Ini adalah tugas UAS dari mata kuliah Manajemen Internasional, Stiepari Semarang, dari dosen pembimbing Ibu Haniek Listyorini, SE, MBA.
Dikumpulkan dari berbagai sumber.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Ini adalah tugas UAS dari mata kuliah Manajemen Internasional, Stiepari Semarang, dari dosen pembimbing Ibu Haniek Listyorini, SE, MBA.
Dikumpulkan dari berbagai sumber.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
ANALISIS PENGARUH INDUSTRI BATU BARA TERHADAP PENCEMARAN UDARA.pdfnarayafiryal8
Industri batu bara telah menjadi salah satu penyumbang utama pencemaran udara global. Proses ekstraksi batu bara, baik melalui penambangan terbuka maupun penambangan bawah tanah, menghasilkan debu dan gas beracun yang dilepaskan ke atmosfer. Gas-gas tersebut termasuk sulfur dioksida (SO2), nitrogen oksida (NOx), dan partikel-partikel halus (PM2.5) yang berbahaya bagi kesehatan manusia dan lingkungan. Selain itu, pembakaran batu bara di pembangkit listrik dan industri menyebabkan emisi karbon dioksida (CO2), yang merupakan penyebab utama perubahan iklim global dan pemanasan global.
Pencemaran udara yang disebabkan oleh industri batu bara juga memiliki dampak lokal yang signifikan. Di sekitar area penambangan, debu batu bara yang dihasilkan dapat mengganggu kesehatan masyarakat dan ekosistem lokal. Paparan terus-menerus terhadap debu batu bara dapat menyebabkan masalah pernapasan seperti asma dan bronkitis, serta berkontribusi pada penyakit paru-paru yang lebih serius. Selain itu, hujan asam yang disebabkan oleh emisi sulfur dioksida dapat merusak tanaman, air tanah, dan ekosistem sungai, mengancam keberlanjutan lingkungan di sekitar lokasi industri batu bara.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ANALISIS PENGARUH INDUSTRI BATU BARA TERHADAP PENCEMARAN UDARA.pdfnarayafiryal8
Industri batu bara telah menjadi salah satu penyumbang utama pencemaran udara global. Proses ekstraksi batu bara, baik melalui penambangan terbuka maupun penambangan bawah tanah, menghasilkan debu dan gas beracun yang dilepaskan ke atmosfer. Gas-gas tersebut termasuk sulfur dioksida (SO2), nitrogen oksida (NOx), dan partikel-partikel halus (PM2.5) yang berbahaya bagi kesehatan manusia dan lingkungan. Selain itu, pembakaran batu bara di pembangkit listrik dan industri menyebabkan emisi karbon dioksida (CO2), yang merupakan penyebab utama perubahan iklim global dan pemanasan global.
Pencemaran udara yang disebabkan oleh industri batu bara juga memiliki dampak lokal yang signifikan. Di sekitar area penambangan, debu batu bara yang dihasilkan dapat mengganggu kesehatan masyarakat dan ekosistem lokal. Paparan terus-menerus terhadap debu batu bara dapat menyebabkan masalah pernapasan seperti asma dan bronkitis, serta berkontribusi pada penyakit paru-paru yang lebih serius. Selain itu, hujan asam yang disebabkan oleh emisi sulfur dioksida dapat merusak tanaman, air tanah, dan ekosistem sungai, mengancam keberlanjutan lingkungan di sekitar lokasi industri batu bara.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. IKEA adalah sebuah perushaan ritel perabot untuk rumah dari Swedia. Pada musim dingin 2004,
terdapat 202 toko IKEA di 32 negara di berbagai belahan dunia dengan sekitar 20 lagi yang akan
dibuka pada 2005. Pada 20 Januari 2014 IKEA memeiliki dan mengoperasikan 349 toko yang
tersebar di 34 negara (mayoritas berada di Eropa, Asia, Kanada, AS, dan Australia).
