The hotel industry continues to see revenues bleeding away to intermediaries – and now to “metamediaries” as well. This wake-up call from Patrick Bosworth, CEO and co-founder of San Francisco-based Duetto, will help hoteliers see that they must take steps to strategically regain control of their net revenues – and they must do it now.
An interactive yearbook is a digital way to record the activities and accomplishments of a class over the school year. It can include photos, videos, audio recordings, and scanned work. Creating an interactive yearbook engages students and allows them to contribute in a motivating and collaborative way. PowerPoint is commonly used as it allows embedding various media types and can be saved to CD for viewing on other computers. Additional equipment like digital cameras, microphones, and a CD burner are needed to produce the interactive yearbook.
The Asia Digital Marketing Association (ADMA), in cooperation with leading digital marketing companies and researchers, has published the fifth annual Asia Pacific Digital Marketing Yearbook. This edition has expanded market-by-market sections with the inclusion of social media, as well as more information than ever before on online demographics, user behaviour, online advertising, mobile, and e-commerce. The Yearbook is compiled for use by marketers, advertisers, their agencies, and anyone looking to maximise the digital potential of their business in the region.
The Yearbook is available now in an 98-page printed edition for members, and as a free download at www.asiadigitalmarketingyearbook.com.
Presentation on ICT for Education – Successful Integration with Open Education Resources OERs. Looks at what is necessary and should be in place for ICT Integration to be successful in the education system.
This document outlines the curriculum for Electronic Document Preparation and Management (EDPM) for Forms 3 through 5 in the Caribbean. It details the topics, objectives, and content covered in each form, including fundamentals of computing, keyboarding mastery, word processing, business document preparation, and electronic communication. The objectives are to teach students skills like typing, formatting documents, using software applications, and communicating electronically to prepare them for secondary education certification.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
The ever evolving distribution landscape – a focus on emerging channelsMarinet Ltd
While some newer channels should be analyzed at really a property level for their true incrementality, the burden really lies at that compset level – will a hotel lose market share if they don’t participate with a certain provider when their direct competitor is?
An interactive yearbook is a digital way to record the activities and accomplishments of a class over the school year. It can include photos, videos, audio recordings, and scanned work. Creating an interactive yearbook engages students and allows them to contribute in a motivating and collaborative way. PowerPoint is commonly used as it allows embedding various media types and can be saved to CD for viewing on other computers. Additional equipment like digital cameras, microphones, and a CD burner are needed to produce the interactive yearbook.
The Asia Digital Marketing Association (ADMA), in cooperation with leading digital marketing companies and researchers, has published the fifth annual Asia Pacific Digital Marketing Yearbook. This edition has expanded market-by-market sections with the inclusion of social media, as well as more information than ever before on online demographics, user behaviour, online advertising, mobile, and e-commerce. The Yearbook is compiled for use by marketers, advertisers, their agencies, and anyone looking to maximise the digital potential of their business in the region.
The Yearbook is available now in an 98-page printed edition for members, and as a free download at www.asiadigitalmarketingyearbook.com.
Presentation on ICT for Education – Successful Integration with Open Education Resources OERs. Looks at what is necessary and should be in place for ICT Integration to be successful in the education system.
This document outlines the curriculum for Electronic Document Preparation and Management (EDPM) for Forms 3 through 5 in the Caribbean. It details the topics, objectives, and content covered in each form, including fundamentals of computing, keyboarding mastery, word processing, business document preparation, and electronic communication. The objectives are to teach students skills like typing, formatting documents, using software applications, and communicating electronically to prepare them for secondary education certification.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
The ever evolving distribution landscape – a focus on emerging channelsMarinet Ltd
While some newer channels should be analyzed at really a property level for their true incrementality, the burden really lies at that compset level – will a hotel lose market share if they don’t participate with a certain provider when their direct competitor is?
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC)
by Tourism Economics (an Oxford Economics Company)
Anatomy of visual first experience best practicesMarinet Ltd
The text-only websites of the early 2000’s have—slowly but surely—been replaced by graphically and
visually-driven web interfaces. Faster broadband speeds, cellular networks, and high resolution screens have increased demand for attractive visuals to drive content, to the point that roughly one third of pixel real estate on the web is image content.
