1) Mvix produces high quality media players and network attached storage devices that allow users to store, play back, and share multimedia content over a home network or remotely. 2) These products are in a high growth market as personal media collections become increasingly digitized and stored on hard drives rather than physical discs like DVDs. 3) Mvix sees opportunities to target the "early majority" of technology adopters beyond just the initial innovators and early adopters as the market grows and products become more user friendly.