My Presentation Vertsol 3.0
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Companies that do not adapt to communicating directly with networked markets online will fail to engage customers and lose opportunities. Specifically, companies must realize that their markets are now interconnected through online networks, are getting smarter by sharing information, and can directly communicate feedback to companies. If companies do not lighten up, develop a sense of humor, and engage with their markets by taking advantage of available online resources, then their markets will laugh at and lose trust in those companies.
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![15: In just a few more years, the current homogenized "voice" of businessโthe sound of mission statements and brochuresโwill seem as contrived and artificial as the language of the 18th century French court. ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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95 Theses 15 21
The document discusses how companies need to change how they communicate with their markets. It states that current mission statements and brochures will seem outdated and unrealistic. Companies that continue using mass media like television to reach markets are missing opportunities because markets are now connected through social media. Companies can now communicate directly with their markets but need to do so in a natural, uncontrived way. They also need to be more interactive, know their markets better, and lighten up in order to build good relationships and not be laughed at.
95 Theses: Part3
Companies need to change how they communicate with markets in the digital age. As markets become more connected and informed online, the traditional "voice" of rigid mission statements and promotional brochures will seem outdated and inauthentic. Companies also cannot assume online markets are the same as those reached through television ads. To succeed, companies must realize markets now share information in conversations online and have a sense of humor. They need to engage with markets directly and learn what they want, rather than dictating to them.
95 Thesis(15 21)
Companies need to change how they communicate with markets. The current language used in mission statements and brochures will seem outdated as markets become more networked and intelligent through online conversations. Companies that still view markets as passive television audiences are misguided, as online markets can easily see through unrealistic pitches. If companies fail to directly and honestly engage with these empowered and skeptical markets, they may lose opportunities to connect with them. They must lighten up and develop a sense of humor to avoid being laughed at.
My Presentation Vertsol 4.0
1) The document discusses how companies should position themselves and relate to their markets. It argues that companies need to approach people humbly and establish genuine relationships rather than just boasting or using public relations as a facade.
2) Companies are often afraid of their markets and try to keep them at a distance, but speaking in an arrogant or uninviting way will only build walls between them.
3) In order to be successful, companies must understand what their markets truly want and care about, rather than just focusing on their own profits. They need to come down from their "ivory towers" and have honest conversations with the people they hope to serve.
Compiled Powerpoint
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must have genuine conversations with their markets and employees using a human voice rather than marketing rhetoric. They need to get rid of outdated command-and-control styles and engage in open discussions to build trust and loyalty. The future belongs to companies that form online communities and participate in two-way conversations with both their markets and employees.
Vertsol Powerpoint
Game Computer Trading Incorporated is a specialty store that trades and provides technical services for electronic and high-tech games, gadgets, and accessories. Its mission is to provide educational and leisure satisfaction through these products for children and adults. Its vision is to establish more nationwide stores to cater to needs for updated games and gadgets and introduce new technologies, and it operates as an independently owned retailer using a store-based specialty store model.
Presentation for vertsol version 2.0 (1 to 14)
1. Markets consist of human beings connected through conversations on the internet, not demographic sectors. The internet allows for open communication between all people.
2. Voices online represent people's true thoughts and feelings, allowing for recognition between individuals through shared conversations.
3. Networked conversations online enable new forms of social organization and knowledge sharing that create online communities. People share and learn from each other.
Compilation 1 to 56
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must have genuine conversations with their markets and employees using a human voice rather than marketing speak. They need to get rid of outdated command-and-control management styles and recognize that networks allow for new forms of organization and knowledge sharing. Companies risk failure if they do not adapt to seeing their markets as intelligent, networked people.
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95 Theses 15 21
The document discusses how companies need to change how they communicate with their markets. It states that current mission statements and brochures will seem outdated and unrealistic. Companies that continue using mass media like television to reach markets are missing opportunities because markets are now connected through social media. Companies can now communicate directly with their markets but need to do so in a natural, uncontrived way. They also need to be more interactive, know their markets better, and lighten up in order to build good relationships and not be laughed at.
95 Theses: Part3
Companies need to change how they communicate with markets in the digital age. As markets become more connected and informed online, the traditional "voice" of rigid mission statements and promotional brochures will seem outdated and inauthentic. Companies also cannot assume online markets are the same as those reached through television ads. To succeed, companies must realize markets now share information in conversations online and have a sense of humor. They need to engage with markets directly and learn what they want, rather than dictating to them.
