MyBaze is a design marketplace for fashion, home & living and arts. We are a young e-commerce startup with strong technological foundation and a taste for design. We would like to share with you some thoughts during our humble beginnings.

2. DESIGN MARKETPLACE
WITH CURATED SALES.
Design is everything
and everywhere:
home & living, fashion, art
from fresh young brands.

3. MADE SOCIAL.
Customers get NewsFeeds
from their desired brands.
Brands can set up their shops
and customize it. We help with
marketing, sales, logistics.

4. OUR TEAM

5. OUR TEAM

6. 10 THINGS WE LEARNED BUILDING MYBAZE

7. 1. CUSTOMER DEVELOPMENT PROCESS
Customer
discovery
Customer
validation
Customer
creation
Customer
building

8. MAKE MISTAKES AND BE ITERATIVE
DONE IS
BETTER
THAN
Perfect
FAIL FAST
&
CHANGE
THINGS

9. 2. BUSINESS MODEL CANVAS

10. 3. MEASURE EVERYTHING (AARRR)
•• Social Networks
•• Apps & Widgets
•• Domains
•• Blogs
•• Email
•• SEM
•• SEO
•• PR
•• Campaigns, Contests
•• Affiliates
•• Biz Dev
•• Direct, Tel, TV
AARRR
Acquisition
www.mybaze.com
Marketing Channels: •• largest-volume (#)
•• lowest-cost ($)
•• best-performing (%)

11. 3. MEASURE EVERYTHING (AARRR)
AA RRR
www.mybaze.com
••Happy 1st Visit
••Email/Blog/RSS/Widget Signup
Activation
Activation Criteria:
10-30+ seconds
2-3+ page views
3-5+ clicks
1 key feature usage
••Acct Signup
Do LOTS of landing page tests
& A/B tests - just make lots of
dumb guesses & iterate QUICK

12. 3. MEASURE EVERYTHING (AARRR)
Automated emails are simple &
easy retention feature
•• lifecycle emails @ +3, +7, +30d
•• status emails weekly/monthly
•• event-based emails as they occur
AARRR
Retention

13. 3. MEASURE EVERYTHING (AARRR)
Only encourage users to
refer *after* they have
“happy” user experience;
avg score >= 8 out of 10
AARRR
Referral

14. 3. MEASURE EVERYTHING (AARRR)
AARRR
••Ads, Leads Gen
••Subscription, etc.
••Biz Dev
Revenue
$$$
Metrics specific for our business

16. 4. TEAM AND WORK CULTURE MATTER

17. GET. SHIT. DONE.

18. 5. BUILD A BRAND AND A PRODUCT THAT EXCITES

19. 6. EXECUTION IS KING

20. 7. FOCUS ON ONE THING AT A TIME

21. 8. HAVE FUN

22. 9. BE TRANSPARENT, TELL THE TRUTH

23. 10. THINK LIKE AN INVESTOR

24. THERE IS ONLY ONE BOSS. THE CUSTOMER.
WHOEVER HE/SHE IS.

31. COMPUTING CLOUD
9

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STILL COUNTING
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1000 lines per day

33. TECHNOLOGY