Moskva.fm is an online radio station that attracts a large audience in Russia, particularly among young males aged 16-35. It has over 5 million monthly listeners, making it one of the top online music portals in the country. The document proposes advertising opportunities on Moskva.fm's website and embedded players to reach this audience. It details banner ad sizes and placement locations, as well as standard contract terms including a 50% downpayment and payment options.

1. Your brand on Moskva.fm: A perfect match?
Moskva.FM
Ad Sales
ad@moskva.fm

2. Moskva.fm: Cover% in 2012 is similar to a second-tier TV
channel
Moskva.FM Audience depending on the source
5500
TNS 5367
Google
LiveInternet +36%
Audience, ‘000 people
4750
4000 4050
3900
3250 3399
3080
2500
May 2011 Jan 2012
Source: i) iWeb Index Report, TNS May 2011, ii) Google Analytics, iii) LiveInternet.ru

3. moskva.fm: unconditional leader of the Russian-speaking
online music landscape
Visitors, Views,
Portal Rating Views per visitor
‘000 ‘000
moskva.fm + piter.fm 1 5098 34716 6.8
last.fm 2 2259 41570 18.4
101.ru 3 1660 2259 1.4
...
...
the last one 7948 0.050 1.5 30.0
Total in the Russian Internet music 37015 555114 15.0
Source: LiveInternet.ru, Jan 2012 года

4. Moskva covers 16-40, with 16-25 being “over-represented”
Affinity Index of Moskva.fm audience age groups
150
140 141
Relative to the Internet audience
130
129 Relative to the population
120
120
110 113
100 101 100
97
90 92
88
80
70
60 61
50
12-17 18-24 25-34 35-44 45-54
Source: iWeb Index Report, TNS May 2011

5. Young males aged 16-35 dominate
Affinity Index of Moskva.fm audience by gender
130
124 125
Male Female
118 120
112 115
112
106
105
100
100
94 95
94
88
82
81
76
70 72
12-17 18-24 25-34 35-44 45-54
Source: iWeb Index Report, TNS May 2011

6. Students and office workers dominate
Affinity Index по занятости посетителей Moskva.fm
140
138
129
125 Relative to the Internet audience
118 122
119 Relative to the Russian population
115
107
107
96 98
96
85 91
88
74
63 69
52 58 58
41
37
30
Managers Specialists Clerks Workers Students Housewives Unemployed
Source: iWeb Index Report, TNS May 2011

7. Those aged 18-45 are the base of the audience
Monthly Moskva.fm audience depending on gender and age
Males 130 270 360 240 180
Females 110 285 255 255 160
0 200 400 600 800 1000 1200
12-17 18-24 25-34 35-44 45-54
Source: iWeb Index Report, TNS May 2011

8. Where the banners will appear:
front page
Format Size
A 980х60
980х90
B 728х90
600х90
C 240х400

9. Where the banners will appear:
player page
Format Size
900х90
A 728х90
600х90
B 240х400

10. Contract terms
• Downpayment 50%, the rest 50% upon completion
• Payment is possible via:
• bank transfer Russia ==> Russia
• WebMoney
• US/EU wire transfer
• Other payment options (discussed separately)
• Client gets access to the campaign stats via AdFox (the most popular system to manage campaigns) or
implement control over codes placement