The document discusses research on a socially assistive robot named Tega created at MIT. Tega uses emotion processing to personalize learning experiences for students. It was tested with preschoolers for teaching Mandarin. The robot's tablet interface learns the most successful teaching methods. Classrooms can implement the robot's technology throughout the room. The document also includes research on developing a brand character, social media campaigns, and analytics for promoting an educational robot called PursorInteractive.

1. FA102a, Research, Product
Proposal, and TransMedia
Explorations
By Tyler Altan

2. New MIT Socially Assistive Robot
Personalizes Teaching Strategies
http://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-
progeny-replace-teachers
Assignment One, Research

3. Tega processes emotions to
create individualized learning
experience
Assignment One, Research

4. Uses a tablet to learn the most successful
methods of teaching
Assignment One, Research

5. Was tested with preschoolers and for
teaching mandarin
Assignment One, Research

6. Classrooms can have the technology
implemented from Tega throughout the whole
room
Assignment One, Research

7. “Humble and Kind”
Tim McGraw
Source for Brand Character Words
Assignment One, Research
https://play.google.com/music/preview/Tdvkbz5edq47m45kvpiy4v7zwhq?
lyrics=1&utm_source=google&utm_medium=search&utm_campaign=lyrics&pcampaignid=kp-lyrics&u=0#

8. Tutor
PersonalizedInteractive
Pursor
Interactive
Naming Process
Assignment One, Research

9. Persona Purpose
ToneLanguage
Humble
Kind
Pride
Shine
Help
Climb
Understanding
Helpful
Relaxing
Compassionate
Love
Emotional
Brand Character
Diagram
Assignment One, Research

10. Determine Demographics
• Connect target audience to product
• Connects site and product
• Based on location, interests, age, gender, etc.
www.wordstream.com/blog/ws/2016/12/02/twitter-campaign
Assignment One, Research

11. Tweet Designs
• Include stats or quote
• Ask a question
• Use hashtags
• Call to action
• Don’t say too much
http://Business.twitter.com/en/blog/5-tip-writing-effective-Twitter-Ads-copy.html
www.wordstream.com/blog/ws/2016/12/02/twitter-campaign
Assignment One, Research

12. Emphasize Urgency
• Discount using percentages
• Use “free”
• Promotions
http://socialmediaexaminer.com/successful-social-media-campaigns/
Assignment One, Research

13. Interaction
• Ask for minimum info for follow up interaction in the required fields
• Offer prize that showcases products services or expertise
http://socialexaminer.com/successful-social-media-campaigns/
Assignment One, Research

14. Classroom Connectivity
An easier way to personalize lessons to each
student#PursorInteractive#FutureOfLearning http://bit.ly/2g6iSfH
Assignment One, Research

15. Personalized to each student
Experience the future of teaching inspired by
Tega#PursorInteractive#PersonalizedLearning http://bit.ly/2g6iSfH
Assignment One, Research

16. Connect Anywhere
Having trouble connecting with students on a personal level?
#PursorInteractive#ConnectAnywhere http://bit.ly/2g6iSfH
Assignment One, Research

17. Classroom Community
Assignment One, Research

18. Personalized for each student
Assignment One, Research

19. Connect Anywhere
Assignment One, Research

20. Classroom Community
Assignment One, Research
Impressions/Engagements/Engagement Rate

21. Personalized for each student
Assignment One, Research
Impressions/Engagements/Engagement Rate

22. Connect Anywhere
Assignment One, Research
Impressions/Engagements/Engagement Rate

23. Total Analytics
Assignment One, Research

24. https://soundcloud.com/user-99576070/finished-mp3-media-design-1
Podcast Intro
Assignment One, Research

25. Final Frames For Motion Graphic Exploration