Valuable Technologies, Inc. is a venture created by Valuable Technology Group to leverage the moviebeam platform developed by Disney and Cisco for digital cinema transmission. The company provides on-demand movie streaming services to hotels using set-top boxes in guest rooms that are integrated with property management systems. It aims to offer amenities like free movies to guests to increase customer loyalty and engagement for hotels. Case studies showed that providing free movies correlated with increased movie rentals and perceived guest value for hotels without increasing costs. The company utilizes existing relationships with Hollywood studios and content providers to access a store-and-play library and provides advertising opportunities for local businesses on its screens and systems.