Seymour Papert foi um matemático e educador pioneiro na educação com tecnologia. Ele criou a linguagem de programação Logo na década de 1960 focada no aprendizado de crianças. Sua abordagem construcionista enfatiza a aprendizagem ativa, significativa e reflexiva por meio da construção de algo significativo para o aluno.
O documento resume a abordagem construcionista de Seymour Papert, um educador que ajudou a popularizar o uso de computadores na educação. A abordagem enfatiza a aprendizagem por meio da construção de projetos significativos usando a linguagem de programação Logo que ele criou. Ela se baseia nos princípios construtivistas de Piaget e na pedagogia social de Paulo Freire, enfatizando a aprendizagem ativa e reflexiva mediada pela tecnologia.
Seymour Papert foi um matemático e educador pioneiro na área da educação com computadores. Ele criou a linguagem de programação Logo na década de 1960 focada no aprendizado de crianças. Sua abordagem construtivista de aprendizagem enfatiza aprender fazendo e construindo coisas significativas por meio da programação.
O documento descreve a disciplina de robótica em uma escola privada de Brasília, onde os alunos projetam e operam robôs. Também contrasta essa realidade com escolas públicas que muitas vezes não têm computadores ou salas de informática devido à falta de infraestrutura e equipamentos.
Seymour Papert foi um matemático e pesquisador influente na área da inteligência artificial e educação. Ele desenvolveu o construcionismo, baseado nas ideias de Piaget de que crianças constroem ativamente seu conhecimento. Papert também criou a linguagem de programação Logo para permitir que crianças aprendam conceitos matemáticos de forma concreta e interativa por meio de comandos para uma "tartaruga" na tela.
The document discusses various technologies used in constructing a product and what was learned from using each one. It describes learning how to use a camera and its settings to take high quality photos. Photoshop allowed editing and adding effects to images, and learning new tools like the Camera Raw Filter and Burn Tool. YouTube provided inspiration and tutorials to improve skills with Photoshop. Blogger enabled uploading work and tracking progress to identify mistakes and areas for improvement. Other websites like Pinterest offered inspiration from professional products and allowed collecting references in a mood board.
Reception theory, created by Stuart Hall, suggests that texts are encoded with meaning by producers but audiences decode meaning based on their own social and cultural backgrounds, which can lead to different readings. These readings include the dominant reading where the message is fully accepted, the negotiated reading where parts are accepted and rejected, and the oppositional reading where the entire message is rejected.
Seymour Papert foi um matemático e educador pioneiro na educação com tecnologia. Ele criou a linguagem de programação Logo na década de 1960 focada no aprendizado de crianças. Sua abordagem construcionista enfatiza a aprendizagem ativa, significativa e reflexiva por meio da construção de algo significativo para o aluno.
O documento resume a abordagem construcionista de Seymour Papert, um educador que ajudou a popularizar o uso de computadores na educação. A abordagem enfatiza a aprendizagem por meio da construção de projetos significativos usando a linguagem de programação Logo que ele criou. Ela se baseia nos princípios construtivistas de Piaget e na pedagogia social de Paulo Freire, enfatizando a aprendizagem ativa e reflexiva mediada pela tecnologia.
Seymour Papert foi um matemático e educador pioneiro na área da educação com computadores. Ele criou a linguagem de programação Logo na década de 1960 focada no aprendizado de crianças. Sua abordagem construtivista de aprendizagem enfatiza aprender fazendo e construindo coisas significativas por meio da programação.
O documento descreve a disciplina de robótica em uma escola privada de Brasília, onde os alunos projetam e operam robôs. Também contrasta essa realidade com escolas públicas que muitas vezes não têm computadores ou salas de informática devido à falta de infraestrutura e equipamentos.
Seymour Papert foi um matemático e pesquisador influente na área da inteligência artificial e educação. Ele desenvolveu o construcionismo, baseado nas ideias de Piaget de que crianças constroem ativamente seu conhecimento. Papert também criou a linguagem de programação Logo para permitir que crianças aprendam conceitos matemáticos de forma concreta e interativa por meio de comandos para uma "tartaruga" na tela.
The document discusses various technologies used in constructing a product and what was learned from using each one. It describes learning how to use a camera and its settings to take high quality photos. Photoshop allowed editing and adding effects to images, and learning new tools like the Camera Raw Filter and Burn Tool. YouTube provided inspiration and tutorials to improve skills with Photoshop. Blogger enabled uploading work and tracking progress to identify mistakes and areas for improvement. Other websites like Pinterest offered inspiration from professional products and allowed collecting references in a mood board.
Reception theory, created by Stuart Hall, suggests that texts are encoded with meaning by producers but audiences decode meaning based on their own social and cultural backgrounds, which can lead to different readings. These readings include the dominant reading where the message is fully accepted, the negotiated reading where parts are accepted and rejected, and the oppositional reading where the entire message is rejected.