VISI
“Menciptakan kehidupan yang lebih baik bagi banyak orang”.
MISI
“Menawarkan berbagai rancangan yang didesain dengan baik, produk perabotan yang fungsional
dengan harga yang sangat rendah sehinngga sebanyak mungkin orang akan mampu membelinya”.
3. Supply Chain Strategy of IKEA
Facility
Location
Production
System
Inventory Transport Supply
Product
development
Supply Chain Strategy
4. Facility Location
• Terletak di 10 negara, sehingga dapat mengontrol aksesibilitas dan biaya tenaga kerja
• Memiliki > 2000 pemasok di 50 negara
• Toko IKEA terletak di kota besar di > 30 negara, sehingga pengiriman fasilitas ke toko sangat
kompleks. Oleh karena itu, terdapat lokasi pusat distribusi gudang sehingga dapat mengkonjungsikan
semua produk dalam satu lokasi dan mendistribusikannya ke toko-toko.
Tata letak yang digunakan fasilitas IKEA adalah tata letak produk karena mereka memiliki tingkat
output yang sangat tinggi dan persediaan WIP harus rendah. Produksinya sangat otomatis karena
adanya robot. Oleh karena itu, tata letak produk yang persediaan WIP-nya dapat mengalir melalui
jalur akan menjadi pilihan terbaik untuk IKEA. Tata letak yang digunakan toko IKEA adalah tata
letak one-way racetrack. Ketika pelanggan berjalan melalui toko, mereka mengikuti putaran
racetrack dan memasuki setiap departemen, seperti departemen dapur atau departemen kamar
tidur misalnya.
5. Production System
Raw Material Manufacturing Distribution Retailer Consumer
Ekstrak atau
pengembangan
sumber daya alam
seperti kayu,
pertanian, minyak
atau mineral
Memanfaatkan bahan
primer yang diekstrak
untuk membangun,
memproduksi, atau
mengembangkan
barang jadi
Menyediakan layanan
yang dibutuhkan untuk
memenuhi kebutuhan
pengguna akhir,
misalnya melalui ritel,
distribusi, asuransi, dan
layanan pelanggan
Sektor Primer Sektor Sekunder Sektor Tersier
6. Sektor Primer
• IKEA bukan organisasi sektor primer tetapi perlu bahan baku untuk mengembangkan produknya
• Oleh karena itu IKEA bekerja sama dengan pemasok sektor primer untuk memastikan dampak
berkelanjutan pada orang-orang dan lingkungan tempatnya beroperasi
• Low price adalah salah satu faktor utama yang dipertimbangkan IKEA dalam memproduksi
perabotan rumah yang dirancang dengan baik dan fungsional yang tersedia untuk semua orang
• Sektor utama melibatkan pengembangan bahan baku
Design Stage
Membuat desain
produk
Desain
Memeriksa bahwa
produk memenuhi
persyaratan ketat
untuk fungsi
Quality Control
Mendistribusikan
bahan baku ke
sektor manufaktur
Distribution
Design Stage
7. Sektor Primer
IKEA membeli produk dari lebih dari 1.300 pemasok di 50 negara dengan menggunakan sejumlah
kantor layanan perdagangan di seluruh dunia. Mereka menegosiasikan harga dengan pemasok,
memeriksa kualitas bahan dan menganalisis dampak lingkungan yang terjadi melalui rantai pasokan.
Mereka juga mengawasi kondisi sosial dan kondisi kerja di pemasok
Raw Material Supplies
8. Sektor Primer
• IKEA menggunakan alat 'e-Wheel' untuk mengevaluasi
dampak lingkungan dari produknya. e-Wheel membantu
IKEA menganalisis empat tahap dalam kehidupan suatu
produk. Ini juga membantu pemasok meningkatkan
pemahaman mereka tentang dampak lingkungan dari
produk yang mereka suplai.
