2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Laba diena, mieli kolegos :) Tema, kurią šiandien pristatsime yra moterys ir lyderystė . Prisipažinsime, sunku buvo identifikuoti, kokios gi savybės yra įprastos moterims-lyderėms, tačiau po ilgų diskusijų, naršymų internete, supratome, kad susidūrėme su fundamentaliu klausimu - koks gi moters vaidmuo visuomenėje. Remdamiesi šiuo klausimu ir pristatysime moterų lyderystės problematiką . Pirmasis dalykas, kurį turime apsibrėžti, kalbėdami apie moteris lyderes yra požiūris į moters vaidmenį visuomenėje, arba kitaip - lyties vaidmuo. Tai yra teoretinis konstruktas, kuris tam tikroje kultūrinėje aplinkoja kuria socialines ir elgesio normas, kurios laikomos priimtinomis skirtingos lyties individams . Pirmojoje skaidrėje galite matyti penkiasdešimtaisiais metais amerikiečių sociologo Talcott-Parsons sukurtą modelį , iliustruojantį du fundamentaliai vienas kitam prieštaraujančius šeimos modelius, kurie mums leis iliustruoti skirtingus požiūrius į, visų pirma - moterų vaidmenį visuomenėje ir moterų lyderystę. Taigi, <papasakoju apie modeli>
Apžvelgiant lyties vaidmenį visuomenėje istorijoje galime suprasti, kad esminiai pokyčiai didesnėje pasaulio dalyje (konkrečiai - Vakarų pasaulyje) ėmė reikštis tik XIX amžiuje. Tiesa, ir Senovės civilizacijose pasitaikydavo atvejų, kai lytis nevaidindavo esminio vaidmens. Pavyzdžiui, Senovės Romoje visi Pater Familias (arba šeimos tėvo) vaikai, nepaisant jų lyties, paveldėdavo vienodą kiekį turtų. Vėliau reikšmingesni pokyčiai pastebimi Apšvietos amžiuje, kai klausimai apie moterų teises tapo vieni svarbiausių klausimų Prancūzijos ir Britanijos intelektualų sluoksniuose. XIX amžius buvo lūžio taškas, kai moterų judėjimai tapo konsoliduoti, moterys ėmė vieningai reikalauti balsavimo teisių suteikimo bei priešinosi jas diskriminuojantiems įstatymams. 1893 metais Naujoji Zelandija tapo pirmąja šalimi, kur moterims buvo leista balsuoti nacionaliniuose rinkimuose. Australija šią teisę suteikė 1902 metais, tuo tarpu JAV, JK, Kanada šią teisę moterims suteikė tik po I PK. Lietuva šią teisę taip pat suteikė po IPK, 1918 metais. Mano įvardintais naujausiais amžiais, apimančiais XX a vidurį iki šių dienų, lytis vis dar vaidino didelę reikšmę visuomenėje. Moterys vis dar uždirbo, reiktų paminėti, ir uždirba mažiau, besivystančiose (arba trečiojo pasaulio) šalyse moterys apskritai turi labai minimalias teises + seksualinė revoliucija. TAIGI, AŠ TRUMPAI APŽVELGIAU LYTIES VAIDMENĮ VISUOMENĖJE RAIDĄ. LYTIES VAIDMUO YRA ESMINIS OBJEKTAS, APSPRENDŽIANTIS TAIP VADINAMĄ MOTERIŠKĄJĄ LYDERYSTĘ. DAUGIAU APIE TRADICINĮ POŽIŪRĮ, VYRAVUSĮ IKI APYTIKSLIAI XIX A. PABAIGOS APTARS KRISTIJONAS, O ALGIMANTAS SUPAŽINDINS JUS SU MODERNIA MOTERŲ VAIDMENS VISUOMENĖJE BEI MOTERŲ LYDERYSTĖS SAMPRATA)
Kadangi mūsų tema labai diskutuotina ir kaip jau turbut teko pastebet stengemes kapstyti giliai, tad poziurius i lyciu lyderyste stengemes issiaiskinti is esmes. As pasistengsiu is esmes paaiskinti kodel atsitiko taip, kad dabar reikia kaip atskira tema nagrineti moteru lyderyste.