95 Thesis(15 21)
Companies need to change how they communicate with markets. The current language used in mission statements and brochures will seem outdated as markets become more networked and intelligent through online conversations. Companies that still view markets as passive television audiences are misguided, as online markets can easily see through unrealistic pitches. If companies fail to directly and honestly engage with these empowered and skeptical markets, they may lose opportunities to connect with them. They must lighten up and develop a sense of humor to avoid being laughed at.
My Presentation Vertsol 4.0
1) The document discusses how companies should position themselves and relate to their markets. It argues that companies need to approach people humbly and establish genuine relationships rather than just boasting or using public relations as a facade.
2) Companies are often afraid of their markets and try to keep them at a distance, but speaking in an arrogant or uninviting way will only build walls between them.
3) In order to be successful, companies must understand what their markets truly want and care about, rather than just focusing on their own profits. They need to come down from their "ivory towers" and have honest conversations with the people they hope to serve.
Compiled Powerpoint
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must have genuine conversations with their markets and employees using a human voice rather than marketing rhetoric. They need to get rid of outdated command-and-control styles and engage in open discussions to build trust and loyalty. The future belongs to companies that form online communities and participate in two-way conversations with both their markets and employees.
Vertsol Powerpoint
Game Computer Trading Incorporated is a specialty store that trades and provides technical services for electronic and high-tech games, gadgets, and accessories. Its mission is to provide educational and leisure satisfaction through these products for children and adults. Its vision is to establish more nationwide stores to cater to needs for updated games and gadgets and introduce new technologies, and it operates as an independently owned retailer using a store-based specialty store model.
Presentation for vertsol version 2.0 (1 to 14)
1. Markets consist of human beings connected through conversations on the internet, not demographic sectors. The internet allows for open communication between all people.
2. Voices online represent people's true thoughts and feelings, allowing for recognition between individuals through shared conversations.
3. Networked conversations online enable new forms of social organization and knowledge sharing that create online communities. People share and learn from each other.
Compilation 1 to 56
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must have genuine conversations with their markets and employees using a human voice rather than marketing speak. They need to get rid of outdated command-and-control management styles and recognize that networks allow for new forms of organization and knowledge sharing. Companies risk failure if they do not adapt to seeing their markets as intelligent, networked people.
Chap15 21
1. The document discusses how companies need to adapt their marketing strategies to the new online marketplace where customers are more connected and informed through social media.
2. It notes that assuming online markets are the same as traditional TV and print advertising is a mistake, as customers can now easily interact, share information, and find alternatives.
3. The document advises companies to directly communicate and build relationships with customers online, and to lighten up their messaging, as their audiences are more engaged and able to see through inauthentic or self-serious communications.
Vertsol Theses 15-21 Powerpoint Slides
The document discusses how companies need to adapt their communication strategies to the new networked markets enabled by the internet. It notes that the traditional top-down broadcast marketing approaches used in the past, such as ads and brochures, will no longer be effective. Companies must realize that their markets are now globally connected and conversing online, and they need to find ways to directly communicate with customers in a human voice. If companies do not adapt to these new networked conditions, they risk losing opportunities and customers may laugh at their outdated approaches.
15 21 Slides 95 Theses
1) In the future, the formal and artificial language used by businesses to communicate with their markets will seem outdated as connections between businesses and consumers increase through the internet.
2) Companies that still use traditional marketing approaches like advertisements are no longer effectively communicating with their markets.
3) Many companies do not understand that today's markets are highly connected through online networks and social media, making them more knowledgeable than companies may realize.
4) The internet now allows companies to directly communicate with consumers, but they need to effectively engage with markets or it could be their last chance to connect.
[95thesis]Chapter 15-21
The Cluetrain Manifesto document discusses how companies need to change how they communicate with markets in the age of the internet. It states that the traditional homogenized voice of companies will seem outdated and that those who still use outdated marketing approaches will no longer appeal to anyone. It advises that companies must realize that their markets are now networked individuals who are getting smarter through conversation online. It warns that if companies do not adapt to communicating directly with their networked markets, they may blow their last chance to connect with them.
