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STRATEGIC CAPITAL GROUP
Murphy USA (MUSA)
Benedikt Kroll
Matt Rindelaub
STRATEGIC CAPITAL GROUP
Overview
Owner and operator of 1200 gas
stations, operating since 1996.
Recently spun out of the larger E&P
parent company, Murphy Oil, in
August 2013.
Partners will Wal-Mart to develop
and operate gas stations in Wal-Mart
parking lots
Operates in two segments: retail and
ethanol. 90% of revenues come from
the retail segment.
BUY Recommendation
Current Price: $39.82
Risk/Return: -15%/+55%
Catalyst: WMT Partnership
Market Cap: $1.86bn
Daily Volume: $16mm
L9M Revenue: $14.1bn
L9M EBITDA: $287mm
STRATEGIC CAPITAL GROUP
Competitive Advantage
High-Traffic
Locations
Mid-Stream
Assets
Wal-Mart
Partnership
Advantage Description
85% of Murphy’s 1200 locations in the Southeast and Midwest are
located on or near a WMT parking lot.
As a result, Murphy locations obtain up to 2x the industry average in
fuel volumes and significantly higher traffic than competitors
Murphy has partnered with Wal-Mart to provide Wal-Mart
customers with cheap fuel and compete with gas offerings at
Costco, Kroger, etc.
Wal-Mart is intent on offering as at additional locations, where
Murphy will be a preferred partner.
Murphy owns seven proprietary terminals as well as an ethanol
refinery (another was recently sold).
Murphy enjoys preferred shipper status on the Colonial Pipeline
system, further allowing it to attain lower prices than competitors.
STRATEGIC CAPITAL GROUP
Future Opportunities
Additional
Wal-Mart
Locations
Value Description
200 additional
stores
+330 bps
margin
expansion
Reduction in
Op. Expenses
Murphy has already contracted an additional 200 stores to
be opened in partnership with Wal-Mart.
As the low-cost provider, Murphy USA is also the natural
partner for hundreds of additional locations in the Southeast
and Midwest
Management is working on transitioning from a 280 sq. ft.
kiosk to 1,200 sq. ft. stores.
Margins for the larger format store are 16.5% versus 12.8%
for the small format kiosks due to mix differences
The new, focused management team has already identified
opportunities for outsourcing back-office functions in order
to optimize operating expenses
Larger Store
Format
Optimizing
Overhead
$130mm
Murphy sold the first of its two ethanol refineries for $170mm
(for a 47% gain on 2009 purchase price of $92mm)
Murphy is looking to sell the second refinery. At $1.30 per gallon
of capacity, the Hereford plant should be worth ~$130mm
Ethanol
Refinery
Sales
STRATEGIC CAPITAL GROUP
Assumptions and Valuation
PT of $66/share based on
comparables
Merchandise Margin
Expansion
Revenue Growth of 7%
If we overlay the 5%
store growth Murphy
has already contracted
with a conservative 2%
of sales per store growth
driven by inflation,
revenue growth should
be north of 7% annually.
Fuel gross margins
should remain constant
while non-fuel margins
should expand 50bps as
mix shifts away from
cigarettes in the larger
stores.
Projections lead to 2015
normalized EBITDA of
$410mm.
EV/EBITDA multiple
established from trading
levels of comparables
CSY, ATD, & CASY.
EV/EBITDAIndustry 8.0x
2015Normalized EBITDA $410mm
Enterprise Value $3280mm
Diluted PTper Share $66
STRATEGIC CAPITAL GROUP
Management
Significant Insider PurchasesWell-Aligned Management
The CEO, Andrew Clyde, is
required to hold stock equal to 5
times his annual salary, while the
CFO is required to hold 3 times
his salary.
Both have been buying shares in
the open market to meet this
requirement
Clairborne Deming, the former
CEO and COO of Murphy Oil and
current Chairman of both Murphy
USA and Oil, bought $1.1mm
worth of stock at a price of $45.
Deming currently holds more than
$25mm of Murphy USA stock.
