1. Madeleine Porter SENIOR ARTWORKER
Skilled Senior Artworker with committed, meticulous and proactive approach that
has resulted in a strong and trusted working relationship with all stakeholders.
Approachable, articulate, efficient and able to work both independently using own
initiative, and as a team player. Exceptional eye for detail, ensuring consistently high
standard of work across both large and small projects. On the strength of the high
standard of work delivered while freelancing for current employer, offered full-time
position with company.
Transferable skills
Organised, attention to detail, team player, self motivated, creative,
excellent communication skills, relationship management, quality control.
Typography, layout and design
• Originating and developing template-based approach for the production of application
forms, including developing dual language templates.
• Produced both small and large text-heavy documents from design through to artwork.
• Created template-based brochure artwork along with comprehensive, complicated
application forms from supplied Word copy.
• Design and artwork from both scamps and basic ideas, taking a job from initial brief
through to print-ready artwork.
• Production of artwork for print including pre-press understanding.
Process management
• Supporting the development of new, efficiency-driven working practices.
• Appointed as Subject Matter Expert on company-wide project delivering new, automated
document production process.
• Quality-checking both internally and externally supplied artwork.
• Proof-checking client supplied, annotated pdfs and artwork.
• Writing and editing small scale copy, where necessary, ensuring the correct tone of voice
was followed.
• Managed the project through from brief to print delivery.
Organisation
• Following, implementing and creating Best Practice, thereby increasing productivity and
consistency for working practices.
• Interpreting, enhancing and correctly evidencing an understanding of the client’s brief to
enhance customer communications.
• Delivering excellent workflow administration.
• Mentoring and guiding new starters to understand and implement best practice working
methods within the artwork process.
• Liaised directly with clients ensuring their requirements were met and understood.
• Worked with printers, agencies, account handlers and typesetters, where necessary.
Brand understanding
• Conforming to Brand guidelines and confidently reflecting the personality of the business.
• Worked with a number of local companies doing freelance work, both in-house and
remotely, following house style or Brand guidelines.
• Designed and developed brand approach for post-sale literature, to achieve a cohesive,
consistent look and feel, whilst ensuring cost-effective production methods were utilised.
madeleine.bell643@gmail.com
07500 080 670
Skils
• Indesign CS6
• Quark 8
• Brochure/Multi-page report
template creation
• Leaflet/mailer design
• Print production
• Artwork quality control
• Adobe Acrobat/Indesign
PDF interactivity
• Proof-checking
• Adobe Illustrator
• Adobe Photoshop

2. CAREER HISTORY
Senior Artworker, Aviva plc, Salisbury 2012 – 2016
Director/Creative Artworker, Niche Creative Communications Limited, Bath 2000 – 2012
(Jointly owned company disbanded due to separation.)
Clients included : James Hay Partnership, Teachers Building Society, Friends Life,
St. James’s Place, St. James’s Place Bank, GE Capital, EIG, Q A Training,
SAVE Britain’s Heritage, UK Association of Preservation Trusts.
Graphic Designer/Artworker, Sole Trader, Bath 1993 – 2000
Building of Bath Museum, Ripples
Graphic Designer, Colleagues Direct Marketing, Bath 1992 – 1993
Clients included : Sun Life
Artworker, Brann Direct Marketing, Cirencester 1989 – 1992
Clients included : Woodland Trust, RSPCA
EDUCATION
Further education: OND Graphic Design Bournemouth College of Art, Dorset
Secondary education: 3 A levels – Art, Art History, English
Queen Elizabeth School, Wimborne, Dorset
5 O levels Art, English, Biology, French, History, CSE Maths
Deerpark School, Cirencester, Gloucestershire
Primary education: Christchurch, New Zealand
INTERESTS
Antiques and Interior design. A hugely important and integral aspect of my upbringing. Based
on fabrics and collectables sourced during years of visits to antique markets, including in Paris,
we produced a small, digitally printed range of wallpapers. We also reproduced and sold small,
handmade goods based on originals using old fabrics, sourced during the visits to the markets,
along with selling collectables to both trade and the public.
House renovation. I have renovated many houses over the years from small scale projects to
a major five-year project of renovating a Grade II listed property in Bath. I hugely enjoy the
transformation and the processes involved within the project management. I organised trades,
planning and building regs involvement, as well as undertaking a number of hands-on roles during
the renovation to utimately achieve lovely, high-qualtiy, turn-key homes.
Running. I use this time to focus my energies and thoughts. I am a driven individual and running
allows me to push myself independantly.
Reading. This is my quiet time. I enjoy books with a theme that make me think, question and
immerse myself within the story.