[95thesis] Chapter 15-21
The Cluetrain Manifesto document discusses how companies need to change how they communicate with markets in the modern networked world. It states that the traditional homogenized "voice" of companies will soon seem outdated and that those who still use outdated communication like television ads are mistaken. It advises that companies must realize that markets are now networked individuals who are smarter and conversing directly. It warns that if companies do not adapt to communicating directly with these networked markets, they may blow their last chance to do so.
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1 to 56 theses
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must have open and genuine conversations with their markets and employees using a human voice rather than corporate rhetoric. They need to listen to what their markets and employees say rather than imposing a top-down control structure. Having authentic conversations and getting rid of the fear of open communication is key to building trust and relationships in the new networked environment.
Theses 15-21
1) Some small companies forget their roots and start using self-important jargon to promote themselves, which turns customers off. The more a company talks about itself, the less people want to listen.
2) In a few years, the standard corporate language of mission statements and brochures will seem as artificial as 18th century French court language.
3) Companies need to realize that their markets are now connected through social media and are having conversations that companies need to join. If they don't, they will miss opportunities to understand customers and improve.
1 to 42
The document discusses how markets have changed with the rise of the internet and networked conversations. It argues that markets are now made up of human beings connected through online conversations rather than isolated demographic groups. Companies must recognize that their markets are smarter and more informed due to their online connections. To be successful, companies need to engage with their markets as communities of human discourse rather than as demographic targets. They need to converse with customers in a genuine, human voice rather than corporate rhetoric.
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In the next few years, the current homogenized "voice" of business communications like mission statements and brochures will seem as artificial as the language of 18th century French court due to the evolution of the world. Companies that do not engage with their markets in a networked person-to-person manner are missing opportunities, and those that communicate directly risk failing if they do not do so carefully. To connect with markets, companies need to lighten up, develop a sense of humor, and get in touch with their humanity.
95 theses VERTSOL
The document discusses key points about markets being conversations in the age of the internet and networked communications. Some of the main points summarized are:
1) Markets have become networked conversations among people rather than defined by demographics. These conversations allow for better information sharing.
2) Companies need to engage in these conversations authentically with a human voice rather than corporate rhetoric to build relationships with customers and employees.
3) Networked conversations give markets power and they often know more about companies and products than the companies themselves. Companies risk being laughed at if they don't recognize how markets have changed.
Clutrain Ppt
1. Markets are now conversations between networked individuals rather than demographic sectors. Companies need to participate in these conversations to understand customers and survive.
2. Intranets enable similar conversations between employees that could benefit companies if they overcome their fears and let conversations flow freely.
3. Companies that view markets as targets and see conversations as threats rather than opportunities will not survive as markets increasingly organize and communicate independently of companies.
Cluetrain
1. Markets are now conversations between networked individuals rather than demographic sectors. Companies need to join these conversations to understand their markets and create genuine relationships.
2. Intranets enable similar conversations between employees that could benefit companies if they overcome their fears and legalistic rules to encourage open knowledge sharing.
3. Smart companies will help the conversations between their internal and external networks intersect rather than try to control them, as these conversations want to directly engage with each other and the company.
Vertsol 2
Companies need to adapt their communication strategies to the changing media landscape or risk becoming irrelevant. Traditional broadcast advertising approaches are no longer effective as markets are now networked person-to-person and constantly connected. To succeed, companies must engage directly with their audiences through more conversational, authentic and humorous communication that acknowledges how perspectives have shifted online over the past decade.
95 Theses 22 28
The document discusses issues companies have in relating to their markets. It argues that companies should be more humanistic by showing humility, having genuine conversations with customers, and addressing their concerns rather than just boasting. It also asserts that companies are often afraid of their markets and avoid communication with them due to fear of revealing their flaws. Companies build walls through arrogant, distant language that does not invite dialogue.
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Companies need to recognize that markets are now conversations between people online. To be successful, companies must engage in open and honest conversations with their markets and employees using a human voice rather than corporate marketing speak. As networks allow for open sharing of information and knowledge, companies need to move away from command-and-control styles and instead facilitate conversations between markets and employees. If companies do not adapt to this new reality, their markets will increasingly look elsewhere.
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Vertsol Ppt 1 21
1) Markets now consist of conversations between people online through new technologies which allow for easy and powerful new ways of communication.
2) These networked conversations enable new forms of social organization and knowledge exchange to emerge, making both markets and employees smarter.