This document discusses trends in the travel industry that are being accelerated by the current recession. It identifies three key trends: 1) The rise of the "amateur-expert" traveler, who has access to vast amounts of travel information online to plan trips more independently; 2) The increasing role of technology in enhancing the travel experience from booking to transportation to activities; 3) Growth in niche travel and additional services catering to customers seeking specialized or in-depth travel experiences. The recession is seen as creating opportunities for innovation in the travel industry as companies adapt to budget-conscious consumers and as talented individuals pursue new ventures or directions.
This document provides guidance on using Twitter for business communication and marketing. It discusses how to set up a Twitter account and customize your profile. Some key aspects covered include following others on Twitter, using hashtags and retweets, and exploring Twitter's search and analytics tools. The document also offers tips on how to interact with your Twitter followers, monitor conversations, and engage others through questions, replies and retweets. Finally, it provides strategies for using Twitter as a marketing channel, such as building a follower base, creating engaging content, and linking your tweets to other social media platforms and your business.
The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased
occupancy combined with growth in average daily rates.
And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter, ending on a first decline last December.
Europe is facing the challenge of renewing its hotel supply and of taking back control over distribution by the hotel operators.
The document discusses the growth of e-commerce in China. It notes that China has the largest internet population in the world and online shopping is rising rapidly there. Some key points made are that China had 145 million online shoppers in 2010, more than double that of Japan or the UK, and this number is expected to grow significantly by 2015. The document also highlights that e-commerce penetration has increased quickly in China and will continue to do so, outpacing other markets. It forecasts that China will surpass the US to become the largest e-commerce market in the world by 2015.
VEGA is the world’s largest consortium of economic growth volunteer organizations with decades of experience leading international efforts to combat poverty and promote sustainable economic growth. Having worked in 140 developing and transitional countries, VEGA’s seventeen member organizations provide broad representation of the international development community along the entire spectrum of economic growth programs.
The disruptive impact of technology can either be interpreted as a dangerously destabilizing force or as an open door for creative change. In either case, there are winners and losers. It is difficult to ignore the disruptive aspects of technology in 2011. The bankruptcy of Borders, the US bookstore chain, was testimony both to the growing proliferation of e-readers like the iPad and the Kindle, and to the giant conglomerate’s failure to adjust to market changes quickly enough. It also raised serious questions about the future of the giant bricks-and-mortar discount chains when consumers can easily compare prices and order on line. Blockbuster, which had built its movie rental business on the ability of its networked computers to predict which movies were likely to be the most popular, suffered a similar fate. This time it was the consumer shift to watching streaming videos online. Conventional TV and cable companies also felt the pressure. Sony Pictures, which had cashed in on the growing fascination with gaming online and had turned out to be a major hit with its PlayStation network, was forced to suspend operations for a month in April because it had not taken sufficient security precautions to protect its network. LulzSec, a group estimated to be six youthful hackers, cracked into Sony servers and stole passwords and confidential information concerning a million customers. Clean-up and insurance costs from the debacle were estimated at more than US$ 170 million.
This document summarizes key findings from a survey of over 2,000 HR executives across 35 European countries on important HR topics. The four most critical topics identified are: 1) Managing talent, 2) Improving leadership development, 3) Transforming HR into a strategic partner, and 4) Strategic workforce planning. While executives see the importance of these topics, their capabilities are lagging, suggesting challenges in actively embracing the needed changes. The document also discusses trends shaping the senior management agenda, such as globalization, and how social media presents both opportunities and risks for HR that require integration and guidelines.
European tourism 2011 - Trends & ProspectsMarinet Ltd
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC) by Tourism Economics (an Oxford Economics Company)
Technology and Independent Distribution in the European Travel Industry
Travel and tourism plays a major role in the European economy, providing direct and indirect contributions totalling €1.3 trillion, or roughly 10%, of the EU’s GDP in 2010. The industry provides direct employment to 8.4 million European citizens, representing nearly 4% of EU employment.
