1. My thought on what Linkedin should be…
• The go-to place on the web world for any career and
profession related activities.
• Linkedin should also cater to unorganized sector working
professionals like small time music artists, accounting
professionals, etc. who offer services to public. These
professionals should be able to user Linkedin as a
marketplace to market their services.
• Linkedin should also help users to develop themselves
professionally.

2. Target Markets & New Features – High Level
MARKETS
USER
PROFILE
NEW
FEATURES
STUDENTS
ACTIVE PROFESSIONALS
(ORGANIZED &
UNORGANIZED SECTORS)
RETIREES/PART-TIME
PROFESSIONALS
Users preparing to enter
the job market
Users already present in
the job market
Users who have retired or not
considering full-time job but
are willing to do parttime/project based works.
• Create and manage profile;
• View prospective companies
for first job;
• Finishing courses/schools;
• Apply for campus hiring
• Ask-for-career-advise;
• Options for considerations
• Express career interest in
for part-time job (time,
companies;
location, nature of work,
• View general profile
etc.);
characteristics of similar
• Marketplace for users to sell
profiles;
their services;
• Mobile alerts for job or any
other activities;
• Mark profiles as reference for
one’s career;
• Create and manage career
plan;
• Choose mentors (if mentors
approve);
• Marketplace for offering
professional services;