The document discusses online marketing options and self-development for freelance musicians. It recommends that freelance musicians create profiles on various music and social media platforms to market themselves online. Musicians should also regularly assess their skills, identify areas for improvement, and make action plans to strengthen their weaknesses over time through additional training, seminars, and collaborating with other musicians. Freelance work requires musicians to organize their own gigs and marketing, so online presence and continuous skills development are important.

1. Music Freelance
World
Week 4

2. Online Profile
As mentioned in previous weeks a freelance musician has to:
•Organise their own work
•Control/create their own marketing
•Ensure they are gaining enough work to survive
•Be responsible for their own business

3. Unique Selling Point
We have previously talk about USP’s and even though freelance
is not as formal as some businesses, you will need to try to make
your service appear unique in some way.
In addition to being unique, you need to first ensure that you
are using effectively all the common marketing tools.

4. What are the options for
online marketing?
Non- Music Specific - Social Networks, Mailing Lists (Email)
Specific Music – Starnow, Musicteachers, Reverbnation,
Specific to You – Your website/Blog

5. Task
Choose one of each of the areas and create a profile as a
freelance musician for each.
Non- Music Specific - Social Networks, Mailing Lists (Email)
Specific Music – Starnow, Musicteachers, Reverbnation,
Specific to You – Your website/Blog

6. Self-Development
Freelance musicians have to assess their own skills and selfdevelop.
This could be within their current role, e.g: a Guitarist learning
to play a different technique.
Or outside of their normal role, e.g: a Guitarist learning how to
play drums to improve their rhythm and give themselves the
skills to agree to gigs on a second instrument.

7. Self-Development
To do this, you have to:
•Recognise your weaknesses
•Outline the areas you need to improve upon
•Create and action plan with a timescale to achieve these
improvements

8. Self Development
You may decide you need to:
•Enrol on a training course
•Attend seminars/conferences
•Network with other musicians and share skills

9. Action Plan
Create an action plan that shows:
•What the need for development is
•How you intend to resolve this problem/improve in this area
•When you expect to have completed this.

10. Action Plan Template