3. Business Description :
• Music is a coffee shop founded in 2022 that provided a different experience with many types of coffee such as
(French coffee - Nutella coffee – latte – Coffee frappe – mocha frappe … ETC) It offers delicious coffee with a
great taste that will force you to repeat it when you try it, I think you will be attached to their coffee as a child
attached to his mother.
• Music café is trying to work to expand its scope by using social media. Social media helps the music share their
products on the Facebook page, but there need to develop their content and choose attractive and wonderful
ideas to work on in the coming period, in addition to good photography of the place and products and
presenting them in an interesting manner.
• Music café trying to make itself brand that mix between music and coffee, to make life easier and more funny.
It offers delicious coffee with a great taste that will force you to repeat it when you try it.
7. Current situation:
Music is a startup coffee shop it`s provided delicious coffee and great service.
Swot Analysis:
Strengths: it`s good way to mix the delicious coffee with music .
Weaknesses: Don't has a good social media, need to be more active and
professional.
Opportunities: The market is active and most of Egyptian love to go out
to cafés to meet our friends .
Threats: There are many competitors in this field, should be have a
something distinguishing .
8. Music café USP (Unique Selling Proposition)
What is MUSIC USP?
We must to define it and use it as strength point in
our plan .
It is the price ?
It is the quality?
It is a product or a quality no one of the
competitors offer it ?
10. Background and
Demographics&Socioe
conomic profile
Technology
background
Professional
background
•Men & women
•From 16 to 35 years
•Live in Cairo
•Educational degree
holder.
•Has a social lifestyle
or a lone.
•has an emotion to
coffee
•Mid to upper middle
class
• Owns a
smartphone.
• Internet user.
• Works part-
time or full
time or on
freelance basis
or business
owner .
• Mid to high paying
job.
Hobbies Goals Interests
•photography
•driving.
•running
• Wants to have fun
in outside.
• Likes to be social
one and go out a
lot .
• In Coffee .
• In music.
• reading
•Digital
•social media
• smart phones
11. Channel Type Platform Medium Repurposing Goals Tracking
Online
Media
Paid
Facebook
Instagram
Static/Post - Engagement
Likes
Shares
Follows
Messages
instagra
m
Video ads
Facebook
Instagram
Awareness
Engagement
Video views
Facebook Audience
Network
Display Ads - awareness -
Organic
Facebook
Instagram
Static/Post - Engagement
Likes
Shares
Follows
Messages
Facebook
Instagram
User generated
Videos/Reels/Storie
s
TikTok Awareness -
Music Digital media plan