• Sekitar 50% dari 9.500 produk IKEA terbuat dari serat
kayu atau kayu. Ini adalah sumber daya yang baik selama
berasal dari sumber yang berkelanjutan karena dapat
didaur ulang dan merupakan sumber daya terbarukan
Environmental Impact
9. Sektor Primer
• IKEA menentukan kepada produsennya bahwa limbah harus dihindari. Di mana IKEA mendorong
pemasok untuk mencoba menggunakannya dalam pembuatan produk lain. IKEA memiliki kode etik
yang disebut IKEA Way of Purchasing Home Furnishing Products (IWAY).
• Kode praktik IWAY mengharapkan pemasok untuk:
Mengikuti undang-undang nasional dan internasional
Tidak menggunakan pekerja di bawah umur/anak-anak
Tidak menggunakan kayu dan lem dari hutan non-sustainable
Mengurangi limbah dan emisi
Berkontribusi pada daur ulang
Mengikuti persyaratan kesehatan dan keselamatan
Peduli lingkungan
Merawat karyawan mereka
Supplier Codes of Conduct
10. Sektor Sekunder
• Produsen dalam sektor sekunder menciptakan produk IKEA dari bahan baku. Ketika produk
bergerak melalui rantai pasokan, proses nilai tambah terjadi.
Manufacturing
• IKEA merancang banyak produknya sehingga jumlah sumber daya terkecil dapat membuat
produk terbaik. Misalnya, IKEA menghemat sumber daya dengan menggunakan kaki
berongga di furnitur (misalnya kursi makan OGLA). Contoh lain adalah dengan menggunakan
bahan pengisian kertas sarang lebah alih-alih kayu padat untuk bagian dalam puncak meja
(misalnya seri LACK).
11. Sektor Sekunder
Sustainable Partnerships
• Pada tahun 2000 IKEA menjalin kemitraan dengan UNICEF untuk mengerjakan
program komunitas di India Utara. Tujuan dari pekerjaan ini adalah untuk
mencegah pekerja anak-anak dengan meningkatkan kesadaran dan mengatasi
akar permasalahan.
• IKEA juga telah menjalin kemitraan dengan World Wildlife Fund (WWF). IKEA dan
WWF telah berkomitmen untuk mempromosikan penggunaan sumber daya alam
yang berkelanjutan. Ini membantu memastikan bahwa hutan dapat digunakan
baik sekarang maupun di masa depan.
12. Sektor Tersier
• Mengkombinasikan proses ritel dan gudang
Semua gerai IKEA memiliki gudang masing-masing. Di showroom utama, pelanggan bisa melihat-lihat
produk. Jika ingin membeli, mereka bisa mengambil produk langsung dari rak penyimpanan. Rak ini
tidak seperti rak gudang yang tinggi dan besar; disini pelanggan bisa menjangkau sendiri barang yang
diinginkan. Produk-produk cadangan tersimpan pada rak yang berada di atas lokasi rak-rak utama.
• Perakitan “Do-It-Yourself” yang Menurunkan Biaya Kemasan
Sebagian besar furnitur IKEA dirancang dan dijual dalam potongan-potongan untuk dirakit pelanggan.
Potongan-potongan ditempatkan ke dalam paket datar yang nyaman dan efisien untuk transportasi
murah karena mereka mengambil lebih sedikit ruang di truk, memaksimalkan jumlah produk yang
dapat dikirim dan meminimalkan biaya pemenuhan pesanan.
Kemasan unik juga memakan lebih sedikit ruang di tempat sampah gudang dan rak cadangan,
memungkinkan lebih banyak ruang untuk menyimpan barang tambahan untuk pemenuhan pesanan. Apa
yang dihemat perusahaan dalam biaya bahan bakar dan holding diteruskan kepada pelanggan.