The study surveyed 426 marketing executives from destination marketing organizations and accommodation firms about their online marketing strategies and budgets. It found that accommodation firms on average spent over 10 times more on marketing than destination firms, at $1.35 million compared to $136,000. Accommodation firms were also more likely to outsource functions like search engine optimization and pay-per-click advertising, while destination marketers generally handled more in-house. Most respondents from both groups expected their online marketing budgets to increase in 2011.
Creating Value for Women Business Travelers: Focusing on Emotional Outcomes
Given the dramatic increase in women business travelers, addressing the needs of this
market segment has become increasingly critical for hotel companies. While previous
research has attempted to identify the specific items or features which women travelers
want from their hotel stay, this report suggests a more holistic approach to capturing this
market segment. Rather than emphasize the importance of specific items that fluctuate from one survey
to the next, this study instead suggests that managers focus on how combinations of services, amenities,
and facilities contribute to the desired affective responses sought by women business travelers. Based
on a review of the literature on gender and emotion, a model is presented that emphasizes the flexibility
managers have to accommodate women travelers within the context of a particular property. A
convenience survey of hotel managers’ perceptions of women’s preferences shows that women are
developing a clear and consistent message about the need to feel safe, comfortable, empowered, and
pampered. Guided by these themes, hotel managers are in an excellent position to go beyond a focus
on individual attributes and amenities to provide an experience that exceeds the expectations of this
dynamic and growing market segment.
The document summarizes the findings of a global research project on luxury travel industry trends conducted from 2011 to 2013. Key findings include:
1) The luxury travel industry follows trends in the broader luxury sector, such as a distinction between ultra-luxury and affordable luxury, a focus on personalized services, and increasing attention to sustainability.
2) Demand for luxury travel is expected to grow, especially from emerging markets like Brazil, Russia, India, and China. There is increased interest in unique, authentic destinations that showcase local culture over ostentatious displays of wealth.
3) Over the next few years, the luxury travel industry will be impacted by a rise in emerging destinations, a need for increased personal
Brand segmentation in the hotel and cruise industriesMarinet Ltd
Brand Segmentation in the Hotel and Cruise Industries: Fact or Fiction?
An analysis of a consumer database calls into question the idea, common among academic
observers, that market segmentation can work as a grand strategy for either cruise lines or
for hotel brands. In pursuing a market segmentation strategy, a brand would focus its efforts
on a discrete group of consumers to the exclusion of other groups. In so doing, that brand
would attempt to forestall that set of customers from doing business with competitors. Using data
drawn from a sample of over 40,000 respondents in the United States, this study finds no such exclusivity
for large market segments. One reason for this is that hotel and cruise markets are not sufficiently
segmented for such a strategy to succeed.
The hospitality industry is facing disruption from new meeting technologies that are substituting for business travel. As economic recovery remains slow, companies are increasingly adopting videoconferencing and virtual meeting technologies to reduce costs and improve productivity. Major hotel chains have begun introducing their own video and virtual meeting solutions to capture this market. While initially seen as temporary cost-cutting measures, these technologies are proving enduring and gaining greater acceptance. This represents both a threat to traditional meeting and event business for hotels, but also an opportunity for those that adapt their business models to serve this evolving market.
The document discusses how niche tourism and digital marketing can work together. It describes how mass tourism is giving way to more personalized niche tourism options. Niche tourism packages need targeted online visibility to spread the word. Digital tools allow even small tour operators to directly reach travelers online. The document provides examples of niche tourism concepts and discusses how online visibility analysis and packaging are important for promoting niche tours.
Understanding china's growing love for luxuryMarinet Ltd
China's luxury goods market is booming, driven by rapid income growth among wealthy consumers. As incomes rise and social attitudes change, more Chinese consumers are able to afford and interested in purchasing luxury goods. The number of wealthy households in China, especially those with annual incomes over RMB 1 million, is growing by 20% annually. These wealthy consumers will account for over a third of luxury market growth through 2015. Additionally, China's upper middle class with incomes from RMB 300,000 to 1 million is also expanding quickly and forming a reliable customer base. By 2015, China is projected to become the world's largest luxury goods market, surpassing 20% of global sales.