The two-step flow theory developed by Katz and Lazarsfeld suggests that information moves in two stages: first to opinion leaders who interpret the message, and then the interpretation is passed on to a wider audience along with the original content. This process between a media message and audience reaction is called personal influence.
The hypodermic needle theory created by Katz and Lazarsfeld suggests that mass media has a direct and powerful effect on audiences by injecting messages that trigger a designed behavioral response, treating audiences as passive receivers of information without considering other cultural influences.
Uses & Gratification Theory originated in the 1970s and focuses on the active audience and how individuals use mass communication rather than the sender and message. It explains that people actively seek out media to satisfy individual needs like building relationships, establishing identity, seeking distraction, and gaining information. The theory's core assumptions are that it explains the functions of media for people and societies, and that it aims to understand how people use media to satisfy needs, discover motives for media use, and identify the consequences of individual media consumption.
The document outlines Vladimir Propp's character theory, identifying 8 main character archetypes in folktales: the Hero embarks on a quest and marries the Princess; the Villain aims to stop the Hero; the Princess is rescued and becomes the Hero's reward; the Donor gives advice or gifts to assist the Hero; the Helper arrives critically to support the Hero; the Father protects the Princess and tests the Hero; the False Hero pretends to be heroic; and the Dispatcher sends the Hero on their mission.
Todorov's narrative theory proposes that stories follow a 5 stage structure: an initial equilibrium is disrupted by a problem, leading to a period of realization and chaos as the problem is identified, followed by attempts to restore order by solving the problem, ultimately resulting in a new equilibrium that resolves the issue but differs from the original situation.
Levi-Strauss proposed that humans understand the world through systems of binary oppositions such as good vs evil, black vs white, and boy vs girl. He argued that narratives use these opposing concepts to create conflicts. Examples include binaries between peace and war, civilization and savagery, as well as domestic and foreign relations.
Barthes' narrative codes include the enigma code which creates mysteries within texts using clues but no clear answers, intriguing audiences. The action code sequences periods of action to excite audiences while adding suspense. The semantic code includes semes to suggest additional meanings and connotations. The symbolic code uses symbolism to create contrasts and greater meaning. The cultural code refers to external knowledge like science, history and culture.
This document compares a double-page magazine spread the author created for their product to one made by Kerrang!. Both used a mid-shot as the dominant enlarged image taking up half the spread. They also included pull quotes and slugs. The main differences were the color schemes, with the author using black and red instead of Kerrang!'s black and pink, and the author's spread included a sub-image and no puff.
Culture magazines typically separate articles into sections by topic and include images and minimal text on the cover to direct attention to the main image. The contents page includes short, snappy text and sub-images with captions as well as staff credits and contact information in smaller type at the bottom or side. Double page spreads commonly have one or two small images and a simple color scheme to avoid distraction from the text and appeal to target audiences.
The document summarizes several major media conglomerates:
- Time Warner is a global leader in television networks, film, and television entertainment.
- General Electric operates in power, oil/gas, aviation, healthcare and other industries and is among the largest and most profitable U.S. firms.
- Viacom has interests in cinema and cable television and is the world's sixth largest broadcasting and cable company.
- News Corp was spun off from 21st Century Fox and focuses on newspapers and publishing.
- The Walt Disney Company is the world's second largest broadcasting and cable company and operates TV networks, film studios, parks and resorts.
- Sony is a Japanese conglomerate focused on
The document discusses photographic styles across different music magazines. Kerrang! typically features full-page mid-shots or medium close-ups of band members, with direct eye contact and seductive or inviting expressions if looking at the camera, or chocolate box or catalogue expressions if looking away. If multiple people are photographed, one person is in front with others behind in different poses. Metal Hammer also uses full-page mid-shots at eye level, with direct eye contact and comic, seductive or catalogue expressions. The author's own magazine will feature mid-shots opposite articles, with models making direct eye contact through an invitational expression, at eye level under natural lighting.
The document discusses common conventions for album cover and magazine front cover photography. It notes that the dominant image usually features a direct gaze towards the viewer, uses dark colors and facial expressions that are seductive, invitational, aggressive or comic. While studios allow for controlled lighting and backgrounds, the author proposes doing a photoshoot outdoors for their magazine cover to give it a natural, mysterious look against a backdrop of foliage.
This document provides brief descriptions of several media companies: EMAP owns brands in industries like retail, health, and fashion; Condé Nast produces high quality print, digital, and video content for influential audiences; Nat Mags was a British magazine publisher established in 1910; IPC Media publishes over 350 million copies per year in the UK; Future Publishing publishes over 180 magazines in fields like video games and technology; and Bauer Media Group manages magazines, digital products, radio and TV stations across the world.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The two-step flow theory developed by Katz and Lazarsfeld suggests that information moves in two stages: first to opinion leaders who interpret the message, and then the interpretation is passed on to a wider audience along with the original content. This process between a media message and audience reaction is called personal influence.
