1. Motorola Tablet vs Samsung Tablet

2. Motorola Xoom Commercial

3. Samsung Tablet Commercial

4. Analysis of the Motorola
Commercial
Pros Cons
 Trying to change the • Difficult to understand
perception • Does not focus much
on the features
• Focusing more on
comparison with the
ipad
• Idea taken from
apple’s 1984
Macintosh commercial

5. Analysis of the Samsung Tablet
Commercial
Pros Cons
 Focuses more on the • Too long for a
features commercial
 Drives the consumer to
buy the product
 Shows the user
friendliness
 Something for everyone

6. The Verdict
Samsung Tablet Commercial is the
better ad

7. Story Board
Scene 1:
Boy stuck in a traffic jam
going to meet his
girlfriend and playing
game on his tablet.
Scene 2:
Tired of waiting Girl calls the Boy to
know where he is.
Boy: ‘Stuck in Traffic’
Girl: ‘I don't Believe’
Boy starts a video chat in the jam

8. Story Board
 Scene 3
Boy tries to navigate the shortest route using GPS
Boy clicks a pick of a smiling teddy from a passing store and shares
it with her
• Scene 4
Boy finally meets the girl at the
park and both watch a romantic
movie on the tab