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC)
by Tourism Economics (an Oxford Economics Company)
Anatomy of visual first experience best practicesMarinet Ltd
The text-only websites of the early 2000’s have—slowly but surely—been replaced by graphically and
visually-driven web interfaces. Faster broadband speeds, cellular networks, and high resolution screens have increased demand for attractive visuals to drive content, to the point that roughly one third of pixel real estate on the web is image content.
This document discusses trends in the travel industry that are being accelerated by the current recession. It identifies three key trends: 1) The rise of the "amateur-expert" traveler, who has access to vast amounts of travel information online to plan trips more independently; 2) The increasing role of technology in enhancing the travel experience from booking to transportation to activities; 3) Growth in niche travel and additional services catering to customers seeking specialized or in-depth travel experiences. The recession is seen as creating opportunities for innovation in the travel industry as companies adapt to budget-conscious consumers and as talented individuals pursue new ventures or directions.
This document provides guidance on using Twitter for business communication and marketing. It discusses how to set up a Twitter account and customize your profile. Some key aspects covered include following others on Twitter, using hashtags and retweets, and exploring Twitter's search and analytics tools. The document also offers tips on how to interact with your Twitter followers, monitor conversations, and engage others through questions, replies and retweets. Finally, it provides strategies for using Twitter as a marketing channel, such as building a follower base, creating engaging content, and linking your tweets to other social media platforms and your business.
The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased
occupancy combined with growth in average daily rates.
And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter, ending on a first decline last December.
Europe is facing the challenge of renewing its hotel supply and of taking back control over distribution by the hotel operators.
The document discusses the growth of e-commerce in China. It notes that China has the largest internet population in the world and online shopping is rising rapidly there. Some key points made are that China had 145 million online shoppers in 2010, more than double that of Japan or the UK, and this number is expected to grow significantly by 2015. The document also highlights that e-commerce penetration has increased quickly in China and will continue to do so, outpacing other markets. It forecasts that China will surpass the US to become the largest e-commerce market in the world by 2015.
VEGA is the world’s largest consortium of economic growth volunteer organizations with decades of experience leading international efforts to combat poverty and promote sustainable economic growth. Having worked in 140 developing and transitional countries, VEGA’s seventeen member organizations provide broad representation of the international development community along the entire spectrum of economic growth programs.
The disruptive impact of technology can either be interpreted as a dangerously destabilizing force or as an open door for creative change. In either case, there are winners and losers. It is difficult to ignore the disruptive aspects of technology in 2011. The bankruptcy of Borders, the US bookstore chain, was testimony both to the growing proliferation of e-readers like the iPad and the Kindle, and to the giant conglomerate’s failure to adjust to market changes quickly enough. It also raised serious questions about the future of the giant bricks-and-mortar discount chains when consumers can easily compare prices and order on line. Blockbuster, which had built its movie rental business on the ability of its networked computers to predict which movies were likely to be the most popular, suffered a similar fate. This time it was the consumer shift to watching streaming videos online. Conventional TV and cable companies also felt the pressure. Sony Pictures, which had cashed in on the growing fascination with gaming online and had turned out to be a major hit with its PlayStation network, was forced to suspend operations for a month in April because it had not taken sufficient security precautions to protect its network. LulzSec, a group estimated to be six youthful hackers, cracked into Sony servers and stole passwords and confidential information concerning a million customers. Clean-up and insurance costs from the debacle were estimated at more than US$ 170 million.
This document summarizes key findings from a survey of over 2,000 HR executives across 35 European countries on important HR topics. The four most critical topics identified are: 1) Managing talent, 2) Improving leadership development, 3) Transforming HR into a strategic partner, and 4) Strategic workforce planning. While executives see the importance of these topics, their capabilities are lagging, suggesting challenges in actively embracing the needed changes. The document also discusses trends shaping the senior management agenda, such as globalization, and how social media presents both opportunities and risks for HR that require integration and guidelines.