Kaip zinia labai senais laikais, kurie siekia net akmens amziu, pagal tuomet egzistavusia sistema, valde moterys. Nors tuometines sistemos ne is tolo neprilygo siuolaikinems, taciau moteris buvo kazkas kas buvo auksciau uz kitus. Tais laikais nebuvo tradicinio modelio, o vyravo gyvenimas grupemis (gentimis), kurioms ir vadovavo moterys. Keiciantis klimatui atsirado poreikis kovoti. Del maisto, geresnes gyvenamos vietos. Kadangi vis tik fiziologiniai lyciu skirtumai egzistuoja, ir vyrai yra fiziskai tvirtesni ir stipresni, tokios salygos tapo faktoriumi, leidusiu jiems isreiksti siuos savo privalumus, kurie anksciau buvo uzslepti. Tai buvo perduodama is kartos i karta.
Religijos, bei religinės knygos įtvirtino patriarchata istorijoje. Iki tol vyro valdzia tarsi nebuvo formali, buvo perduodama is kartos i karta naturaliai. Iskilus vyru valdziai, tarp paciu vyru irgi atsiranda lyderiai, atsiranda ir pasekejai, norintys buti panasus i vedanciuosius. Is tokio garbininmo gimsta ir mistinis garbinimas - dievai, dvasios, atsiranda religijos. Tad istoriškai susiklostė, kad galingiausi dievai yra vyrai. Ir religijos yra palankios vyrams, iskelia ju valdzia. Moterims daugumoje religiju tenka pagalbine, salutine vieta. Stai pvz &quot;Biblinis patriarchatas&quot; - Biblijos pagrindu atrinkti faktai, grindziantys aukstesne vyro vieta moters atzvilgiu. Kadangi religija tautu gyvenime igavo svarbia reiksme, visos religines nuostatos persiduoda ir i visuomenini gyvenima. Krikscioniskose salyse vyru dominavimas namuose persiduoda i baznycia ir atv. Tik vyrai gali buti vyriausiais sventikais. Tikinti visuomene taip pat teiks pirmenybe lyderiui - vyrui viesojoje sferoje.
Biblijinio patriarchato salininkai teigia, kad moteris yra &quot;valdymo grandines dalis&quot;: Dievas virsuje, po to Jezus, vyras, moteris, vaikai. Taciau tai vistiek akivaizdziai parodo, kad moteris toli grazu nera vertinama kaip lydere. Moteris yra lygi su vyru tik pries vaikus - abu tevai turi suteikti vaikams krikscioniska issilavinima. Abu vaikai turi klausyti savo tevu kol jie gyvena kartu, ir kol gauna is tevu maista bei apsauga.
Pereinant prie praktiskesniu dalyku, galime pamatyti, kaip visuomene vertina atskiras lytis ir ju galimybes buti lyderiais. Yra atliekama daugybe tyrimu siekiant issiaiskinti, problemas moteriai tampant lydere. Cia matote viena is tyrimu - savybes kurias zmones ivardina kaip tinkamas apibudinti moteriai, tinkamas vyrui ir tinkamas lyderiui. (David Schneider, The Psychology of Stereotyping. New York: Guilford Press, 2005)
1. Taigi ir daugumoje visuomeniu vyrauja poziuris, labai artimas susiformavusiems religijose teiginiams. Ir kadangi religija vaidina svarbu vaidmeni, dalis jos normu tampa visuomenes morales normomis. Tad pagal tradicini suvokima, tie neva paskirti lyciu vaidmenys yra idiegiami jaunoms kartoms, taip perduodant ir neteisingus stereotipus. 2. Because they are stereotyped as less competent than men , women would-be leaders are sometimes advised to eschew feminine modesty and promote their own abilities, strengths and accomplishments 3. Vienas idomus fenomenas - nors lyderiui priskiriamos konkrecios &quot;vyriskos&quot; savybes, ir moteris turetu buti vyriska, bet is moters lyderes reikalaujama moterisku savybiu . Moterys pasirenkancios autokratini valdymo stiliu potencialiai sulauks daugiau nepritarimo, nei tos kurios labiau demokratiskos. 4. The stereotype that women are more talkative than men is unsupported by evidence. Yet it often appears that people use women’s supposed loquaciousness as a justification for “tuning out” much of what women say. Tyrimas - moteris ir vyras turejo vadovaut misrioms grupems. Grupes labiau klause vyro pacios to nesuprasdamos.
