Music video presentation 22.05.13

Unit 1: Pre-Production Techniques
for the Creative Media Industries
Task 1: Understand requirements for a
specific media production.
Wednesday, 22 May 2013

A music video or song video is like a short film integrating a
song and imagery. Music videos or songs are produced for
artistic and promotional reasons. Music videos that are
modern are usually made and used as a way to promote
music records.
Music Video Summary

Although, the history of music videos goes back further. They
first came into the spotlight in the 1980‘s when MTV based
their format on the medium. Music videos use lots of styles of
film techniques too make it, these include documentaries, live
action, animation and abstract film which is a non-narrative
approach.
Music Video Summary

Some music videos use different styles like live action
and animation. Images from the song lyrics do not
interpret in many music videos which makes it less
literal than you would of expected.
Music Video Summary

Some music videos don’t have a theme too their
music video, so they decide too used the film clips or
full videos of the artists live performance of the song.
Music Video Summary

Sources Of Finance.
A music video is normally made available by the label if an
artist is signed to them. If an artist is unsigned, they have
to find their own way of funding.

Crowd funding is an option if an unsigned artist has
already developed a following in live performances, this
is becoming more popular.
Sources Of Finance.

Every now and then, any filmmakers, cinematographer
or producer with access to the equipment and/or
facilities who wants to persue a career in making
music videos, might offer to film videos for new artists
who cannot do it themselves.
Sources Of Finance.

Sources Of Finance.
Well known and important record labels
promotion costs are about 20% of the whole
amount that they invest in each individual artist/
band.

10% is about how much promotion
costs for more individual labels
( roughly half of what more known
record labels promotions cost).
Sources Of Finance.

The percentage (10%-20%) covers for music videos,
press kits, TV promotions, radio and public relations,
etc.
If the artist doesn’t make any money it is never
recouped by the label, but paid by the artists
advance.
Sources Of Finance.

It has been guessed that it costs more
than US$1 million to introduce a new
pop artist.
Sources Of Finance.

An advance is paid to the artist, recording
costs, video production, tour support and
promotional work.
Sources Of Finance.

• Advance
• US$200,000
• Recording
• US$200,000
• 3 videos
• US$200,000
• Tour support
• US$100,000
• Promotion/marketing
• US$300,000
• TOTAL
• US$1,000,000
Sources Of Finance.

Silvertip Films have shot all different videos that can cost
£1000 through to £10,000 and higher.
Sources Of Finance.

Silvertip Film’s have made ﬁlms for:
Silver tip film’s have made films for all different
genres. Including, metal bands, rappers, solo
artists, pop acts and rock bands.
Sources Of Finance.

Silvertip Films Case Study
Silvertip Films is a video production service.
Their work is based in London (UK) but they
have worked all around the world. They include
all types and stages of production, pre-
production, post-production and production.

Silvertip films cover:
1) Music video production
2) Promo / corporate video production
3) Live concert shoots,
4) Event filming
5) Actor showreel production.

Silvertip Films are a major record label
because they have worked all around the
world and they are well known. Also, they
work with other companies to produce a
successful and advanced music video to a
wide range of audiences.

Silvertip Films have staff
that are skilled for
production, filming and
editing.

Silvertip Films have a wide range of in-house
equipment like (HD cameras and 35mm lenses and
HDV cameras) If a shoot needs more equipment
(steadicams, tracks and dollies, lighting) they use their
own skills to meet the needs.

Silvertip Films Services
Pre- Production- pre-production is when a script is put into
seperate scenes and the props, costumes, special effects,
locations, visual effects and cast members are recognised so they
all know their part and where everything goes and how it will work.
You could also call this a plan, the planning of the video/movie.
Production-
Post-Production-

The half day shoot includes one day for pre-production.
Including a director and cameraman spending half a day
shooting in HD and 1 day edit. The shoots are perfect for
single location, solo acts like singers, duos or rappers.
Half day shoot.
Cost of Half Day Shoot: starts from £1,000 plus the expenses.

The full day shoots last a whole day which will include, a
day’s pre-production, a day’s worth of shooting inc Director
and Cameraman which is in in HD, also with a 2 day edit.
Full day Shoots.
Cost of Full Day Shoots: (For Bands/Singers and Narrative) –
Starts from £1500 which also is plus expenses.

Full day Shoots.
Single location matches well with these shoots because it is
perfect for their performances, along with band performances
and lots of location performances by solo performers or the
inclusion of a simple narrative into the video.

These are two day shoots and include a day’s pre-
production, 2 day’s worth of shooting inc Director and
Cameraman which is shot in high definition.
The whole time for the edit is 3 days but this includes time
incase any changes may need too be done after seeing the
first draft.
Two day shoots.
Cost of Two Day Shoots: from£2500 + expenses

The shoots are ideal for more complicated and higher
performance shoots (both band and solo act). This
involves more camera equipment and more lighting/
videos involving a full narrative.
Two day shoots.