European tourism 2011 - Trends & ProspectsMarinet Ltd
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC) by Tourism Economics (an Oxford Economics Company)
Technology and Independent Distribution in the European Travel Industry
Travel and tourism plays a major role in the European economy, providing direct and indirect contributions totalling €1.3 trillion, or roughly 10%, of the EU’s GDP in 2010. The industry provides direct employment to 8.4 million European citizens, representing nearly 4% of EU employment.
The study surveyed 426 marketing executives from destination marketing organizations and accommodation firms about their online marketing strategies and budgets. It found that accommodation firms on average spent over 10 times more on marketing than destination firms, at $1.35 million compared to $136,000. Accommodation firms were also more likely to outsource functions like search engine optimization and pay-per-click advertising, while destination marketers generally handled more in-house. Most respondents from both groups expected their online marketing budgets to increase in 2011.
Creating Value for Women Business Travelers: Focusing on Emotional Outcomes
Given the dramatic increase in women business travelers, addressing the needs of this
market segment has become increasingly critical for hotel companies. While previous
research has attempted to identify the specific items or features which women travelers
want from their hotel stay, this report suggests a more holistic approach to capturing this
market segment. Rather than emphasize the importance of specific items that fluctuate from one survey
to the next, this study instead suggests that managers focus on how combinations of services, amenities,
and facilities contribute to the desired affective responses sought by women business travelers. Based
on a review of the literature on gender and emotion, a model is presented that emphasizes the flexibility
managers have to accommodate women travelers within the context of a particular property. A
convenience survey of hotel managers’ perceptions of women’s preferences shows that women are
developing a clear and consistent message about the need to feel safe, comfortable, empowered, and
pampered. Guided by these themes, hotel managers are in an excellent position to go beyond a focus
on individual attributes and amenities to provide an experience that exceeds the expectations of this
dynamic and growing market segment.
The document summarizes the findings of a global research project on luxury travel industry trends conducted from 2011 to 2013. Key findings include:
1) The luxury travel industry follows trends in the broader luxury sector, such as a distinction between ultra-luxury and affordable luxury, a focus on personalized services, and increasing attention to sustainability.
2) Demand for luxury travel is expected to grow, especially from emerging markets like Brazil, Russia, India, and China. There is increased interest in unique, authentic destinations that showcase local culture over ostentatious displays of wealth.
3) Over the next few years, the luxury travel industry will be impacted by a rise in emerging destinations, a need for increased personal
Brand segmentation in the hotel and cruise industriesMarinet Ltd
Brand Segmentation in the Hotel and Cruise Industries: Fact or Fiction?
An analysis of a consumer database calls into question the idea, common among academic
observers, that market segmentation can work as a grand strategy for either cruise lines or
for hotel brands. In pursuing a market segmentation strategy, a brand would focus its efforts
on a discrete group of consumers to the exclusion of other groups. In so doing, that brand
would attempt to forestall that set of customers from doing business with competitors. Using data
drawn from a sample of over 40,000 respondents in the United States, this study finds no such exclusivity
for large market segments. One reason for this is that hotel and cruise markets are not sufficiently
segmented for such a strategy to succeed.
The hospitality industry is facing disruption from new meeting technologies that are substituting for business travel. As economic recovery remains slow, companies are increasingly adopting videoconferencing and virtual meeting technologies to reduce costs and improve productivity. Major hotel chains have begun introducing their own video and virtual meeting solutions to capture this market. While initially seen as temporary cost-cutting measures, these technologies are proving enduring and gaining greater acceptance. This represents both a threat to traditional meeting and event business for hotels, but also an opportunity for those that adapt their business models to serve this evolving market.
The document discusses how niche tourism and digital marketing can work together. It describes how mass tourism is giving way to more personalized niche tourism options. Niche tourism packages need targeted online visibility to spread the word. Digital tools allow even small tour operators to directly reach travelers online. The document provides examples of niche tourism concepts and discusses how online visibility analysis and packaging are important for promoting niche tours.
