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Strategic Doing:
How Communities Can Facilitate
Sustainable Economic Development
October 3, 2016
Janyce Fadden, University of North Alabama
How an economy works
Strong regions possess a balanced portfolio
New thinking: the two economies
Hierarchy of Complex Systems
• Social Organizations – economics, education,
politics
• Individual Human – language capacity, knowledge
accumulation, design and use of tools
• Animal – mobility, information processing
• Plants – viability
• Open Systems – matter, energy
• Cybernetics – computers
• Clockworks – engines
• Frameworks – buildings, cells
Complexity
Boulding, K. (1956). General systems theory—the skeleton of science. Management Science 2(3): 197-208.
Hierarchy of Complex Systems
• Social Organizations – economics, education,
politics
• Individual Human – language capacity, knowledge
accumulation, design and use of tools
• Animal – mobility, information processing
• Plants – viability
• Open Systems – matter, energy
• Cybernetics – computers
• Clockworks – engines
• Frameworks – buildings, cells
Complexity
Hierarchy of Complex Systems
• Social Organizations – economics, education,
politics
• Individual Human – language capacity, knowledge
accumulation, design and use of tools
• Animal – mobility, information processing
• Plants – viability
• Open Systems – matter, energy
• Cybernetics – computers
• Clockworks – engines
• Frameworks – buildings, cells
Complexity
Technical versus Adaptive Questions
Strategic Doing enables people to form
action-oriented collaborations quickly,
move them toward measurable outcomes,
and make adjustments along the way.
Change our strategy…
Strategic Planning
Strategic Doing
Thinking Differently
Network structure & combining networks
http://www.slideshare.net/linkedin/mandel-linked-in-connections-reportnov-2014
The “most-
connected”
communities had
more than double
the job growth of
the “least-
connected”
communities.
Behaving Differently
We move in the direction of our conversations
Doing Differently
Strategy
Strategic Doing
It’s critical to come back together
Strategic Doing is an agile strategy discipline for designing and guiding collaborative
networks, moving them toward measurable outcomes, and making adjustments along
the way Purdue Center for Regional Development
Brainpower &
21st Century Skills
Innovation &
Entrepreneurship
Quality,
Connected Places
New Narratives
A Vibrant Region Needs a Portfolio of Strategies
Water Technology District has spurred
$211.6 million in development
The Charleston Digital Corridor is the response to a request by the citizens of Charleston to
grow a high-wage economy while further diversifying Charleston's economy.
Charleston Digital Corridor is a successful public-private business development partnership
launched in February 2001 to attract, nurture and promote knowledge-based companies
growing from 18 to over 100 companies
Rockford Area Aerospace Accelerator Project
• NIU convened a group of higher education, economic development and
workforce development leaders to discuss how to accelerate innovation, job
creation and global competitiveness in the robust aerospace cluster.
• In 2010, the collaborative was awarded one of 20 competitive federal Jobs
and Innovation Accelerator Challenge (JIAC) grants, creating a $2.4 million
investment in this effort
NIU-RVC Engineering Program
Workforce Development Outcomes
• Higher level of engagement between higher
education and local manufacturers
• Increased understanding of high-tech workforce
needs
• Collaborative, assets-based approach to regional
innovation, economic and workforce development
and global competitiveness
Shoals Shift: Building a Digital Technology
Cluster in the Shoals
UNA College of Business 32
Establishing a core team to guide
the transformation
UNA College of Business 33
UNA introduced using
the Strategic Doing™
process to convene
and inspire
community partners
to be part of
transforming the way
the region views
economic
development
Shoals Idea Audition
-------------
Shoals Big Idea
Co.Starters
Shoals Alabama
Launchpad
Alabama Launchpad
Mane Angel Capital
Fund
• A collaborative project to impact the future of the Shoals
by building a digital technology hub – a “Tech Town”
• Using Strategic Doing Process, a new way to think, behave,
and do using flexible agile methods
• Launched Jan 2014
• Over 25 initiatives completed, many repeating regularly
• Creating a pipeline of new talent, companies and jobs
Oct 20-21, 2014
200+ involved over 2 day event
University of North Alabama
Florence, AL
www.una.edu/strategicdoing
Workshop attended
by over 50 people
Focused on Digital
Technology Hub and
a team from Corinth,
MS
UNA College of Business 36
First Regional Alabama Launchpad Competition
UNA Student Innovation Initiatives
7 Entrepreneurs graduated from the first class!
Will be offered 3 times per year
2 area Meetups for
like minded IT experts
Angel Capital Group Announces a Micro
Venture Fund, The Mane Capital Fund, in
North Alabama
Angel Capital Group, a leading national angel investor network, is
proud to announce a new micro venture investment fund in
North Alabama
(http://www.theangelcapitalgroup.com/locations/florence/).
