Moodboard for media studies a level
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Mood board for Media Studies AS
This mood board outlines elements for a film opening including text/fonts, costumes for female characters, and possible intro shots. It provides visual inspiration for the stylistic elements of the opening scenes.
Brand Guidelines
The document discusses brand guidelines, which are a set of rules that explain how a brand works. They typically include information such as an overview of the brand's history, values, and message; logo usage guidelines; approved color palettes; approved typefaces; image style guidelines; and examples of branded business materials. Brand guidelines are produced for employees and representatives to ensure consistent representation of the brand, and may also be produced for contractors. Examples of elements that may be covered in brand guidelines include logos, typefaces, and color schemes.
Feedback from workshop
The document summarizes feedback from a workshop audience. It indicates that making a short film as part of the workshop was enjoyed the most by participants. The feedback also suggests that the introductions to the workshop content and BFI course could be improved. However, participants felt the instructors communicated clearly and were approachable. They reported learning the most about cameras, and felt the workshop was worth their time and would recommend it to friends. The lack of negative comments further indicates the workshop went well overall.
Audience Research: The Results
The document summarizes the results of an audience research survey conducted by Sophie Boston about preferences for pop music and marketing. Key findings include that females are the dominant gender that prefers pop music. Most participants were students aged 16-27 from London. Based on the results, the marketer plans to aim their pop products like music videos and albums more towards a young female audience in London through online and offline advertising like bus shelters featuring female artists. The survey also found varying preferences for types of music videos and digital album packaging, so the marketer will feature a variety of styles to appeal to different tastes.
Filming and Editing Schedule
This document contains schedules for filming and editing a film project in July 2014, November 2014, December 2014, and January 2015. In July, it schedules filming William and Marcus in Ruislip Park on the 5th, and Beth and Adam in Swakeleys Park on the 22nd. In November, it schedules filming Grandma's prologue on the 9th and Roll A footage in St. Mary's Hall on the 17th. In December, it schedules exterior shots with William and Marcus on the 6th, uploading and editing footage throughout the month, and exporting a first draft on the 20th. In January, it continues editing through the 31st while filming the last scenes on the 23rd.
Gabrielle Aplin
Sophie Aplin is a 22-year-old English singer-songwriter from Bath who creates folk and indie music. She plays piano, guitar, and drums and got her start by uploading cover videos to YouTube. Aplin has released three EPs and her debut album English Rain in 2013. She is known for covering "The Power of Love" for a John Lewis Christmas advertisement and has toured extensively in the UK and North America.
Post modernity in films
This document discusses postmodernism in films. It provides definitions of postmodern films, noting they subvert mainstream conventions and break down divides between high and low art. It then outlines some key concepts of postmodern films, including simulation, prefabrication, intertextuality, and bricolage. Several conventions of postmodern films are also defined, such as pastiche, flattened affect, hyperreality, and altered states. Examples like Pulp Fiction, Kick Ass, and Avatar are analyzed in depth. The document also discusses how postmodern films aim to challenge audiences' expectations and views of reality. It concludes by mentioning some criticisms of postmodernism from thinkers like Chomsky and Callinicos.
Recommended
Mood board for Media Studies AS
This mood board outlines elements for a film opening including text/fonts, costumes for female characters, and possible intro shots. It provides visual inspiration for the stylistic elements of the opening scenes.
Brand Guidelines
The document discusses brand guidelines, which are a set of rules that explain how a brand works. They typically include information such as an overview of the brand's history, values, and message; logo usage guidelines; approved color palettes; approved typefaces; image style guidelines; and examples of branded business materials. Brand guidelines are produced for employees and representatives to ensure consistent representation of the brand, and may also be produced for contractors. Examples of elements that may be covered in brand guidelines include logos, typefaces, and color schemes.
Feedback from workshop
The document summarizes feedback from a workshop audience. It indicates that making a short film as part of the workshop was enjoyed the most by participants. The feedback also suggests that the introductions to the workshop content and BFI course could be improved. However, participants felt the instructors communicated clearly and were approachable. They reported learning the most about cameras, and felt the workshop was worth their time and would recommend it to friends. The lack of negative comments further indicates the workshop went well overall.
Audience Research: The Results
The document summarizes the results of an audience research survey conducted by Sophie Boston about preferences for pop music and marketing. Key findings include that females are the dominant gender that prefers pop music. Most participants were students aged 16-27 from London. Based on the results, the marketer plans to aim their pop products like music videos and albums more towards a young female audience in London through online and offline advertising like bus shelters featuring female artists. The survey also found varying preferences for types of music videos and digital album packaging, so the marketer will feature a variety of styles to appeal to different tastes.