Understanding china's growing love for luxuryMarinet Ltd
China's luxury goods market is booming, driven by rapid income growth among wealthy consumers. As incomes rise and social attitudes change, more Chinese consumers are able to afford and interested in purchasing luxury goods. The number of wealthy households in China, especially those with annual incomes over RMB 1 million, is growing by 20% annually. These wealthy consumers will account for over a third of luxury market growth through 2015. Additionally, China's upper middle class with incomes from RMB 300,000 to 1 million is also expanding quickly and forming a reliable customer base. By 2015, China is projected to become the world's largest luxury goods market, surpassing 20% of global sales.
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Edutour" is your premier choice for educational travel experiences, offering specialized tours for schools, colleges, universities, and enthusiasts alike. As a comprehensive educational tour operator, we cater to a diverse range of interests and destinations, ensuring unforgettable experiences that combine learning, exploration, and cultural immersion.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
How To Change A Name On American Airlines Ticket.pptx
Moving from revenue management to revenue strategy
1. HOTEL Yearbook
FORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY
SPECIAL
EDITION ON
2014
S
DIGITAL MARKETING
www.hotel-yearbook.com
This e-publication may be ordered online | € 14.50
ISBN 978-2-9700896-2-9
2. SPONSORED CONTENT: REVENUE STRATEGY
Moving from
revenue management
to revenue strategy
by Patrick Bosworth i Member of the HSMAI Revenue Management Advisory Board and HSMAI Foundation Board of Directors
The hotel industry continues to see revenues bleeding away to intermediaries – and now to “metamediaries” as well. This
wake-up call from Patrick Bosworth, CEO and co-founder of San Francisco-based Duetto, will help hoteliers see that they
must take steps to strategically regain control of their net revenues – and they must do it now.
You don’t have to be a professor of economics to realize the
industry is nearing an inflection point. Industry-wide revenues
continue to increase, but commissions paid to distribution
partners are growing twice as fast. In some cases, customer
acquisition costs are as high as 40%. If hotel owners can’t
regain control of their bottom line, one of the most lucrative
industries could join publishing, music and the airlines on the
list of industries forever altered by the Internet.
Revenue management—a field that is vital to the success of
any hotel—is no longer enough. A new revenue strategy is
critical for hoteliers to survive and thrive in this new world of
not just intermediaries, but now metamediaries that are taking
a bigger cut of the action. This strategy must integrate revenue
management and marketing and take advantage of all the
tools and technology available.
Times have changed
When Marriott took a page from American Airlines’ yield
management in the 1980s, the Internet barely existed. Expedia
was still a decade from launching, Mark Zuckerberg was just a
baby and Google was 20 years from changing the world.
Think about how customers booked hotels back then. Think
about how it’s done today. How many bookings today are
processed or touched by others? Even the most profitable
customers visiting the hotel’s website to book are likely first
14
HOTEL Yearbook 2014 special edition on DIGITAL MARKETING
visiting other sites, more than 10 by some accounts, and many
of those are getting a piece of the pie. In the case of Facebook
and Apple, it’s believable (check the patents), if not expected,
that those sites will soon be even more involved in the hotelbooking process and taking more money from hoteliers.
Very little today constitutes a “direct booking,” and tomorrow,
it will be even less. The Internet, cloud computing, open
source software and mobile technology have changed the
industry for good. The distribution and data science side of the
business has become far more demanding, with new channels,
social media and one-to-one marketing.
Yet many, if not most hoteliers today still use the same revenue
management systems and strategy employed decades ago.
Best-available-rate pricing is no longer acceptable when open
and dynamic pricing is a viable option. Managing (and pricing)
to meet budgets and mistaking inventory management
for revenue management are costly mistakes that can’t be
made with today’s thinning margins. If the right segments
of customers aren’t first understood and defined, and then
yielded independently, money is being left on the table. Why
don’t most revenue management systems track customer
behavior and take into account web-shopping data that could
help get a clearer picture of price elasticity?
