4. Where to collect information?
1. Management Information System (MIS)
5. Where to collect information?
1. Management Information System (MIS)
2. Trends and Megatrends
6. Where to collect information?
1. Management Information System (MIS)
2. Trends and Megatrends
3.
Major Environmental Forces
7. Where to collect information?
MIS
Components -
Internal Records System
(company records)
Marketing Intelligence System
(outside the company)
Marketing Research System
(analysis)