This document discusses multi-site reporting capabilities that allow users to view consolidated data from multiple websites in a single report. It provides examples of generating global reports to view performance across all sites, campaign conversion reports to measure the success of marketing efforts across sites, and cross-device reports to understand traffic sources. The solution aims to give customers faster access to key metrics without additional tagging by leveraging standard templates and querying data from multiple sites with a single API call.

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05/19/2015
MULTI-SITE REPORTING
MAXIMUM DATA IN ONE CLICK
Marion Joffre – Product Manager
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AGENDA
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› Go from global to detailed data in a glimpse of an eye
› quick answers to business questions
› Our solutions to meet your challenges
› Live demo

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GO FROM GLOBAL TO DETAILED
DATA
IN A GLIMPSE OF AN EYE
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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE
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A COMPLETE VISION
Sub-
section
Site
Galaxy of
sites
Monitor the entire value chain

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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE
› “It takes in average 6,5 Digital touch points (devices and websites)
before booking a trip, with up to 38 websites visits being recorded”*
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MULTIPLE INTERACTIONS
* PhoCusWright survey, 2014

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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE
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FIGURES IN CONSTANT EVOLUTION
(jan – may) 2014
(jan – may) 2015
24 sites
27 sites
13 applications 8 mobile sites
14 applications 9 mobile sites
+11% in number
(web and mobile sites
& applications)

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MULTI-SITES REPORTING
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GOALS
Faster access to your key indicators
Holistic vision of your data
Reliable, aggregated data
No additional tagging, 0 setup

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OUR SOLUTION
A powerful and intuitive interface, to manipulate and
correlate data, with the integration of custom indicators to
enjoy the advantages of AT Internet’s API
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DATA QUERY

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QUICK ANSWERS TO BUSINESS
QUESTIONS
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EXAMPLE 1: GLOBAL REPORTING
Context: International group, with worldwide online presence
Objective: Gather traffic data for all websites to have a global vision of
the performances in 1 report
Corporate website declined in 5 languages
.en .fr .es .de .it

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EXAMPLE 1: GLOBAL REPORTING
› Step 1: Go to Multi-site dedicated workspace
› Step 2: Select the report you wish to retrieve
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HOW TO?

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EXAMPLE 1: GLOBAL REPORTING
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HOW TO?
› Standard,
conventional
indicators for a
multi-site follow-up
at once
› Only 1 API calls for
all your sites

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EXAMPLE 1: REPORTING GLOBAL
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BENEFITS
The steering committee has instant access to the global
performances of the corporate website
30%
26%
14%
19%
11%
VISITS
Corporate FR Corporate EN Corporate ES Corporate DE Corporate IT

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EXAMPLE 2: CAMPAIGN CONVERSION
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Context: Online marketing campaign pushed throughout various websites
Objective: Have an aggregated vision of a specific marketing campaign

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EXAMPLE 2: CAMPAIGN CONVERSION
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HOW TO?
Select the template, and retrieve information on the email marketing
campaign:
- Send date,
- Email recipient,
- clicked links,
- Visits, conversions, etc…

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EXAMPLE 2: CAMPAIGN CONVERSION
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HOW TO?
› Check all the websites you wish
to add in your report
› Up to 50 sites

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EXAMPLE 2: CAMPAIGN CONVERSION
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RESULT
18% 8% 15% 22%
Measure the global performances of your campaign,
and go into detail for each one of your website

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EXAMPLE 3: MULTI-DEVICE VIEW
Context: Media website, with a galaxy of websites
Objective: Obtain a holistic vision per devices of traffic part of share
For example:
8 website 6 mobile site

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EXAMPLE 3: MULTI-DEVICE VIEW
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HOW TO?
Select the “Device” Report
Preview the data
And extract the report

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EXAMPLE 3: CROSS DEVICE VISION
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RESULTS
Visits: 265 000
Time spent/page: 66 sec
Pages: 197 000
Entry rate: 74%
Conversion rate: 21%
Bounce rate: 25%

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BEST OF BREED
› Need to maintain a complete, detailed site per site vision
› Complemented by a group, consolidated vision
› To track your KPIs in 1 click
› Without any additional tagging
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OUR SOLUTIONS TO MEET YOUR
CHALLENGES
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OUR SOLUTION
› Less request, less processing, more data!
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DATA QUERY: A NEW APPROACH
Q
› Gain time by requesting data on longer period of times.
› Go from a site-to-site vision to a group vision for a faster access to data.
› Use the Standard Templates to gain time when looking for a standard
analyses.

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NEW FEATURE
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DATA QUERY
Multi-site reporting

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NEW FEATURE
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DATA QUERY

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NEW FEATURE
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DATA QUERY
?

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WWW.ATINTERNET.COM
marion.Joffre@atinternet.com
Marion Joffre - Chef de produit
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