The document discusses strategies for expanding audience reach and enhancing advertiser services through new online techniques. It emphasizes the importance of targeting users across various platforms and devices, including a community app and integrated radio streams. The author, Caroline Grazé from Radio NRJ GmbH, provides contact information and references for further engagement.

1. NEW CONTENT, NEW REVENUE
“Hear more about (...) already established
brands; and new techniques online to get
closer to their audience and provide a
more attractive service to advertisers.”
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH
IN THE BATHROOM

2. LISTENER = USER
Autor: Caroline Grazé, Radio NRJ GmbH
IN THE KITCHEN Autor: Caroline Grazé, Radio NRJ GmbH
ON THE ROAD
Autor: Caroline Grazé, Radio NRJ GmbH
ON THE WEB Autor: Caroline Grazé, Radio NRJ GmbH
EVERYWHERE

3. Autor: Caroline Grazé, Radio NRJ GmbH
EXPAND YOUR AUDIENCE Autor: Caroline Grazé, Radio NRJ GmbH
NEW DEVICES
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH

4. ENERGY ONLINE
INTERNATIONALE MOBILE APP (WINDOWS / NOKIA)
Autor: Caroline Grazé, Radio NRJ GmbH
TARGET THE USER Autor: Caroline Grazé, Radio NRJ GmbH
MYENERGY DATING APP
Autor: Caroline Grazé, Radio NRJ GmbH
EXPAND YOUR TARGETING Autor: Caroline Grazé, Radio NRJ GmbH

5. THANK YOU
• community app
• login required (optional: facebook)
• integrated radiostreams
Caroline Grazé
• demographic data
c.graze@energy.de
 Audience targeting
http://de.linkedin.com/in/carolinegraze
 relevant information for your brand
 relevant information for programming
 relevant information for your customers
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH