SlideShare a Scribd company logo
NDR Info Reporterpool – investigative research and more...




Radiodays Europe
NDR Info Online, 14/03/2013




-      Daily reach of 600.000 listeners
-      NDR Info covers four Northern German Countries
-      Listener‘s average: 52 years

    Radiodays Europe
Scoops                                                                   NDR Info scoop, 28/09/2012




-    Investigation of right-wing extremist groups
-    Several Investigations about the abuse of personal data
-    Financial market: illegal trading in a North German Landesbank
-    Antibiotics in the poultry industry
-    Toxic cabin air – and why a passenger plane nearly crashed in Cologne




Radiodays Europe
Why investigative research for a radio program?

-    Competition getting harsher
-    News radio-programs need more than just fast news
-    Creating our own news, agenda-setting
-    Strengthening our journalistic profile




                                          NDR Info scoop, 07/06/2012




Radiodays Europe
NDR Info Reporterpool
                                                           NDR Info scoop, 19/01/2013

-    Started in 2005
-    No pressure to deliver on a daily basis
-    Time for in-depth research
-    Cooperations with TV and Online
-    Many stories are broadcasted nationwide

-    Scoops and reports of high quality instead of „Fast
     Food Journalism“
-    Focus: investigative Research




Radiodays Europe
NDR Info Reporterpool – outcome

-     Source NDR Info is widely and well known for investigative stories
-     TV, newspapers and online media quote NDR Info
-     NDR Info is widely recognized in other media and in public
-     Profit for the medium radio as a whole

By:

-     Quality of research and „marketing“ of the stories
-     Connecting with TV, newspapers and online media nationwide (distribution via different channels)
-     Increasing the impact of the stories




Radiodays Europe
Thank you for your patience!

Questions????


                   NDR Info scoop, 19/11/2012




Radiodays Europe

More Related Content

Viewers also liked

2013190900_Birenheide
2013190900_Birenheide2013190900_Birenheide
2013190900_Birenheide
Rolf Brandrud
 
2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovski2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovski
Rolf Brandrud
 
Strategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James CridlandStrategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James Cridland
Rolf Brandrud
 
RDE12 Gunnar Garfors
RDE12 Gunnar GarforsRDE12 Gunnar Garfors
RDE12 Gunnar Garfors
Radiodays_Europe
 
Digital Switch Over
Digital Switch OverDigital Switch Over
Digital Switch Over
Zahra06
 
RDE12 Marieke Hermans
RDE12 Marieke HermansRDE12 Marieke Hermans
RDE12 Marieke Hermans
Radiodays_Europe
 

Viewers also liked (6)

2013190900_Birenheide
2013190900_Birenheide2013190900_Birenheide
2013190900_Birenheide
 
2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovski2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovski
 
Strategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James CridlandStrategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James Cridland
 
RDE12 Gunnar Garfors
RDE12 Gunnar GarforsRDE12 Gunnar Garfors
RDE12 Gunnar Garfors
 
Digital Switch Over
Digital Switch OverDigital Switch Over
Digital Switch Over
 
RDE12 Marieke Hermans
RDE12 Marieke HermansRDE12 Marieke Hermans
RDE12 Marieke Hermans
 

Similar to 2013191500Marquardt

News podcasting opportunities for publishers by Reuters Institute at European...
News podcasting opportunities for publishers by Reuters Institute at European...News podcasting opportunities for publishers by Reuters Institute at European...
News podcasting opportunities for publishers by Reuters Institute at European...
ACTUONDA
 
Seven Questions
Seven QuestionsSeven Questions
Seven Questions
NasimaB
 
Seven q
Seven qSeven q
Seven q
NasimaB
 
Innovation Strategies for an International Broadcaster
Innovation Strategies for an International BroadcasterInnovation Strategies for an International Broadcaster
Innovation Strategies for an International Broadcaster
European Journalism Centre
 
Newsrooms In The Future Will Be Different From Randy Covington
Newsrooms In The Future Will Be Different From Randy CovingtonNewsrooms In The Future Will Be Different From Randy Covington
Newsrooms In The Future Will Be Different From Randy Covington
Wayne Sutton
 
2007 EBU Training VRT News intake desk
2007 EBU Training VRT News intake desk2007 EBU Training VRT News intake desk
2007 EBU Training VRT News intake desk
European Broacasting Union
 

Similar to 2013191500Marquardt (6)

News podcasting opportunities for publishers by Reuters Institute at European...
News podcasting opportunities for publishers by Reuters Institute at European...News podcasting opportunities for publishers by Reuters Institute at European...
News podcasting opportunities for publishers by Reuters Institute at European...
 