3. About Duetto
Duetto provides dynamic, intelligent revenue strategy solutions
to the world’s leading hotels, allowing them to maximize profits
through superior, actionable data to better manage pricing,
revenue and business mix decisions. Leveraging a cutting-edge,
cloud-based architecture, combined with a feature-rich product set,
Duetto transforms the way hotels price and sell rooms. Duetto has
attracted many of the highest regarded investors and advisors from
the hospitality and technology industries, including, among others,
Thayer Ventures, Battery Ventures, Benchmark Capital, Altimeter
Capital, Trinity Ventures, Lee Pillsbury, founder and Chairman of
Thayer Lodging, and Marc Benioff, founder, Chairman and CEO of
Salesforce.com, Mark Lomanno, former CEO of STR, Rich Barton,
former CEO/Co-Founder of Expedia and Sam Shank, CEO and Founder
of Hotel Tonight.
uu www.duettoresearch.com
A new revenue strategy
The technology and tools used by hotels must change, but
even more importantly, the overall approach to revenue
generation must be reprised. No longer can revenue
management be done in a vacuum, separate from the
marketing department that is tasked with stimulating
demand.
A holistic and integrated revenue strategy must be used
to combat the increasing commissions that threaten the
livelihood of hoteliers. It must encompass sales, marketing,
distribution, revenue management, loyalty and everything
else that is a part of generating revenue. And revenue isn’t
even really the right ultimate goal anymore. It must be net
revenue we talk about and strive for, because not all revenue
is equal. The cost of acquiring that customer—the money
being paid to intermediaries, now metamediaries and other
marketing fees—is increasing exponentially.
should a loyalty program member receive for his 20 stays,
and might that displace a customer willing to pay top dollar
for that room that night? Data is available today that could
answer those questions, but too often the departments that
need it cannot get it, even when someone else within the
organization has it.
The industry has changed, and continues to at warp speed. If
hoteliers don’t catch on, and up, they’ll be forever left behind.
■
Market intelligence gleaned from revenue management
forecasts must serve as the starting point for proactive
revenue strategies. How can marketing know how aggressive
to be with offers and promotions when they don’t know when
they’ll need them? If the promotions department is projected
to fill 500 rooms in a month, are they filling them when
demand is low or are they flooding the market with deals
on days when it’s not necessary? How much of an upgrade
www.hotel-yearbook.com
15
4. Additional recommended reading
Reputation
Management
Search
Marketing
uuHotel guests read 6-12 reviews
uuMetasearch OTA channels - the who,
uuExclusive advice for hotels from
uu9 Not-to-be ignored trends for
hotel distribution in 2014
before booking, says new
TripAdvisor survey
Google, TripAdvisor, Facebook
and Twitter
what, why and how of the newest
(and potentially, most lucrative)
online distribution channel
Social
Media
uuGoogle, Facebook, TripAdvisor
tout benefits | hotelnewsnow.com
uu5R’s of digital marketing and
social media engagement:
renew, review, repute, replace
and respond
uuHere’s how Google search will
uuHotel social media strategies in
uuHotels: if your online reviews are
uuThe top ten questions to ask your
uuHotel marketing cannibalization:
uuThe circle of trust | by Ben Jost
uuHow metasearch is shifting
uu14 Hotel marketing trends
uuTravelers now read hotel reviews
uuThe digital direction: hotel
uu4 Smart ways to optimize your
uuA year in review on hotel reviews
negative guests won’t consider
you. Period
in a revolutionary new way:
Weta-Reviews™ summarize
everything said about hotels
change after a three-year battle
with European regulators
paid search vendor
the balance of power
marketing budgets and a digital
101 for hotels
2014: painfully authentic, help
not hype, and 24/7 coverage
is your hotel website traffic
eating itself?
for 2014 [infographic]
hotel’s social media strategy
Links are brought to you by
uuwww.hospitalitynet.org
25
5. WWW.HOTEL-YEARBOOK.COM
HOTEL Yearbook
FORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY
SPECIAL
EDITION ON
2014
SAAS
DIGITAL MARKETING
www.hotel-yearbook.com
This e-publication may be ordered online | € 14.50
PUBLISHER
Click here to purchase
the full version of
The HOTEL Yearbook 2014
special edition on DIGITAL MARKETING
ISBN 978-2-9700896-2-9
PUBLICATION PARTNERS
FOUNDATION