STRATEGIC CAPITAL GROUP
Risks and Downside Valuation
Wal-Mart RisksFuel Margins
Being dependent on WTI,
margins can be volatile and
generally unpredictable.
While all c-stores are exposed
to this volatility, Murphy is
particularly vulnerable
because fuel represents such
a large percentage of
revenues.
An end of the partnership
would greatly impact the
company’s ability to build
additional stores while
negatively impacting
volumes.
This is highly unlikely since
Wal-Marts need to provide
cheap gas in order to
compete with its major gas-
offering competitors.
STRATEGIC CAPITAL GROUP
Risks and Downside Valuation
Replacement Cost: $38/share
Given Wal-Mart’s interest in
maintaining gas stations close
to its stores, Murphy USA
should not trade at more
than a 20% discount to
replacement cost.
It costs at least $2mm to
build a Murphy USA site
including land, giving a value
of $2.4bn for Murphy USA’s
retail locations.
After the 20%, discount, we
arrive at a $34/share floor
value.
Replacement Value
Retail Location Value $2400mm
Ethanol Assets $300mm
Terminal Value $35mm
Net Working Capital ($152.8)mm
Enterprise Value $2600mm
Net Debt ($380)mm
Other Liabilities ($160)mm
Equity Value $2000mm
Replacement Value/Share $38
STRATEGIC CAPITAL GROUP
Catalysts
Increased
Exposure
Continued
Divestment
of non-core
assets
Progress on
store base
expansion
End of the 2-
year capital
restrictions
Given the nature of its spin-off from a larger E&P company, MUSA is
temporarily misunderstood and underexposed.
Any incremental research on the company should increase MUSA’s
exposure and cause its EBITDA multiple to expand to comp levels.
Having already sold its Hankinson plant at $170mm, the sale of the
Hereford plan should yield another $130mm of cash for Murphy.
Additional optimization of its terminal assets may identify additional
sources of cash.
The margin expansion story should be more fully appreciated as it begins
showing in MUSA’s financial statements.
Additionally, Wal-Mart has indicated that it plans to add more promotion
days in 2014 which should help with volumes.
Management has indicated that there is a two year restriction on
returning capital to its shareholders.
After this, MUSA will likely implement a dividend policy, causing further
reevaluation of the stock by a wider investor base.

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MUSA

  • 1. STRATEGIC CAPITAL GROUP Murphy USA (MUSA) Benedikt Kroll Matt Rindelaub
  • 2. STRATEGIC CAPITAL GROUP Overview Owner and operator of 1200 gas stations, operating since 1996. Recently spun out of the larger E&P parent company, Murphy Oil, in August 2013. Partners will Wal-Mart to develop and operate gas stations in Wal-Mart parking lots Operates in two segments: retail and ethanol. 90% of revenues come from the retail segment. BUY Recommendation Current Price: $39.82 Risk/Return: -15%/+55% Catalyst: WMT Partnership Market Cap: $1.86bn Daily Volume: $16mm L9M Revenue: $14.1bn L9M EBITDA: $287mm
  • 3. STRATEGIC CAPITAL GROUP Competitive Advantage High-Traffic Locations Mid-Stream Assets Wal-Mart Partnership Advantage Description 85% of Murphy’s 1200 locations in the Southeast and Midwest are located on or near a WMT parking lot. As a result, Murphy locations obtain up to 2x the industry average in fuel volumes and significantly higher traffic than competitors Murphy has partnered with Wal-Mart to provide Wal-Mart customers with cheap fuel and compete with gas offerings at Costco, Kroger, etc. Wal-Mart is intent on offering as at additional locations, where Murphy will be a preferred partner. Murphy owns seven proprietary terminals as well as an ethanol refinery (another was recently sold). Murphy enjoys preferred shipper status on the Colonial Pipeline system, further allowing it to attain lower prices than competitors.