3) Companies now have the opportunity to directly communicate with markets through these new conversations, but risk being seen as artificial if they do not adapt their voice and strategies to the open, natural conversations between people in networked markets.
Vertsol Theses3 Powerpoint Slides
The document discusses the need for companies to genuinely connect with customers instead of using superficial tactics like boastful claims or public relations. It suggests companies should come down from their "ivory towers" and speak to people in a humble, straightforward way using language the public can relate to, in order to build real relationships instead of walls. Marketing should not be based solely on fear of transparency but on understanding what customers truly care about.
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The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
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Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
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Similar to My Presentation Vertsol 3.0
Chap15 21
1. The document discusses how companies need to adapt their marketing strategies to the new online marketplace where customers are more connected and informed through social media.
2. It notes that assuming online markets are the same as traditional TV and print advertising is a mistake, as customers can now easily interact, share information, and find alternatives.
3. The document advises companies to directly communicate and build relationships with customers online, and to lighten up their messaging, as their audiences are more engaged and able to see through inauthentic or self-serious communications.
Vertsol Theses 15-21 Powerpoint Slides
The document discusses how companies need to adapt their communication strategies to the new networked markets enabled by the internet. It notes that the traditional top-down broadcast marketing approaches used in the past, such as ads and brochures, will no longer be effective. Companies must realize that their markets are now globally connected and conversing online, and they need to find ways to directly communicate with customers in a human voice. If companies do not adapt to these new networked conditions, they risk losing opportunities and customers may laugh at their outdated approaches.
15 21 Slides 95 Theses
1) In the future, the formal and artificial language used by businesses to communicate with their markets will seem outdated as connections between businesses and consumers increase through the internet.
2) Companies that still use traditional marketing approaches like advertisements are no longer effectively communicating with their markets.
3) Many companies do not understand that today's markets are highly connected through online networks and social media, making them more knowledgeable than companies may realize.
4) The internet now allows companies to directly communicate with consumers, but they need to effectively engage with markets or it could be their last chance to connect.
[95thesis]Chapter 15-21
The Cluetrain Manifesto document discusses how companies need to change how they communicate with markets in the age of the internet. It states that the traditional homogenized voice of companies will seem outdated and that those who still use outdated marketing approaches will no longer appeal to anyone. It advises that companies must realize that their markets are now networked individuals who are getting smarter through conversation online. It warns that if companies do not adapt to communicating directly with their networked markets, they may blow their last chance to connect with them.
[95thesis] Chapter 15-21
The Cluetrain Manifesto document discusses how companies need to change how they communicate with markets in the modern networked world. It states that the traditional homogenized "voice" of companies will soon seem outdated and that those who still use outdated communication like television ads are mistaken. It advises that companies must realize that markets are now networked individuals who are smarter and conversing directly. It warns that if companies do not adapt to communicating directly with these networked markets, they may blow their last chance to do so.
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The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must engage in open and genuine conversations with their markets and employees using a human voice rather than corporate rhetoric. They need to get rid of outdated command-and-control styles and recognize that networked people have access to more information and can quickly change suppliers if not satisfied. The future belongs to companies that participate in human communities and discussions online through humility, honesty and care for what people actually want.
1 to 56 theses
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must have open and genuine conversations with their markets and employees using a human voice rather than corporate rhetoric. They need to listen to what their markets and employees say rather than imposing a top-down control structure. Having authentic conversations and getting rid of the fear of open communication is key to building trust and relationships in the new networked environment.
Theses 15-21
1) Some small companies forget their roots and start using self-important jargon to promote themselves, which turns customers off. The more a company talks about itself, the less people want to listen.
2) In a few years, the standard corporate language of mission statements and brochures will seem as artificial as 18th century French court language.
3) Companies need to realize that their markets are now connected through social media and are having conversations that companies need to join. If they don't, they will miss opportunities to understand customers and improve.
1 to 42
The document discusses how markets have changed with the rise of the internet and networked conversations. It argues that markets are now made up of human beings connected through online conversations rather than isolated demographic groups. Companies must recognize that their markets are smarter and more informed due to their online connections. To be successful, companies need to engage with their markets as communities of human discourse rather than as demographic targets. They need to converse with customers in a genuine, human voice rather than corporate rhetoric.