Filming and Editing Schedule
This document contains schedules for filming and editing a film project in July 2014, November 2014, December 2014, and January 2015. In July, it schedules filming William and Marcus in Ruislip Park on the 5th, and Beth and Adam in Swakeleys Park on the 22nd. In November, it schedules filming Grandma's prologue on the 9th and Roll A footage in St. Mary's Hall on the 17th. In December, it schedules exterior shots with William and Marcus on the 6th, uploading and editing footage throughout the month, and exporting a first draft on the 20th. In January, it continues editing through the 31st while filming the last scenes on the 23rd.
Gabrielle Aplin
Sophie Aplin is a 22-year-old English singer-songwriter from Bath who creates folk and indie music. She plays piano, guitar, and drums and got her start by uploading cover videos to YouTube. Aplin has released three EPs and her debut album English Rain in 2013. She is known for covering "The Power of Love" for a John Lewis Christmas advertisement and has toured extensively in the UK and North America.
Post modernity in films
This document discusses postmodernism in films. It provides definitions of postmodern films, noting they subvert mainstream conventions and break down divides between high and low art. It then outlines some key concepts of postmodern films, including simulation, prefabrication, intertextuality, and bricolage. Several conventions of postmodern films are also defined, such as pastiche, flattened affect, hyperreality, and altered states. Examples like Pulp Fiction, Kick Ass, and Avatar are analyzed in depth. The document also discusses how postmodern films aim to challenge audiences' expectations and views of reality. It concludes by mentioning some criticisms of postmodernism from thinkers like Chomsky and Callinicos.
Research into Music Genre - Indie
The document discusses the genre of indie music. It defines what a music genre is and explains that indie is a subgenre that combines elements of other main genres like rock and pop. The rest of the document provides details on the conventions of indie music and fits the song "The Power of Love" to these conventions. It then gives a brief history of the indie genre from its origins in the 1960s to its current popularity.
Research into music genres
This document discusses music genres and provides details about the indie genre. It defines what a music genre is and lists some main genres like rock, pop, and classical as well as subgenres that combine main genres. The document explains that genres attract specific audiences and help associate artists with identities. The rest of the document focuses on the indie genre, outlining its conventions and providing a brief history of indie music from its origins in the 1960s to its current popularity.
Music video analysis 2
The document provides an analysis of Beyoncé's music video for "Pretty Hurts" across several elements:
1) The narrative focuses on the pain women endure to meet society's standards of beauty, shown through Beyoncé's changing emotions and eventual rejection of beauty pageants.
2) The audience includes Beyoncé's young fans and pageant participants who may relate to these messages, as well as those interested in its feminist themes around unrealistic beauty standards.
3) The genre combines pop and R&B styles with soulful vocals that give the controversial topic more emotional depth than typical pop songs.
Analysis of previous student’s work
The document discusses the author's analysis of another student's music video for the song "Love Like This" by Kodaline. The author likes several aspects of the video, including how it uses an older woman at the beginning to reflect on the past in a similar way to the author's planned prologue. The author also appreciates the video's narrative storytelling approach and effective use of camera angles, costumes, and transitions between scenes. Analyzing another student's work provides ideas, insights into existing plans, and validation that similar concepts can be successfully executed on a limited budget.
Question 1 b key concepts and theories
Genre, narrative, representation, audience, and media language are important concepts for analyzing and planning a music video. Genre determines the conventions and expected audience. Narrative provides structure through a beginning, middle, and end, and connects events. Representation portrays people and ideas in a particular way and can have surface and deeper meanings. Considering the target audience through research is crucial for promotion and appeal. Analyzing other music videos uses media language concepts like denotation and connotation. These concepts will inform the planning, production, and analysis of the student's own music video.
The History of Music Videos
Music videos originated in the late 19th century as promotional films for songs. In the 1980s, MTV launched and based their format around music videos, popularizing the medium. Modern music videos are primarily made and used as marketing to promote music sales. Key developments include Louis Jordan making short films for songs in the 1940s, Top of the Pops playing music videos in the 1970s in the UK, and MTV playing The Buggles' "Video Killed the Radio Star" as the first music video in 1981. Music videos now feature advanced technology, special effects, and often tell stories to accompany songs.
case studies presentationn
This document provides information about two film case studies: The Hunger Games: Catching Fire and About Time. It discusses the production companies Lionsgate and Working Title Films. For Catching Fire, it summarizes the plot and key cast and crew. It discusses the filming locations, budget, distribution, exhibition, and critical reception. For About Time, it summarizes the plot and key cast and crew. It discusses the filming locations, soundtrack convergence, distribution, target audience, and awards.