  • 4. STRATEGIC CAPITAL GROUP Future Opportunities Additional Wal-Mart Locations Value Description 200 additional stores +330 bps margin expansion Reduction in Op. Expenses Murphy has already contracted an additional 200 stores to be opened in partnership with Wal-Mart. As the low-cost provider, Murphy USA is also the natural partner for hundreds of additional locations in the Southeast and Midwest Management is working on transitioning from a 280 sq. ft. kiosk to 1,200 sq. ft. stores. Margins for the larger format store are 16.5% versus 12.8% for the small format kiosks due to mix differences The new, focused management team has already identified opportunities for outsourcing back-office functions in order to optimize operating expenses Larger Store Format Optimizing Overhead $130mm Murphy sold the first of its two ethanol refineries for $170mm (for a 47% gain on 2009 purchase price of $92mm) Murphy is looking to sell the second refinery. At $1.30 per gallon of capacity, the Hereford plant should be worth ~$130mm Ethanol Refinery Sales
  • 5. STRATEGIC CAPITAL GROUP Assumptions and Valuation PT of $66/share based on comparables Merchandise Margin Expansion Revenue Growth of 7% If we overlay the 5% store growth Murphy has already contracted with a conservative 2% of sales per store growth driven by inflation, revenue growth should be north of 7% annually. Fuel gross margins should remain constant while non-fuel margins should expand 50bps as mix shifts away from cigarettes in the larger stores. Projections lead to 2015 normalized EBITDA of $410mm. EV/EBITDA multiple established from trading levels of comparables CSY, ATD, & CASY. EV/EBITDAIndustry 8.0x 2015Normalized EBITDA $410mm Enterprise Value $3280mm Diluted PTper Share $66
  • 6. STRATEGIC CAPITAL GROUP Management Significant Insider PurchasesWell-Aligned Management The CEO, Andrew Clyde, is required to hold stock equal to 5 times his annual salary, while the CFO is required to hold 3 times his salary. Both have been buying shares in the open market to meet this requirement Clairborne Deming, the former CEO and COO of Murphy Oil and current Chairman of both Murphy USA and Oil, bought $1.1mm worth of stock at a price of $45. Deming currently holds more than $25mm of Murphy USA stock.
  • 7. STRATEGIC CAPITAL GROUP Risks and Downside Valuation Wal-Mart RisksFuel Margins Being dependent on WTI, margins can be volatile and generally unpredictable. While all c-stores are exposed to this volatility, Murphy is particularly vulnerable because fuel represents such a large percentage of revenues. An end of the partnership would greatly impact the company’s ability to build additional stores while negatively impacting volumes. This is highly unlikely since Wal-Marts need to provide cheap gas in order to compete with its major gas- offering competitors.
  • 8. STRATEGIC CAPITAL GROUP Risks and Downside Valuation Replacement Cost: $38/share Given Wal-Mart’s interest in maintaining gas stations close to its stores, Murphy USA should not trade at more than a 20% discount to replacement cost. It costs at least $2mm to build a Murphy USA site including land, giving a value of $2.4bn for Murphy USA’s retail locations. After the 20%, discount, we arrive at a $34/share floor value. Replacement Value Retail Location Value $2400mm Ethanol Assets $300mm Terminal Value $35mm Net Working Capital ($152.8)mm Enterprise Value $2600mm Net Debt ($380)mm Other Liabilities ($160)mm Equity Value $2000mm Replacement Value/Share $38
  • 9. STRATEGIC CAPITAL GROUP Catalysts Increased Exposure Continued Divestment of non-core assets Progress on store base expansion End of the 2- year capital restrictions Given the nature of its spin-off from a larger E&P company, MUSA is temporarily misunderstood and underexposed. Any incremental research on the company should increase MUSA’s exposure and cause its EBITDA multiple to expand to comp levels. Having already sold its Hankinson plant at $170mm, the sale of the Hereford plan should yield another $130mm of cash for Murphy. Additional optimization of its terminal assets may identify additional sources of cash. The margin expansion story should be more fully appreciated as it begins showing in MUSA’s financial statements. Additionally, Wal-Mart has indicated that it plans to add more promotion days in 2014 which should help with volumes. Management has indicated that there is a two year restriction on returning capital to its shareholders. After this, MUSA will likely implement a dividend policy, causing further reevaluation of the stock by a wider investor base.