The MCF will target capital investments ranging from $1 mil to $5
mil for local, regional, and national startups.
Since 1992, the SEC incubated more than 150
businesses and created more than 1,500 jobs. The
Center supports start-up and emerging companies to
help them successfully launch and grow.
Brainpower
• Black Rocket Coding Camp
• Strategic Doing Course
• Pathways to Innovation Team
• MBA Innovative Economic Development
• Hour of Code
• HCI/UX
• Innovation Engineering
Innovation
• Shoals Alabama Launchpad
• UNA Innovation Grants
• NW AL Software Developers Meetup
• Co.Starters
• Innovation Fellows
• 3 Day Startup
• Mane Capital Fund
• Biz Buzz Meetup
Quality Connected Place
• The Generator
• FLPL Collaboratory
• Shoals Big Idea
• Expanded Wi-Fi Hangouts
• Institute for Innovation and Economic Development
New Narratives
• Tech Meetup
• Biz Buzz Meetup
• Shoals Idea Audition
• Propel
• Shoals Shift website
• Innovation Speaker Series
• LeoCon E-Games
Shoals Shift
Collaborations
$997,150 ARC grant to the Shoals Entrepreneurial Center in Florence, AL for the
Shoals Shift project. The funds will be used to offer a wide range of entrepreneurial programming, including
improved access to capital and credit and development of strategies to increase the profitability of the
region’s start-ups and existing businesses through more efficient use of broadband technologies. The
programming includes training and activities for community members and student entrepreneurs from
middle schools all the way to the university level. Activities will take place in a nine-county
region covering parts of northwest Alabama, northeast Mississippi, and south central Tennessee. The project
is expected to help create or retain 110 jobs, start 20 new businesses, and leverage $10,000,000 in private
investment. Major partners include University of North Alabama and Shoals Chamber of Commerce.
THE WHITE HOUSE
Office of the Press Secretary
August 24, 2016
Administration Announces New
Economic and Workforce
Development
Resources for Coal Communities
through POWER Initiative
Shoals Shift Project receives Federal Grant
UNA Shoals Shift project
selected as Finalist,
Representing Leading
Economic Development
Initiatives Across North
America
Shoals Shift project receives National Award
from University Economic Development Association
Welcome to Shoals Shift
A growing digital hub in Northwest
Alabama
UNA College of Business 47
Learn more at www.una.edu/strategicdoing
or
www.shoalsshift.com
Strategic Doing is an agile strategy discipline for designing and guiding collaborative
networks, moving them toward measurable outcomes, and making adjustments along
the way Purdue Center for Regional Development
Brainpower &
21st Century Skills
Innovation &
Entrepreneurship
Quality,
Connected Places
New Narratives
A Vibrant Region Needs a Portfolio of Strategies

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Montana webinar

  • 1. Strategic Doing: How Communities Can Facilitate Sustainable Economic Development October 3, 2016 Janyce Fadden, University of North Alabama
  • 3. Strong regions possess a balanced portfolio
  • 4. New thinking: the two economies
  • 5.
  • 6.
  • 7. Hierarchy of Complex Systems • Social Organizations – economics, education, politics • Individual Human – language capacity, knowledge accumulation, design and use of tools • Animal – mobility, information processing • Plants – viability • Open Systems – matter, energy • Cybernetics – computers • Clockworks – engines • Frameworks – buildings, cells Complexity Boulding, K. (1956). General systems theory—the skeleton of science. Management Science 2(3): 197-208.
  • 8. Hierarchy of Complex Systems • Social Organizations – economics, education, politics • Individual Human – language capacity, knowledge accumulation, design and use of tools • Animal – mobility, information processing • Plants – viability • Open Systems – matter, energy • Cybernetics – computers • Clockworks – engines • Frameworks – buildings, cells Complexity
  • 9. Hierarchy of Complex Systems • Social Organizations – economics, education, politics • Individual Human – language capacity, knowledge accumulation, design and use of tools • Animal – mobility, information processing • Plants – viability • Open Systems – matter, energy • Cybernetics – computers • Clockworks – engines • Frameworks – buildings, cells Complexity
  • 10.
  • 12. Strategic Doing enables people to form action-oriented collaborations quickly, move them toward measurable outcomes, and make adjustments along the way.
