2. Target:
Just how it's no longer a
requisite to have gone to a prep
school to be preppy you don't
need to live in Brooklyn to be a
hipster. This new class of
“Pseudo Hipster" is our target.
Friday, April 22, 2011
3. Insight:
Hipster culture needs a beer
brand that is as fashionably
non-establishment as they are.
Friday, April 22, 2011
4. Idea:
Make MGD the beer of
the anti-establishment.
Friday, April 22, 2011
5. Tone:
Retro, Mysterious, & Bright
Friday, April 22, 2011
7. Tagline:
Have a Good Day
Mr. Good Day
Friday, April 22, 2011
8. Manifesto:
Like the pirate DJ's of the 60's, Mr. Good Day is the mysterious
man behind the renegade mic spinning the proverbial tunes of
the rebellion all night long. Never seen and visually known
only by his mustache icon and his signature “Have a Good
Day” salutation, he leaves his mark around Canada in a proud
show of rebellion to the establishment. Frustrated with the
mass produced world we live in, he stands for a new society. A
society where the innovative set the trends, where uniqueness
is a virtue, and being cool is just about being yourself.
Mr. Good Day leads the charge of Canada's disenfranchised to
be proud of who they are and what they believe in. And above
all, to have a good day. Part heritage brand and part modern
antagonist, Miller MGD is getting its groove back.
Mr. Good Day
Friday, April 22, 2011
30. 30 Rack Art
•Opposite side has
monthly cut out
artworks from
emerging artists
•Young people want
art for their homes
but often find it too
expensive.
•The art can be
30 x 12oz cans 4.7% abv framed with MGD
frames ordered from
the website at no
cost.
Mr. Good Day
Friday, April 22, 2011
31. 30 Rack Art
•Opposite side has
monthly cut out
artworks from
emerging artists
•Young people want
art for their homes
but often find it too
expensive.
•The art can be
framed with MGD
frames ordered from
the website at no
Mr. Good Day
Daniel Arsham - Untitled (kangaroo)
cost.
Mr. Good Day
Friday, April 22, 2011
40. Lets do some urban exploring
Mr. Good Day
Friday, April 22, 2011
41. •See the message from Mr. Good Day
•Grab a friend and a frosty MGD
Mason Jar and walk the city.
•When you come close to an
artifact placed by Mr. Good Day , the jar
will beep.
•Look closely and you will find
16 oz hidden QR codes that you can scan
with the Mr. Good Day app.
• Exclusive music remixes, events,
and give aways are yours.
Mr. Good Day
Friday, April 22, 2011
42. Mr. Good Day delivers a beer brand that connects with
one of the fastest growing youth markets in North
America in an engaging and provocative manner,
resulting in higher sales of the historic MGD brand.
Mr. Good Day
Friday, April 22, 2011
43. Have a Good Day
Mr. Good Day
Friday, April 22, 2011
44. Have a Good Day
Mr. Good Day
Friday, April 22, 2011
