Simplify Happiness Tools and Tactics for Success
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This document outlines social media and online marketing tactics for a company called Simplify Happiness. It discusses using blogs, Facebook, Twitter, and Google Adwords to promote thought leadership and link back to products. Specific tactics mentioned include SEO, landing pages, and targeting keywords. Examples are given of marketing campaigns for family tents. The document also includes a marketing budget of $2000 for 2000 clicks across 10 keywords to measure success.
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Simplify Happiness Tools and Tactics for Success
- 1. Created by Alicia Vignoe
- 3. The Tools Blogging Facebook Twitter Google Adwords
- 5. Blogging & Google Adwords Thought Leadership Link back to products Keywords Landing pages
- 6. The tactics SEO What? Why?
- 7. Examples: Simplify happiness Why Family Tents for Less How Four Season Family Tents Cheap Family Tents
- 9. The Budget 200clicks x 10 keywords $2000
- 10. Summary
Editor's Notes
- https://simplifythegetgoing.files.wordpress.com/2014/02/20140202-214844.jpg
- This campaign will use SEO to gain rank on search engines (google, bing) so Moosejaw will become a top rated search, making it more likely for consumers to see our site, our ads, and links that go to our blog, facebook, and twitter. http://www.treefrogmarketing.com/tfmblog/wp-content/uploads/2012/08/seo-keyword-tag-cloud.jpg
- http://fc00.deviantart.net/fs70/i/2013/118/8/1/a_moose_rolling_in_a_pile_of_money_by_the_foolish_princess-d63c3ux.jpg
- http://mandeymariephoto.com/wp-content/uploads/2012/10/37.jpg MooseJaw Mountaineering will not only be raising awareness of our brand and its selling of tents, but of the memories that the families will create with our big picture plan of “simplify happiness” in their brains. The reason why this campaign will work is because it focuses on human emotions with the consumers, driving them to follow and become fans to be able to increase our reach to them with our campaign for tent sale awareness. Each ad and post will reach them and create more and more awareness. The next, and possibly most important way to know that this campaign will work is that, in every step of the way, the goals will be analyzed. If a tactic is not working, then we can change it and try a different one. There is no such thing as failure—there is only giving up.