The hypodermic needle theory created by Katz and Lazarsfeld suggests that mass media has a direct and powerful effect on audiences by injecting messages that trigger a designed behavioral response, treating audiences as passive receivers of information without considering other cultural influences.
Uses & Gratification Theory originated in the 1970s and focuses on the active audience and how individuals use mass communication rather than the sender and message. It explains that people actively seek out media to satisfy individual needs like building relationships, establishing identity, seeking distraction, and gaining information. The theory's core assumptions are that it explains the functions of media for people and societies, and that it aims to understand how people use media to satisfy needs, discover motives for media use, and identify the consequences of individual media consumption.
The document outlines Vladimir Propp's character theory, identifying 8 main character archetypes in folktales: the Hero embarks on a quest and marries the Princess; the Villain aims to stop the Hero; the Princess is rescued and becomes the Hero's reward; the Donor gives advice or gifts to assist the Hero; the Helper arrives critically to support the Hero; the Father protects the Princess and tests the Hero; the False Hero pretends to be heroic; and the Dispatcher sends the Hero on their mission.
Todorov's narrative theory proposes that stories follow a 5 stage structure: an initial equilibrium is disrupted by a problem, leading to a period of realization and chaos as the problem is identified, followed by attempts to restore order by solving the problem, ultimately resulting in a new equilibrium that resolves the issue but differs from the original situation.
Levi-Strauss proposed that humans understand the world through systems of binary oppositions such as good vs evil, black vs white, and boy vs girl. He argued that narratives use these opposing concepts to create conflicts. Examples include binaries between peace and war, civilization and savagery, as well as domestic and foreign relations.
Barthes' narrative codes include the enigma code which creates mysteries within texts using clues but no clear answers, intriguing audiences. The action code sequences periods of action to excite audiences while adding suspense. The semantic code includes semes to suggest additional meanings and connotations. The symbolic code uses symbolism to create contrasts and greater meaning. The cultural code refers to external knowledge like science, history and culture.
This document compares a double-page magazine spread the author created for their product to one made by Kerrang!. Both used a mid-shot as the dominant enlarged image taking up half the spread. They also included pull quotes and slugs. The main differences were the color schemes, with the author using black and red instead of Kerrang!'s black and pink, and the author's spread included a sub-image and no puff.
Culture magazines typically separate articles into sections by topic and include images and minimal text on the cover to direct attention to the main image. The contents page includes short, snappy text and sub-images with captions as well as staff credits and contact information in smaller type at the bottom or side. Double page spreads commonly have one or two small images and a simple color scheme to avoid distraction from the text and appeal to target audiences.
The document summarizes several major media conglomerates:
- Time Warner is a global leader in television networks, film, and television entertainment.
- General Electric operates in power, oil/gas, aviation, healthcare and other industries and is among the largest and most profitable U.S. firms.
- Viacom has interests in cinema and cable television and is the world's sixth largest broadcasting and cable company.
- News Corp was spun off from 21st Century Fox and focuses on newspapers and publishing.
- The Walt Disney Company is the world's second largest broadcasting and cable company and operates TV networks, film studios, parks and resorts.
- Sony is a Japanese conglomerate focused on
The document discusses photographic styles across different music magazines. Kerrang! typically features full-page mid-shots or medium close-ups of band members, with direct eye contact and seductive or inviting expressions if looking at the camera, or chocolate box or catalogue expressions if looking away. If multiple people are photographed, one person is in front with others behind in different poses. Metal Hammer also uses full-page mid-shots at eye level, with direct eye contact and comic, seductive or catalogue expressions. The author's own magazine will feature mid-shots opposite articles, with models making direct eye contact through an invitational expression, at eye level under natural lighting.
The document discusses common conventions for album cover and magazine front cover photography. It notes that the dominant image usually features a direct gaze towards the viewer, uses dark colors and facial expressions that are seductive, invitational, aggressive or comic. While studios allow for controlled lighting and backgrounds, the author proposes doing a photoshoot outdoors for their magazine cover to give it a natural, mysterious look against a backdrop of foliage.
This document provides brief descriptions of several media companies: EMAP owns brands in industries like retail, health, and fashion; Condé Nast produces high quality print, digital, and video content for influential audiences; Nat Mags was a British magazine publisher established in 1910; IPC Media publishes over 350 million copies per year in the UK; Future Publishing publishes over 180 magazines in fields like video games and technology; and Bauer Media Group manages magazines, digital products, radio and TV stations across the world.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation