One of the Montreal-area locations of Lov, a haute vegan restaurant, has returned to about 40-
50% of its pre-pandemic business, but
its takeout and delivery business has risen significantly, says Andrew Southwood, owner of
consulting firm Fresh Xpressions. ( File photos by Amy Sowd
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Montreal's foodservice sector slowly reopens
1. (/) Newsletters(http://preferences.farmjournal.com/Newsletter-Page.html)
Montreal’s foodservice sector slowly reopens
Amy Sowder (/guest-
author/amy-sowder)
September 23, 2020 01:26 PM
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https://www.thepacker.com/article/montreals-foodservice-sector-slowly-reopens
4 min read
Montreal’s foodservice sector slowly
reopens
One of the Montreal-area locations of Lov, a haute vegan restaurant, has returned to about 40-
50% of its pre-pandemic business, but
its takeout and delivery business has risen significantly, says Andrew Southwood, owner of
consulting firm Fresh Xpressions. ( File photos by Amy Sowder
)
The foodservice sector of the Greater Montreal produce industry held its collective breath for
three months between March and June and has been trying to catch it ever since.
After being prohibited from all on-premises dining March 22, Quebec’s restaurants were allowed
to reopen at 50% capacity June 15, while Montreal’s eateries had to wait until June 22.
“I have two major clients who supply radishes to restaurants,” said Yannick Guérin, local-
produce sales representative of Les Jardins A. Guérin & Fils, Sherrington, Quebec.
“One stopped buying directly from me to buy all from a wholesaler because he didn’t want to
bother me for a couple boxes. The other was buying one-third to one-fourth less than what he
bought from me last year for his restaurants.”
Besides being the peak time for local produce, summer is major tourism season in the Montreal
metro area.
“It’s still a very, very slow market for hotels and restaurants here in Montreal. We’re very big on
tourism, hotels and restaurants — and it’s pretty empty. Thank goodness we have retail
markets,” said Jocelyn St-Denis, executive director of Quebec Produce Growers Association.
There was no Canadian Grand Prix in June. The Montreal International Jazz Festival,
scheduled for June and July, became a July-long online event. Also normally in July, the Just for
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edia=
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3. One of the Montreal-area locations of Lov, a haute vegan restaurant, has returned to about
40-50% of its pre-pandemic business, but
its takeout and delivery business has risen signi cantly, says Andrew Southwood, owner of
consulting rm Fresh Xpressions. ( File photos by Amy Sowder
)
The foodservice sector of the Greater Montreal produce industry held
its collective breath for three months between March and June and
has been trying to catch it ever since.
After being prohibited from all on-premises dining March 22,
Quebec’s restaurants were allowed to reopen at 50% capacity June 15,
while Montreal’s eateries had to wait until June 22.
“I have two major clients who supply radishes to restaurants,” said
Yannick Guérin, local-produce sales representative of Les Jardins A.
Guérin & Fils
(https://www.producemarketguide.com/company/125948/les-jardins-
paul-cousineau- ls-inc), Sherrington, Quebec.
“One stopped buying directly from me to buy all from a wholesaler
because he didn’t want to bother me for a couple boxes. The other
was buying one-third to one-fourth less than what he bought from me
last year for his restaurants.”
Besides being the peak time for local produce, summer is major
tourism season in the Montreal metro area.
“It’s still a very, very slow market for hotels and restaurants here in
Montreal. We’re very big on tourism, hotels and restaurants — and it’s
pretty empty. Thank goodness we have retail markets,” said Jocelyn St-
Denis, executive director of Quebec Produce Growers Association
(https://www.producemarketguide.com/company/401560/quebec-
produce-growers-association).
There was no Canadian Grand Prix in June. The Montreal International
Jazz Festival, scheduled for June and July, became a July-long online
event. Also normally in July, the Just for Laughs Festival was
rescheduled as a virtual event in October.
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4. These events attract millions of tourists, whose business
foodservice suppliers depend on, said Andrew Southwood, owner
of Montreal-based Fresh Xpressions, a consulting agency that helps
companies with business strategy and development using a
sustainability lens.
“In Montreal, initially it was quite a shock with restaurants all closed
down. Many growers had to nd alternative ways to sell products,
same as across all North America,” Southwood said.
According to the 2020 second quarter survey report by
Restaurants Canada, 52% of restaurants that were open either for on-
premises or takeout and delivery were operating at a loss in June.
Another 20% were just breaking even.
However, the share of respondents feeling “very pessimistic” about
their business over the next 12 months dropped from 51% in the rst
quarter down to 26% in the second quarter.
Southwood also managed two cabin redesign projects for Air Canada
until June, and said the airports were ghost towns, and subsequently,
demand for on-board catering plummeted.
Hundreds of airport employees were laid o in Montreal and Quebec
City. Air Canada, the country’s largest airline, laid o 50% to 60% of its
workforce, or about 20,000 employees, according to local media
reports.
“We su ered particularly because government closed the borders,
and there was nobody ying in,” Southwood said. “It’s sad. It’s hard to
determine the multiplied e ect in the supplier system.”
Now that foodservice operators are slowly opening back up, six in 10
survey respondents told Restaurant Canada that their employees
refused to return to work and would keep getting Canada’s
emergency wage bene ts.
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