The advertisement shows a man in an office operating a printer while office noises play in the background. A man eats a piece of Trident soft gum which transports him into a wonderland, bringing back memories of his childhood. The inner child in adults is brought out. The song "loop a loop" by The Crimea plays, featuring the lyrics "be a kid again." The advertisement's message is that something as simple as gum can make anyone, regardless of age, flashback to having fun like a kid. The target audience includes both children and adults who enjoy sweets or gum and want to have fun.