13. Inventory
IKEA's vision: supported by efficient
supply chain management
Untuk memulai, IKEA memiliki visi yang
jelas untuk menyediakan perabotan
rumah yang dirancang dengan baik dan
fungsional dengan harga sangat rendah
sehingga sebanyak mungkin orang akan
mampu membelinya.
Cost savings in furniture design
Saham IKEA mengeluarkan biaya
manufaktur yang rendah sambil
memenuhi persyaratan ketat untuk
fungsi, distribusi yang efisien, kualitas,
dan dampak terhadap lingkungan.
IKEA berusaha menggunakan bahan
seminim mungkin untuk membuat
furnitur, tanpa mengorbankan kualitas
atau daya tahan.
Sustainable relationships with
suppliers
Bagian penting dari keberhasilan IKEA
mengarah pada komunikasi dan
manajemen hubungan dengan pemasok
bahan dan produsen untuk
mendapatkan harga yang baik pada apa
yang di pengadaannya.
Do-It-Yourself assembly lowers
packaging costs
Sebagian besar furnitur IKEA dirancang
dan dijual dalam potongan-potongan
untuk dirakit pelanggan. Potongan
ditempatkan ke dalam paket datar yang
nyaman dan efisien untuk low-transport
karena mereka mengambil lebih sedikit
ruang di truk, memaksimalkan jumlah
produk yang dapat dikirim dan
meminimalkan biaya pemenuhan
pesanan.
14. Inventory
Streamlining the IKEA supply chain
Setiap toko IKEA memiliki gudang di
tempat. Di lantai showroom utama,
pelanggan dapat menelusuri barang-
barang.
Cost-per-touch inventory tactic
Meminta pelanggan memilih furnitur
dan mengambil paket itu sendiri adalah
taktik manajemen inventaris yang
disebut 'cost per touch’. Sebagai aturan
praktis, perusahaan menemukan bahwa
semakin banyak tangan menyentuh
produk, semakin banyak biaya yang
terkait dengannya.
Maximum/minimum settings as a
proprietary system
Minimum settings: Jumlah minimum
produk yang tersedia sebelum
menyusun ulang.
Maximum settings: Jumlah maksimum
produk tertentu untuk dipesan pada
satu waktu..
Usage of high-flow & low-flow
warehouse facilities
Operasional toko IKEA didukung oleh
fasilitas aliran tinggi (difokuskan pada
20% SKU yang menyumbang 80% dari
volume) dan gudang aliran rendah yang
lebih manual. Di high-flow warehouses,
IKEA menggunakan sistem
penyimpanan dan pengambilan
otomatis untuk menurunkan biaya per
sentuhannya.
In-store logistics
IKEA juga mengandalkan sesuatu yang
langka dan unik mengenai manajemen
logistik produk reordering, Mereka
mempekerjakan personel logistik di
toko untuk menangani manajemen
persediaan di toko-tokonya.
15. Transport
IKEA menyederhanakan sistem transportasi
dengan cara menghitung produk yang dibutuhkan
untuk memnuhi permintaan. Keunggulan
transportasi IKEA yaitu volume besar, paket datar,
biaya rendah. Produk IKEA yang dijual dikemas
menjadi paket datar berarti bahwa mereka dapat
diangkut dengan efisiensi yang lebih besar yaitu
dengan meminimalkan “ruang kosong”
Dengan metode ini memungkinkan untuk
mengangkut dan menyimpan lebih banyak paket
pada satu waktu sehingga biaya transportasi
setiap item turun. Produk dikirim dari pemasok ke
pusat transportasi lalu pada pusat transportasi
dibongkar, disimpan di rak, dimuat ke kendaraan
transportasi Ketika diperintahkan oleh toko,
hingga pada akhirnya sampai ke toko IKEA di
seluruh dunia.
