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Most producers do not sell their goods directly to the final users; between them stand a set of
intermediaries performing a variety of functions. These intermediaries constitute a marketing
channel (also called a trade channel or distribution channel). Distribution channels are sets of
interdependent organizations participating in the process of making a product or service available
for use or consumption. They are the set of pathways a product or service follows after
production,culminating in purchase and consumption by the final end user. Beginning in 2020,
the distribution channels of a lot of manufacturers all over the world were disrupted due to
unintended consequences of the Covid-19 pandemic. Explain how the disruptions impacted you,
your employer, and the country. Could a multichannel distribution system have positively or
negatively impacted an organization at this time? What strategies did or could organizations have
adopted to minimize disruptions.? Explain your

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Most producers do not sell their goods directly to the final users; b.pdf

  • 1. Most producers do not sell their goods directly to the final users; between them stand a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel (also called a trade channel or distribution channel). Distribution channels are sets of interdependent organizations participating in the process of making a product or service available for use or consumption. They are the set of pathways a product or service follows after production,culminating in purchase and consumption by the final end user. Beginning in 2020, the distribution channels of a lot of manufacturers all over the world were disrupted due to unintended consequences of the Covid-19 pandemic. Explain how the disruptions impacted you, your employer, and the country. Could a multichannel distribution system have positively or negatively impacted an organization at this time? What strategies did or could organizations have adopted to minimize disruptions.? Explain your