3. Service Design is the design of touch points,
interactions, relationships and systems to deliver
great experiences.
Good Service Design is driven by the users’ as
well as stakeholders’ needs and aspirations.
40. - Qualitative needs quantitative.
- Creativity meets realism.
- Don’t reinvent the wheel.
- Inclusive means everyone, literally everyone.
- Test early, fail early, refine constantly.
- Working towards a greater good opens doors.
- Focus.
- Embrace complexity but keep it simple.
- It’s a triple diamond.