3. MODERN MARKETING
Modern Marketing is a holistic, adaptive methodology
that connects brands with real customers and drives
business results by blending strategy, creative,
technology, and analysis.
It takes the traditional marketing principles and
frameworks and reshapes the process so we can more
quickly adapt to change.
It is important as it drives consumer economy,
promoting goods and services and targeting consumers
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4. TYPES OF MODERN
MARKETING
• TELE MARKETING
• WEB MARKETING
• MOBILE MARKETING
• GREEN MARKETING
• CROSS CULTURE
MARKETING
• BUZZ MARKETING
• RELATIONSHIP
MARKETING
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5. TELE MARKETING
Telemarketing is the act of selling, soliciting,
or promoting a product or service over the
telephone.
Telemarketing is especially useful when the
customers for a small business products or services
are located in hard to reach places or when many
prospects must be contacted in order to find one
interested in making a purchase.
Cable and internet services, Charitable
organizations, Home security systems,
Financial services etc. are some of the
examples that rely on Telemarketing
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6. WEB MARKETING
Web marketing is the process of marketing your
business online, and it’s a cost-effective method to
reach people who are most in a particular business.
Also referred as online marketing.
Web marketing enables us to build relations with
customers and prospects through regular,low-cost
personalized communications ,reflecting more way
towards mass marketing.
SEO,Social media marketing, Email marketing,
Content marketing etc. Are some of the types of
Web marketing
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7. MOBILE MARKETING
Mobile marketing is the interactive multichannel
promotion of products or services for mobile phones
and devices, smartphones and networks.
Mobile marketing gives the user far more advantages, such as
lower cost, customization, easy tracking and so on, thereby
reducing manpower and yet giving the entrepreneur better
business benefits and profits.
Experts predicted the rise of mobile as the marketing channel of
the future as it has become entrenched in modern day life, with
over 2.7bn smartphone users around the globe, according to
eMarketer and Statista.
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8. GREEN MARKETING
Green marketing involves companies promoting
their products or services in a way that
showcases their eco-friendliness.
This type of marketing is healthier,saves money,
saves time, reduces waste and is good for the
environment
green marketing includes ecologically safer
products, recyclable and biodegradable
packaging, energy-efficient operations, and
better pollution controls.
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9. CROSS –CULTURAL MARKETING
Cross-Cultural Marketing is the strategic
process of marketing among consumers that is
different from the company’s or marketers own
culture
Cross-cultural communication is imperative for
companies that have a diverse workforce and
participate in the global economy. It is
important for employees to understand the
factors that are part of an effective, diverse
workforce.
It’s main objective is to determine how
consumers in two or more societies are similar
and devise suitable strategy
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10. BUZZ MARKETING
Buzz marketing is a marketing method in
which a business or brand follows all
possible strategies to create a buzz to prompt
their new product in society.
Buzz marketing works as a marketing tool
because individuals in social settings are
easier to trust than organization personal
promotion.
Some of the common tactics used to create buzz
include building suspense around a launch or event,
creating a controversy, or reaching out to bloggers and
social media influencers which is done both online and
offline
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11. RELATIONSHIP MARKETING
Relationship marketing is a form of marketing that
focuses on creating, maintaining and growing
business relationships between an organization and
its customers.
People strategy, Know your customer ,&
Communicate are the three critical components of a
successful relationship marketing .
This type of marketing facilitates increase in sales
volume,Low advertisement cost,High profit,Creates
brand image ,customer retention and helps in gaining
a competitive edge in the market
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