Indian Gifts Portal describes how Mothers Day Gifts Trends has been shifted. Get latest trend via http://mothersday.indiangiftsportal.com and www.Indiangiftsportal.com

1. Mother’s Day is around the corner, check
out the Mother’s day gifting trends in India
from 2013 to know what to send the most
important woman in your life this year.
Source: www.indiangiftsportal.com
Mother’s Day Gifts

2. GIFT CATEGORY TRENDS
What is everyone sending their moms in India.

4. Clothing – Popular Categories
70%
11%
16%
3%
Sarees
Shawls
Suits
Western
Wear
Perfumes
+
17%
Bags
+
32%
Cosme.cs
+
28%

5. Popular Sarees

6. More on Clothing…
• Saree seems to be the gift of choice for
Mother’s Day. Although Ethnic seems to be
the buzzword of the year 2013, we see a big
trend coming in Geometric Prints as well as
Bollywood Replica Sarees.

7. Jewelry – Popular Categories
8%
8%
33%
51%
Semi-­‐Precious
Fashion
Jewelry
Diamond
Ethnic
Watches
+
26%

8. Semi-Precious Jewelry
Silver
CZ
Diamonds
Pearl
Pearl
Watches
are
very
popular
as
mother’s
day
giJs.

9. More on Jewelry…
• Crystal seems like the perfect option for those
looking for clear stone jewelry. The value is
similar to CZ Diamonds with a more modern
form factor.
• •Pearl fans have reasons to rejoice with a
brand new trend for Pearl Clutches and
Handbags coming into the market.

10. Home Décor – Popular Categories
4%
32%
7%
22%
28%
6%
0.56
Home
Décor
U.lity
Items
Usable
DecoraOve
Items
Home
TexOles
Tableware
Wall
Décor
Feng
Shui
GiJs
Showpieces
Decora.ve
Items

11. Usable Decorative Items
Jewelry
Boxes
Key
Holders
Book
Rests
Clocks
Photo
Frames

12. Pooja Gifts – Popular Categories
69%
11%
7%
6%
7%
God
Idols
Candles
&
Incense
Chowkis
Diyas
Pooja
Thalis

13. Popular Personalized Gifts
Mugs
Other
Photo
GiJs
Message
GiJs
Both
Message
&
Photo
Mugs
are
popular
as
Mother’s
Day
GiJs.

14. More on Personalized Gifts…
• Although photo based gifts are popular, what
is really picking up is the trend of ‘Message
Mugs’. Simply gifts with Mom quotes on
them, Affirmations of love etc.
• In fact amongst all gifts, those labeled with
‘Love’ & ‘Mom’ had the highest sale.

15. Gifts are not
enough!
27%
of
mother’s
day
giJs
contained
flowers
as
a
part
of
the
giJ.
10%
of
giJs
for
mom
contained
flowers
&
cakes
8%
of
giJs
had
an
add
on
of
Chocolates,
Sweets,
Fresh
Fruit
and
or
Dryfruits
8%
kids
sent
readymade
hampers
to
their
moms
with
flowers
in
addiOon
to
the
giJs
53%
of
all
mother’s
day
giJs
contain
flowers
and
or
other
add
ons.

16. Popular Flowers
8%
8%
16%
68%
Roses
CarnaOons
Orchids
Plants
Pink
&
Red
Roses
are
the
most
popular.
The
highest
selling
bouquet
was
“Predy
Pink
Please”
ContribuOng
for
4%
of
the
orders
and
2%
of
order
value.