16. Supply
IKEA memiliki banyak supplier dan menciptakan persaingan diantara
banyaknya supplier yang ada. Persaingan ini adalah persaingan untuk
menawarkan harga material dan bahan baku yang lebih murah dibandingkan
supplier lainnya dimana hal ini sangat menguntungkan dan berguna bagi
IKEA agar tetap memiliki biaya bahan baku serendah mungkin.
IKEA menerapkan IWAY kepada semua supplier bahan baku. IWAY
adalah IKEA Way of Purchasing Home Furnishing Products. Dimana para
supplier harus memastikan kualitas dari material telah memenuhi standard
yang sudah diberikan IKEA sehingga bahan baku yang ada sudah terjamin.
17. Product Development
Strategi ini merekomendasikan
kepada perusahaan untuk
menghasilkan produk yang
khas/berbeda dengan pesaing
yang ada
Differentiation Strategy
Strategi ini merekomendasikan
kepada perusahaan untuk mencapai
kemampuan biaya produksi yang
rendah, distribusi yang rendah
sehingga harga produk yang dijual
juga lebih murah daripada pesaing
Cost Leadership Strategy
Dalam mengembangkan produknya, perusahaan IKEA menerapkan 2 hal berikut ini
kedua strategi diatas merupakan fokus utama IKEA dalam mengembangkan produk
dan menghasilkan produk yang berkualitas karena memiliki bahan baku yang murah
dan produk yang dihasilkan memiliki ciri khas dari IKEA yang tidak dimiliki oleh
perusahaan lain.
18. Product Design
“Without Democratic Design, we would not live up to our vision to create a better everyday
life for the many people.”
“Without Democratic Design, we would not live up to our vision to create a better everyday
life for the many people.”
Democratic Design adalah alat yang mereka gunakan
ketika mengembangkan dan mengevaluasi produk yang
merekamasukkan ke dalam jangkauan mereka. Ini
memiliki lima dimensi, yaitu function, form, quality,
sustainability dan low price. Ketika ada keseimbangan
antara kelimanya, kami menganggap bahwa desainnya
demokratis.
19. IKEA Product Design Concept
Dalam produk IKEA, bahan yang dapat
didaur ulang seperti kayu, kapas, logam dan
kaca juga digunakan untuk memenuhi
kebutuhan perlindungan lingkungan
konsumen.
EnvironmentalProtection
Concept in MaterialSelection
Painting Blank Feelings
Dari perspektif penampilan, IKEA juga akan
halus dan teliti sebagai konsep desain
penting, dan setiap produk IKEA dapat
dinikmati sebagai karya seni, yang
merupakan tempat paling unik untuk desain
produk IKEA.
Dalam proses perancangan produk rumahan,
desainer juga perlu memperhatikan secara penuh
hubungan logistik dan transportasi rumah,
sehingga mengurangi konsumsi biaya logistik.
Flat Packaging of Logistics
Harga rendah dan desain kreatif juga merupakan
faktor penting dalam keberhasilan desain produk
rumah IKEA.
Low Price and Humanized
CreativeDesign
Semua produk IKEA diproduksi dalam
produksi batch skala besar. Metode
produksi ini dapat memenuhi kebutuhan
zaman dengan lebih baik dan merupakan
fitur khas dari desain industri modern.
Mass Production Plus
Modular Combination Design
Sebagian besar produk IKEA didasarkan pada gaya
sederhana, dan dalam proses penjualan produk terkait,
pengguna juga dapat menemukan beberapa produk yang
mereka puas, dan langsung pergi ke toko untuk membeli
produk-produk ini.
Simple Design and Diversified
Fashion Design
20. Network Design
Network Design adalah proses pembuatan dan memodelkan rantai pasok
untuk mengetahui biaya dan waktu yang digunakan untuk menyalurkan
barang ke pasar dengan sumber daya dan tempat yang terserdia
Proses ini meliputi beberapa variabel dan model yang berbeda namun
kebanyakan adalah berkaitan dengan lokasi seperti disrtibution center,
store network, dan rute untuk melayani toko tersebut