Production diary 12 - Processes, Sketches, Model Releases, Feedback, Survey, ...
- The document describes tasks completed for a production diary, including uploading processes, sketches, model releases from a previous task, creating and distributing a survey to gather feedback on a draft, and making improvements to a music magazine.
- Additional tasks included finishing evaluation questions in multimedia formats, and creating promotional materials like separate subscriber magazines and an album cover for a band featured in the magazine.
- Remaining tasks are minor improvements to raise previous tasks from a 3 to 4, finalizing the magazine, uploading the finished draft, and updating an evaluation question to reflect new changes made to the magazine.
Audience feedback
The document summarizes feedback from a survey about a draft music magazine. Key findings include:
- Respondents said the most important magazine features are good colors, an appealing front cover image, and being informative.
- Colors and band listings appealed most to the front cover, while the logo, font and price appealed least.
- Most agreed the £3 price was reasonable, though some suggested lowering it slightly.
- All agreed the color scheme suited alternative rock music.
- Most would follow the magazine's social media accounts, especially Twitter, Facebook, and Instagram.
- Layout and readability and image quality received positive feedback, though some images needed minor improvements.
-
Draft 2
The band The Mundanes began as a duo called "A Cry For Help" formed in 2010 by Zak Labiad and Connor Busker. They would rehearse in Zak's garage converting covers and writing original songs. While gaining experience playing local events, they added member Karishma for vocals in 2012, taking on their current name The Mundanes. The article provides background on how each member joined the band and their rise to fame.
Evaluation question 1
This document summarizes the key design elements and conventions used in the student's media magazine project. The summary discusses:
1) The use of a grayscale color scheme with purple as the accent color to make the magazine stand out on shelves. Inspiration was drawn from existing magazines like Q and NME.
2) Layouts that mimic existing magazine conventions like placing the logo in the top left corner, using varied image sizes on the contents page, and centering larger images on double page spreads.
3) The theme of mystery and darkness carried throughout the magazine through image tones and backgrounds to match the alternative music genre.
4) Continued experimentation with improvements like removing a photo glow and considering alternate
Photo manipulation
Digital photos can easily be manipulated using editing software. Programs like Photoshop allow users to alter photos by changing colors, removing objects, and modifying sizes. However, photo manipulation raises ethical issues as altered photos may misrepresent reality and spread misinformation if viewers are unaware of the changes.
Zak cover
This 3-sentence summary provides the high-level information from the document:
The document is an issue of a magazine called "Music Matters" dated November 16th-30th 2013, with a cover story on an artist named "Zak" and his "Mundane Special". The magazine focuses on music and costs £3.00, $4.90, or €3.60 based on location.
Karishma cover
This 3 sentence summary provides the high level information from the document:
The document is a magazine called "Music Matters" that is focused on music and costs £3.00, $4.90, €3.60 for its November 16th-30th 2013 issue number 62. The issue features an artist named Karishma Naik on the cover.
Connor cover
Music Matters is a music magazine focused on new artists and genres. The current issue profiles musician Connor Evans and his album "Mundane Special". It also contains subscriber exclusive content from November 16-30, 2013.
Q5
This document discusses how to attract an audience to a music magazine called MM. It identifies several techniques:
1. Catering to different music interests by featuring both new and old artists.
2. Including puzzles and competitions to engage readers.
3. Ensuring the front cover is eye-catching through varied designs and a consistent color scheme.
4. Providing freebies like posters and download codes to incentivize purchases.
5. Keeping the price affordable for the target readership.
6. Varying article types like interviews and celebrity profiles to maintain reader interest.
7. Utilizing new media like social media accounts, a website, and mobile deals
How does your media product represent particular social groups?
The document summarizes the planning and execution of a photoshoot for an alternative indie rock band. It describes choosing to portray the female lead as "feisty" and reversing stereotypes. It discusses asking models to bring casual and formal clothing to reflect their personal styles. The photoshoot aimed to portray the moody, dark themes of indie rock through facial expressions and backgrounds, while also showing the band's lighter personalities. A variety of props like instruments, a skateboard, and chairs were incorporated to reflect each musician's talents and add visual interest.