  • 13. Change our strategy… Strategic Planning Strategic Doing
  • 15. Network structure & combining networks
  • 18. We move in the direction of our conversations
  • 22. It’s critical to come back together
  • 23. Strategic Doing is an agile strategy discipline for designing and guiding collaborative networks, moving them toward measurable outcomes, and making adjustments along the way Purdue Center for Regional Development Brainpower & 21st Century Skills Innovation & Entrepreneurship Quality, Connected Places New Narratives A Vibrant Region Needs a Portfolio of Strategies
  • 24.
  • 25. Water Technology District has spurred $211.6 million in development
  • 26. The Charleston Digital Corridor is the response to a request by the citizens of Charleston to grow a high-wage economy while further diversifying Charleston's economy. Charleston Digital Corridor is a successful public-private business development partnership launched in February 2001 to attract, nurture and promote knowledge-based companies growing from 18 to over 100 companies
  • 27.
  • 28.
  • 29. Rockford Area Aerospace Accelerator Project • NIU convened a group of higher education, economic development and workforce development leaders to discuss how to accelerate innovation, job creation and global competitiveness in the robust aerospace cluster. • In 2010, the collaborative was awarded one of 20 competitive federal Jobs and Innovation Accelerator Challenge (JIAC) grants, creating a $2.4 million investment in this effort
  • 31. Workforce Development Outcomes • Higher level of engagement between higher education and local manufacturers • Increased understanding of high-tech workforce needs • Collaborative, assets-based approach to regional innovation, economic and workforce development and global competitiveness
  • 32. Shoals Shift: Building a Digital Technology Cluster in the Shoals UNA College of Business 32
  • 33. Establishing a core team to guide the transformation UNA College of Business 33 UNA introduced using the Strategic Doing™ process to convene and inspire community partners to be part of transforming the way the region views economic development
  • 34. Shoals Idea Audition ------------- Shoals Big Idea Co.Starters Shoals Alabama Launchpad Alabama Launchpad Mane Angel Capital Fund • A collaborative project to impact the future of the Shoals by building a digital technology hub – a “Tech Town” • Using Strategic Doing Process, a new way to think, behave, and do using flexible agile methods • Launched Jan 2014 • Over 25 initiatives completed, many repeating regularly • Creating a pipeline of new talent, companies and jobs
  • 35. Oct 20-21, 2014 200+ involved over 2 day event University of North Alabama Florence, AL www.una.edu/strategicdoing Workshop attended by over 50 people Focused on Digital Technology Hub and a team from Corinth, MS
  • 36. UNA College of Business 36
  • 37. First Regional Alabama Launchpad Competition
  • 38.
  • 39. UNA Student Innovation Initiatives
  • 40. 7 Entrepreneurs graduated from the first class! Will be offered 3 times per year
  • 41. 2 area Meetups for like minded IT experts
  • 42. Angel Capital Group Announces a Micro Venture Fund, The Mane Capital Fund, in North Alabama Angel Capital Group, a leading national angel investor network, is proud to announce a new micro venture investment fund in North Alabama (http://www.theangelcapitalgroup.com/locations/florence/). The MCF will target capital investments ranging from $1 mil to $5 mil for local, regional, and national startups. Since 1992, the SEC incubated more than 150 businesses and created more than 1,500 jobs. The Center supports start-up and emerging companies to help them successfully launch and grow.
  • 43.
  • 44. Brainpower • Black Rocket Coding Camp • Strategic Doing Course • Pathways to Innovation Team • MBA Innovative Economic Development • Hour of Code • HCI/UX • Innovation Engineering Innovation • Shoals Alabama Launchpad • UNA Innovation Grants • NW AL Software Developers Meetup • Co.Starters • Innovation Fellows • 3 Day Startup • Mane Capital Fund • Biz Buzz Meetup Quality Connected Place • The Generator • FLPL Collaboratory • Shoals Big Idea • Expanded Wi-Fi Hangouts • Institute for Innovation and Economic Development New Narratives • Tech Meetup • Biz Buzz Meetup • Shoals Idea Audition • Propel • Shoals Shift website • Innovation Speaker Series • LeoCon E-Games Shoals Shift Collaborations
  • 45. $997,150 ARC grant to the Shoals Entrepreneurial Center in Florence, AL for the Shoals Shift project. The funds will be used to offer a wide range of entrepreneurial programming, including improved access to capital and credit and development of strategies to increase the profitability of the region’s start-ups and existing businesses through more efficient use of broadband technologies. The programming includes training and activities for community members and student entrepreneurs from middle schools all the way to the university level. Activities will take place in a nine-county region covering parts of northwest Alabama, northeast Mississippi, and south central Tennessee. The project is expected to help create or retain 110 jobs, start 20 new businesses, and leverage $10,000,000 in private investment. Major partners include University of North Alabama and Shoals Chamber of Commerce. THE WHITE HOUSE Office of the Press Secretary August 24, 2016 Administration Announces New Economic and Workforce Development Resources for Coal Communities through POWER Initiative Shoals Shift Project receives Federal Grant
  • 46. UNA Shoals Shift project selected as Finalist, Representing Leading Economic Development Initiatives Across North America Shoals Shift project receives National Award from University Economic Development Association
  • 47. Welcome to Shoals Shift A growing digital hub in Northwest Alabama UNA College of Business 47 Learn more at www.una.edu/strategicdoing or www.shoalsshift.com
  • 48. Strategic Doing is an agile strategy discipline for designing and guiding collaborative networks, moving them toward measurable outcomes, and making adjustments along the way Purdue Center for Regional Development Brainpower & 21st Century Skills Innovation & Entrepreneurship Quality, Connected Places New Narratives A Vibrant Region Needs a Portfolio of Strategies

Editor's Notes

  1. The strategy between our grandparents economy and our grandchildren's economy is fundamentally different. The is transition takes time to absorb. People need to learn new patters of thinking, behaving and doing.
  2. We are all trying to build change into our communities – to innovate – to find new ways of working together to create prosperity and the traditional “hierarchical” approach isn’t working. This means that we have to start thinking differently, Thinking in terms of collaboration and networks.
  3. SD leverages the value of a network. So what are networks? – When it come to networks – the ideas of hubs, nodes and links are critical Networks emerge around hubs – concentration of assets within the community - around which other nodes gather We have dozens in our community Boundary spanner – play critical role – they tie together networks – help build out networks. These are those “connectors” in your communities. Who are your connectors?
  4. Part of the challenge is find ways to bring people together Behavior is critical to building collaborations that transform communities We need to build trust in order to accelerate innovation.
  5. People move in the direction of their conversations. If we can guide conversation toward opportunities – people start moving toward opportunities Most communities have problem center How do we fix our schools? How do we repair broken bridge? These conversations don’t focus on our opportunities and tend to move us in a negative direction We discover more problems and can’t build trusted networks We need to build new conversations in our communities Go into some communities facing tough transitions Conversations are often around problems Mayor jerk council not do anything Chamber in pocket of small groups These conversation don’t help us focus on new opportunities. Building new opportunities involves a process of engaging in conversations that are not top down or bottom up
  6. So now that we have looked at how we need to think and behave differently – we can look at the mechanics of how we actually do differently. If trust is the fuel that powers networks, we need to do complex work together in ways that builds trust. That is the challenge that Strategic Doing takes on.,
  7. Strategy answer 2 questions 1. Where are we going 2. How will we get there So we need an outcome and a pathway Outcomes and results are critical – they drive action and force clarity. Pathways and milestones are key because they help show how we will get from here to there.
  8. To answer those two key questions of strategy – Strategic Doing divides the into 4 questions. What could we do What should we do What will we do What is our 30/30 First two focus on outcome Last two focus on pathway What could we do – 1. What assets do we have that we are willing to share (assets are tangible and intangible) 2. What opportunities emerge when we link and leverage our assets? (What would it look like if) What could we do if we combined Bob’s experience and knowledge with running a small business, with Shirley’s access to a community center, to the local extension agents access to 4-H and youth? What could we do if we combine the chamber/ED’s connection with the local industries, with the high schools principals access to local students, with the local workforce investment board? What should we do is about making a choice. We look for what we call is the “Big Easy” What is the opportunity that best combines ease of completion with impact. We make a choice and we put some numbers to it. What is the outcome of our opportunity and how will we know we have achieved it. What will we do? Is about making a commitment. This is where we identify the first project that will put us on our path to achieving our outcome – Pathfinder Project We use milestones to help keep us on track toward achieving our outcome This is also were each person commits to what they will work on – Develop our action to plan to get started. We go around and each person says what they will commit to working on over the next 30 days to advance the project. What will they comit to doing that will take 30 min to and hr. over the next 30 days. What is our 30/30? When will we get back together, keep in touch, and share information. The 30/30 covers what we have done over the last 30 days and what will we do over the next 30 days.
  9. The 30/30’s are critical. Traditional strategic planning fosters a “set it and forget it” mindset. SD encourages us to conduct strategic conversation quickly, and on a regular basis. We learn by doing.