Nepaisant visuotinio nusistatymo už vyryšką lyderystę, visoje žmonijos istorijoje buvo fiksuojama moterų, viena ar kita forma, vadovaujančių bendruomenei, valstybei, bet dažniausiai šeimai. Šeimos vystymosi greitis kryptis ir poreikis dažniausiai yra reguliuojamas moters. Svarbu, kad valstybėje nebūtų kraštutinių atvejų, (tokių kaip Musulmonų požiūris į silpnesnę lytį). Liberalaus požiūrio krašte, moters lyderės vaidmuo yra fiksuojamas jau priš 4500 metų. Būtent tada moterys turėjusios pranašumą prieš visą laiką medžiojančius vyrus, saugojojo namų tvarką. Didejant populiacijai, jai tampant modernesne, vadovaujančiųjų moterų skaičius tik didėjo. Tačiau atsiradus didesniam karinės jėgos poreikiui, vadovavima nejaučia užėmė vyrai. Šiuo metu technologiškai išsivysčiusiose šalyse karai nevyksta. Norima siekti gyvenimo kokybės gerinimo. Tad lyčių lygybė yra opus klausimas, dažniausiai keliamas feministinio judėjimo. Jis suformuoja modernųjį požiūrį į moterų vadovavima. Pagrindiniai
Pagal lyčių ligybės principus Lietuva užima 14 vietą pasaulyje. Pirmauja skandinavijos šalys bei Islandija. Tuo turėtųme didžiuotis. Kriterijai išskiriami į ekonominius politinius socialinius skirtumus Ekonominiu poziuriu neatsiliekam nuo skandinavu Algos skirtumas tarp lyciu yra menkas. Politinis atsilikimas yra didelis del mazo kiekio moteru valdzioj, bet ju pozicijos itakingesnes. Socialiniu poziuriu moterys yra vidutinėje situacijoje, kuria skatina religiniai įsitikinimai. Beje religija be proto stabdo feminizmo plėtrą. Šeimos modelis kito kartu su kapitalizmu. Jam stiprėjant buvo kuriamos naujos darbo vietos, moteris taip pat pradėjo dirbti, taip pat atsirado galimybė siekti karjeros. Tad pagal tai vyras taip pat gali auginti vaikus ir prižiurėti namų ūkį. Feminizmas kaip toks, panaikina stereotipinį moters įvaizdį, skatiną nediskriminuoti jos intelektualiai ir fiziškai. Toks požiuris naikina ilgalaikias tradicijas ir moteriškumą, kurį labai sudėtinga apibrėžti (paslaptingumą)
Pagal Atliktus tyrymus ¡ Quarrels between a husband and a wife is always won by the wife. ¢ Male conversations are straight and their conclusions are intelligible. On the other hand, female conversations can make sense including useless talk. £ If frustration and stress accumulate, a male often becomes silent, while a female talks far more than usual. ¤ An argument of a female tends to become emotional, although an argument of a male is structural. Erdvinis mąstymas Moreover, a female is capable of doing a few things at the same time; for example, cooking and talking on the cellular phone, or a conversation with more than one person about different topics like housewives' gossips. They are said to be based on the merit on this right and left hemisphere connection. The scan of the female brain shows that both left and right hemisphere are working actively while talking is carried out, only the left hemisphere is mainly committing in a man's brain. Therefore, it can be assumed that men learned the way to communicate without relying on the language as much.
Pasakykit esminį skirtumą skiriančius šiuos du lyderius? Putinas turi žmoną ir vaikų :)