New media
The document discusses how technology has become ubiquitous in modern society, with most people owning some type of communication device. Younger generations in particular have grown up in a world dominated by technology. It then analyzes the advantages and disadvantages of magazines adopting online and new media platforms. While it expands their reach to tech-savvy younger audiences, it also risks viruses, unreliable websites, and some prefer physical copies. Overall, the document argues that including new media would benefit magazines by appealing to their target audience of teenagers and young adults who are highly engaged with technology and social media.
Real complete draft
The band The Mundanes started as a duo formed by Zak and Connor in 2010. Zak, who had studied music but took over his late uncle's engineering business, found solace in listening to Connor busking. Connor, who had been kicked out of school, worked as a manager at Waitrose to save money for music college. They bonded over their shared love of music. After inviting vocalist Karishma to join, they named themselves The Mundanes and began gaining popularity through local performances. Their dedication to music led to mainstream success.
More Related Content
More from sophiemaiboston
Research into Music Genre - Indie
The document discusses the genre of indie music. It defines what a music genre is and explains that indie is a subgenre that combines elements of other main genres like rock and pop. The rest of the document provides details on the conventions of indie music and fits the song "The Power of Love" to these conventions. It then gives a brief history of the indie genre from its origins in the 1960s to its current popularity.
Research into music genres
This document discusses music genres and provides details about the indie genre. It defines what a music genre is and lists some main genres like rock, pop, and classical as well as subgenres that combine main genres. The document explains that genres attract specific audiences and help associate artists with identities. The rest of the document focuses on the indie genre, outlining its conventions and providing a brief history of indie music from its origins in the 1960s to its current popularity.
Music video analysis 2
The document provides an analysis of Beyoncé's music video for "Pretty Hurts" across several elements:
1) The narrative focuses on the pain women endure to meet society's standards of beauty, shown through Beyoncé's changing emotions and eventual rejection of beauty pageants.
2) The audience includes Beyoncé's young fans and pageant participants who may relate to these messages, as well as those interested in its feminist themes around unrealistic beauty standards.
3) The genre combines pop and R&B styles with soulful vocals that give the controversial topic more emotional depth than typical pop songs.
Analysis of previous student’s work
The document discusses the author's analysis of another student's music video for the song "Love Like This" by Kodaline. The author likes several aspects of the video, including how it uses an older woman at the beginning to reflect on the past in a similar way to the author's planned prologue. The author also appreciates the video's narrative storytelling approach and effective use of camera angles, costumes, and transitions between scenes. Analyzing another student's work provides ideas, insights into existing plans, and validation that similar concepts can be successfully executed on a limited budget.
Question 1 b key concepts and theories
Genre, narrative, representation, audience, and media language are important concepts for analyzing and planning a music video. Genre determines the conventions and expected audience. Narrative provides structure through a beginning, middle, and end, and connects events. Representation portrays people and ideas in a particular way and can have surface and deeper meanings. Considering the target audience through research is crucial for promotion and appeal. Analyzing other music videos uses media language concepts like denotation and connotation. These concepts will inform the planning, production, and analysis of the student's own music video.
The History of Music Videos
Music videos originated in the late 19th century as promotional films for songs. In the 1980s, MTV launched and based their format around music videos, popularizing the medium. Modern music videos are primarily made and used as marketing to promote music sales. Key developments include Louis Jordan making short films for songs in the 1940s, Top of the Pops playing music videos in the 1970s in the UK, and MTV playing The Buggles' "Video Killed the Radio Star" as the first music video in 1981. Music videos now feature advanced technology, special effects, and often tell stories to accompany songs.
case studies presentationn
This document provides information about two film case studies: The Hunger Games: Catching Fire and About Time. It discusses the production companies Lionsgate and Working Title Films. For Catching Fire, it summarizes the plot and key cast and crew. It discusses the filming locations, budget, distribution, exhibition, and critical reception. For About Time, it summarizes the plot and key cast and crew. It discusses the filming locations, soundtrack convergence, distribution, target audience, and awards.
Production diary 12 - Processes, Sketches, Model Releases, Feedback, Survey, ...
- The document describes tasks completed for a production diary, including uploading processes, sketches, model releases from a previous task, creating and distributing a survey to gather feedback on a draft, and making improvements to a music magazine.
- Additional tasks included finishing evaluation questions in multimedia formats, and creating promotional materials like separate subscriber magazines and an album cover for a band featured in the magazine.
- Remaining tasks are minor improvements to raise previous tasks from a 3 to 4, finalizing the magazine, uploading the finished draft, and updating an evaluation question to reflect new changes made to the magazine.
Audience feedback
The document summarizes feedback from a survey about a draft music magazine. Key findings include:
- Respondents said the most important magazine features are good colors, an appealing front cover image, and being informative.
