This document summarizes the story of Shobha developing an innovative mousetrap that won first place at an official trade fair. She started a company, Innotrap India Ltd, to market and distribute the trap. The trap had differentiating features and was packaged simply at a higher price than existing traps. Shobha targeted women customers and distribution through grocery, kitchen, and department stores. However, sales were much lower than the initial 2 million unit target, putting the company's future in question from investors' perspective.