of an innovative new
social media community.

7. TeamUp’s goal is that every business will
tenfold their sponsorship budgets,
because of our killer sponsorship activation
and measurement tool.

8. The fan engagement
potential is high and
ROI is measureable.

9. EVERYBODY HAS A PROFILE
IN THE TEAMUP COMMUNITY.
TALENTS, FANS, BUSINESSES

10. TALENTS: FREE.
• Find sponsors and build
value for them.
• Reward your fans.
• Fund your dreams with
the integrated web
shop, you will get 100%
of the money.
• Olympic Team Finland,
and 300+ other
interesting talents in all
phases of their career.
ATHLETES, SPORTS TEAMS,
MUSICIANS, ARTISTS

13. FANS: FREE.
• Discover local and international
sports teams, athletes, musicians
and artists – in all phases of their
career.
• Purchase unique fan items and you’ll
know 100% money will go to the
talents.
• Earn fan points and get rewarded for
your passion & loyalty.
• Get a better fan experience with
team benefits from the sponsors.

15. BUSINESSES
• Basic profile is free, and you
can subscribe for additional
profile levels offering
enhanced features.
• Build and enhance your
brand – let the world know
who your company is
sponsoring and why.
• Market & measure your
sponsorships with our tools,
reach your customers and
turn that into revenue.
90%fan engagement
rates.
(Facebook: 3% CTR
for newsfeed ads)
Our customers
have reported

19. SPONSOR ACTIVATION AND
FAN ENGAGEMENT.
Unique, patent-pending features
available only in TeamUp.

20. ADDED VALUE FROM
TEAMUP PARTNERSHIP.
• The latest updates from
your talent partners are
always shown in your
profile – we believe this is
the most positive way to be
present in social media.
Example: Talent Elmo Lakka is sponsored by Cramo, thus his latest update
is always shown in the Cramo profile along with Cramo’s own updates.

21. JOINT INVITATION TO THE TEAM
Take the driver’s seat. Fan activation has never been
made more simple or effective. Our customers have
reported up to 90% conversion rates*.
*) 90% of the fans who received the invitation decided to become
a fan member of the sponsor business. When you make a team partnership
with a talent, every single fan of his will receive an invitation.

22. TEAM BENEFITS AND FAN RANKING.
Add value to the fan
experience and the fan
engagement potential
skyrockets.

23. AVAILABLE SOON

24. (SOME OF) OUR PARTNERS AND CUSTOMERS.

25. TEAMUP IS AN AWESOME…
• New social media community.
• Sponsorship activation tool.
• Measurement tool for ROI.
• Brand building method.
• Digital marketing
channel for positive
content delivery.
Winning. Together.

26. RECIPE FOR SUCCESS.
• Awesome team & leadership. We know we
will make it. Talk to us and you’ll get
convinced.
• Great vision & unique idea that everybody
has been praising.
• Strong focus on business model. First social
media to launch with pre-market revenues.
• Clear plans on what’s needed to scale.

27. LET’S BE
IN TOUCH.
Donna Kivirauma, CEO
“Believer in dreams and
facilitator making them
come true”
+358 400 339 239
donna@teamup.fi
fi.linkedin.com/in/donnakivirauma
www.tmup.co/f/DonnaKivirauma
@dkivirauma
@teamupfinland
@tmupco

28. www.tmup.co