- Colors and band listings appealed most to the front cover, while the logo, font and price appealed least.
- Most agreed the £3 price was reasonable, though some suggested lowering it slightly.
- All agreed the color scheme suited alternative rock music.
- Most would follow the magazine's social media accounts, especially Twitter, Facebook, and Instagram.
- Layout and readability and image quality received positive feedback, though some images needed minor improvements.
-
Draft 2
The band The Mundanes began as a duo called "A Cry For Help" formed in 2010 by Zak Labiad and Connor Busker. They would rehearse in Zak's garage converting covers and writing original songs. While gaining experience playing local events, they added member Karishma for vocals in 2012, taking on their current name The Mundanes. The article provides background on how each member joined the band and their rise to fame.
Evaluation question 1
This document summarizes the key design elements and conventions used in the student's media magazine project. The summary discusses:
1) The use of a grayscale color scheme with purple as the accent color to make the magazine stand out on shelves. Inspiration was drawn from existing magazines like Q and NME.
2) Layouts that mimic existing magazine conventions like placing the logo in the top left corner, using varied image sizes on the contents page, and centering larger images on double page spreads.
3) The theme of mystery and darkness carried throughout the magazine through image tones and backgrounds to match the alternative music genre.
4) Continued experimentation with improvements like removing a photo glow and considering alternate
Photo manipulation
Digital photos can easily be manipulated using editing software. Programs like Photoshop allow users to alter photos by changing colors, removing objects, and modifying sizes. However, photo manipulation raises ethical issues as altered photos may misrepresent reality and spread misinformation if viewers are unaware of the changes.
Zak cover
This 3-sentence summary provides the high-level information from the document:
The document is an issue of a magazine called "Music Matters" dated November 16th-30th 2013, with a cover story on an artist named "Zak" and his "Mundane Special". The magazine focuses on music and costs £3.00, $4.90, or €3.60 based on location.
Karishma cover
This 3 sentence summary provides the high level information from the document:
The document is a magazine called "Music Matters" that is focused on music and costs £3.00, $4.90, €3.60 for its November 16th-30th 2013 issue number 62. The issue features an artist named Karishma Naik on the cover.
Connor cover
Music Matters is a music magazine focused on new artists and genres. The current issue profiles musician Connor Evans and his album "Mundane Special". It also contains subscriber exclusive content from November 16-30, 2013.
Q5
This document discusses how to attract an audience to a music magazine called MM. It identifies several techniques:
1. Catering to different music interests by featuring both new and old artists.
2. Including puzzles and competitions to engage readers.
3. Ensuring the front cover is eye-catching through varied designs and a consistent color scheme.
4. Providing freebies like posters and download codes to incentivize purchases.
5. Keeping the price affordable for the target readership.
6. Varying article types like interviews and celebrity profiles to maintain reader interest.
7. Utilizing new media like social media accounts, a website, and mobile deals
How does your media product represent particular social groups?
The document summarizes the planning and execution of a photoshoot for an alternative indie rock band. It describes choosing to portray the female lead as "feisty" and reversing stereotypes. It discusses asking models to bring casual and formal clothing to reflect their personal styles. The photoshoot aimed to portray the moody, dark themes of indie rock through facial expressions and backgrounds, while also showing the band's lighter personalities. A variety of props like instruments, a skateboard, and chairs were incorporated to reflect each musician's talents and add visual interest.
New media
The document discusses how technology has become ubiquitous in modern society, with most people owning some type of communication device. Younger generations in particular have grown up in a world dominated by technology. It then analyzes the advantages and disadvantages of magazines adopting online and new media platforms. While it expands their reach to tech-savvy younger audiences, it also risks viruses, unreliable websites, and some prefer physical copies. Overall, the document argues that including new media would benefit magazines by appealing to their target audience of teenagers and young adults who are highly engaged with technology and social media.
Real complete draft
The band The Mundanes started as a duo formed by Zak and Connor in 2010. Zak, who had studied music but took over his late uncle's engineering business, found solace in listening to Connor busking. Connor, who had been kicked out of school, worked as a manager at Waitrose to save money for music college. They bonded over their shared love of music. After inviting vocalist Karishma to join, they named themselves The Mundanes and began gaining popularity through local performances. Their dedication to music led to mainstream success.
More from sophiemaiboston (20)
Production diary 12 - Processes, Sketches, Model Releases, Feedback, Survey, ...
Production diary 12 - Processes, Sketches, Model Releases, Feedback, Survey, ...
How does your media product represent particular social groups?
How does your media product represent particular social groups?