1. Are You Paying Attention?
Mary Moseley
November 1, 2012

2. The Stores:
Ladera Garden & Gifts
Bianchini’s Market
Linda Mar Pet Supply
Good Will Store

3. Before entering – Ladera Garden & Gifts
Doors open – welcoming
A variety of flowers greet you
Nursery fragrance is amazing

4. After entering - Ladera Garden & Gifts
Visual explosion of beautiful flowers, plants and gifts
Fragrance and music fill your other senses
Diverse personnel - warm and knowledgeable and can assist with suggestions
Products:
Plants are varied with a broad array of selections
Gifts are very unique, i.e. candles, glassware, picture frames, silver candlesticks, etc.
You get the feeling you can find something very special for someone special – one of a kind
Gifts range in price and have hand written price tags
The cash register is located in the center with the nursery on the outside and the gifts in the
windows.
You want to meander through the place
Truly a browsing experience

5. Before entering – Bianchini’s Market
Doors closed
Fruit stands greet you as you come to the entrance
A cornucopia of fruit and flower options give you the sense of fresh,
from the farm, fragrant and delicious

6. After entering - Bianchini’s Market
Once you enter, it feels like a
elegant, intimate family
owned market
Aisles are close with a
butchers stations and hot
prepared foods
Registers are near the door
Aroma of cooked foods
circulates through the store
from the deli section

7. Before entering – Linda Mar Pet Supply
Doors open – welcoming
Poster of lost animals or ones for purchase are listed on the
exterior windows

8. After entering – Linda Mar Pet Supply
Once you enter, the aroma
of rawhide and chew toys fill
the air
Hints of dog shampoo
fragrance intermingle with
millet stalks
The atmosphere is quiet as
pet owners decide their
choice of food or brand of
kitty treats

9. Before entering – Good Will
Doors open – welcoming
Real effort made to look like any other retail store

10. After entering – Good Will
Set-up by “department” i.e. kids section, young adult, etc.
Some sections clothes color coded
Costume jewelry case
Cash register in front of store

11. Thoughts and Conclusions
Important to obtain a broad array of stores and cultures
Observations:
unique business styles – stand apart
unique business personalities, unique goals
each brand – critical to have a unique culture/process
important to obtain a broad array of stores and cultures