The program provides foundational knowledge in business management, particularly for ecommerce. It covers various essential topics such as supply chain, customer value propositions, and strategies for raising capital. Additionally, it addresses modern challenges like the impact of COVID-19 and emphasizes digital enablement and innovation.

1. BUSINESS FUNDAMENTALS
The program helps you gain a foundational understanding of business
management, with a special focus towards eCommerce. Frameworks
and established theories will guide you on how to modernise and
expand your businesses.
CHANNEL-BASED
COSTING
INTRODUCTION TO SUPPLY CHAIN
PITCH AND CUSTOMER VALUE
PROPOSITION
MSME RESPONSE TO COVID - 19
RAISING CAPITAL AND
LEVERAGING SUPPORT
DIGITAL ENABLEMENT
INNOVATION
TRADE PROMOTIONS AND VISUAL
MERCHANDISING
WORKFORCE MOTIVATION WAY FORWARD STRATEGY
COST COMPETITIVENESS
RISK AND LEGAL RESPONSIBLE
SOURCING
MARKETING BASICS OF FINANCE