Seven Questions
Seven QuestionsSeven Questions
Seven Questions
 
Seven q
Seven qSeven q
Seven q
 
Innovation Strategies for an International Broadcaster
Innovation Strategies for an International BroadcasterInnovation Strategies for an International Broadcaster
Innovation Strategies for an International Broadcaster
 
Newsrooms In The Future Will Be Different From Randy Covington
Newsrooms In The Future Will Be Different From Randy CovingtonNewsrooms In The Future Will Be Different From Randy Covington
Newsrooms In The Future Will Be Different From Randy Covington
 
2007 EBU Training VRT News intake desk
2007 EBU Training VRT News intake desk2007 EBU Training VRT News intake desk
2007 EBU Training VRT News intake desk
 

More from Rolf Brandrud

Multiplatform radio - James O Brien, ABC, Australia
Multiplatform radio  - James O Brien, ABC, AustraliaMultiplatform radio  - James O Brien, ABC, Australia
Multiplatform radio - James O Brien, ABC, Australia
Rolf Brandrud
 
Hybrid radio
Hybrid radio Hybrid radio
Hybrid radio
Rolf Brandrud
 
Digital Future – where does digital radio stand today?
Digital Future – where does digital radio stand today?Digital Future – where does digital radio stand today?
Digital Future – where does digital radio stand today?
Rolf Brandrud
 
Strategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBUStrategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBU
Rolf Brandrud
 
Digital radio full session
Digital radio   full sessionDigital radio   full session
Digital radio full session
Rolf Brandrud
 
2013 19-1005 pauser
2013 19-1005 pauser2013 19-1005 pauser
2013 19-1005 pauser
Rolf Brandrud
 
2013 19-0900 bollert
2013 19-0900 bollert2013 19-0900 bollert
2013 19-0900 bollert
Rolf Brandrud
 
2013191500_Pfaff
2013191500_Pfaff2013191500_Pfaff
2013191500_Pfaff
Rolf Brandrud
 
2013191500_Sirum-Eikre
2013191500_Sirum-Eikre2013191500_Sirum-Eikre
2013191500_Sirum-Eikre
Rolf Brandrud
 
Rde after barcelona2
Rde after barcelona2Rde after barcelona2
Rde after barcelona2
Rolf Brandrud
 
2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_
2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_
2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_
Rolf Brandrud
 
Vi GjøR Bare Det Wergeland Gjorde2[1]
Vi GjøR Bare Det Wergeland Gjorde2[1]Vi GjøR Bare Det Wergeland Gjorde2[1]
Vi GjøR Bare Det Wergeland Gjorde2[1]
Rolf Brandrud
 

More from Rolf Brandrud (12)

Multiplatform radio - James O Brien, ABC, Australia
Multiplatform radio  - James O Brien, ABC, AustraliaMultiplatform radio  - James O Brien, ABC, Australia
Multiplatform radio - James O Brien, ABC, Australia
 
Hybrid radio
Hybrid radio Hybrid radio
Hybrid radio
 
Digital Future – where does digital radio stand today?
Digital Future – where does digital radio stand today?Digital Future – where does digital radio stand today?
Digital Future – where does digital radio stand today?
 
Strategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBUStrategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBU
 
Digital radio full session
Digital radio   full sessionDigital radio   full session
Digital radio full session
 
2013 19-1005 pauser
2013 19-1005 pauser2013 19-1005 pauser
2013 19-1005 pauser
 
2013 19-0900 bollert
2013 19-0900 bollert2013 19-0900 bollert
2013 19-0900 bollert
 
2013191500_Pfaff
2013191500_Pfaff2013191500_Pfaff
2013191500_Pfaff
 
2013191500_Sirum-Eikre
2013191500_Sirum-Eikre2013191500_Sirum-Eikre
2013191500_Sirum-Eikre
 
Rde after barcelona2
Rde after barcelona2Rde after barcelona2
Rde after barcelona2
 
2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_
2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_
2011 03-17 1345-esther_raff_radio_days_europe_estherraff_as&s_english_final_
 
Vi GjøR Bare Det Wergeland Gjorde2[1]
Vi GjøR Bare Det Wergeland Gjorde2[1]Vi GjøR Bare Det Wergeland Gjorde2[1]
Vi GjøR Bare Det Wergeland Gjorde2[1]
 

2013191500Marquardt

  • 1. NDR Info Reporterpool – investigative research and more... Radiodays Europe
  • 2. NDR Info Online, 14/03/2013 - Daily reach of 600.000 listeners - NDR Info covers four Northern German Countries - Listener‘s average: 52 years Radiodays Europe
  • 3. Scoops NDR Info scoop, 28/09/2012 - Investigation of right-wing extremist groups - Several Investigations about the abuse of personal data - Financial market: illegal trading in a North German Landesbank - Antibiotics in the poultry industry - Toxic cabin air – and why a passenger plane nearly crashed in Cologne Radiodays Europe
  • 4. Why investigative research for a radio program? - Competition getting harsher - News radio-programs need more than just fast news - Creating our own news, agenda-setting - Strengthening our journalistic profile NDR Info scoop, 07/06/2012 Radiodays Europe
  • 5. NDR Info Reporterpool NDR Info scoop, 19/01/2013 - Started in 2005 - No pressure to deliver on a daily basis - Time for in-depth research - Cooperations with TV and Online - Many stories are broadcasted nationwide - Scoops and reports of high quality instead of „Fast Food Journalism“ - Focus: investigative Research Radiodays Europe
  • 6. NDR Info Reporterpool – outcome - Source NDR Info is widely and well known for investigative stories - TV, newspapers and online media quote NDR Info - NDR Info is widely recognized in other media and in public - Profit for the medium radio as a whole By: - Quality of research and „marketing“ of the stories - Connecting with TV, newspapers and online media nationwide (distribution via different channels) - Increasing the impact of the stories Radiodays Europe
  • 7. Thank you for your patience! Questions???? NDR Info scoop, 19/11/2012 Radiodays Europe