Reactions On Slides 15 21 (Cluetrain Manifesto)
In the next few years, the current homogenized "voice" of business communications like mission statements and brochures will seem as artificial as the language of 18th century French court due to the evolution of the world. Companies that do not engage with their markets in a networked person-to-person manner are missing opportunities, and those that communicate directly risk failing if they do not do so carefully. To connect with markets, companies need to lighten up, develop a sense of humor, and get in touch with their humanity.
95 theses VERTSOL
The document discusses key points about markets being conversations in the age of the internet and networked communications. Some of the main points summarized are:
1) Markets have become networked conversations among people rather than defined by demographics. These conversations allow for better information sharing.
2) Companies need to engage in these conversations authentically with a human voice rather than corporate rhetoric to build relationships with customers and employees.
3) Networked conversations give markets power and they often know more about companies and products than the companies themselves. Companies risk being laughed at if they don't recognize how markets have changed.
Clutrain Ppt
1. Markets are now conversations between networked individuals rather than demographic sectors. Companies need to participate in these conversations to understand customers and survive.
2. Intranets enable similar conversations between employees that could benefit companies if they overcome their fears and let conversations flow freely.
3. Companies that view markets as targets and see conversations as threats rather than opportunities will not survive as markets increasingly organize and communicate independently of companies.
Cluetrain
1. Markets are now conversations between networked individuals rather than demographic sectors. Companies need to join these conversations to understand their markets and create genuine relationships.
2. Intranets enable similar conversations between employees that could benefit companies if they overcome their fears and legalistic rules to encourage open knowledge sharing.
3. Smart companies will help the conversations between their internal and external networks intersect rather than try to control them, as these conversations want to directly engage with each other and the company.
Vertsol 2
Companies need to adapt their communication strategies to the changing media landscape or risk becoming irrelevant. Traditional broadcast advertising approaches are no longer effective as markets are now networked person-to-person and constantly connected. To succeed, companies must engage directly with their audiences through more conversational, authentic and humorous communication that acknowledges how perspectives have shifted online over the past decade.
95 Theses 22 28
The document discusses issues companies have in relating to their markets. It argues that companies should be more humanistic by showing humility, having genuine conversations with customers, and addressing their concerns rather than just boasting. It also asserts that companies are often afraid of their markets and avoid communication with them due to fear of revealing their flaws. Companies build walls through arrogant, distant language that does not invite dialogue.
The 95 Theses
Companies need to recognize that markets are now conversations between people online. To be successful, companies must engage in open and honest conversations with their markets and employees using a human voice rather than corporate marketing speak. As networks allow for open sharing of information and knowledge, companies need to move away from command-and-control styles and instead facilitate conversations between markets and employees. If companies do not adapt to this new reality, their markets will increasingly look elsewhere.
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This document proposes the creation of ComixCentral, a centralized online marketplace and community for independent comic book creators and fans. It outlines frustrations that indie comic creators face in getting their work seen and difficulties making a living. ComixCentral aims to address this by providing a single destination for creators to promote, sell and collaborate on comics, and for fans to discover new talent. The document provides statistics on the size of the indie comic market and interest in the idea. It requests $300,000 in funding to develop the platform.
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What will ecommerce look like in a year, in 2 years? How are new technologies impacting how people buy and sell online? What about Retailers? Areas covered include:
- Ecommerce Platform
- Crowd Commerce
- Online/Offline
- meTail
- magCommerce
- mCommerce
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Vertsol Ppt 1 21
1) Markets now consist of conversations between people online through new technologies which allow for easy and powerful new ways of communication.
2) These networked conversations enable new forms of social organization and knowledge exchange to emerge, making both markets and employees smarter.
3) Companies now have the opportunity to directly communicate with markets through these new conversations, but risk being seen as artificial if they do not adapt their voice and strategies to the open, natural conversations between people in networked markets.
Vertsol Theses3 Powerpoint Slides
The document discusses the need for companies to genuinely connect with customers instead of using superficial tactics like boastful claims or public relations. It suggests companies should come down from their "ivory towers" and speak to people in a humble, straightforward way using language the public can relate to, in order to build real relationships instead of walls. Marketing should not be based solely on fear of transparency but on understanding what customers truly care about.
Similar to My Presentation Vertsol 3.0 (20)
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The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analyticsโ feature, special discounts, deals and tax-exempt shopping.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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