Silvertip films have filmed videos for unsigned and
signed artists. Their videos they have shot, edited,
produced etc have been all around the world and
broadcasted in the UK.

What is a commissioner?
A commissioner is the person who
‘commissions’ a music video on
behalf of the record label.
Who holds the copyright?
The person who will hold the copyright for
the music video’s is the commissioner. This is
unless he/she is employed by the record
label, in which case they will hold the
copyrights.
Music Videos/Promos

What determines the Delivery Date?
The delivery date is the date given in which the music
video has to be given to the record company by.
What do the terms ‘Delivery Materials’
and ‘Format’ refer to?
This outlines the different formats that you would
have to deliver the music video in. So for e.g, the
master and DVD. Photo stills may also include
other delivery requirements in your agreement.
Music Videos/Promos

How is an Artist’s involvement in a music video shoot
managed?
The record company will arrange for the artist to come during the
shooting period if it is needed. It’s normally the record company who
will meet any extra cost incurred by the producer incase of any
failure of the artist to come at the planned time.
Music Videos/Promos

What is meant by ‘Approvals’?
The record company and the band/artist will have the rights
to have a say and to approve or disapprove of the
production of the music video.
How is payment initiated?
A production fee is paid by the record company to the
producer to cover production costs of the video.
Music Videos/Promos

Who’s responsibility is licenses?
The producer is the person responsible for obtaining
clearances and licences for all of the equipment etc that is
used in any use of making or producing the video.
Music Videos/Promos

Equipment and Facility Hire
The ‘starter packages that are offered for low
budget enterprises explains what you equipment
and editing resources etc are used. It includes
the price for that package and has little
information about the rate cards and shoots.
The “starter packages’ also
include what responsibilities the
artist/band has and what their
responsibilities are.

http://vmi.tv/
- Camera- £80 per day (2 days = £160)
- Lighting Kit- £50 per day (2 days = £100
Editing facilities -
http://www.dvcamerahire.co.uk
- Camera - £30 one day (2 days = £45)
Lighting Kit - £10 (2 days = £15)
http://www.sohobroadcast.com/
- Camera - £30 one day (2 days= £60)
Lighting Kit - £25 one day (2 days= £50)
Editing facilities -
http://banyak.co.uk/ -
Editing facilities- £400 for 2 days

Total =
Camera from - http://www.dvcamerahire.co.uk
Lighting from - http://www.dvcamerahire.co.uk
Editing from -

Time: Deadlines.
My unit 29 deadlines are:
Task 1 deadline- Friday 21st September.
Task 2 deadline- Friday 5th October.
Task 4 deadline- Friday 9th November.

The deadlines for pre production are:
Task 1 deadline- Friday 28th September.
Task 3 deadline- Friday 26th of October.
Time: Deadlines.

Time: Deadlines.
Combined Deadlines:
(Mr Musson) - Task 1 - Friday 21st September. (Essay explaining purpose of music
video.)
(Mr Becker) - Task 1 - Friday 28th September. (Detailed presentation understanding
of music video)
(Mr Musson) - Task 2 - Friday 5th October. (Powerpoint on style,conventions and
techniques. Analysing 2 music videos.)
(Mr Becker) - Task 2 - Friday 12th October. (Managing production and Pre-
production documents)
(Mr Musson) - Task 3 - Friday 26th October. (Research and planning to production.)
(Mr Becker) - Task 3 - Friday 26th of October. (Managing in the form of Production
weblog.)
(Mr Musson) - Task 4 - Friday 9th November. (Shoot and edit own music video. )

Avaliability of personnel
When are the group free for ﬁlming?
Name of person in the group. When are they free?
Louise Weekends
Leah Weekends
Callie Weekends
Abby
Weekends

Availability of personnel.
What equipment is available to you at the school
to enable you to produce your music video? The
equipment avaliable at the school is
How will you book the equipment?
We will book our equipment by discussing with the media department what
times we can use the equipment and use them in those hours.

Louise
Partly edited.
recorded interior
footage.
Leah
Partly edited.
recorded exterior
footage.
Callie
Partly edited.
recorded exterior
footage.
Abby
Partly edited.
recorded interior
footage.
Avaliability of the group.
AfroJack Music Video (Musson)

Timescales for clearances
Hype Williams
Kanye West - Heartless MusicVideo

Detail the size of the team and the key crew roles.
There were 4 song writers including the main singer Kanye West.
2 Producers also including Kanye West and 2 recorders in the crew.
There was one mix engineer and 2 assistant engineers which
completed this team.
What skills and experience did the key crew have?
The key crew all had experiance in their roles in the team.
What key resources were needed for the video?

One of the main resources needed for this video was the
rotoscoped animation special effects. The video was
created with animated where they drew over the peoples
movements.
What was the availability of the artist?
What was the budget for the video?

What is the directorʼs availability now?

Louise
Leah
Callie
Abby
Roles

Music video presentation 22.05.13

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (10)

Similar to Music video presentation 22.05.13

Similar to Music video presentation 22.05.13 (20)

Music video presentation 22.05.13