17. BUDGET TRENDS
Global & Indian Budgets, category wise budgets

18. Average
Order
Value:
₹
883
Average
Order
Value:
₹1,838
Average
Order
Value:
₹1,431
Average
Order
Value:
₹835
Average
Order
Value:
₹532
Average
Order
Value:
₹883

19. Budget Trends Worldwide
CANADA
Average
Order
Value:
₹1,379
UNITED
STATES
OF
AMERICA
Average
Order
Value:
₹1,380
AFRICA
Average
Order
Value:
₹1,401
UNITED
KINGDOM
Average
Order
Value:
₹1,958
EUROPE
Average
Order
Value:
₹1,332
SAUDI
ARABIA
Average
Order
Value:
₹982

20. Budget Trends Worldwide
AUSTRALIA
Average
Order
Value:
₹1,863
NEW
ZEALAND
Average
Order
Value:
₹1,341
EAST
ASIA
Average
Order
Value:
₹1,972
UNITED
ARAB
EMIRATES
Average
Order
Value:
₹1,448
INDIA
Average
Order
Value:
₹916
SINGAPORE
Average
Order
Value:
₹1,486

21. Order Density
Percentage
of
Orders
à
UNITED
STATES
Order
Percentage:
53%
CANADA
Order
Percentage:
6%
UNITED
KINGDOM
Order
Percentage:
2%
INDIA
Order
Percentage:
29%
AUSTRALIA
Order
Percentage:
4%
Although
Mother’s
Day
giYs
are
sent
to
India
from
all
corners
of
the
globe,
From
Belgium
to
Botswana,
Uganda
and
Trinidad
&
Tobago,
India
&
US
account
for
82%
of
the
orders.

22. AverageValueofGifts
ReceivedbyMothersin2013
Percentage
of
Orders
à
NEW
DELHI
Average
Order
Value:
₹1,381
Percentage
of
Orders:
3%
MUMBAI
Average
Order
Value:
₹1,225
Percentage
of
Orders:
6%
BANGALORE
Average
Order
Value:
₹1,169
Percentage
of
Orders:
4%
KOLKATA
Average
Order
Value:
₹1,247
Percentage
of
Orders:
3%
CHENNAI
Average
Order
Value:
₹1,235
Percentage
of
Orders:
5%

23. The Metros
• The metros account
for 21% of all
Mother’s Day gifts
received
• Mumbai has the
most number of
Mother’s Day gifts at
6%
• Chennai follows
close behind at 5%
• New Delhi gets the
highest value of gifts
at ₹1,381
• Kolkata & Chennai
have the second
highest order value
at ₹1,247 & ₹1,235

24. AverageValueofGifts
ReceivedbyMothersin2013
Percentage
of
Orders
à
ANDHRA
PRADESH
Average
Order
Value:
₹1,214
Percentage
of
Orders:
10%
UTTAR
PRADESH
Average
Order
Value:
₹1,248
Percentage
of
Orders:
10%
MAHARASHTRA
Average
Order
Value:
₹1,343
Percentage
of
Orders:
9%
GUJARAT
Average
Order
Value:
₹1,334
Percentage
of
Orders:
7%
PUNJAB
Average
Order
Value:
₹1,414
Percentage
of
Orders:
7%
HARYANA
Average
Order
Value:
₹1,248
Percentage
of
Orders:
6%

25. The 5 Top States
• Mothers Day gifts to
Uttar Pradesh &
Andhra Pradesh
account for 10% of
orders each.
• Punjab leads the
order value chart
across the country at
₹1,414
• Gujarat &
Maharashtra have
the second highest
order value at ₹1,334
& ₹1,343

26. AverageValueofGifts
ReceivedbyMothersin2013
Percentage
of
Orders
à
THE
REST
OF
INDIA
-­‐ Tamil
Nadu
&
BIhar
–
3%
each
-­‐ Kerela,
Rajasthan
–
2%
each
-­‐ Karnataka,
Odisha,
Udarakhand,
West
Bengal,
Jammu
&
Kashmir,
Chaesgarh
-­‐
1%
each
Average
Order
Value:
₹1,506
Percentage
of
Orders:
17%

27. Location Inferences
• Its interesting to note that the order value
goes higher as you go deeper into B class
towns. Coimbatore stands for an order value
of ₹3,004, Jammu at ₹1,721
• Metros surprisingly don’t account for the
highest order values or the highest chunk of
the orders.