The document outlines Ingrid Kostovcikova's ideas for an integrated charity campaign called "Butterfly". The campaign would utilize smartphones and social media to help connect those in need with assistance from others. People could donate money, share stories, tag locations for help needed, or offer non-monetary assistance like skills, time, or other resources to support causes around health, food, clothing and more. The goal is for everyone to help others the way a butterfly's beauty can be seen by others even if it cannot see itself.