SlideShare a Scribd company logo
Successfully exporting cheese
and dairy worldwide
Tim Harrap
Head of Collaboration
Lye Cross Farm
Presentation of two halves
Diving in at the deep end?
• Off shoring
• Enquiries from overseas – wake up call
• Management decision to commit to export
• International Trade Consultant appointed
• UKTI involvement
– Passport to Export
– Gateway to Global Growth
• (cautionary tale – loss of knowledge?)
• Full time export staff employed
Successes
• Trust
• Boutique and bespoke
• Relationships in South Korea – old and new
• Building product offers - with service
• Pan European opportunities – still there?
– the currency threat – quality has a price
– Nothing stands still
• Collaboration/conversation/commitment
• 25%
Failures
• Spreading resources too thin – unavoidable?
• Finance - Naughty traders – Middle East
• Packaging – the living product issue
• Russia
• 30%!
Dismal
• Milk prices on the floor
• NZ milk prices “Global” Dairy Trade ?
• UK Cheddar exports – commodity pricing
– Mimicking IE
• Russian ban – cheap gouda still circulating
Dismal and…
• Support mechanisms
• GREAT campaigns
• Regulations – Export
Certificates
• BRC etc. / standards
• Taste of England?
• Russian debacle
• Support Mechanisms –
funding withdrawn –
Brazil
• Audit overdose
• Regulatory impact – FIR
• Nationalism
Political Legal Arena – “Applicable to all”
Dismal and…
• Agri-culture
• Media
• Science
• Art
• Education
• Food concerns – healthy diets
• Badger culling – Fox hunting
• Vegan Shadow Ministers!
Cultural Arena – “The here and now”
Dismal and…
• New endeavours
• Serendipity
• Sustainability
– Economic
– Natural Resource
– Social
• Hope
• Banking crisis
• China – “global meltdown”
2016? – yet 475m middle class
by 2020
• FIFA
Economic Arena – “Always future orientated”
What’s on the horizon?
Thank you
Twitter
• tim_harrap
• BritishCheese
• lyecrossfarm

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Msb dairy event tim harrap

  • 1. Successfully exporting cheese and dairy worldwide Tim Harrap Head of Collaboration Lye Cross Farm
  • 3.
  • 4.
  • 5.
  • 6. Diving in at the deep end? • Off shoring • Enquiries from overseas – wake up call • Management decision to commit to export • International Trade Consultant appointed • UKTI involvement – Passport to Export – Gateway to Global Growth • (cautionary tale – loss of knowledge?) • Full time export staff employed
  • 7. Successes • Trust • Boutique and bespoke • Relationships in South Korea – old and new • Building product offers - with service • Pan European opportunities – still there? – the currency threat – quality has a price – Nothing stands still • Collaboration/conversation/commitment • 25%
  • 8. Failures • Spreading resources too thin – unavoidable? • Finance - Naughty traders – Middle East • Packaging – the living product issue • Russia • 30%!
  • 9.
  • 10.
  • 11. Dismal • Milk prices on the floor • NZ milk prices “Global” Dairy Trade ? • UK Cheddar exports – commodity pricing – Mimicking IE • Russian ban – cheap gouda still circulating
  • 12. Dismal and… • Support mechanisms • GREAT campaigns • Regulations – Export Certificates • BRC etc. / standards • Taste of England? • Russian debacle • Support Mechanisms – funding withdrawn – Brazil • Audit overdose • Regulatory impact – FIR • Nationalism Political Legal Arena – “Applicable to all”
  • 13. Dismal and… • Agri-culture • Media • Science • Art • Education • Food concerns – healthy diets • Badger culling – Fox hunting • Vegan Shadow Ministers! Cultural Arena – “The here and now”
  • 14. Dismal and… • New endeavours • Serendipity • Sustainability – Economic – Natural Resource – Social • Hope • Banking crisis • China – “global meltdown” 2016? – yet 475m middle class by 2020 • FIFA Economic Arena – “Always future orientated”
  • 15.
  • 16. What’s on the horizon?
  • 17. Thank you Twitter • tim_harrap • BritishCheese • lyecrossfarm