The document discusses Israel's National Health Basket (NHB), which determines public funding for new drugs and medical technologies each year. A budget of around 300 million NIS is allocated annually for the NHB, but drugs and technologies worth around 2 billion NIS are submitted for inclusion. The NHB Committee aims to select submissions that provide maximum public health benefits within the budget. Companies submitting products must provide dossiers demonstrating clinical benefits, budget impacts, and cost-effectiveness to justify inclusion. The consulting services described help companies navigate this national reimbursement process and maximize their prospects of NHB inclusion.